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市场调查报告书
商品编码
1304561

全球鸡尾酒调酒器市场 - 2023-20230

Global Cocktail Mixers Market - 2023-20230
出版日期: | 出版商: DataM Intelligence | 英文 102 Pages | 商品交期: 约2个工作天内

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简介目录

市场概述

全球鸡尾酒调酒器市场规模在2022年达到91亿美元，预计到2030年将实现170亿美元的强劲增长。在2023-2030年的预测期内，该市场的复合年增长率为8.2%。手工鸡尾酒的日益流行推动了对高品质鸡尾酒调配师的需求。

鸡尾酒调配师市场的口味创新不断增加。制造商正在尝试独特的异国风味组合，为消费者提供一系列令人兴奋的选择。接骨木花、木槿、墨西哥辣椒和生姜等风味正变得流行起来，为消费者提供了更多样、更具冒险精神的鸡尾酒调酒器选择。消费者愿意为使用天然成分和独特口味的高品质手工调制鸡尾酒支付高价。

优质和手工鸡尾酒调和剂市场，包括即用型调和剂和糖浆/浓缩液，一直在稳步增长。方便性是消费者考虑的一个关键因素，鸡尾酒调和剂市场正在不断发展以满足这一需求。即开即用型鸡尾酒调配剂越来越受欢迎。预制瓶装鸡尾酒调酒器、鸡尾酒调酒器小袋和单份调酒器使用方便，尤其适合家庭招待或随身携带。

市场动态

千禧一代聚会数量的增加推动鸡尾酒调酒器市场的增长

根据Statista的数据，2022年，千禧一代是美国最大的一代群体，估计人口为7224万。千禧一代以其活跃的社交生活和喜欢举办派对和聚会而闻名。他们喜欢招待朋友并创造难忘的经历。因此，千禧一代对鸡尾酒调配师的需求越来越高，他们可以轻松调制出各种鸡尾酒，给人留下深刻印象。

通过使用鸡尾酒调配师，千禧一代可以调制出专业品质的鸡尾酒，而不需要丰富的知识或对各种配料进行投资，因此成本效益很高。千禧一代以其对食品和饮料的冒险和尝试精神而闻名。他们追求独特和多样化的口味体验。鸡尾酒调酒师提供多种口味，包括异国水果混合物、植物浸泡和创新组合，使千禧一代能够在派对上探索和尝试不同的口味。

手工鸡尾酒运动的发展推动鸡尾酒调配师市场的增长

手工鸡尾酒运动强调在鸡尾酒调制过程中使用高品质的优质配料。这种对质量的关注增加了对使用正宗顶级原料调制的鸡尾酒调配剂的需求。消费者和调酒师都在寻求能够复制手工鸡尾酒风味和品质的调和剂。

手工鸡尾酒以其复杂的风味（如柑橘、浆果、热带水果）和创新的组合而闻名。随着手工鸡尾酒运动的普及，消费者开始寻求能够复制这些独特风味体验的鸡尾酒调和剂。为此，生产商推出了具有多样化和创新风味的调酒器，如手工水果混合调酒器、植物浸泡调酒器和独特的香料组合调酒器。

无酒精饮料需求的增长抑制了鸡尾酒调酒器市场的发展

在健康意识、指定驾驶和生活方式选择等因素的推动下，消费者越来越倾向于选择无酒精饮料。例如，无酒精和低酒精饮料的销售量增长超过7%，2022年在10个重要的国际国家的销售额超过110亿美元。

根据IWSR饮料市场分析，这比2018年显示的80亿美元有所增加。随着越来越多的人选择减少或杜绝酒精消费，专门为含酒精鸡尾酒设计的鸡尾酒调酒师的需求可能会受到影响。

消费者的偏好正在发生变化，除了传统的酒精鸡尾酒之外，人们对探索多样化饮料选择的兴趣也在不断增长。这包括消费优质和手工制作的非酒精饮料，这可能会导致对传统鸡尾酒调酒剂的需求减少。

COVID-19影响分析

COVID-19影响分析包括COVID前情景、COVID情景和COVID后情景，以及价格动态（包括大流行期间和之后的价格变化，并与COVID前情景进行比较）、供求关系（由于贸易限制、封锁和后续问题导致的供求变化）、政府倡议（政府机构为振兴市场、行业或产业而采取的倡议）和制造商战略倡议（制造商为缓解COVID问题而采取的措施）。

俄乌战争的影响

俄乌战争导致俄罗斯和乌克兰之间的贸易和运输路线中断，影响了鸡尾酒调配师的供应链。这两个国家在生产和分销鸡尾酒调配师行业使用的各种原料和产品方面发挥着重要作用。供应链中断，如限制进口/出口或物流延迟，会导致某些原料或成品调酒器短缺或价格上涨。

目录

第一章 研究方法和范围

  • 研究方法
  • 研究目的和报告范围

第2章：定义和概述

第三章：执行摘要

  • 按产品划分
  • 按销售渠道划分
  • 按地区划分

第四章：动态

  • 影响因素
    • 驱动因素
      • 千禧一代聚会数量增加
      • 手工鸡尾酒运动的扩展
    • 限制因素
      • 无酒精饮料需求上升
    • 机会
      • 产品创新
    • 影响分析

第五章 行业分析

  • 波特五力分析
  • 供应链分析
  • 定价分析
  • 法规分析

第六章：COVID-19分析

  • COVID-19分析
    • Covid-19之前的情景
    • Covid-19 期间的情景
    • COVID-19之后的情景
  • COVID-19期间的定价动态
  • 供求关系
  • 大流行期间与市场相关的政府倡议
  • 制造商的战略倡议
  • 结论

第七章：按产品类型

  • 汤力水
  • 苏打水
  • 姜汁啤酒
  • 其他类型

第八章：按分销渠道

  • 贸易渠道
  • 非贸易渠道

第九章：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 法国
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美其他地区
  • 亚太地区
    • 中国
    • 日本
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第十章：竞争格局

  • 竞争格局
  • 市场定位/份额分析
  • 合併与收购分析

第十一章 ：公司简介

  • Keurig Dr. Pepper, Inc.
    • 公司概况
    • 产品组合和描述
    • 财务概况
    • 主要发展
  • Fevertree Limited
  • The London Essence Company
  • Three Cents Co.
  • Fentimans Ltd.
  • Thomas Henry GmbH
  • East Imperial
  • Britvic plc
  • Bartisans
  • Q MIXERS

第十二章 ：附录

简介目录
Product Code: FB5702

Market Overview

The Global Cocktail Mixers Market reached US$ 9.1 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 17.0 billion by 2030. The market is growing at a CAGR of 8.2% during the forecast period 2023-2030. The growing popularity of craft and artisanal cocktails has driven the demand for high-quality cocktail mixers.

The cocktail mixer market is witnessing increased innovation in flavor profiles. Manufacturers are experimenting with unique and exotic flavor combinations to offer consumers an exciting range of options. Flavors like elderflower, hibiscus, jalapeno, and ginger are becoming popular, providing consumers with more diverse and adventurous choices regarding their cocktail mixers. Consumers are willing to pay a premium for high-quality, handcrafted mixers made with natural ingredients and unique flavor profiles.

The market for premium and artisanal cocktail mixers, including ready-to-use mixers and syrups/concentrates, has been growing steadily. Convenience is a key consumer consideration, and the cocktail mixer market is evolving to meet this demand. Ready-to-use mixers that require minimal effort to prepare a cocktail are gaining popularity. Pre-bottled cocktail mixers, cocktail mix sachets, and single-serve mixers provide ease of use, especially for home entertaining or on-the-go consumption.

Market Dynamics

The Increasing Number of Parties Among Millennials is Driving the Market Growth of the Cocktail Mixers Market

According to Statista, millennials were the largest generation group in the U.S. in 2022, with an estimated population of 72.24 million. Millennials are known for their active social lives and love for hosting parties and gatherings. They enjoy entertaining friends and creating memorable experiences. As a result, there is a higher demand for cocktail mixers to create a variety of cocktails easily and impressively.

By using cocktail mixers, millennials can achieve professional-quality cocktails without the need for extensive knowledge or investment in a wide range of ingredients, making it cost-effective. Millennials are known for their adventurous and experimental approach to food and beverages. They seek unique and diverse flavor experiences. Cocktail mixers offer a wide range of flavors, including exotic fruit blends, botanical infusions, and innovative combinations, allowing millennials to explore and experiment with different taste profiles at their parties.

Expansion of the Craft Cocktail Movement is Driving the Market Growth of the Cocktail Mixers Market

The craft cocktail movement emphasizes the use of high-quality, premium ingredients in cocktail preparation. This focus on quality has increased the demand for cocktail mixers made with authentic and top-notch ingredients. Consumers and bartenders are seeking mixers that can replicate the flavors and quality of craft cocktails made from scratch.

Craft cocktails are known for their complex flavor profiles(e.g. citrus, berry, tropical) and innovative combinations. As the craft cocktail movement gains popularity, consumers seek cocktail mixers that can replicate these unique flavor experiences. Manufacturers are responding by introducing mixers with diverse and innovative flavor profiles, such as artisanal fruit blends, botanical infusions, and unique spice combinations.

Rising Demand for Non-Alcoholic Beverages is Restraining the Cocktail Mixers Market

There is a growing trend of consumers opting for non-alcoholic beverages, driven by factors such as health consciousness, designated driving, and lifestyle choices. For instance, Sales of non-alcoholic and low-alcohol beverages increased by more than 7% in volume and exceeded $11 billion in 2022 across 10 important international countries.

According to IWSR Drinks Market Analysis, this is an increase from the $8 billion displayed in 2018. As more individuals choose to reduce or eliminate alcohol consumption, the demand for cocktail mixers specifically designed for alcoholic cocktails may be impacted.

Consumer preferences are evolving, and there is a growing interest in exploring diverse beverage options beyond traditional alcoholic cocktails. This includes the consumption of premium and artisanal non-alcoholic beverages, which may lead to reduced demand for traditional cocktail mixers.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Russia-Ukraine war Impact

The Russia-Ukraine war led to disruptions in trade and transportation routes between Russia and Ukraine, it affected the supply chain of cocktail mixers. Both countries play a significant role in producing and distributing various ingredients and products used in the cocktail mixers industry. Supply chain disruptions, such as restrictions on imports/exports or delays in logistics, lead to shortages or increased prices of certain ingredients or finished mixers.

Segment Analysis

The Global Cocktail Mixers Market is segmented based on product type, distribution channel, and region.

Increasing Gin and Tonic Popularity

In 2022 , tonic water held the highest share of the cocktail mixers market based on product type. Tonic water is commonly used as a mixer in various classic and contemporary cocktails, most notably in the famous Gin and Tonic cocktail. For instance, Statista reports that in Spain, the greatest tonic water expenditure was $1.42 per person in 2021-an increase of 20 cents from 2018. The Gin and Tonic cocktail has been a long-standing favorite among consumers, and tonic water is an essential ingredient for this drink.

The global gin market has experienced significant growth in recent years, driven by increasing consumer interest in craft spirits and the rise of gin-based cocktails. For instance, According to the Distilled Spirits Council, in the US the sales volume of gin amounted to about 10 million 9-liter cases in 2022. As gin becomes more popular, the demand for tonic water as its essential mixer also increases.

Geographical Analysis

Increasing Cultural and Social Factors in Asia-Pacific Region

In 2022, the Asia Pacific region had a significant share in the cocktail mixers market. The Asia-Pacific region has experienced rapid urbanization and an increase in disposable income levels, leading to changing lifestyles and preferences. As people in this region adopt more cosmopolitan lifestyles, there is an increased demand for premium and innovative alcoholic beverages and drink mixers to enhance their social experiences. For instance, according to Statista, alcohol consumption in India amounted to about five billion liters in 2020.

The cocktail culture has been gaining popularity in Asia, with a growing interest in mixology and bartending skills. Consumers are becoming more knowledgeable about cocktails, experimenting with different flavors, and seeking quality drink mixers to create their favorite drinks at home or in bars. This trend has driven the market's demand for a wide range of cocktail mixers.

Competitive Landscape

The major global players include: Keurig Dr. Pepper, Inc., Fevertree Limited, The London Essence Company, Three Cents Co., Fentimans Ltd., Thomas Henry GmbH, East Imperial, Britvic plc, Bartisans, Q MIXERS

Why Purchase the Report?

  • To visualize the Global Cocktail Mixer Market segmentation based on product type, distribution channel, and region and understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous cocktail mixers market-level data points with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as Excel consisting of key products of all the major players.

The Global Cocktail Mixers Market Report Would Provide Approximately 53 Tables, 47 Figures and 102 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Product
  • 3.2. Snippet by Distribution Channel
  • 3.3. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Increasing Number of Parties Among Millennials
      • 4.1.1.2. Expansion of the Craft Cocktail Movement
    • 4.1.2. Restraints
      • 4.1.2.1. Rising Demand for Non-Alcoholic Beverages
    • 4.1.3. Opportunity
      • 4.1.3.1. Product Innovation
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before Covid-19
    • 6.1.2. Scenario During Covid-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Product Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 7.1.2. Market Attractiveness Index, By Product Type
  • 7.2. Tonic Water*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Club Soda
  • 7.4. Ginger Beer
  • 7.5. Others

8. By Distribution Channel

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 8.1.2. Market Attractiveness Index, By Distribution Channel
  • 8.2. On-Trade Channel*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Off-Trade Channel

9. By Region

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 9.1.2. Market Attractiveness Index, By Region
  • 9.2. North America
    • 9.2.1. Introduction
    • 9.2.2. Key Region-Specific Dynamics
    • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.2.5.1. The U.S.
      • 9.2.5.2. Canada
      • 9.2.5.3. Mexico
  • 9.3. Europe
    • 9.3.1. Introduction
    • 9.3.2. Key Region-Specific Dynamics
    • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.3.5.1. Germany
      • 9.3.5.2. The UK
      • 9.3.5.3. France
      • 9.3.5.4. Italy
      • 9.3.5.5. Spain
      • 9.3.5.6. Rest of Europe
  • 9.4. South America
    • 9.4.1. Introduction
    • 9.4.2. Key Region-Specific Dynamics
    • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.4.5.1. Brazil
      • 9.4.5.2. Argentina
      • 9.4.5.3. Rest of South America
  • 9.5. Asia-Pacific
    • 9.5.1. Introduction
    • 9.5.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.5.4.1. China
      • 9.5.4.2. India
      • 9.5.4.3. Japan
      • 9.5.4.4. Australia
      • 9.5.4.5. Rest of Asia-Pacific
  • 9.6. Middle East and Africa
    • 9.6.1. Introduction
    • 9.6.2. Key Region-Specific Dynamics
    • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

  • 10.1. Competitive Scenario
  • 10.2. Market Positioning/Share Analysis
  • 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

  • 11.1. Keurig Dr. Pepper, Inc.*
    • 11.1.1. Company Overview
    • 11.1.2. Product Portfolio and Description
    • 11.1.3. Financial Overview
    • 11.1.4. Key Developments
  • 11.2. Fevertree Limited
  • 11.3. The London Essence Company
  • 11.4. Three Cents Co.
  • 11.5. Fentimans Ltd.
  • 11.6. Thomas Henry GmbH
  • 11.7. East Imperial
  • 11.8. Britvic plc
  • 11.9. Bartisans
  • 11.10. Q MIXERS

LIST NOT EXHAUSTIVE

12. Appendix

  • 12.1. About Us and Services
  • 12.2. Contact Us