清洁及家居用品：美国市场分析与机遇

受疫情影响，清洁业受到劳动力短缺、居家办公政策的推行、通货膨胀以及消毒和卫生措施加强等诸多因素的显着衝击。从物联网感测器简化清洁流程到强化永续发展目标，新技术不断推动产业发展。

本报告深入分析了美国清洁及家居用品市场，重点关注关键产品细分市场的预测、併购活动、市场动态以及分销管道的变化。

目录

引言

• 范围
• 地理区域
• 资料来源与方法
• 取整与假设
• 局限性

摘要整理

• 引言
• 行业概览
• 市场规模与细分
• 趋势和机遇
• 竞争格局
• 分销通路
• 永续性
• 自有品牌活动
• 清洁方法
• 合约清洁商的作用
• 关键购买因素
• 预测与估值（至2029年）

最终用途细分简介

• 引言
• 市场规模及成长
• 产品用途
• 主要购买因素
• 清洁频率
• 主要市场趋势
• 购买通路
• 产业结构
• 展望

表 1. 主要终端用户细分市场

• 养老院
• 大学
• 合约清洁服务
• 休閒速食店
• 速食店
• 全方位服务餐厅
• 政府机构
• 医院
• 工业设施
• 住宿设施
• 养老院
• 办公大楼
• 零售商店
• 学校
• 其他终端使用者（包括火车站、会议中心等）休閒设施及其他小型终端使用者）

供应商简介

包括公司简介、按终端用户细分市场和产品类别划分的销售额、产品组合描述以及近期发展动态。

产品类别概况

• 用途和品牌
• 依最终用途细分市场划分的消费量
• 依供应商分列的销售额
• 预测（至2029年）

最终使用者回馈资料

• 预算/化学品支出及预计变化
• 产品用途
• 产品形态偏好
• 稀释和分配系统
• 地板护理
• 购买因素和满意度
• 永续清洁产品
• 购买通路讯息

表2. 特色供应商

• 3M
• Betco
• Buckeye International
• CarrollCLEANPLZ Corp.
• Clorox Professional产品
• 高露洁棕榄
• 迪华仕
• 艺康
• Essential Industries
• GOJO
• Guest Supply
• 汉高
• Hillyard
• Kutol Products
• Marietta Hospitality
• Midlab
• PLZ Corp.
• 宝洁专业护理
• 利洁时专业护理
• 罗彻斯特米德兰
• 庄臣
• 斯巴达化学
• 史泰博
• 联合利华专业护理
• Zep, Inc.
• 金佰利专业护理

表 3. 特色产品类别

地板护理产品

• 地板清洁剂
• 地板喷雾抛光剂
• 地板地板脱漆剂
• 地板蜡和地板涂料
• 地板清洁剂

手部护理产品

• 条状香皂
• 泡沫洗手液
• 工业级洗手液（浮石、砾石）
• 速效免冲洗洗手液
• 液体洗手液

硬表面清洁产品

• 氨水和漂白剂
• 浴室排水管清洁剂
• 消毒剂和杀菌剂
• 家具抛光剂
• 通用清洁剂
• 玻璃清洁剂
• 过氧化氢消毒剂
• 专用清洁剂（包括花岗岩、不銹钢和金属抛光剂、研磨剂和乳霜）清洁剂）
• 厕所清洁剂

除臭产品

地毯保养品

空气和织物清新剂

The professional cleaning industry has been impacted significantly by labor shortages, persistent work-from-home arrangements, inflation, and heightened disinfection and sanitizing protocols post-pandemic. With new technologies such as IoT-enabled sensors that streamlines cleaning processes to enhanced sustainability goals, the industry is evolving. Stay ahead of the trends with insights on the latest market developments and end-users' behavior with Kline's flagship professional cleaning study.

Scope

• Complete analysis of the market by product, end use, supplier, and distribution channel
• Outlook for key product segments, including opportunities in surface care and hand care and trends in floor care
• Building service contractors' penetration rates, key factors, and trends
• Analysis of acquisition activity and changes to competitive rivalry and market dynamics
• Survey of over 1,000 end users to understand usage patterns, product preferences, buying factors, and purchase channels.
• Evaluation of shifts in distribution channels, including online buying
• Scenario forecasts through 2029 by end use and product class

FEATURING INTERACTIVE ONLINE DATABASE

Regional Coverage: United States.

Table of Contents

Introduction

• Scope
• Geographic regions
• Sources and methods
• Rounding and assumptions
• Limitations

Executive Summary

• Introduction
• Industry overview
• Market size and segmentation
• Trends and opportunities
• Competitive landscape
• Channels of distribution
• Sustainability
• Private-label activity
• Methods of cleaning
• Role of contract cleaners
• Critical buying factors
• Outlook and appraisal through 2029

End-Use Segment Profiles

Pertinent information and insightful analysis for each of the 15 major end use segments listed in Table 1. The following information is provided:

• Introduction
• Market size and growth
• Product usage
• Critical buying factors
• Cleaning frequency
• Key market trends
• Purchase channels
• Structure of the industry
• Outlook

TABLE 1. END-USE SEGMENTS PROFILED

• Assisted living facilities
• Colleges and universities
• Contract cleaners
• Fast-casual restaurants
• Fast-food restaurants
• Full-service restaurants
• Government facilities
• Hospitals
• Industrial facilities
• Lodging establishments
• Nursing homes
• Office buildings
• Retail outlets
• Schools
• Miscellaneous end users-a

a- Includes transportation stations, convention centers, recreational facilities, and other minor end users

Supplier Profiles

Profiles of the leading 25 suppliers of janitorial and housekeeping cleaning products shown in Table 2. Profiles include description of the company, sales by end-use segment and product class, description of the product portfolio, and news of recent developments.

Product Category Profiles

General information on major janitorial and housekeeping product categories listed in Table 3. The following information is provided:

• Application and brands
• Consumption by end-use segment
• Sales by supplier
• Forecasts to 2029

End-User Response Data

Summary of survey results for the overall market and each end-use segment including:

• Budget/Chemical expenditures and expected changes
• Product usage
• Product form preferences
• Dilution and dispensing systems
• Floor care
• Purchase factors and satisfaction
• Sustainable cleaning products
• Purchase channel information

TABLE 2. SUPPLIERS PROFILED

• 3M
• Betco
• Buckeye International
• CarrollCLEANPLZ Corp.
• Clorox Professional Products
• Colgate-Palmolive
• Diversey
• Ecolab
• Essential Industries
• GOJO
• Guest Supply
• Henkel
• Hillyard
• Kutol Products
• Marietta Hospitality
• Midlab
• PLZ Corp.
• Procter & Gamble Professional
• Reckitt Professional
• Rochester Midland
• SC Johnson
• Spartan Chemical
• Staples
• Unilever Professional
• Zep, Inc.
• Kimberly-Clark Professional

TABLE 3. PRODUCT CLASSES AND CATEGORIES PROFILED

FLOOR-CARE PRODUCTS

• Floor cleaners
• Floor spray buffs
• Floor strippers
• Floor waxes and finishes
• Wood floor cleaners

HAND-CARE PRODUCTS

• Bar soaps
• Foam hand soaps
• Industrial heavy-duty (pumice, grit) hand soaps
• Instant hand sanitizers
• Liquid hand soaps

HARD-SURFACE PRODUCTS

• Ammonia and bleach
• Bathroom drain cleaners
• Disinfectants and sanitizers
• Furniture polishes
• General-purpose cleaners
• Glass cleaners
• Hydrogen peroxide disinfectants
• Specialty cleaners-a
• Toilet bowl cleaners

ODOR-CONTROL PRODUCTS

CARPET-CARE PRODUCTS

AIR AND FABRIC REFRESHERS

a-Includes granite, stainless steel, metal polishes, scouring, and cream cleaners.