市场调查报告书
商品编码
1114889
鸡尾酒混合器的全球市场规模、份额和行业趋势分析报告:按产品(汤力水、苏打水、生姜)、按分销渠道(场内、场外)、按地区前景和预测2022-2028Global Cocktail Mixers Market Size, Share & Industry Trends Analysis Report By Product (Tonic Water, Club Soda, Ginger), By Distribution Channel (On-trade and Off-trade), By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,鸡尾酒调酒器的全球市场规模预计将达到 146 亿美元,在预测期内以 8.2% 的复合年增长率增长。
因此,为调酒师准备合适的鸡尾酒组合可以大大提高服务高峰时段的运营效率。这种鸡尾酒的名字来自新奥尔良克里奥尔药房 Antoine Peychaud 及其饮料。在 19 世纪中叶,Peychaud 在法国鸡蛋杯中供应混合白兰地鸡尾酒。鸡蛋杯在法语中被称为“coquetiere”,Peychaud 饮酒者将其缩写为“鸡尾酒”。
随着时间的推移,这个词变得越来越美国化,最终变成了“鸡尾酒”,从那时起这种用法一直在继续。因此,“鸡尾酒”一词既指饮料,也指供应它的玻璃杯。此外,用户需要一个平台来处理他们製作的所有饮料。该公司的酒吧库存软件 BinWise Pro 可以在这种情况下提供帮助。
借助这种端到端工具,企业可以确定理想的再订购点,优先处理高需求商品并减少不受欢迎的商品。.鸡尾酒时间有两个含义:午餐和晚餐之间的时间,以及婚礼之后的时间。婚礼上的鸡尾酒时间让客人在等待晚餐时不会感到无聊,就像在酒吧或餐厅生意停滞不前一样。
COVID-19 影响分析
饮料和搅拌机行业已经存在了很长时间,但在大流行期间显着扩张,现在正在蚕食印度的市场份额。预计未来几年的增长将超过葡萄酒和烈酒市场的总和。随着对各种类型的混合器的需求增加,大流行期间家庭酒精使用量的增加在 RTD 和鸡尾酒混合器行业创造了繁荣。随着新品类的推出,每个品牌都以独特的方案打开喉咙,搅拌机已成为国内品牌的新进入热潮。
市场增长因素
混合器的治疗效果
最重要的是融入精神的东西,决定了它的健康价值。搅拌机是瘦腰的主要注意事项,但它们还有其他健康益处。天然姜汁啤酒和啤酒含有姜,姜具有许多药用特性,包括抗噁心、抗炎、防腐、抗菌和抗病毒特性。此外,还含有钙、镁、磷、钾、钠、铁、维生素A、C、E、B等多种营养成分。
更多的千禧一代和年轻人聚会
推动鸡尾酒混合市场增长的主要因素之一是年轻一代对派对生活方式的广泛接受。在接下来的几年里,随着人们继续喝更软、更美味的饮料,鸡尾酒糖浆市场预计会增长。随着儿童成年,他们会经历重大的身体、心理和生活方式的变化。饮酒与青春期和独立的出现等发育阶段有关。
市场製约因素
饮酒的影响
随着消费者的健康意识增强,他们饮用的酒量正在减少,预计这将阻碍鸡尾酒混合市场的扩张。饮酒会导致肝臟和心臟损伤、癌症和抑郁症,预计所有这些都会阻碍鸡尾酒混合物的市场增长。消费者现在正在寻找不仅能解渴,还能提供其他好处的饮料。大多数水果和饮料製造商正在通过将益生菌饮料纳入其功能性饮料组合来扩展其产品线。
产品展望
鸡尾酒调酒器市场按产品细分为汤力水、苏打水、生姜等。 2021 年,苏打水部门在鸡尾酒市场的收入份额显着增加。苏打水对全球客户日益增长的吸引力正在推动市场扩张。该部门的主要驱动力是在酒精饮料中大量使用鸡尾酒混合产品,例如伏特加和杜松子酒。
分销渠道前景
鸡尾酒调酒器市场按分销渠道分为场内和场外。交易部分将在 2021 年获得鸡尾酒市场最高的收入份额。这一类别包括在酒吧、餐馆、酒店和夜总会等场所的现场消费,预计将刺激市场扩张。杜松子酒、白兰地、卡沙卡酒、龙舌兰酒、朗姆酒、伏特加和威士忌只是在各种鸡尾酒中用作基础成分以增强风味的酒精饮料的几个例子。
地区概览
按地区分析了北美、欧洲、亚太地区和 LAMEA 的鸡尾酒调酒器市场。受英国、德国、法国、西班牙和意大利对酒精饮料的强烈接受和消费以及鸡尾酒在消费者中越来越受欢迎的推动,欧洲地区在 2021 年的鸡尾酒市场收入份额最高。此外,鸡尾酒在欧洲地区越来越受欢迎,调酒师将优质滋补水与优质酒精品牌配对,这也促成了超豪华饮料的出现。
The Global Cocktail Mixers Market size is expected to reach $14.6 billion by 2028, rising at a market growth of 8.2% CAGR during the forecast period.
A cocktail is a mixed alcoholic beverage. Cocktails are often made with one or more spirits blended with tonic water, fruit juice, flavored syrup, or cream, or with a combination of spirits. Cocktails differ greatly between different parts of the world, and many websites post both unique recipes and their takes on more traditional and well-known cocktails.
Cocktails are sometimes known as "aperitifs," which are merely alcoholic beverages consumed before a meal to increase appetite. It is suitable as a starter or appetizer. Many bar patrons are familiar with a typical aperitif the cosmopolitan cocktail. The crew must be able to rapidly make beverages with excellent flavor and little wait time because many guests enjoy a cocktail before their meal or while sharing appetizers.
Because of this, having the appropriate cocktail mixes on hand for a bartender can greatly improve the efficiency of business during peak service periods. The Creole pharmacy Antoine Peychaud and the beverages used to serve in New Orleans are where the name "cocktail" originates. Peychaud used to serve mixed brandy cocktails in a French eggcup in the middle of the nineteenth century. Eggcup is known in French as coquetier, which Peychaud's patrons abbreviated to "cocktail."
This word was increasingly Americanized over time until it eventually became a "cocktail," and this usage has persisted ever since. As a result, the term "cocktail" can refer to both the beverage and the glass it is served in. Users also need a platform to handle all the drinks they make. Their bar inventory software, BinWise Pro, can help in this situation.
With the help of this thorough tool, a business can pinpoint an ideal reorder point and gradually phase out less popular products in favor of those in great demand. Cocktail hour has two meanings: the interval between lunch and dinner and the period following a wedding ceremony. Cocktail hour at weddings keeps guests occupied while waiting for dinner, much like in bars and restaurants when business is slow.
COVID-19 Impact Analysis
The industry for ready-to-drink beverages and mixers has always existed, but it expanded significantly during the pandemic and is currently robbing India of its market share. In the upcoming years, it is anticipated to grow to be bigger than the combined wine and spirits market. A rise in alcohol use at home during the pandemic resulted in a rise in the demand for various mixers, which in turn sparked a boom in the RTD and cocktail mixer sectors. The introduction of the new mixer's category, where each brand carved out its portion of the throat with distinctive offers, was prompted by the rush of new domestic brands into the segment.
Market Growth Factors
Mixers' Therapeutic Qualities
The most important thing to consider is typically what is being blended with the preferred spirit; this is typically what defines its overall health value. There are other health advantages as well, even though mixers are the major ones to watch when trying to reduce the waistline. Natural ginger beer or ale contains ginger, which has various medical benefits for health, including anti-nausea, anti-inflammatory, antiseptic, antibacterial, and antiviral effects. Additionally, it has a lot of nutrients like calcium, magnesium, phosphorus, potassium, sodium, iron, and vitamins A, C, E, and B.
Increasing Partying Among Millennials And Young People
One of the major factors driving the growth of the cocktail mixture market is the widely accepted party lifestyle among the young generation globally. In the upcoming years, the market for cocktail syrups is expected to rise due to the continued trend of drinking beverages with low alcohol content and a variety of tastes. Children experience significant physical, emotional, and lifestyle changes as they enter early adulthood. Alcohol usage has been linked to developmental stages such as puberty and growing independence.
Market Restraining Factors
Harmful Effects Of Drinking Alcohol
Drinking less alcohol is being encouraged by consumers' growing health consciousness, which is predicted to impede the market for cocktail mixture from expanding. The consumption of alcohol can cause liver and heart damage, cancer, and depression, all of which are predicted to impede the market growth for the cocktail mixture. Nowadays, consumers are looking for beverages that can provide extra benefits in addition to quenching their thirst. The majority of fruit and beverage firms are expanding their product lines by integrating probiotic beverages into their portfolio of functional beverages.
Product Outlook
On the basis of Product, the Cocktail Mixer Market is segmented into Tonic Water, Club Soda, Ginger, and Others. The club soda segment witnessed a significant revenue share in the cocktail market in 2021. Club soda's escalating appeal to customers around the world is boosting the market's expansion. The segment is primarily driven by the considerable use of cocktail mixer goods like vodka and gin in alcoholic beverages.
Distribution Channel Outlook
Based on the Distribution Channel, the Cocktail Mixer Market is bifurcated into On-trade and Off-trade. The on-trade segment procured the highest revenue share in the cocktail market in 2021. It is anticipated that the category, which comprises on-premise consumption in places like pubs, restaurants, hotels, and nightclubs, will spur market expansion. Gin, brandy, cachaca, tequila, rum, vodka, and whiskey are some examples of alcoholic beverages that are used as base ingredients in various cocktails to enhance flavor.
Regional Outlook
Region-wise, the Cocktail Mixer Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe region garnered the highest revenue share in the cocktail market in 2021. due to the strong acceptance and consumption of alcoholic beverages in the United Kingdom, Germany, France, Spain, and Italy as well as the expanding popularity of the cocktail among consumers. Additionally, the creation of super-premium drinks has been aided by the growing popularity of cocktails in the European region, where bartenders have begun combining premium tonic water with high-end alcohol brands.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Fever-Tree Drinks PLC, The Coca Cola Company, Keurig Dr Pepper, Inc., Britvic PLC, Fentimans Ltd., White Rock Products Corporation, Three Cents Ltd, Thomas Henry GmbH, East Imperial Beverages Corporation, and Round The Cocktails Private Limited (Bartisans).
Recent Strategies deployed in Cocktail Mixers Market
Partnerships, Collaborations and Agreements:
Jun-2022: The Coca-Cola Company signed a brand authorization agreement with Constellation Brands, an American producer, and marketer of beer, wine, and spirits. Through this agreement, the companies aimed to introduce FRESCA Mixed, a line of full-flavored, spirit-based ready-to-drink cocktails in the United States. Additionally, FRESCA Mixed would demand customers exploring for fuller-flavoured backgrounds and higher-quality RTD cocktails to stand between restoring hard seltzers and full-flavored bar cocktails.
Product Launches and Product Expansions:
Jun-2022: London Essence, a subsidiary of Britvic introduced Crafted Lemonade Mixer. The new mixture incorporates the citric bite of lemon with a stimulating hit of zesty lime. Additionally, The flavour is further uplift by the juicy roundness of kumquat and a little wrench of orange for a perfectly balanced aftertaste.
Apr-2022: The London Essence, subsidiary of Britvic unveiled Pink Grapefruit Soda. The addition of the Pink Grapefruit Soda into London Essence crafted soda collection has been beautifully orchestrated to produce a symphony of fragrance and taste by combining crisp and spicy high notes with spicy undertones, notably the upsurge of lime leaf distillate which provides a distinction to the sharp grapefruit for the ideal finishing note.
Mar-2022: Britvic mixers launched fruity twist with pink Raspberry Tonic. The new tonic with crisp tones and refreshed citrus cues would resume helping operators elevate experiences for customers when it comes to picking their mixers out of the home. In addition to gin and flavoured tonics being the number one mixer and spirit for clients, Pink Raspberry Tonic is a perfect complement for platforms to count to their mixers capacity.
Feb-2022: Britvic introduced Pink Raspberry Tonic to complete its Elderflower variant. The premier launch to the authorized channel sees the new raspberry flavour delivering crisp tones and fresh citrus cues that would continue to assist operators to upgrade experiences for customers when it reaches to picking their mixers out of the residence.
Jun-2021: Fever-Tree launched Fever-Tree Distillers Cola, a special recipe of naturally sourced ingredients. The new Cola contains Tahitian limes, Caribbean kola nuts, and a sample of distilled botanicals and spices, including Madagascan vanilla and Jamaican pimento berries. Additionally, cola is complex and rich in flavour, with the excellent level of sweetness to complete and upgrade rums and whiskeys from the best distilleries.
May-2021: Fentimans unveiled a new range of 200ml mixers and tonics. The new range would also contain Fentimans versatile content of flavoured and coloured tonics, appropriate for pairing with a wide range of spirit varieties. Additionally, the renewed aim to tap into the increasing flavour of long mixed drinks and better fulfil the demands of its clients, striving more major serves and better versatility of varities.
Apr-2021: Fever-Tree introduced Fever-Tree Sparkling Lime & Yuzu. The new product is developed to easily mix with premium tequilas and vodkas, the largest value and quickly rising spirits categories. Moreover, Fever-Tree Sparkling Lime & Yuzu has been skilfully created with the finest organic sourced components.
Apr-2021: Britvic launched the first-ever flavoured tonic with an Elderflower complement to its coverage. The new range would capitalize on the rising popularity of elderflower, especially as gin and flavoured tonic is the number one mixer and spirit blend for customers.
May-2020: Fever-Tree unveiled Fever-Tree Sparkling Pink Grapefruit, its first mixer created especially for the American customer. The new Grapefruit is moving out nationally, uses organic sourced components, and is perfect for vodka-driven Spritzes, tequila-powered Palomas, along with its own as a zero-ABV refresher.
Acquisitions and Mergers:
Jun-2022: Keurig Dr. Pepper completed the acquisition of Atypique, a non-alcoholic, ready-to-drink brand. Under this acquisition, Atypique would propel the boundaries of the ready-to-drink market by delivering outside-the-box, beyond-the-normal-standard products, and this collaboration would allow the label to resume doing simply that.
May-2021: Britvic acquired Plenish, the plant-based milk, cold-pressed juices, and shots business. This acquisition is closely linked with Britvic's method of building a suite of soft-drinks labels for every customer experience and its priority on accessing new areas in the soft drinks variety.
Geographical Expansions:
Feb-2022: Fever-Tree expanded its geographical footprint by establishing its outlet in South Korea. This expansion is a chance for the label to link with Sojo, the world's second-largest alcohol variety behind beer.
Market Segments covered in the Report:
By Product
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures