市场调查报告书
商品编码
1397788
视讯编码器全球市场规模、占有率、行业趋势分析报告:按类型、应用、通道数量、按地区分類的展望和预测,2023-2030Global Video Encoders Market Size, Share & Industry Trends Analysis Report By Type (Rack-Mounted, and Standalone), By Application (Broadcast, and Surveillance), By Number of Channel, By Regional Outlook and Forecast, 2023 - 2030 |
到 2030 年,视讯编码器市场规模预计将达到 37 亿美元,预测期内复合年增长率为 7.1%。 2022年市场规模为381.25万台,成长率为6.9%(2019-2022年)。
根据 KBV 基数矩阵中的分析,Cisco公司是市场的领先先驱。 2023 年 10 月,Cisco发布了 Webex AI Assistant。该产品具有可提高客户生产力和准确性的新功能。 Haivision Systems Inc.、浙江大华科技有限公司和 Axis Communications AB 等公司是该市场的主要创新者。
市场成长要素
4K 和高解析度影像的采用增加
高解析度影片对于准确的脸部辨识和识别至关重要。在机场、边境管制和高安全设施等需要个人识别的应用中,4K 摄影机的采用支援更可靠、更准确的脸部辨识演算法。高解析度视讯的采用与视讯监控系统中高阶分析的整合密切相关。行为分析和异常侦测等分析受益于高解析度摄影机提供的丰富影像资料,从而提高了整体监控解决方案的智慧性。因此,4K和高解析度视讯的采用正在增加,并对市场产生重大影响。
扩大影片在企业传播中的使用
公司活动、会议和聚会依靠视讯来实现活动安全和管理。视讯监控系统提供对事件、事件回应和文件的即时监控,以确保安全和有组织的环境。它对于企业危机管理和紧急应变也很有用。即时视讯来源和录製的影像可以帮助您评估情况、协调回应并确保紧急情况下员工和资产的安全。安全和通讯功能的整合反映了在综合企业环境中利用视讯解决方案的日益增长的趋势,从而导致市场的持续发展和扩张。
市场抑制因素
资料储存与搜寻挑战
公司通常需要长期储存视讯资料,尤其是在执法、交通和关键基础设施监控等应用中。规划长期保存并确保存檔影片内容的完整性带来了额外的挑战。采用混合或云端储存解决方案为资料传输、安全性和合规性带来了新的挑战。实现与视讯编码器的无缝整合并解决云端环境中的资料所有权和隐私问题可能很复杂。上述因素预计将阻碍未来几年的市场成长。
按类型分類的展望
依类型划分,市场分为机架安装型和独立型。 2022年,机架式机型占市场最大销售占有率。机架式视讯编码器设计适合伺服器机房、资料中心、广播设施和其他商务用环境中常用的标准机架单元 (RU)。常见的机架尺寸包括 1U、2U 和 3U,其中 1U 最为紧凑且节省空间。机架式视讯编码器具有网路接口,可无缝整合到基于 IP 的网路中。这允许您透过区域网路(LAN) 或广域网路 (WAN) 传输编码视讯。
应用前景
按应用划分,市场分为监控和广播。在 2022 年的市场中,监控领域的收益占有率相当可观。视讯编码器促进的监控透过持续监控物理空间极大地提高了安全性。这种主动的方法可以起到阻碍力潜在威胁的作用,如果发生事件,监视影像可以为调查和解决提供宝贵的证据。整合监控应用程式和视讯编码器为希望增强安全性、优化业务效率以及利用先进技术进行监控和回应的组织提供了全面的解决方案。这些好处可以创造安全的环境、降低风险并提高整个组织的弹性。
监控视角
依监控类型,市场进一步细分为零售、运输、商业、军事/国防、设施等。 2022年,零售领域占市场销售占有率最高。许多零售商都配备了传统的模拟监控系统。视讯编码器允许这些类比摄影机无缝整合到基于 IP 的现代监控网路中。使用视讯编码器的零售商店监控提高了顾客和员工的安全。透过检查停车场、入口和共用空间等区域,可以即时识别和解决潜在的安全问题,从而创造更安全的购物环境。
渠道数展望
依通路数量,市场分为1通路、2通路、4通路、8通路、16通路等。 2022 年,1 通道细分市场的收益占有率最高。 1 通道视讯编码器设计用于处理来自一个来源的视讯讯号。这可以是类比相机、数位相机或其他具有相容输出的视讯设备。由于单通道视讯编码器只有一个通道,因此通常结构紧凑且便于携带。因此,适合各种注重空间的部署场景。 1通道视讯编码器的介面通常是用户友好的,因此具有各种技术专业知识的用户都可以使用它。还可以提供基于网路的介面或专用的软体应用程式用于配置和监控。
区域展望
从区域来看,我们对北美、欧洲、亚太地区和拉丁美洲地区的市场进行了分析。 2022 年,亚太地区在市场中取得了显着的收益占有率。在社群网站兴起的推动下,直播和其他广播服务正在推动亚太地区对视讯编码器的需求。公共基础设施的扩大、恐怖活动、犯罪率、资料窃取的增加和远端监控正在导致亚太地区对监视录影机的需求迅速增加。监视录影机的日益普及预计将在未来几年推动亚太国家对视讯编码器的需求和普及。
The Global Video Encoders Market size is expected to reach $3.7 billion by 2030, rising at a market growth of 7.1% CAGR during the forecast period. In the year 2022, the market attained a volume of 3,812.5 thousand Units experiencing a growth of 6.9% (2019-2022).
Video surveillance systems with facial recognition capabilities find applications in security, law enforcement, and public spaces. This enables security personnel to respond promptly to potential threats or incidents. Therefore, Surveillance segment generated $808.1 million revenue in the market in 2022. Video analytics enables the analysis of behavioral patterns within video footage. Intelligent video analytics systems can generate automated alerts and notifications based on predefined rules or anomalies. This is crucial for securing critical infrastructure, facilities, and sensitive zones. Due to the above aspects the market growth is expected to boost in the coming years.
The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In November, 2023, Matrox Electronic Systems Ltd. rolled out Matrox Maevex 7100 Series of single-channel 4K60 AVC/HEVC encoders. The launched product would be available for low-latency, high-quality, low-bitrate encoding of single high-resolution HDMI sources for audio and video streaming, contribution, and collaboration. Moreover, In April, 2020, Bosch announced the launch of INTEOX, a camera platform developed for modernizing the safety and security industry. This is an open platform of its kind and provides unlimited freedom for customization and innovation to system integrators, users, and application developers.
Based on the Analysis presented in the KBV Cardinal matrix; Cisco Systems, Inc. is the major forerunner in the Market. In October, 2023, Cisco Systems, Inc. launched Webex AI Assistant, which used real-time communications for audio and video to solve everyday challenges. The launched product would have new capabilities that would bolster productivity and accuracy for customers. Companies such as Haivision Systems Inc., Zhejiang Dahua Technology Co., Ltd., and Axis Communications AB are some of the key innovators in the Market.
Market Growth Factors
Increasing adoption of 4K and high-resolution video
High-resolution video is crucial for accurate facial recognition and identification. In applications where identifying individuals is essential, such as airports, border control, or high-security facilities, the adoption of 4K cameras supports more reliable and precise facial recognition algorithms. The adoption of high-resolution video is closely linked to the integration of advanced analytics in video surveillance systems. Analytics, such as behavioral analysis and anomaly detection, benefit from the rich visual data provided by high-resolution cameras, enhancing the overall intelligence of surveillance solutions. Thus, the increasing adoption of 4K and high-resolution video profoundly impacts the market.
Expanding use of video in corporate communications
Corporate events, conferences, and gatherings utilize video for event security and management. Video surveillance systems provide real-time monitoring, incident response, and documentation of events, ensuring a secure and organized environment. They support corporate crisis management and emergency response efforts. Real-time video feeds and recorded footage aid in assessing situations, coordinating responses, and ensuring the safety of employees and assets during emergencies. The convergence of security and communication functionalities reflects a growing trend in leveraging video solutions for comprehensive corporate environments, leading to the continued evolution and expansion of the market.
Market Restraining Factors
Data storage and retrieval challenges
Organizations often need to store video data for extended periods, especially in applications such as law enforcement, transportation, or critical infrastructure monitoring. Planning for long-term storage and ensuring the integrity of archived video content pose additional challenges. Adopting hybrid and cloud storage solutions introduces new data transfer, security, and compliance challenges. Providing seamless integration with video encoders and addressing data ownership and privacy concerns in cloud environments can be complex. Due to the above factors, market growth will be hampered in the coming years.
Type Outlook
Based on type, the market is fragmented into rack-mounted and standalone. In 2022, the rack-mounted segment witnessed the largest revenue share in the market. Rack-mounted video encoders are designed to fit into standard rack units (RU) commonly used in server rooms, data centers, broadcasting facilities, and other professional environments. Common rack sizes include 1U, 2U, or 3U, with 1U being the most compact and space-efficient. Rack-mounted video encoders have network interfaces for seamless integration into IP-based networks. This allows the transmission of encoded video over local area networks (LANs) or wide area networks (WANs).
Application Outlook
On the basis of application, the market is segmented into surveillance and broadcast. The surveillance segment recorded a remarkable revenue share in the market in 2022. Surveillance, facilitated by video encoders, significantly improves security by continuously monitoring physical spaces. This proactive approach acts as a deterrent to potential threats, and in the event of an incident, surveillance footage serves as valuable evidence for investigation and resolution. Integrating surveillance applications with video encoders provides a comprehensive solution for organizations seeking to enhance security, optimize operational efficiency, and leverage advanced technologies for monitoring and response. These benefits collectively create safer environments, reduce risks, and improve overall organizational resilience.
Surveillance Outlook
Under surveillance type, the market is further divided into retail, transportation, commercial, military & defense, institutional, and other. In 2022, the retail segment held the highest revenue share in the market. Many retailers have legacy analog surveillance systems in place. Video encoders enable the seamless integration of these analog cameras into modern IP-based surveillance networks. Retail surveillance using video encoders enhances the safety of both customers and staff. Surveying areas such as parking lots, entrances, and common spaces helps identify and address potential security issues in real time, contributing to a safer shopping environment.
Number of Channel Outlook
By number of channel, the market is categorised into 1 channel, 2 channel, 4 channel, 8 channel, 16 channel, and others. In 2022, the 1 channel segment generated the highest revenue share in the market. A 1-channel video encoder is designed to handle video signals from a single source. This can be an analog camera, digital camera, or any other video device with compatible output. Due to its single-channel capacity, a 1-channel video encoder is often compact and portable. This makes it suitable for various deployment scenarios where space considerations are essential. The interfaces of 1-channel video encoders are typically user-friendly, making them accessible to users with varying technical expertise. Web-based interfaces or dedicated software applications may be provided for configuration and monitoring.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region recorded a remarkable revenue share in the market in 2022. Live streaming and other broadcasting services have been bolstered by the rising prominence of social networking sites, which has increased the demand for video encoders in the Asia-Pacific region. The expansion of public infrastructure, an increase in terrorist activities, crime rates, and data burglaries, as well as remote monitoring, have all contributed to the surge in demand for surveillance cameras in the Asia-Pacific region. In the coming years, the increasing prevalence of video surveillance cameras is anticipated to propel the demand for and acceptance of video encoders in several Asia-Pacific nations.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Harmonic Inc., Axis Communications AB (Canon, Inc.), Haivision Systems Inc., Zhejiang Dahua Technology Co., Ltd., Cisco Systems Inc., Robert Bosch GmbH, Matrox Electronic Systems Ltd., CommScope Holding Company, Inc., Delta Digital Video (Delta Information Systems, Inc.) and VITEC.
Recent Strategies Deployed in Video Encoders Market
Mergers & Acquisition
Aug-2021: Haivision Systems acquired CineMassive Displays, an industry leader in delivering visual collaboration solutions for mission-critical environments. This acquisition aimed to integrate the power of real-time secure video networking and data visualization to develop a distinct offering in the market, which fulfills the mission-critical challenges of complicated situations such as network, cybersecurity, and physical threats.
Jul-2020: Haivision acquired Teltoo (US), a key technology innovator for peer-to-peer (P2P) and WebRTC enabled real-time video delivery. This acquisition aimed to expand Haivision's expertise in cloud-connected live video from contribution & distribution, through to delivery. In addition, this deal would also allow Haivision to apply its machine learning and AI capabilities against real-time network analytics to maximize comprehensive edge-to-edge low latency video workflows.
Oct-2019: Haivision took over LightFlow Media Technologies, the advanced media optimization business of Epic Labs. This acquisition aimed to add AI and machine learning technologies to Haivision's innovative product line to form the basis for improvements in content-aware video encoding, object detection, content indexing, and also optimization of video contribution, delivery, and distribution for low-latency live feeds or video-on-demand.
Partnerships, Collaborations & Agreements
Nov-2022: Axis Communications announced its partnership with SecuriThings, an IoTOps solution provider. The partnership focuses on improving and simplifying the operational management of physical security infrastructure.
Jan-2022: Axis Communications came into partnership with Wasabi Technologies, the hot cloud storage company, for offering cloud storage for AXIS Camera Station (ACS) VMS. This solution integrates Wasabi's unlimited scalability and disruptively low, predictable cost with Axis's video technology for helping organizations in optimizing video surveillance deployments and manages the emerging longer retention periods and high-definition environments more effectively.
Nov-2021: Zhejiang Dahua Technology Co., Ltd. came into an agreement with HDL Automation Co., Ltd., a leading global provider of smart living solutions. Under this agreement, the video intercom systems of Dahua were combined with the smart home solutions of HDL to provide customers with a better smart home experience.
Sep-2019: Haivision joined hands with LightFlow by Epic Labs. This collaboration aimed to substantially improve live video encoding and processing. In addition, the collaboration would bring LightFlow's cloud workflow developments to Haivision's contribution edge devices. The first development combined LightFlow artificial intelligence (AI) technology among Haivision video encoders, allowing real-time content-aware video encoding for live contribution streams.
Apr-2019: VITEC partnered with Digistor, a leading innovator and manufacturer of industrial-grade flash storage products. This partnership aimed to offer a complete portfolio of streaming solutions across Australia and New Zealand.
Mar-2019: Haivision formed a partnership with DigiBox, the UK's leading product distribution company. This partnership aimed to represent the Haivision product offering for broadcast and enterprise markets in the United Kingdom.
Product Launches and Product Expansions
Nov-2023: Matrox Electronic Systems Ltd. rolled out Matrox Maevex 7100 Series of single-channel 4K60 AVC/HEVC encoders. The launched product would be available for low-latency, high-quality, low-bitrate encoding of single high-resolution HDMI sources for audio and video streaming, contribution, and collaboration.
Oct-2023: Cisco Systems, Inc. launched Webex AI Assistant, which used real-time communications for audio and video to solve everyday challenges. The launched product would have new capabilities that would bolster productivity and accuracy for customers.
Sep-2023: Harmonic Inc. introduced XOS Advanced Media Processor, a complete playout-to-delivery feature set, simplifying video streaming, distribution, and broadcast workflows. This launch would be aimed at expanding the XOS solution lowering costs and reducing energy consumption while streamlining operations for headend and edge applications by integrating broadcast-grade playout and extensive media processing features on a single software-based appliance.
Oct-2021: Haivision introduced Haivision Connect, an all-new cloud platform designed for churches. This live streaming solution opened the latest possibilities for churches to simply connect and engage with audiences from anywhere.
Jan-2021: Haivision launched its Haivision Play Pro app for usage on Android mobile devices, allowing remote broadcast video workflows. Haivision Play Pro is a free mobile app, which allows customers to safely play or stream live low latency video over SRT from anywhere.
May-2020: Haivision launched a new version of the Haivision Media Platform. This latest version is aimed at safe, multi-site live video distribution for streaming enterprise video content that includes all-hands webinars and IPTV to employees from anywhere inside & outside the corporate firewall.
Apr-2020: Bosch announced the launch of INTEOX, a camera platform developed for modernizing the safety and security industry. This is an open platform of its kind and provides unlimited freedom for customization and innovation to system integrators, users, and application developers.
Feb-2020: Dahua introduced HDCVI 6.0, the industry's first advanced AI and 4K real-time capabilities. This solution provides exceptional experience with security, intelligence & convenience while safeguarding HDCVI customers' investment.
Market Segments covered in the Report:
By Type (Volume, Thousand Units, USD Billion, 2019-2030)
By Application (Volume, Thousand Units, USD Billion, 2019-2030)
By Number of Channel (Volume, Thousand Units, USD Billion, 2019-2030)
By Geography (Volume, Thousand Units, USD Billion, 2019-2030)
Companies Profiled
Unique Offerings from KBV Research