The Global Shortening Market size is expected to reach $5.8 billion by 2030, rising at a market growth of 3.9% CAGR during the forecast period. In the year 2022, the market attained a volume of 2,88,273.38 Tonnes, experiencing a growth of 4.0% (2019-2022).
Shortening's high smoke point and stability at elevated temperatures make it a preferred choice for frying and deep-frying applications in the foodservice industry. This is particularly relevant in establishments offering fried snacks, appetizers, and main courses, where the texture and flavor imparted by shortening contribute to the overall dining experience. Consequently, the snacks & savory products segment would generate approximately 18.48 % share of the market by 2030. Also, France would utilize 8,481.41 Tonnes of shortening in bakery products by 2030. Chefs can experiment with diverse recipes, creating unique and signature dishes that set their establishments apart in a competitive market.
The general awareness surrounding the impact of diet on overall health has seen a significant uptick. The possible health hazards connected to specific fats, especially trans fats, are better known to consumers. Healthy substitutes are becoming more popular in the baking and cooking industries because of this increased awareness. Thus, because of the growing trend towards healthier alternatives, the market is anticipated to increase significantly.
Additionally, the expansion of retail in physical stores and online platforms provides shortening manufacturers with increased access to diverse consumer bases. With products on supermarket shelves and e-commerce platforms, shortening becomes more accessible to a wider audience, reaching consumers in urban, suburban, and rural areas. Hence, expansion of retail and e-commerce platforms has been a pivotal factor in driving the growth of the market.
However, fluctuating raw material prices can result in increased production costs for shortening manufacturers. Manufacturers may find it difficult to keep their shortening product costs competitive when fat and oil prices rise. This can, therefore, result in lower profit margins or the need to pass along higher expenses to customers, which may affect sales. Fluctuating raw material prices shortens manufacturers' volatility in the supply chains. Thus, fluctuating raw material prices can slow down the growth of the market.
By Source Analysis
By source, the market is bifurcated into vegetables and animal. In 2022, the vegetable segment held 79.36% revenue share in the market. Vegetable shortening is often chosen by consumers seeking alternatives to traditional shortening made from animal fats. It is perceived as a healthier option, particularly when reducing saturated fats and avoiding trans fats, which can contribute to heart health concerns. Vegetable shortening is widely used in baking applications, including preparing cookies, cakes, pies, and pastries.
By Application Analysis
Based on application, the market is classified into bakery products, confectionery products, snacks & savory products, and others. The confectionery products segment acquired a 26% revenue share in the market in 2022. Shortening is used to create creamy fillings for chocolates and truffles, enhancing the consistency and mouthfeel of these confectionery items. It contributes to the smoothness of the filling, making it more palatable. Shortening is used in the production of cake batters, contributing to the tenderness and fluffiness of cakes.
By Sales Channel Analysis
On the basis of sales channel, the market is divided into direct sales and indirect sales. In 2022, the indirect sales segment dominated the market with 68% revenue share. In terms of volume, indirect sales segment sell 1,88,351.49 tonnes of paraformaldehyde in 2022. Indirect sales channels offer convenience for consumers by providing a one-stop shopping experience. Shortening products are readily available alongside other baking and cooking essentials, making it easier for consumers to purchase them during routine shopping trips. Shortening products gain visibility through shelf space in supermarkets and retail stores.
By Regional Analysis
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region acquired a 28% revenue share in the market. The Asia Pacific region is characterized by rapidly growing population and ongoing urbanization. For example, according to the report titled Cities as Engines of Growth, published in 2022 by the Government of India, the population of urban areas in India is projected to have increased approximately fourfold, from 109 million in 1970 to 460 million in 2018.
List of Key Companies Profiled
- Cargill, Incorporated
- Wilmar International Limited
- Bunge Limited
- Associated British Foods PLC (Wittington Investments Limited)
- The J.M Smucker Company
- Premium Vegetable Oils Sdn Bhd
- Ventura Foods, LLC
- Namchow Holdings Co., Ltd.
- Fuji Oil Co., Ltd. (Fuji Oil Holdings Inc.)
- AAK AB
Global Shortening Market Report Segmentation
By Source (Volume, Tonnes, USD Billion, 2019-2030)
By Application (Volume, Tonnes, USD Billion, 2019-2030)
- Bakery Products
- Confectionery Products
- Snacks & Savory Products
- Others
By Sales Channel (Volume, Tonnes, USD Billion, 2019-2030)
- Indirect Sales
- Direct Sales
By Geography (Volume, Tonnes, USD Billion, 2019-2030)
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1.Market Scope & Methodology
- 1.1Market Definition
- 1.2Objectives
- 1.3Market Scope
- 1.4Segmentation
- 1.4.1Global Shortening Market, by Source
- 1.4.2Global Shortening Market, by Application
- 1.4.3Global Shortening Market, by Sales Channel
- 1.4.4Global Shortening Market, by Geography
- 1.5Methodology for the research
Chapter 2.Market at a Glance
Chapter 3.Market Overview
- 3.1Introduction
- 3.1.1Overview
- 3.1.1.1Market Composition and Scenario
- 3.2Key Factors Impacting the Market
- 3.2.1Market Drivers
- 3.2.2Market Restraints
- 3.2.3Market Opportunities
- 3.2.4Market Challenges
- 3.3Porter's Five Forces Analysis
Chapter 4.Global Shortening Market by Source
- 4.1Global Vegetable Market by Region
- 4.2Global Animal Market by Region
Chapter 5.Global Shortening Market by Application
- 5.1Global Bakery Products Market by Region
- 5.2Global Confectionery Products Market by Region
- 5.3Global Snacks & Savory Products Market by Region
- 5.4Global Others Market by Region
Chapter 6.Global Shortening Market by Sales Channel
- 6.1Global Indirect Sales Market by Region
- 6.2Global Direct Sales Market by Region
Chapter 7.Global Shortening Market by Region
- 7.1North America Shortening Market
- 7.1.1North America Shortening Market by Source
- 7.1.1.1North America Vegetable Market by Country
- 7.1.1.2North America Animal Market by Country
- 7.1.2North America Shortening Market by Application
- 7.1.2.1North America Bakery Products Market by Country
- 7.1.2.2North America Confectionery Products Market by Country
- 7.1.2.3North America Snacks & Savory Products Market by Country
- 7.1.2.4North America Others Market by Country
- 7.1.3North America Shortening Market by Sales Channel
- 7.1.3.1North America Indirect Sales Market by Country
- 7.1.3.2North America Direct Sales Market by Country
- 7.1.4North America Shortening Market by Country
- 7.1.4.1US Shortening Market
- 7.1.4.1.1US Shortening Market by Source
- 7.1.4.1.2US Shortening Market by Application
- 7.1.4.1.3US Shortening Market by Sales Channel
- 7.1.4.2Canada Shortening Market
- 7.1.4.2.1Canada Shortening Market by Source
- 7.1.4.2.2Canada Shortening Market by Application
- 7.1.4.2.3Canada Shortening Market by Sales Channel
- 7.1.4.3Mexico Shortening Market
- 7.1.4.3.1Mexico Shortening Market by Source
- 7.1.4.3.2Mexico Shortening Market by Application
- 7.1.4.3.3Mexico Shortening Market by Sales Channel
- 7.1.4.4Rest of North America Shortening Market
- 7.1.4.4.1Rest of North America Shortening Market by Source
- 7.1.4.4.2Rest of North America Shortening Market by Application
- 7.1.4.4.3Rest of North America Shortening Market by Sales Channel
- 7.2Europe Shortening Market
- 7.2.1Europe Shortening Market by Source
- 7.2.1.1Europe Vegetable Market by Country
- 7.2.1.2Europe Animal Market by Country
- 7.2.2Europe Shortening Market by Application
- 7.2.2.1Europe Bakery Products Market by Country
- 7.2.2.2Europe Confectionery Products Market by Country
- 7.2.2.3Europe Snacks & Savory Products Market by Country
- 7.2.2.4Europe Others Market by Country
- 7.2.3Europe Shortening Market by Sales Channel
- 7.2.3.1Europe Indirect Sales Market by Country
- 7.2.3.2Europe Direct Sales Market by Country
- 7.2.4Europe Shortening Market by Country
- 7.2.4.1Germany Shortening Market
- 7.2.4.1.1Germany Shortening Market by Source
- 7.2.4.1.2Germany Shortening Market by Application
- 7.2.4.1.3Germany Shortening Market by Sales Channel
- 7.2.4.2UK Shortening Market
- 7.2.4.2.1UK Shortening Market by Source
- 7.2.4.2.2UK Shortening Market by Application
- 7.2.4.2.3UK Shortening Market by Sales Channel
- 7.2.4.3France Shortening Market
- 7.2.4.3.1France Shortening Market by Source
- 7.2.4.3.2France Shortening Market by Application
- 7.2.4.3.3France Shortening Market by Sales Channel
- 7.2.4.4Russia Shortening Market
- 7.2.4.4.1Russia Shortening Market by Source
- 7.2.4.4.2Russia Shortening Market by Application
- 7.2.4.4.3Russia Shortening Market by Sales Channel
- 7.2.4.5Spain Shortening Market
- 7.2.4.5.1Spain Shortening Market by Source
- 7.2.4.5.2Spain Shortening Market by Application
- 7.2.4.5.3Spain Shortening Market by Sales Channel
- 7.2.4.6Italy Shortening Market
- 7.2.4.6.1Italy Shortening Market by Source
- 7.2.4.6.2Italy Shortening Market by Application
- 7.2.4.6.3Italy Shortening Market by Sales Channel
- 7.2.4.7Rest of Europe Shortening Market
- 7.2.4.7.1Rest of Europe Shortening Market by Source
- 7.2.4.7.2Rest of Europe Shortening Market by Application
- 7.2.4.7.3Rest of Europe Shortening Market by Sales Channel
- 7.3Asia Pacific Shortening Market
- 7.3.1Asia Pacific Shortening Market by Source
- 7.3.1.1Asia Pacific Vegetable Market by Country
- 7.3.1.2Asia Pacific Animal Market by Country
- 7.3.2Asia Pacific Shortening Market by Application
- 7.3.2.1Asia Pacific Bakery Products Market by Country
- 7.3.2.2Asia Pacific Confectionery Products Market by Country
- 7.3.2.3Asia Pacific Snacks & Savory Products Market by Country
- 7.3.2.4Asia Pacific Others Market by Country
- 7.3.3Asia Pacific Shortening Market by Sales Channel
- 7.3.3.1Asia Pacific Indirect Sales Market by Country
- 7.3.3.2Asia Pacific Direct Sales Market by Country
- 7.3.4Asia Pacific Shortening Market by Country
- 7.3.4.1China Shortening Market
- 7.3.4.1.1China Shortening Market by Source
- 7.3.4.1.2China Shortening Market by Application
- 7.3.4.1.3China Shortening Market by Sales Channel
- 7.3.4.2Japan Shortening Market
- 7.3.4.2.1Japan Shortening Market by Source
- 7.3.4.2.2Japan Shortening Market by Application
- 7.3.4.2.3Japan Shortening Market by Sales Channel
- 7.3.4.3India Shortening Market
- 7.3.4.3.1India Shortening Market by Source
- 7.3.4.3.2India Shortening Market by Application
- 7.3.4.3.3India Shortening Market by Sales Channel
- 7.3.4.4South Korea Shortening Market
- 7.3.4.4.1South Korea Shortening Market by Source
- 7.3.4.4.2South Korea Shortening Market by Application
- 7.3.4.4.3South Korea Shortening Market by Sales Channel
- 7.3.4.5Australia Shortening Market
- 7.3.4.5.1Australia Shortening Market by Source
- 7.3.4.5.2Australia Shortening Market by Application
- 7.3.4.5.3Australia Shortening Market by Sales Channel
- 7.3.4.6Malaysia Shortening Market
- 7.3.4.6.1Malaysia Shortening Market by Source
- 7.3.4.6.2Malaysia Shortening Market by Application
- 7.3.4.6.3Malaysia Shortening Market by Sales Channel
- 7.3.4.7Rest of Asia Pacific Shortening Market
- 7.3.4.7.1Rest of Asia Pacific Shortening Market by Source
- 7.3.4.7.2Rest of Asia Pacific Shortening Market by Application
- 7.3.4.7.3Rest of Asia Pacific Shortening Market by Sales Channel
- 7.4LAMEA Shortening Market
- 7.4.1LAMEA Shortening Market by Source
- 7.4.1.1LAMEA Vegetable Market by Country
- 7.4.1.2LAMEA Animal Market by Country
- 7.4.2LAMEA Shortening Market by Application
- 7.4.2.1LAMEA Bakery Products Market by Country
- 7.4.2.2LAMEA Confectionery Products Market by Country
- 7.4.2.3LAMEA Snacks & Savory Products Market by Country
- 7.4.2.4LAMEA Others Market by Country
- 7.4.3LAMEA Shortening Market by Sales Channel
- 7.4.3.1LAMEA Indirect Sales Market by Country
- 7.4.3.2LAMEA Direct Sales Market by Country
- 7.4.4LAMEA Shortening Market by Country
- 7.4.4.1Brazil Shortening Market
- 7.4.4.1.1Brazil Shortening Market by Source
- 7.4.4.1.2Brazil Shortening Market by Application
- 7.4.4.1.3Brazil Shortening Market by Sales Channel
- 7.4.4.2Argentina Shortening Market
- 7.4.4.2.1Argentina Shortening Market by Source
- 7.4.4.2.2Argentina Shortening Market by Application
- 7.4.4.2.3Argentina Shortening Market by Sales Channel
- 7.4.4.3UAE Shortening Market
- 7.4.4.3.1UAE Shortening Market by Source
- 7.4.4.3.2UAE Shortening Market by Application
- 7.4.4.3.3UAE Shortening Market by Sales Channel
- 7.4.4.4Saudi Arabia Shortening Market
- 7.4.4.4.1Saudi Arabia Shortening Market by Source
- 7.4.4.4.2Saudi Arabia Shortening Market by Application
- 7.4.4.4.3Saudi Arabia Shortening Market by Sales Channel
- 7.4.4.5South Africa Shortening Market
- 7.4.4.5.1South Africa Shortening Market by Source
- 7.4.4.5.2South Africa Shortening Market by Application
- 7.4.4.5.3South Africa Shortening Market by Sales Channel
- 7.4.4.6Nigeria Shortening Market
- 7.4.4.6.1Nigeria Shortening Market by Source
- 7.4.4.6.2Nigeria Shortening Market by Application
- 7.4.4.6.3Nigeria Shortening Market by Sales Channel
- 7.4.4.7Rest of LAMEA Shortening Market
- 7.4.4.7.1Rest of LAMEA Shortening Market by Source
- 7.4.4.7.2Rest of LAMEA Shortening Market by Application
- 7.4.4.7.3Rest of LAMEA Shortening Market by Sales Channel
Chapter 8.Company Profiles
- 8.1Cargill, Incorporated
- 8.1.1Company Overview
- 8.1.2SWOT Analysis
- 8.2Wilmar International Limited
- 8.2.1Company Overview
- 8.2.2Financial Analysis
- 8.2.3Segmental and Regional Analysis
- 8.2.4SWOT Analysis
- 8.3Bunge Limited
- 8.3.1Company Overview
- 8.3.2Financial Analysis
- 8.3.3Segmental and Regional Analysis
- 8.3.4Research & Development Expense
- 8.3.5SWOT Analysis
- 8.4Associated British Foods PLC (Wittington Investments Limited)
- 8.4.1Company Overview
- 8.4.2Financial Analysis
- 8.4.3Segmental and Regional Analysis
- 8.4.4Research & Development Expense
- 8.4.5SWOT Analysis
- 8.5The J.M Smucker Company
- 8.5.1Company Overview
- 8.5.2Financial Analysis
- 8.5.3Segmental and Regional Analysis
- 8.5.4Research & Development Expenses
- 8.5.5SWOT Analysis
- 8.6Premium Vegetable Oils Sdn Bhd
- 8.6.1Company Overview
- 8.6.2SWOT Analysis
- 8.7Ventura Foods, LLC
- 8.7.1Company Overview
- 8.7.2SWOT Analysis
- 8.8Namchow Holdings Co., Ltd.
- 8.8.1Company Overview
- 8.8.2Financial Analysis
- 8.8.3Segmental and Regional Analysis
- 8.8.4Research & Development Expenses
- 8.8.5SWOT Analysis
- 8.9Fuji Oil Co., Ltd. (Fuji Oil Holdings Inc.)
- 8.9.1Company Overview
- 8.9.2Financial Analysis
- 8.9.3Segmental and Regional Analysis
- 8.9.4SWOT Analysis
- 8.10.AAK AB
- 8.10.1Company Overview
- 8.10.2Financial Analysis
- 8.10.3SWOT Analysis