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影片点播市场 - 2023-2028 年预测
市场调查报告书
商品编码
1279617

影片点播市场 - 2023-2028 年预测

Video on Demand Market - Forecasts from 2023 to 2028
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

影片点播市场预计将从 2021 年的 1,164.89 亿美元增至 2028 年的 6,760.25 亿美元，复合年增长率为 28.56%。 影片点播（VOD）市场是指允许用户随时访问影片内容的数位分发系统，而不是遵循预先确定的广播。 VOD 的概念已经存在了几十年，但近年来，随着互联网的兴起和流媒体服务的普及，市场发生了巨大变化。 VOD 服务通常由 Netflix、Amazon Prime Video、Hulu、Disney+ 等在线平台提供。 这些平台提供了大量的电视节目、电影、原创内容等内容，用户可以通过计算机、智能手机、平板电脑和智能电视等联网设备按需访问。 近年来，由于流媒体服务的普及和互联网连接设备的增加，影片点播市场经历了爆炸性增长。

影片点播市场颠覆了传统的电视和电影发行模式，为消费者消费内容的方式提供了更大的灵活性和选择。 这使得独立电影製片人等新进入者能够在不通过传统发行渠道的情况下接触到更广泛的观众。 与此同时，行业中的现有参与者，例如大型工作室，正在采取能够应对 VOD 时代的策略。

影片点播市场是由点播内容需求不断增长和智能设备的普及推动的。

  • 现代消费者越来越期望点播内容能够让他们随时随地观看自己想要的内容。 因此，从传统广播电视转向 VOD 服务的趋势日益明显。 根据 2019 年国家电信资讯管理局 (NTIA) 的一项调查，74% 的美国家庭至少订阅了一项流媒体服务，这表明对点播内容的需求不断增长。 智能手机、平板电脑、智能电视和游戏机等联网设备的激增使消费者更容易获得 VOD 服务。 这也导致了断线现象的增加，消费者取消了传统的有线电视订阅，转而使用影片点播服务。 美国人口普查局 2019 年的一份报告发现，86% 的美国家庭拥有电脑，84% 的家庭拥有智能手机，这表明联网设备正变得越来越普遍。

从行业来看，媒体和娱乐领域的影片点播市场预计将大幅增长。

VOD 市场与媒体和娱乐行业密切相关，因为 VOD 服务为消费者提供了访问和消费影片内容的方式。 媒体和娱乐行业不断发展，影片点播提供商必须适应这些变化才能保持竞争力。

亚太地区影片点播市场的复合年增长率很高，其中北美占有很大份额。

按地区划分，影片点播市场分为北美、南美、欧洲、中东和非洲以及亚太地区。

北美 VOD 市场是全球最重要的影片点播市场之一，其特点是来自 Netflix、Hulu、Amazon Prime Video 和 Disney+ 等主要参与者的激烈竞争。 这是由于越来越多的掐线者取消有线电视合同以获取流媒体服务。 然而，北美影片点播市场也已饱和，众多厂商争夺市场份额，导致价格竞争和利润压力。

亚太影片点播市场的特点是快速扩张，来自 Netflix、Amazon Prime Video、爱奇艺和腾讯影片等主要参与者的竞争日益激烈。 特别是在中国和印度等国家，这是由于高速互联网的普及率不断提高。 此外，爱奇艺和腾讯影片等中国本土内容提供商的崛起也促进了该地区影片点播市场的增长。

内容

第 1 章简介

  • 市场概览
  • 市场定义
  • 调查范围
  • 市场细分
  • 货币
  • 先决条件
  • 基准年和预测年时间表

第 2 章研究方法

  • 调查数据
  • 调查设计

第 3 章执行摘要

  • 调查要点

第 4 章市场动态

  • 市场促进因素
  • 市场抑制因素
  • 波特五力分析
  • 行业价值链分析

第 5 章影片点播市场：按商业模式划分

  • 简介
  • 硬件
  • 软件
    • 本地
    • 云端
  • 服务

第 6 章影片点播市场：按行业划分

  • 简介
  • 教育和培训
  • 健康与锻炼
  • 媒体和娱乐
  • 其他

第 7 章影片点播市场：按地区

  • 简介
  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 其他
  • 中东和非洲
    • 沙特阿拉伯
    • 阿拉伯联合酋长国
    • 以色列
    • 其他
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 印度尼西亚
    • 台湾
    • 其他

第 8 章竞争格局与分析

  • 主要公司及战略分析
  • 新兴公司和市场盈利能力
  • 合併、收购、协议与合作
  • 供应商竞争力矩阵

第 9 章公司简介

  • Google LLC
  • AT&T
  • Amazon.com Inc.
  • Netflix Inc.
  • Apple Inc.
  • Youtube
  • Hulu LLC
  • Meta
  • Zee Entertainment Enterprises Limited
  • Rakuten Group, Inc.
简介目录
Product Code: KSI061614644

The video on demand market is projected to grow at a CAGR of 28.56% to reach US$676.025 billion in 2028 from US$116.489 billion in 2021. The video on demand (VOD) market refers to a digital distribution system that allows users to access video content whenever they want, instead of adhering to a pre-scheduled broadcast. The concept of VOD has been around for decades, but the rise of the internet and the proliferation of streaming services have transformed the market in recent years. VOD services are typically provided by online platforms such as Netflix, Amazon Prime Video, Hulu, Disney+, and others. These platforms offer a vast library of TV shows, movies, and original content that users can access on-demand via an internet-connected device like a computer, smartphone, tablet, or smart TV. The VOD market has experienced explosive growth in recent years, driven by the increasing popularity of streaming services and the growing number of internet-connected devices.

The VOD market has disrupted the traditional TV and movie distribution models, providing consumers with greater flexibility and choice in how they consume content. This has created opportunities for new entrants to the market, such as independent filmmakers, who can now reach a wider audience without the need for traditional distribution channels. At the same time, established players in the industry, such as major studios, are adapting their strategies to remain relevant in the VOD era.

The video on demand market is driven by growing demand for on-demand content and the proliferation of smart devices.

  • Modern consumers have a growing expectation for on-demand content, allowing them to watch what they want when they want. This has led to a shift away from traditional broadcast TV to VOD services. According to a survey by the National Telecommunications and Information Administration (NTIA) in 2019, 74% of US households have at least one subscription to a streaming service, demonstrating the growing demand for on-demand content.
  • The widespread adoption of internet-connected devices such as smartphones, tablets, smart TVs, and gaming consoles has made it easier for consumers to access VOD services. This has also led to a rise in cord-cutting, where consumers cancel their traditional cable TV subscriptions in favor of VOD services. According to a report by the US Census Bureau in 2019, 86% of US households own a computer; while 84% own a smartphone, indicating the widespread adoption of internet-connected devices.

Key Developments

  • In March 2023, FanHero, an end-to-end video technology cloud™ company, announced the launch of a new all-in-one platform transforming how video content is shared and consumed. With the help of FanHero, content producers and companies from all over the world can create branded video channels with on-demand and live-streaming options for a complete solution that gives users individualized choices and control over their content. The scalable and adaptable FanHero platform can be white-labeled and used as a business solution across all sectors. The use cases for FanHero include business communications, news outlets, instructors, course designers, and sports leagues. FanHero offers all of the tools required to make, upload, manage, distribute, and monetize video content in one location. Additionally, it maximizes user income potential by enabling subscriptions, pay-per-view events, partnerships, and product sales. Users have control over their income thanks to a variety of analytics and reporting tools that offer crucial information for improved decision-making.
  • In March 2023, Brightcove, a streaming technology company, launched Brightcove Ad Monetization, a service for media companies to better monetize their content. The relationship between Magnite, a provider of sell-side advertising platforms, and Brightcove expands upon Brightcove Ad Monetization. Increased yield optimization, it helps the monetization of live and video-on-demand content in order to replenish unsold ad inventory and boost revenue. It features client-side advertising insertion and server-side advertising insertion capabilities for web players, iOS, Android, and connected TV platforms. Moreover, advertising servers like Google Ad Manager and FreeWheel are all fully integrated with Brightcove Ad Monetization.

Based on industry vertical, the video on demand market is expected to witness positive growth in the media and entertainment segment.

The VOD market is closely tied to the media and entertainment industry, as VOD services provide a way for consumers to access and consume video content. The media and entertainment industry is constantly evolving, and VOD providers need to adapt to these changes in order to remain competitive.

North America accounts for a major share of the video on demand market while the Asia Pacific market is growing at a significant CAGR.

Based on geography, the video-on-demand market is segmented into North America, South America, Europe, the Middle East and Africa, and Asia Pacific.

The North America VOD market is a significant video-on-demand market in the world and is characterized by a high level of competition among major players such as Netflix, Hulu, Amazon Prime Video, and Disney+. It is driven by the increasing number of cord-cutters who are canceling their cable TV subscriptions in favor of streaming services. However, the North American VOD market is also highly saturated, with a large number of players competing for market share, and this has led to price wars and pressure on profit margins.

The Asia-Pacific VOD market is characterized by rapid expansion and increasing competition among major players such as Netflix, Amazon Prime Video, iQiyi, and Tencent Video. It is driven by the rising availability of high-speed internet, particularly in countries such as China and India. Additionally, the rise of local content providers, such as iQiyi and Tencent Video in China, is also contributing to the growth of the VOD market in the region.

Market Segmentation

By Business model

  • Hardware
  • Software
    • On-premise
    • Cloud
  • Services

By Industry Vertical

  • Education and Training
  • Health and Fitness
  • Media and Entertainment
  • Others

By Geography

  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Spain
    • Others
  • Middle East And Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
    • Taiwan
    • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Research Design

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. VIDEO ON DEMAND MARKET BY BUSINESS MODEL

  • 5.1. Introduction
  • 5.2. Hardware
  • 5.3. Software
    • 5.3.1. On-premise
    • 5.3.2. Cloud
  • 5.4. Services

6. VIDEO ON DEMAND MARKET BY INDUSTRY VERTICAL

  • 6.1. Introduction
  • 6.2. Education and Training
  • 6.3. Health and Fitness
  • 6.4. Media and Entertainment
  • 6.5. Others

7. VIDEO ON DEMAND MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. USA
    • 7.2.2. Canada
    • 7.2.3. Mexico
  • 7.3. South America
    • 7.3.1. Brazil
    • 7.3.2. Argentina
    • 7.3.3. Others
  • 7.4. Europe
    • 7.4.1. Germany
    • 7.4.2. France
    • 7.4.3. United Kingdom
    • 7.4.4. Spain
    • 7.4.5. Others
  • 7.5. Middle East And Africa
    • 7.5.1. Saudi Arabia
    • 7.5.2. UAE
    • 7.5.3. Israel
    • 7.5.4. Others
  • 7.6. Asia Pacific
    • 7.6.1. China
    • 7.6.2. Japan
    • 7.6.3. India
    • 7.6.4. South Korea
    • 7.6.5. Indonesia
    • 7.6.6. Taiwan
    • 7.6.7. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Emerging Players and Market Lucrativeness
  • 8.3. Mergers, Acquisition, Agreements, and Collaborations
  • 8.4. Vendor Competitiveness Matrix

9. COMPANY PROFILES

  • 9.1. Google LLC
  • 9.2. AT&T
  • 9.3. Amazon.com Inc.
  • 9.4. Netflix Inc.
  • 9.5. Apple Inc.
  • 9.6. Youtube
  • 9.7. Hulu LLC
  • 9.8. Meta
  • 9.9. Zee Entertainment Enterprises Limited
  • 9.10. Rakuten Group, Inc.