市场调查报告书
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1184322
杂誌广告全球市场规模,份额和行业趋势分析报告:各垂直领域(房地产,零售,汽车,快速消费品,金融服务,媒体和娱乐,教育,其他)展望和预测2022-2028Global Magazine Advertising Market Size, Share & Industry Trends Analysis Report By Vertical (Real Estate, Retail, Automotive, FMCG, Financial Services, Media & Entertainment, Education and Others), By Regional Outlook and Forecast, 2022 - 2028 |
2028 年,全球杂誌广告市场规模预计将达到 93 亿美元,预测期内復合年增长率为 -3.7%。
杂誌广告在广告界越来越受欢迎,因为它们可以提高品牌知名度并补充公司的其他广告活动。 相信这将支持杂誌广告市场的扩张。 然而,随着智能手机的普及和互联网的普及,网络媒体平台正在迅速发展,限制了市场的扩张。
COVID-19 影响分析
大流行病严重影响了大多数行业,并对全球经济产生了负面影响。 随着感染 COVID-19 的人数增加,受影响国家的政府施加了各种限制。 其中,除了与重要工作相对应的工作场所外,大部分工作场所都被锁定或关闭。 因此,许多杂誌出版商被迫暂时停止运营。 市场上的贸易和流动也受到限制。 所有这些因素都导致供应链中断并对市场产生不利影响。 此外,在大流行期间,对杂誌广告的需求也有所下降,因为大多数企业的销售额下降,并因政府规定而暂时关闭。
市场增长因素
提高品牌和产品知名度
广告是宣传现有产品的竞争优势以及现有产品和服务的改进和新功能的有效手段。 这不仅仅是为了提高您公司的知名度。 广告,尤其是社交媒体广告等数字广告解决方案,可以快速构建和执行广告活动,特别是实现需要目标客户快速响应的折扣和追加销售。可用于
同时吸引现有和新客户
广告在激励目标客户方面发挥着额外的作用,这些客户超越认知阶段并通过吸引现有客户和潜在客户与您的公司互动来进入您的销售渠道。可以实现。 通过在广告中突出显示贵公司的位置信息并宣布新店或分店的开业,您可以为您的店或分店带来更多客流量。
市场约束
灵活的营销对于应对市场环境和趋势的快速变化是必要的。
由于准备杂誌广告需要时间,而且为了确保时间和空间的交付时间较长,因此在出版前几个月做出的设计是信息和预算的製约因素。 借助数字广告,您可以更快地开展活动并在必要时进行更改。 这样,从杂誌广告到数字广告的转变正在取得进展。 因此,未来市场增长可能放缓。
行业展望
杂誌广告市场根据垂直行业细分为汽车、金融服务、快速消费品、媒体和娱乐、零售、房地产、教育等。 到 2021 年,汽车行业将在杂誌广告市场中占据重要的收入份额。 市场增长的一个障碍是,汽车运营商正在转向数字杂誌,以在全球范围内推广新产品并突出产品。 另一方面,由于成本上升、可信度下降和社交媒体的发展,杂誌在全球范围内的读者人数正在下降,因此杂誌正处于衰退的边缘。
区域概览
杂誌广告市场按地区划分为北美、欧洲、亚太地区和 LAMEA。 亚太地区将在 2021 年以最高的市场份额引领市场。 市场增长受到各行业在互联网广告上花费的资金不断增加的限制。 市场潜力受到日益城市化和通过多种广告方式增加消费者对特定产品品牌的了解的限制。
The Global Magazine Advertising Market size is expected to reach $9.3 billion by 2028, rising at a market growth of -3.7% CAGR during the forecast period.
The advertisements that readers see throughout magazines are known as magazine advertising. A number of things affect the launch or continuation of a magazine, but one of the most crucial is advertising. A magazine's ad sales may make or break it, and almost all publications rely on the money its advertisers bring in to continue in business.
It's crucial to have magazine advertising set up before a new publication hits the shelves. The first ad income may cover employee salaries and contribute to start-up expenditures. In addition, the correct kind of advertising run in a magazine may increase the publication's sales. Advertisers are likewise aware of the many benefits a well-placed advertisement in the ideal magazine may have on their bottom line.
As a result of its ability to enhance brand recognition and complement a company's other advertising efforts, magazine advertising is becoming more and more popular in the world of advertising. This is expected to fuel the market for magazine advertising's expansion. But as smartphones become more widely used and internet access becomes more accessible, an online media platform is growing more quickly, which in turn is putting limits on the market's expansion.
COVID-19 Impact Analysis
The pandemic had severely impacted the most of industries resulting in an adverse impact on the world's economy. With the rising cases of COVID-19, governments of affected nations imposed various restrictions. These restrictions included lockdown and closure of most of workplaces except of those which counts under essential services. As a result of this, most of the magazine companies had to temporarily stop their work. Also, the market witnessed trade and movement restrictions. All these factors resulted in supply chain disruptions, thereby negatively affecting the market. Besides this, the demand for magazine advertising also declined during the pandemic period because most of the businesses were witnessing decline in sale or were temporarily closed due to government restrictions.
Market Growth Factors
Raising awareness of the brand and its offerings
Advertising is a viable option to emphasize competitive advantages in already-existing items, as well as improvements or new features that have been introduced to already-existing products or services. It's not only about raising awareness of your company. Advertising, particularly digital advertising solutions such as social media ads that take less time to build and run advertising campaigns, may be used to accomplish specific offers of discounts or upselling offers that demand rapid replies from the targeted clients.
Attracting both existing and new clients
Advertising may play a further role in motivating targeted clients to go through your sales funnel beyond the awareness phase by enticing both existing and future customers to interact with your company. By emphasizing your company location information in your advertisements and letting people know about the launch of a new shop or branch, you may increase traffic to your stores or branches. Increasing lead generation via marketing initiatives. The market for magazine advertising is expected to grow over the projected period since the advertising may motivate consumers to purchase items.
Market Restraining Factors
Rapid changes in market circumstances and trends need flexible marketing.
The message and budget suffer from being trapped into a design that was made months before it will be published due to the length of time it takes to prepare a magazine advertising and the lengthy lead periods needed to acquire time or space. Digital campaigns may be put into action considerably more swiftly and, if necessary, changed as they go. These and other issues are causing magazine advertising to be increasingly replaced by digital advertising methods. As a result, market growth may slow down in the years to come.
Verticals Outlook
Based on Verticals, the magazine advertising market is divided into automotive, financial services, FMCG, media & entertainment, retail, real estate, education, and others. In 2021, the automotive segment accounted for the considerable revenue share in the magazine advertising market. Market expansion is being hampered by the increasing use of digital magazines by car businesses to promote their new launches and highlight goods throughout the world. The magazine business, however, has been experiencing a steady decline as a result of declining readerships worldwide, brought on by increasing costs, dwindling credibility, and the development of social media and other channels.
Regional Outlook
Based on region, the magazine advertising market is classified into North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region led the market with the highest revenue share in the market in 2021. The market's growth is being constrained by the increasing amount of money that various sectors are spending on internet advertising. The market's potential is being constrained by increased urbanisation and growing consumer knowledge of a particular product's branding thanks to multiple advertising techniques.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include News Corporation, Vericast (M&F Worldwide Corp.) (MacAndrews & Forbes Incorporated), Global Business Leaders Mag., Gannett Co., Inc., Axel Springer SE, Nine Entertainment Co. Holdings Limited, and Conduit, Inc.
Market Segments covered in the Report:
By Vertical
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures