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全球饮料市场 - 2023-2028 年预测Global Beverage Market - Forecasts from 2023 to 2028 |
全球饮料市场预计将从 2021 年的初始值 15683.89 亿美元以 3.47% 的复合年增长率增长,到 2028 年达到 19918.45 亿美元的市场规模。。
由于可支配收入的增加和消费者对即饮饮料偏好的改变,尤其是在新兴经济体,市场预计在预测期内将以合理的速度增长。 此外,人均酒精饮料消费量的增加和消费者对优质产品的偏好可能会推动市场扩张。 例如,根据爱沙尼亚社会事务部的数据,到 2021 年,爱沙尼亚公民每名成人(15 岁以上)人口平均消耗 11.1 升无水酒精,比上一年增长 2.3%。 消费量增加主要是由于威士忌、杜松子酒和利口酒等烈性酒精饮料消费量增加,啤酒、葡萄酒等低度酒精饮料消费量略有增加。
但是,对包装饮料中含糖量的健康担忧不断增加,再加上对饮酒的健康担忧,可能会阻碍预测期内的市场扩张。 然而,在非酒精饮料领域,低糖饮料等新产品的推出有望在预测期内及以后为市场创造多个机会。 例如,可口可乐印度公司宣布计划在未来两年内为其起泡品牌提供低糖和零糖变体,从而在新兴的低糖饮料类别上下了重註。 该饮料公司还表示,其装瓶合作伙伴正在投资约 10 亿美元扩大生产。 含有葡萄糖和电解质的 Limca Sportz 于 2022 年 8 月推出,作为公司更广泛的水合作用战略的一部分。
越来越多地采用水果饮料推动全球饮料市场
引入新的非酒精产品(例如含有更健康成分的水果)预计会在预测期内及以后为市场创造多个机会。 根据欧盟统计局的数据,2019 年,欧盟 9% 的成年人(15 岁及以上)每天喝含糖软饮料,6% 的人每週喝 4-6 次,19% 的人每週喝一次或更少。增加。 经常饮用含糖饮料与心脏病、2 型糖尿病、肾病、蛀牙、痛风、一种关节炎、蛀牙和非酒精性肝病有关。 对包装饮料中含糖量和饮酒量的健康问题日益增长,最终可能会推动对含糖量较低的水果饮料的需求。 例如,Berezovsky 于 2022 年 8 月签署了一份价值数百万美元的合同,以分销由以色列小型初创公司 BlueTree Technologies 生产的 1 亿升果汁。 使用最先进的技术,该公司可以轻鬆地从自然压榨的橙汁中去除高达 50% 的糖分,而不会影响其风味。 在 Kiryat Shmona Fresh Start,BlueTree 正在运行一个能够每天生产多达 50 升水的原型。 此外,为了向各种全球公司销售 BlueTree 的产品,我们已经与以色列软饮料製造商 Priniv 签订了合同,并且正在与一家全球果汁和饮料製造商签订合同。
北美在全球饮料市场占有很大份额
按地区划分,饮料市场分为北美、南美、欧洲、中东和非洲以及亚太地区。 北美洲进一步细分为美国、加拿大和墨西哥。 在日益增长的健康和保健意识以及消费者对更健康、优质饮料的渴望的推动下,该地区已成为重要的饮料市场。 美国越来越倾向于选择更健康、更可持续的饮料,例如植物奶、能量饮料、功能性饮料和无糖饮料,这推动了对方便、移动饮料选择的需求。预计将推动市场预测期内的增长。 例如,2021 年 3 月,苹果醋产品製造商 Bragg Live Food Products 和领先的玻璃容器製造商 Ardagh Group 宣布建立合作伙伴关係,在其苹果醋系列中推出新的 16 盎司玻璃瓶饮料。底部。
Due to increasing disposable income, and shifting consumer preferences towards ready-to-drink beverages, particularly in developing and emerging economies, the market is anticipated to grow at a fair rate throughout the forecast period. Furthermore, rising per capita consumption of alcoholic beverages and consumer preferences for premium products are likely to fuel market expansion. For instance, according to the Estonian Ministry of Social Affairs, the Estonian people consumed an average of 11.1 liters of absolute alcohol per adult (15+) population in 2021, a 2.3% increase from the previous year. The increase in consumption was primarily due to an increase in consumption of strong alcoholic beverages such as whisky, gin, and liqueur, as well as a slight increase in consumption of beer, wine, and other mild alcohol.
However, increased health concerns about the sugar content of packaged beverages, combined with health worries about alcohol usage, may stymie market expansion during the projection period. However, the introduction of new products in the non-alcoholic segment, such as drinks with lower sugar content, is expected to generate several opportunities for the market during the projection period and beyond. For instance, Coca-Cola India announced plans to offer low and zero-sugar variations of its sparkling brands over the next two years, betting big on the fast-growing reduced sugar beverage category. The beverage company also stated that its bottling partners are investing approximately $1 billion in production growth. Limca Sportz, which contains glucose and electrolytes, was launched in August 2022 as part of the company's broader hydration strategy.
The introduction of new non-alcoholic products, such as those with healthier content and based on fruits, is expected to generate several chances for the market during the projection period and beyond. According to Eurostat, in the EU, 9% of adults (15 and older) drank sugar-sweetened soft drinks every day in 2019, 6% did so four to six times per week, and 19% did so once or less per week. Regular intake of sugar-sweetened beverages has been related to heart disease, type 2 diabetes, kidney illness, cavities, gout, a form of arthritis, tooth decay, and non-alcoholic liver disease. The demand for fruit-based beverages with reduced sugar content may eventually increase due to growing health concerns about the sugar level of packaged beverages and alcohol consumption. For instance, Berezovsky signed a multi-million-dollar agreement in August 2022 to distribute 100 million liters of juice made by BlueTree Technologies, a small Israeli startup that uses cutting-edge technology to simply remove up to 50% of the sugar from naturally squeezed orange juice without affecting the flavor. At Fresh Start in Kiryat Shmona, BlueTree is operating its prototype, which can produce up to 50 liters per day. To promote BlueTree's products to various global companies, the business has also struck a contract with the Israeli soft drink manufacturer Priniv and is about to do the same with a global juice and beverage manufacturer.
By geography, the beverage market has been segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. North America has been further classified into US, Canada, and Mexico. The region is a significant market for beverages due to growing awareness of health and wellness, and consumers seeking healthier and more premium beverage options. In the United States, there is a growing trend towards healthier and more sustainable beverage options like plant-based milk, energy drinks, functional beverages, and sugar-free drinks with the increasing demand for convenient and on-the-go beverage options that are expected to drive the market growth over the forecast period. For instance, In March 2021, Bragg Live Food Products, a well-known producer of apple cider vinegar products, and Ardagh Group, a leading producer of glass containers, announced a partnership to introduce a new 16oz glass bottle for its line of apple cider vinegar beverages.