The Global Gluten Free Products Market size is expected to reach $12.9 billion by 2030, rising at a market growth of 9.5% CAGR during the forecast period.
North America has experienced a heightened awareness of gluten-related disorders, such as celiac disease and gluten sensitivity. Therefore, the region captured $2,342.6 million revenue in the market in 2022. This has prompted established and emerging brands to expand their gluten-free product offerings to cater to specific dietary needs. Therefore, the segment will witness enhanced growth in the upcoming years.
The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In Aug, 2023, Chobani LLC launched Chobani Oatmilk Pumpkin Spice, a creamy, dairy-free oat drink with pumpkin spice flavor. Ideal for fall, it's vegan-friendly and rich in calcium, offering quality and flavor without compromise. Additionally, In October, 2022, General Mills Inc. introduced its first peanut-free facility products, offering peace of mind for sensitive consumers. Among them are Annie's and Cascadian Farm granola bars, including the Oats & Honey and Chocolate Drizzle varieties, which are USDA-certified organic and gluten-free.
Based on the Analysis presented in the KBV Cardinal matrix; PepsiCo, Inc. is the forerunner in the Market. Companies such as The Kraft Heinz Company, General Mills Inc., Conagra Brands, Inc. are some of the key innovators in Market. For Instance, in April, 2022, The Kraft Heinz Company introduced HEINZ DIP & CRUNCH, a unique product combining sauce and potato crunchers for enhanced burger enjoyment. Simply dip the burger, add the crunchers, and elevate burger night with two tangy flavors.
Market Growth Factors
Social media platforms serve as accessible and widespread channels for information dissemination. Health influencers leverage these platforms to raise awareness about gluten-related disorders, the benefits of gluten-free living, and the availability of gluten-free products. These platforms facilitate the formation of supportive communities, creating a sense of belonging and encouraging individuals to embrace gluten-free lifestyles. Hence, these aspects will help in the expansion of the market.
Additionally, the food industry has diversified its product offerings to include a wide range of gluten-free alternatives. This includes gluten-free versions of traditionally gluten-containing products such as bread, pasta, cereals, snacks, and baked goods. Consumers can conveniently browse and purchase gluten-free items from various brands, with the added advantage of home delivery. This online accessibility further expands the reach of gluten-free products. Thus, these factors will propel the demand for gluten free products in the upcoming years.
Market Restraining Factors
Gluten provides a unique elasticity to dough, contributing to the structure and texture of baked goods. Achieving the same structural integrity and elasticity level in gluten-free products is challenging. Formulating gluten-free products requires alternative binding agents to prevent crumbling and maintain the desired consistency, adding complexity to the ingredient selection process. Thus, these factors will reduce demand for gluten free products in the upcoming years.
By Distribution Channel Analysis
On the basis of distribution channel, the market is divided into supermarkets & hypermarkets, specialty stores, convenience stores, online, and others. In 2022, the specialty stores segment witnessed a 24.45% revenue share in the market. Specialty stores focus on addressing the dietary preferences and needs of individuals with gluten-related disorders, such as celiac disease or gluten sensitivity. These stores curate products that are specifically formulated to be gluten-free, ensuring a safe and enjoyable shopping experience for those with gluten-related dietary restrictions. As a result, there will be increased demand in the segment.
By Product Analysis
Based on product, the market is segmented into bakery products, dairy/dairy alternatives, meats/meats alternatives, condiments, seasonings, spreads, desserts & ice-creams, prepared foods, pasta & rice, and others. The bakery products segment dominated the market by generating 30.86% revenue share in 2022. The availability of gluten-free bakery products in mainstream retail channels has expanded significantly. Consumers can now easily find gluten-free bakery items alongside traditional products, making it more convenient to incorporate gluten-free options into their regular shopping routines. Thus, these factors will help in the growth of the segment.
By Regional Analysis
By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe segment acquired a 29.78% revenue share in the market. Europe has been witnessing a growing awareness of health and wellness. Consumers are becoming more conscious of their dietary choices, seeking products perceived as healthier. Gluten-free products, often associated with a healthier lifestyle, might be gaining traction. Thus, these factors will boost the demand in the segment.
Recent Strategies Deployed in the Market
- Jan-2024: Premier Foods PLC introduced gluten-free vegan jelly under its baking brand, McDougalls, available in strawberry, raspberry, and orange flavors for food service. Simplified preparation with boiling water only, setting within two hours, and Vegan Society certified, offering plant-based options with great taste.
- Jan-2024: Garden Veggie Snacks, a subsidiary of The Hain Celestial Group, Inc., introduced Flavor Burst Nacho Cheese and Zesty Ranch Flavored Tortilla Chips, aiming to redefine snacking with the deliciousness of crunchy corn and colorful veggies. The chips were certified gluten-free, non-GMO, and free from artificial flavors and preservatives, featuring five vegetable varieties.
- Nov-2023: Chobani LLC introduced its seasonal flavor, Chobani Greek Yogurt Spiced Holiday Nog, a creamy holiday yogurt with warming spices. This limited-batch yogurt contained natural ingredients, no artificial flavors, and offered protein, calcium, and probiotics.
- Nov-2023: Danone, S.A. collaborated with Else Nutrition, a Canadian supplier of plant-based infant formula. Through this collaboration, Else's products will join Danone's specialized nutrition portfolio under a license agreement, with Danone responsible for manufacturing, marketing, and commercializing them.
- Oct-2023: Premier Foods PLC expanded its breakfast range through the acquisition of the UK brand Fuel10K. This move followed the successful integration of The Spice Tailor, where revenue and profit were increased using the branded growth model.
List of Key Companies Profiled
- The Kraft Heinz Company
- Kellogg Company
- General Mills, Inc.
- PepsiCo, Inc.
- Chobani LLC
- Premier Foods PLC
- Danone S.A.
- The Hain Celestial Group, Inc.
- Conagra Brands, Inc.
- Dr. Schar AG / SPA
Global Gluten Free Products Market Report Segmentation
By Distribution Channel
- Supermarkets & Hypermarkets
- Specialty Stores
- Convenience Stores
- Online
- Others
By Product
- Bakery Products
- Condiments, Seasonings, Spreads
- Prepared Foods
- Pasta & Rice
- Dairy/Dairy Alternatives
- Meats/Meats Alternatives
- Desserts & Ice-creams
- Others
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1.Market Scope & Methodology
- 1.1Market Definition
- 1.2Objectives
- 1.3Market Scope
- 1.4Segmentation
- 1.4.1Global Gluten Free Products Market, by Distribution Channel
- 1.4.2Global Gluten Free Products Market, by Product
- 1.4.3Global Gluten Free Products Market, by Geography
- 1.5Methodology for the research
Chapter 2.Market at a Glance
Chapter 3.Market Overview
- 3.1Introduction
- 3.1.1Overview
- 3.1.1.1Market Composition and Scenario
- 3.2Key Factors Impacting the Market
- 3.2.1Market Drivers
- 3.2.2Market Restraints
- 3.2.3Market Opportunities
- 3.2.4Market Challenges
Chapter 4.Competition Analysis - Global
- 4.1KBV Cardinal Matrix
- 4.2Recent Industry Wide Strategic Developments
- 4.2.1Partnerships, Collaborations and Agreements
- 4.2.2Product Launches and Product Expansions
- 4.2.3Acquisition and Mergers
- 4.2.4Expansion
- 4.3Market Share Analysis, 2022
- 4.4Top Winning Strategies
- 4.4.1Key Leading Strategies: Percentage Distribution (2019-2023)
- 4.4.2Key Strategic Move: (Product Launches and Product Expansions : 2019, Jul - 2024, Jan) Leading Players
- 4.5Porter's Five Forces Analysis
Chapter 5.Global Gluten Free Products Market by Distribution Channel
- 5.1Global Supermarkets & Hypermarkets Market by Region
- 5.2Global Specialty Stores Market by Region
- 5.3Global Convenience Stores Market by Region
- 5.4Global Online Market by Region
- 5.5Global Others Market by Region
Chapter 6.Global Gluten Free Products Market by Product
- 6.1Global Bakery Products Market by Region
- 6.2Global Condiments, Seasonings, Spreads Market by Region
- 6.3Global Prepared Foods Market by Region
- 6.4Global Pasta & Rice Market by Region
- 6.5Global Dairy/Dairy Alternatives Market by Region
- 6.6Global Meats/Meats Alternatives Market by Region
- 6.7Global Desserts & Ice-creams Market by Region
- 6.8Global Others Market by Region
Chapter 7.Global Gluten Free Products Market by Region
- 7.1North America Gluten Free Products Market
- 7.1.1North America Gluten Free Products Market by Distribution Channel
- 7.1.1.1North America Supermarkets & Hypermarkets Market by Country
- 7.1.1.2North America Specialty Stores Market by Country
- 7.1.1.3North America Convenience Stores Market by Country
- 7.1.1.4North America Online Market by Country
- 7.1.1.5North America Others Market by Country
- 7.1.2North America Gluten Free Products Market by Product
- 7.1.2.1North America Bakery Products Market by Country
- 7.1.2.2North America Condiments, Seasonings, Spreads Market by Country
- 7.1.2.3North America Prepared Foods Market by Country
- 7.1.2.4North America Pasta & Rice Market by Country
- 7.1.2.5North America Dairy/Dairy Alternatives Market by Country
- 7.1.2.6North America Meats/Meats Alternatives Market by Country
- 7.1.2.7North America Desserts & Ice-creams Market by Country
- 7.1.2.8North America Others Market by Country
- 7.1.3North America Gluten Free Products Market by Country
- 7.1.3.1US Gluten Free Products Market
- 7.1.3.1.1US Gluten Free Products Market by Distribution Channel
- 7.1.3.1.2US Gluten Free Products Market by Product
- 7.1.3.2Canada Gluten Free Products Market
- 7.1.3.2.1Canada Gluten Free Products Market by Distribution Channel
- 7.1.3.2.2Canada Gluten Free Products Market by Product
- 7.1.3.3Mexico Gluten Free Products Market
- 7.1.3.3.1Mexico Gluten Free Products Market by Distribution Channel
- 7.1.3.3.2Mexico Gluten Free Products Market by Product
- 7.1.3.4Rest of North America Gluten Free Products Market
- 7.1.3.4.1Rest of North America Gluten Free Products Market by Distribution Channel
- 7.1.3.4.2Rest of North America Gluten Free Products Market by Product
- 7.2Europe Gluten Free Products Market
- 7.2.1Europe Gluten Free Products Market by Distribution Channel
- 7.2.1.1Europe Supermarkets & Hypermarkets Market by Country
- 7.2.1.2Europe Specialty Stores Market by Country
- 7.2.1.3Europe Convenience Stores Market by Country
- 7.2.1.4Europe Online Market by Country
- 7.2.1.5Europe Others Market by Country
- 7.2.2Europe Gluten Free Products Market by Product
- 7.2.2.1Europe Bakery Products Market by Country
- 7.2.2.2Europe Condiments, Seasonings, Spreads Market by Country
- 7.2.2.3Europe Prepared Foods Market by Country
- 7.2.2.4Europe Pasta & Rice Market by Country
- 7.2.2.5Europe Dairy/Dairy Alternatives Market by Country
- 7.2.2.6Europe Meats/Meats Alternatives Market by Country
- 7.2.2.7Europe Desserts & Ice-creams Market by Country
- 7.2.2.8Europe Others Market by Country
- 7.2.3Europe Gluten Free Products Market by Country
- 7.2.3.1Germany Gluten Free Products Market
- 7.2.3.1.1Germany Gluten Free Products Market by Distribution Channel
- 7.2.3.1.2Germany Gluten Free Products Market by Product
- 7.2.3.2UK Gluten Free Products Market
- 7.2.3.2.1UK Gluten Free Products Market by Distribution Channel
- 7.2.3.2.2UK Gluten Free Products Market by Product
- 7.2.3.3France Gluten Free Products Market
- 7.2.3.3.1France Gluten Free Products Market by Distribution Channel
- 7.2.3.3.2France Gluten Free Products Market by Product
- 7.2.3.4Russia Gluten Free Products Market
- 7.2.3.4.1Russia Gluten Free Products Market by Distribution Channel
- 7.2.3.4.2Russia Gluten Free Products Market by Product
- 7.2.3.5Spain Gluten Free Products Market
- 7.2.3.5.1Spain Gluten Free Products Market by Distribution Channel
- 7.2.3.5.2Spain Gluten Free Products Market by Product
- 7.2.3.6Italy Gluten Free Products Market
- 7.2.3.6.1Italy Gluten Free Products Market by Distribution Channel
- 7.2.3.6.2Italy Gluten Free Products Market by Product
- 7.2.3.7Rest of Europe Gluten Free Products Market
- 7.2.3.7.1Rest of Europe Gluten Free Products Market by Distribution Channel
- 7.2.3.7.2Rest of Europe Gluten Free Products Market by Product
- 7.3Asia Pacific Gluten Free Products Market
- 7.3.1Asia Pacific Gluten Free Products Market by Distribution Channel
- 7.3.1.1Asia Pacific Supermarkets & Hypermarkets Market by Country
- 7.3.1.2Asia Pacific Specialty Stores Market by Country
- 7.3.1.3Asia Pacific Convenience Stores Market by Country
- 7.3.1.4Asia Pacific Online Market by Country
- 7.3.1.5Asia Pacific Others Market by Country
- 7.3.2Asia Pacific Gluten Free Products Market by Product
- 7.3.2.1Asia Pacific Bakery Products Market by Country
- 7.3.2.2Asia Pacific Condiments, Seasonings, Spreads Market by Country
- 7.3.2.3Asia Pacific Prepared Foods Market by Country
- 7.3.2.4Asia Pacific Pasta & Rice Market by Country
- 7.3.2.5Asia Pacific Dairy/Dairy Alternatives Market by Country
- 7.3.2.6Asia Pacific Meats/Meats Alternatives Market by Country
- 7.3.2.7Asia Pacific Desserts & Ice-creams Market by Country
- 7.3.2.8Asia Pacific Others Market by Country
- 7.3.3Asia Pacific Gluten Free Products Market by Country
- 7.3.3.1China Gluten Free Products Market
- 7.3.3.1.1China Gluten Free Products Market by Distribution Channel
- 7.3.3.1.2China Gluten Free Products Market by Product
- 7.3.3.2Japan Gluten Free Products Market
- 7.3.3.2.1Japan Gluten Free Products Market by Distribution Channel
- 7.3.3.2.2Japan Gluten Free Products Market by Product
- 7.3.3.3India Gluten Free Products Market
- 7.3.3.3.1India Gluten Free Products Market by Distribution Channel
- 7.3.3.3.2India Gluten Free Products Market by Product
- 7.3.3.4South Korea Gluten Free Products Market
- 7.3.3.4.1South Korea Gluten Free Products Market by Distribution Channel
- 7.3.3.4.2South Korea Gluten Free Products Market by Product
- 7.3.3.5Singapore Gluten Free Products Market
- 7.3.3.5.1Singapore Gluten Free Products Market by Distribution Channel
- 7.3.3.5.2Singapore Gluten Free Products Market by Product
- 7.3.3.6Malaysia Gluten Free Products Market
- 7.3.3.6.1Malaysia Gluten Free Products Market by Distribution Channel
- 7.3.3.6.2Malaysia Gluten Free Products Market by Product
- 7.3.3.7Rest of Asia Pacific Gluten Free Products Market
- 7.3.3.7.1Rest of Asia Pacific Gluten Free Products Market by Distribution Channel
- 7.3.3.7.2Rest of Asia Pacific Gluten Free Products Market by Product
- 7.4LAMEA Gluten Free Products Market
- 7.4.1LAMEA Gluten Free Products Market by Distribution Channel
- 7.4.1.1LAMEA Supermarkets & Hypermarkets Market by Country
- 7.4.1.2LAMEA Specialty Stores Market by Country
- 7.4.1.3LAMEA Convenience Stores Market by Country
- 7.4.1.4LAMEA Online Market by Country
- 7.4.1.5LAMEA Others Market by Country
- 7.4.2LAMEA Gluten Free Products Market by Product
- 7.4.2.1LAMEA Bakery Products Market by Country
- 7.4.2.2LAMEA Condiments, Seasonings, Spreads Market by Country
- 7.4.2.3LAMEA Prepared Foods Market by Country
- 7.4.2.4LAMEA Pasta & Rice Market by Country
- 7.4.2.5LAMEA Dairy/Dairy Alternatives Market by Country
- 7.4.2.6LAMEA Meats/Meats Alternatives Market by Country
- 7.4.2.7LAMEA Desserts & Ice-creams Market by Country
- 7.4.2.8LAMEA Others Market by Country
- 7.4.3LAMEA Gluten Free Products Market by Country
- 7.4.3.1Brazil Gluten Free Products Market
- 7.4.3.1.1Brazil Gluten Free Products Market by Distribution Channel
- 7.4.3.1.2Brazil Gluten Free Products Market by Product
- 7.4.3.2Argentina Gluten Free Products Market
- 7.4.3.2.1Argentina Gluten Free Products Market by Distribution Channel
- 7.4.3.2.2Argentina Gluten Free Products Market by Product
- 7.4.3.3UAE Gluten Free Products Market
- 7.4.3.3.1UAE Gluten Free Products Market by Distribution Channel
- 7.4.3.3.2UAE Gluten Free Products Market by Product
- 7.4.3.4Saudi Arabia Gluten Free Products Market
- 7.4.3.4.1Saudi Arabia Gluten Free Products Market by Distribution Channel
- 7.4.3.4.2Saudi Arabia Gluten Free Products Market by Product
- 7.4.3.5South Africa Gluten Free Products Market
- 7.4.3.5.1South Africa Gluten Free Products Market by Distribution Channel
- 7.4.3.5.2South Africa Gluten Free Products Market by Product
- 7.4.3.6Nigeria Gluten Free Products Market
- 7.4.3.6.1Nigeria Gluten Free Products Market by Distribution Channel
- 7.4.3.6.2Nigeria Gluten Free Products Market by Product
- 7.4.3.7Rest of LAMEA Gluten Free Products Market
- 7.4.3.7.1Rest of LAMEA Gluten Free Products Market by Distribution Channel
- 7.4.3.7.2Rest of LAMEA Gluten Free Products Market by Product
Chapter 8.Company Profiles
- 8.1The Kraft Heinz Company
- 8.1.1Company Overview
- 8.1.2Financial Analysis
- 8.1.3Regional Analysis
- 8.1.4Research & Development Expense
- 8.1.5Recent strategies and developments:
- 8.1.5.1Partnerships, Collaborations, and Agreements:
- 8.1.5.2Product Launches and Product Expansions:
- 8.1.6SWOT Analysis
- 8.2Kellogg Company
- 8.2.1Company Overview
- 8.2.2Financial Analysis
- 8.2.3Segmental and Regional Analysis
- 8.2.4Research & Development Expense
- 8.2.5Recent strategies and developments:
- 8.2.5.1Product Launches and Product Expansions:
- 8.2.6SWOT Analysis
- 8.3General Mills, Inc.
- 8.3.1Company Overview
- 8.3.2Financial Analysis
- 8.3.3Segmental and Regional Analysis
- 8.3.4Research & Development Expense
- 8.3.5Recent strategies and developments:
- 8.3.5.1Product Launches and Product Expansions:
- 8.3.6SWOT Analysis
- 8.4PepsiCo, Inc.
- 8.4.1Company Overview
- 8.4.2Financial Analysis
- 8.4.3Segmental and Regional Analysis
- 8.4.4Research & Development Expense
- 8.4.5Recent strategies and developments:
- 8.4.5.1Partnerships, Collaborations, and Agreements:
- 8.4.5.2Product Launches and Product Expansions:
- 8.4.6SWOT Analysis
- 8.5Chobani LLC
- 8.5.1Company Overview
- 8.5.2Recent strategies and developments:
- 8.5.2.1Product Launches and Product Expansions:
- 8.5.3SWOT Analysis
- 8.6Premier Foods PLC
- 8.6.1Company Overview
- 8.6.2Financial Analysis
- 8.6.3Segmental and Regional Analysis
- 8.6.4Research & Development Expenses
- 8.6.5Recent strategies and developments:
- 8.6.5.1Product Launches and Product Expansions:
- 8.6.5.2Acquisition and Mergers:
- 8.6.6SWOT Analysis
- 8.7Danone S.A.
- 8.7.1Company Overview
- 8.7.2Financial Analysis
- 8.7.3Category and Regional Analysis
- 8.7.4Recent strategies and developments:
- 8.7.4.1Partnerships, Collaborations, and Agreements:
- 8.7.4.2Product Launches and Product Expansions:
- 8.7.5SWOT Analysis
- 8.8The Hain Celestial Group, Inc.
- 8.8.1Company overview
- 8.8.2Financial Analysis
- 8.8.3Regional Analysis
- 8.8.4Research & Development Expense
- 8.8.5Recent strategies and developments:
- 8.8.5.1Product Launches and Product Expansions:
- 8.8.6SWOT Analysis
- 8.9Conagra Brands, Inc.
- 8.9.1Company Overview
- 8.9.2Financial Analysis
- 8.9.3Segmental Analysis
- 8.9.4Research & Development Expenses
- 8.9.5Recent strategies and developments:
- 8.9.5.1Partnerships, Collaborations, and Agreements:
- 8.9.5.2Product Launches and Product Expansions:
- 8.9.6SWOT Analysis
- 8.10.Dr. Schar AG / SPA
- 8.10.1Company Overview
- 8.10.2Recent strategies and developments:
- 8.10.2.1Acquisition and Mergers:
- 8.10.2.2Geographical Expansions:
- 8.10.3SWOT Analysis
Chapter 9.Winning Imperatives of Gluten Free Products Market