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市场调查报告书
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1325305

全球家庭鸡尾酒市场 - 2023-2030

Global Home Cocktail Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 160 Pages | 商品交期: 最快1-2个工作天内

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简介目录

市场概况

全球家庭鸡尾酒市场在 2022 年达到 XX 万美元，预计到 2030 年将达到 XX 万美元，2023-2030 年预测期间复合年增长率为 xx%。鸡尾酒文化和调酒学的出现让消费者着迷，这增加了他们的好奇心和冒险感，进而推动了家庭鸡尾酒市场的增长。

社交媒体平台极大地促进了调酒工艺的传播。许多人被在线教程、视觉上漂亮的鸡尾酒图片和手工食谱分享所吸引，去探索家庭调酒的世界。为了改善鸡尾酒製作体验，消费者愿意花钱购买高品质的原料、昂贵的烈酒和专业的酒吧用具，这推动了家庭鸡尾酒市场的增长。

消费者的生活正在迅速变化，人们越来越重视在家中享受饮料体验。为了在舒适的家中復製酒吧和餐馆的氛围，许多人选择製作鸡尾酒。喜欢在家自己製作酒精和非酒精饮料的顾客受到市场的迎合，市场为他们提供了材料、设备和灵感来製作独特的鸡尾酒。

市场动态

在线平台和社交媒体影响者的崛起正在推动家庭鸡尾酒市场的增长。

随着调酒学和手工烈酒越来越受欢迎，顾客在鸡尾酒方面变得更加富有冒险精神和挑剔。他们愿意尝试使用不常见和优质的烈酒、混合器和原料，在家中製作定制和手工鸡尾酒。工艺酿酒厂、专业鸡尾酒调酒师和高端家用鸡尾酒用品都受益于这一繁荣。

认识到社交媒体和在线平台在影响客户行为方面的力量非常重要。我们鼓励顾客通过 Instagram 和 Pinterest 等社交媒体网站上展示的具有视觉吸引力的饮品和调酒方法来尝试调酒。此外，在线平台使客户可以更轻鬆地找到新产品、获取鸡尾酒配方以及参加虚拟鸡尾酒研讨会。

市场扩张的主要驱动力是消费者对调酒的兴趣日益浓厚。

得益于家庭鸡尾酒市场，客户有多种可能性来尝试各种口味和组合。鸡尾酒混合器有多种口味，家用鸡尾酒套件通常包含多种成分，吸引顾客尝试新的、独特的饮料混合物。

这种多样性满足了顾客对新奇事物的渴望，这也使他们能够识别新的鸡尾酒口味。酒吧和餐馆的鸡尾酒可能很贵，尤其是高级或精酿饮料。家庭鸡尾酒产品为消费者提供了一种经济高效的方式来享受优质鸡尾酒，而无需为现场饮酒服务和加价支付更高的价格。

监管和法律限制正在限製家庭鸡尾酒市场的增长。

不同地区和国家对酒类产品的製造、分销和销售有严格的法律和许可要求。一些消费者可能会对在家调製的鸡尾酒的味道和外观持谨慎态度，因为担心自己达不到专业调酒师的水平。消费者对家庭鸡尾酒产品的信心也会受到对人工成分使用或缺乏鸡尾酒製作知识的担忧的影响。

COVID-19 影响分析

COVID-19 分析包括新冠疫情前情景、新冠疫情情景和新冠疫情后情景以及定价动态（包括大流行期间和大流行后与新冠疫情前情景进行比较的价格变化）、供需谱（需求和供应的变化）由于贸易限制、封锁和后续问题）、政府倡议（政府机构振兴市场、部门或行业的倡议）和製造商战略倡议（此处将介绍製造商为缓解新冠疫情问题所做的努力）。

目录

第 1 章：方法和范围

  • 研究方法论
  • 报告的研究目的和范围

第 2 章：市场定义和概述

第 3 章：执行摘要

  • 市场片段（按类型）
  • 市场片段（按产品）
  • 市场摘要（按分销渠道）
  • 市场摘要（按地区）

第 4 章：市场动态

  • 市场影响因素
    • 司机
    • 限制
    • 机会
    • 影响分析

第 5 章：行业分析

  • 波特五力分析
  • 供应链分析
  • 定价分析
  • 监管分析

第 6 章：COVID-19 分析

  • COVID-19 分析
    • COVID-19 之前的情况
    • COVID-19 期间的情况
    • COVID-19 后的情景或未来的情景
  • COVID-19 期间的定价动态
  • 供需谱
  • 疫情期间政府与市场相关的倡议
  • 製造商战略倡议
  • 结论

第 7 章：按类型

  • 以葡萄酒为基础
  • 麦芽基
  • 精神为本
  • 其他的

第 8 章：副产品

  • 酒类
    • 巧克力
    • 奶油
    • 咖啡
    • 草药
    • 花的
    • 疯狂的
    • 柑橘类
    • 果味
    • 大麻注入
    • 犹太洁食利口酒
  • 鸡尾酒搅拌机
    • 汤力水
    • 苏打水
    • 姜汁啤酒
    • 风味鸡尾酒搅拌机
    • 其他的
  • 配件
    • 酒吧工具
      • 玻璃
      • 混合器和摇床
      • 搅局者
      • 开瓶器
      • 开瓶器
      • 冰桶
      • 吉格尔
      • 酒吧工具套件
      • 其他的
    • 冰柜/製冰机
    • 其他的

第 9 章：按分销渠道

  • 酒类专卖店
  • 超市/大卖场
  • 网上商店
  • 其他的

第 10 章：按地区

  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第 11 章：竞争格局

  • 竞争场景
  • 市场定位/份额分析
  • 併购分析

第 12 章：公司简介

  • Diageo plc
    • 公司简介
    • 产品组合和描述
    • 财务概览
    • 主要进展
  • Brown-Forman
  • Bacardi Limited
  • Asahi Group Holdings, Ltd.
  • PernodRicard
  • Halewood Wines & Spirits
  • SHANGHAI BACCHUS LIQUOR CO., LTD.
  • Suntory Holdings Limited
  • Manchester Drinks Company Ltd.
  • Anheuser-Busch InBev

第 13 章：附录

简介目录
Product Code: FB6648

Market Overview

Global Home Cocktail Market reached US$ XX million in 2022 and is expected to reach US$ XX million by 2030 growing with a CAGR of xx% during the forecast period 2023-2030. Consumers have been enthralled by the emergence of cocktail culture and mixology, which has increased their curiosities and sense of adventure, which in turn, is driving the growth of home cocktails market.

The spread of the mixology craft has been significantly aided by social media platforms. Many people have been enticed to investigate the world of home mixology by online tutorials, visually beautiful cocktail images, and the sharing of handmade recipes. To improve their cocktail-making experience, consumers are willing to spend money on high-quality ingredients, expensive spirits, and specialized barware, which is driving the home cocktails market growth.

Consumer lives have been changing quickly, and people are putting more emphasis on having beverage experiences at home. In order to replicate the atmosphere of bars and restaurants in the comfort of their homes, many people are choosing to make cocktails Customers who like making their own alcoholic and non-alcoholic beverages at home are catered to by the market, which gives them the materials, equipment, and inspiration to make distinctive cocktails.

Market Dynamics

Rise of Online Platforms and Social Media Influencers is Driving the Home Cocktail Market Growth.

As mixology and artisan spirits gain in popularity, customers are getting more adventurous and picky when it comes to cocktails. They are open to experimenting with uncommon and premium spirits, mixers, and ingredients to make custom and artisanal cocktails at home. Craft distilleries, specialized cocktail mixers, and high-end home cocktail goods have all benefited from this boom.

It is important to recognize the power of social media and online platforms in influencing customer behavior. Customers are encouraged to try their hand at mixology through the visually appealing drinks and bartending methods displayed on social media sites like Instagram and Pinterest. Additionally, online platforms make it simpler for customers to find new items, access cocktail recipes, and take part in virtual cocktail workshops.

The Primary Driver of Market Expansion is the Consumer's Rising Interest in Mixology.

Customers have a wide range of possibilities to experiment with various flavours and combinations thanks to the home cocktail market. Cocktail mixers come in a variety of flavours, and home cocktail kits frequently include a wide variety of ingredients, enticing customers to experiment with new and distinctive drink concoctions.

Customers' craving for novelty is satiated by this variety, which also enables them to identify new cocktail tastes. Cocktails in bars and restaurants may be pricey, especially if they are premium or craft drinks. Home cocktail products provide consumers with a cost-effective way to enjoy premium cocktails without having to pay higher prices for on-premise drinking service and markup.

Regulatory and Legal Constraints are Restraining the Home Cocktail Market Growth.

Different regions and nations have severe laws and licensing requirements governing the manufacture, distribution, and sale of alcoholic products. Some consumers can be cautious of the flavor and presentation of cocktails created at home because of concern that they would fall short of the calibre of expert bartenders. Consumer confidence in items for home cocktails can also be impacted by worries about the use of artificial components or a lack of knowledge in cocktail production.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global home cocktail market is segmented based on type, product, distribution channel, and region.

In the Global Market of Home Cocktail, the Liquor Segment Holds the Largest Market Share.

The global home cocktail market has been segmented by category into liquors, cocktail mixers, and accessories. The liquor segment held the largest home cocktail market share of 58.8% in 2022 in the home cocktail market analysis report. The demand for premium and unique liquors has increased as a result of the growing popularity of cocktail culture and mixology. Customers are becoming more interested in making sophisticated and distinctive cocktails at home utilizing various alcohol and flavor combinations.

Geographical Analysis

The North America Region Held the Largest Share in Home Cocktail Market.

The global home cocktail market is segmented into five parts of the world based on geography: North America, South America, Europe, Asia Pacific, the Middle East, and Africa. The North American home cocktail market held the largest market share of 35.6% in 2022 in the home cocktail market analysis.

North American consumers are probably overlooking a practical element as they research how to prepare cocktails at home. Despite the fact that fruit is a traditional ingredient in cocktail recipes, the majority of packaged fruit manufacturers don't advertise their goods as being appropriate for home mixology. A number of variables, including altered consumer preferences and habits, have contributed to the significant expansion and popularity of the worldwide home cocktail market growth.

Competitive Landscape

The major global players in the market include Diageo plc, Brown-Forman, Bacardi Limited, Asahi Group Holdings, Ltd., PernodRicard, Halewood Wines & Spirits, SHANGHAI BACCHUS LIQUOR CO., LTD., Suntory Holdings Limited, Manchester Drinks Company Ltd., and Anheuser-Busch InBev.

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

COVID-19 Impact:

Market conditions have improved as a result of the COVID-19 epidemic. The section took off once the COVID-19 pandemic hit the planet, despite the fact that demand for them was already soaring. The rise in demand is attributed to several factors, including the expansion of the culture of making cocktails at home, rising health and convenience concerns, and improved quality and variety of home cocktails.

In an effort to prevent contracting the virus, the pandemic has led to many consumers changing their purchasing behaviors and switching to internet shopping. Additionally, brick-and-mortar merchants are turning to online ordering and delivery services like Drizly in order to expand their customer base as they begin to recognize the value of creating an e-commerce strategy.

Why Purchase the Report?

  • To visualize the global home cocktail market segmentation based on type, product, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of Home Cocktail market-level with all segments.
  • The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The Global Home Cocktail market report would provide approximately 59 tables, 63 figures and 160 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Type
  • 3.2. Market Snippet, by Product
  • 3.3. Market Snippet, by Distribution Channel
  • 3.4. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19 or Future Scenario
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Wine Based*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Malt Based
  • 7.4. Spirit Based
  • 7.5. Others

8. By Product

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 8.1.2. Market Attractiveness Index, By Product
  • 8.2. Liquors*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
    • 8.2.3. Chocolate
    • 8.2.4. Creme
    • 8.2.5. Coffee
    • 8.2.6. Herbal
    • 8.2.7. Floral
    • 8.2.8. Nutty
    • 8.2.9. Citrus
    • 8.2.10. Fruity
    • 8.2.11. Cannabis Infused
    • 8.2.12. Kosher Liqueurs
  • 8.3. Cocktail Mixers
    • 8.3.1. Tonic Water
    • 8.3.2. Club Soda
    • 8.3.3. Ginger Beer
    • 8.3.4. Flavored Cocktail Mixer
    • 8.3.5. Others
  • 8.4. Accessories
    • 8.4.1. Bar Tools
      • 8.4.1.1. Glass
      • 8.4.1.2. Mixers and Shakers
      • 8.4.1.3. Muddlers
      • 8.4.1.4. Bottle Openers
      • 8.4.1.5. Corkscrew
      • 8.4.1.6. Ice Bucket
      • 8.4.1.7. Jigger
      • 8.4.1.8. Bar Tool Kits
      • 8.4.1.9. Others
    • 8.4.2. Freezers/Ice Maker
    • 8.4.3. Others

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Liquor Stores
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Supermarkets/Hypermarkets
  • 9.4. Online Stores
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The U.K.
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. Diageo plc
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Brown-Forman
  • 12.3. Bacardi Limited
  • 12.4. Asahi Group Holdings, Ltd.
  • 12.5. PernodRicard
  • 12.6. Halewood Wines & Spirits
  • 12.7. SHANGHAI BACCHUS LIQUOR CO., LTD.
  • 12.8. Suntory Holdings Limited
  • 12.9. Manchester Drinks Company Ltd.
  • 12.10. Anheuser-Busch InBev

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us