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市场调查报告书

商品编码

1444577

随选视讯 - 市场占有率分析、产业趋势与统计、成长预测（2024 - 2029 年）

Video-on-Demand - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

出版日期: 2024年02月15日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

价格

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简介目录

视讯点播市场规模预计到 2024 年为 1155.5 亿美元，预计到 2029 年将达到 1917.4 亿美元，在预测期内（2024-2029 年）CAGR为 10.66%。

主要亮点

不间断的连接、作为内容消费主要来源的行动装置以及智慧型手机的先进功能等基本因素可能会推动视讯点播市场的发展。
由于 Netflix、Amazon Prime 等 OTT 平台的使用不断增加，随选视讯服务在过去几年中越来越受欢迎。这些企业的存在以及云端平台的广泛使用为市场的成长做出了重大贡献。
由于社群媒体平台的日益普及，对数位媒体设备的需求激增，可以透过更快的网路远端存取媒体内容，再加上行动电话的迅速普及，推动了视讯点播市场的成长。最近的技术发展和互联网在全球多个国家的日益普及使视讯点播服务提供商能够提供高品质的内容。同时，疫情期间这些平台上新节目和电影的推出也促进了 SVoD 服务的成长。
数位影片领域的发展，尤其是优质影片广告，随着串流服务上的广告观看次数而持续成长。由于观众接受广告支援的数位影片内容，广告观看次数增加了 45%。最近的一项研究发现，美国观众透过有广告和无广告的订阅使用七种以上的视讯串流服务，这推动了视讯点播服务的发展。业界已将关注点从内容转向用户体验。然而，在印度等国家，特定的客製化区域内容将在推动视讯需求市场方面发挥至关重要的作用。
市场参与者对视讯内容盗版和保护的日益担忧预计将阻碍视讯点播市场的成长，并可能导致大幅收入损失。因此，观看内容的观众数量可能会下降。例如，根据数位公民联盟与 NAGRA 的联合研究，美国约有 900 万用户正在使用盗版订阅 IPTV 服务。
COVID-19 大流行导致世界各地实施封锁。由于疫情期间旅行受到限制，封锁对随选视讯业务产生了有利影响。世界各地的消费者越来越多地使用串流媒体娱乐。根据Rapid TV News预测，COVID-19大流行危机将使全球SVoD用户数量增加5%，达到9.49亿。疫情过后，先进网路技术的日益普及将支持产业扩张。

视讯点播市场趋势

行动互联网用户激增推动市场发展

串流平台上的追剧盛行增强了顾客的观看体验。行动装置在丰富体验方面发挥了关键作用。它们提供了急需的观看体验和某种便利。此外，跨行动装置与高速网路的各种内容的持续整合使用户能够随时随地观看内容。
网路存取的增加和行动装置的广泛使用等因素可协助客户无需等待即可了解数位世界的最新动态。因此，随着用户采用智慧型手机、平板电脑和个人电脑等行动设备，即时满足感逐渐成为消费世界的一股强大力量。
支援数据的装置和游戏和视讯串流等高频宽应用程式是行动资料流量呈指数增长的主要驱动力。根据 GSMA 2022 年报告，全球超过 55% 的人使用行动网路。 Around 4.3 billion people were using mobile internet by the end of 2021, an increase of about 300 million since the end of 2020. People in low- and middle-income nations (LMICs) have largely been responsible for the growth in the use of mobile网际网路.结果，中低收入国家的一半人口首次使用行动网路。
此外，Erricson 预计，到 2025 年，5G 用户数量将达到 26 亿，覆盖全球 65% 的人口，产生全球行动资料总流量的 45%。世界广告研究中心 (WARC) 发布的另一份报告显示，行动贸易机构GSMA 的资料表明，到 2025 年，预计将有超过 13 亿人透过智慧型手机和 PC 存取网路。
行动互联网用户的成长也归因于内容和相关服务的消费，营运商越来越多地采用 5G 网络，这需要 4G LTE 资源。印度和中国等国家的行动互联网月使用率最高。服务提供者提供的有吸引力的资料计划以及千禧世代不断变化的视讯观看习惯推动了每月用户的成长。
因此，智慧型手机订阅数量的不断增长以及每次订阅对更多资料的需求（进而导致影片内容观看量的增加）都是网路流量成长的驱动因素。

北美将占据最大市场份额

该地区包括美国和加拿大。美国是世界上最大的经济体，一直是北美地区视讯点播的重要市场。灵活性、舒适性和内容个人化，以及多样化内容的可用性和内容量，在很大程度上推动了 VoD 服务的采用。
据 nScreenMedia 称，在过去 9 年里，该国的视讯串流市场已发展成为价值 160 亿美元的产业。交易和租赁视讯市场对这种成长产生了重大影响。
随着智慧型手机传输速度的大幅提升，中国正在经历从 4G 到 5G 的早期过渡。随着 5G 速度的提高，更高解析度的影片预计将使消费者的体验更加难忘。这种体验促使消费者大力采用数位内容。
在 COVID-19 大流行期间，大部分人都待在家里以阻止病毒的传播。因此，许多内容製作商正在选择视讯串流平台来应对影院关闭的情况。
例如，美国军队网络 (AFN) 于 2022 年 11 月推出了新的串流媒体服务 AFN Now。AFN Now 应用程式允许驻扎在国外的军人、家庭和退休人员随时随地观看收视率最高的 AFN 电视节目他们想要使用他们使用的常规设备。国防媒体活动 (DMA) 邀请授权观众立即下载新的随选视讯和直播应用程式。
由于各种因素，包括加拿大行动趋势的增强、互联网的日益普及、线上串流媒体服务的兴起以及内容製作商和串流媒体合作伙伴之间前所未有的联盟，加拿大对视讯点播服务的需求发现了令人兴奋的成长机会。

视讯点播行业概览

VoD 市场由多家全球和地区参与者组成，它们在竞争相当激烈的市场空间中争夺注意力。然而，Netflix、亚马逊、迪士尼+和苹果等公司在研究的市场中占据主导地位。市场主要参与者正在采取各种策略，例如製作原创内容，以利用其竞争优势。预计公司集中度在预测期内将录得更高成长。在封锁协议后出现巨大增长之后，一些参与者将市场视为巩固其服务产品的有利可图的机会。

2022 年 7 月，Netflix 宣布与微软合作开发广告工具和销售，将广告带到该平台。它将推出一项新的基于广告的计划，名为“基本标准高级计划”。新计划旨在从人们有时需要付费订阅的各个地区和国家带来新的订阅。

2022 年 5 月，Amazon Prime Video 宣布与 Sajid Nadiadwala 旗下的 Nadiadwala Grandson Entertainment (NGE) 达成多部电影授权协议。作为协议的一部分，串流媒体服务将在 NGE 即将上映的电影上映后不久託管这些电影。此外，这些电影在院线上映后，所有 Prime 会员都可以透过 Amazon Prime Video 观看。此外，所有亚马逊客户（Prime 或其他）都可以在 Amazon Prime Video 上的「抢先体验租赁」视窗中租借这些影片。

额外的好处：

Excel 格式的市场估算 (ME) 表
3 个月的分析师支持

公司简介
- Amazon.com Inc. (Amazon Prime Video)
- Netflix Inc.
- Apple Inc.
- Zee Entertainment Enterprises Ltd (Zee5)
- Hulu LLC
- Warner Bros. Discovery Inc.
- The Walt Disney Company (Disney+)
- Popcornflix LLC
- Novi Digital Entertainment Private Limited (Hotstar)
- Comcast Xfinity
- DirecTV
- DISH Network LLC
- Fujitsu
- Midwest Tape LLC (Hoopla Digital)
- Vubiquity Inc.
- Fandango Media LLC (Vudu)
- Edgio
- Dacast Inc.
- Kaltura
- Wistia Inc.

第 9 章：投资分析

第 10 章：市场机会与未来趋势

简介目录

Product Code: 49137

The Video-on-Demand Market size is estimated at USD 115.55 billion in 2024, and is expected to reach USD 191.74 billion by 2029, growing at a CAGR of 10.66% during the forecast period (2024-2029).

Key Highlights

Fundamental factors, such as uninterrupted connectivity, mobile devices as a primary source of content consumption, and advanced capabilities of smartphones are likely propelling the video-on-demand market.
Video-on-demand services gained popularity in the past few years due to the increasing use of OTT platforms, such as Netflix, Amazon Prime, and others. The presence of these businesses and the widespread accessibility of cloud platforms contributed significantly to the market's growth.
The surging demand for digital media devices and the availability of faster internet to access media content remotely, along with the rapid adoption of mobile phones, owing to the growing popularity of social media platforms, drive the growth of the video-on-demand market. Recent technological developments and increasing penetration of the internet in several countries over the globe allow video-on-demand service providers to offer high-quality content. At the same time, the launch of new shows and movies on these platforms during the pandemic contributed to the growth of SVoD services.
Developments in the digital video landscape, especially with premium video advertising, continue to grow with the ad views on streaming services. Ad views increased by 45% because viewers embraced ad-supported digital video content. A recent study found that U.S. audiences use upwards of seven video streaming services via ad-supported and ad-free subscriptions, which drives the Video-on -demand services. The industry has shifted its focus on user experience from content. However, in countries like India, specific customized regional content will play an essential role in driving the video demand market.
Increasing concerns among market players about video content piracy and protection are expected to hinder the video-on-demand market growth and may lead to substantial revenue loss. As a result, the number of viewers watching content may decline. For instance, according to a joint Digital Citizens Alliance-NAGRA study, the pirate subscription IPTV service is being used by around 9 million subscribers in the United States.
The COVID-19 pandemic led to the lockdown all over the world. Due to the limits on travel during the pandemic, there has been a beneficial effect on the video-on-demand business due to the lockdown. Consumers all around the world are increasingly streaming entertainment. According to predictions made by Rapid TV News, the COVID-19 pandemic crisis would increase the number of SVoD users worldwide by 5% and reach 949 million. Following the pandemic, the growing popularity of advanced networking technologies would support industry expansion.

Video on Demand Market Trends

Surge in Mobile-based Internet Users to Drive the Market

The popularity of binge-watching on streaming platforms enhanced the customer's viewing experience. Mobile devices have played a key role in enriching the experience. They provide a much-needed viewing experience with a kind of convenience. Further, the continuous integration of various contents across mobile devices with high-speed internet enabled the users to watch the content anywhere and anytime.
Factors such as increasing access to the internet and widespread usage of mobile devices helped customers stay up-to-date with the digital world without having to wait. Hence, instant satisfaction evolved as a powerful force in the consumer world, with users adopting mobile devices like smartphones, tablets, and PCs.
Data-capable devices and high-bandwidth applications like gaming and video streaming are the main drivers of exponential growth in mobile data traffic. According to the GSMA Report 2022, more than 55% of people worldwide used mobile internet. Around 4.3 billion people were using mobile internet by the end of 2021, an increase of about 300 million since the end of 2020. People in low- and middle-income nations (LMICs) have largely been responsible for the growth in the use of mobile internet. As a result, for the first time, mobile internet is being used by half of the population in LMICs.
Further, Erricson expects that there will be 2.6 billion 5G subscriptions, covering up to 65% of the world's population and generating 45% of the world's total mobile data traffic by 2025. Another report published by the World Advertising Research Centre (WARC), based on data from mobile trade body GSMA, indicated that over 1.3 billion people are anticipated to access the internet via smartphone and PC by 2025.
The growth of mobile-based internet users is also attributed to the operators' rising adoption of 5G networks due to the consumption of content and related services, which requires 4G LTE resources. Countries like India and China have the highest mobile internet monthly usage. Attractive data plans offered by service providers and millennials' changing video viewing habits drive monthly user growth.
As a result, both the growing number of smartphone subscriptions and the need for more data per subscription, which in turn leads to increased viewing of video content, are driving factors in internet traffic growth.

North America to Hold the Largest Market Share

The region comprises the United States and Canada. The United States is the largest economy in the world and has been a significant market for VoD in the North American region. Flexibility, comfort, and content personalisation, as well as the availability of diverse content and the volume of content, have largely driven the adoption of VoD services.
According to nScreenMedia, the video streaming market in the country has grown into a USD 16 billion industry over the last nine years. The transactional and rental video markets have significantly impacted such growth.
With smartphone transmission speeds increasing dramatically, the country is witnessing an early transition from 4G to 5G. With the increased speeds of 5G, higher-resolution videos are expected to make consumers' experiences more memorable. Such experiences drive consumers to significantly adopt digital content.
Amid the COVID-19 pandemic, a major share of the population was staying at home to stop the spread of the virus. Due to this, a number of content producers are selecting video streaming platforms to cope with theater closures.
For instance, the American Forces Network (AFN) launched its new streaming service, AFN Now, in November 2022. The AFN Now app allows military members, families, and retirees who are stationed abroad to watch top-rated AFN television shows whenever and wherever they want on the regular devices they use. Authorized viewers are invited to download the new video-on-demand and live-streaming app straight away by the Defence Media Activity (DMA).
The demand for VoD services in Canada finds exciting growth opportunities owing to various factors that include increased mobility trends in Canada, the increasing proliferation of the internet, the rise of online streaming services, and an unprecedented alliance among content producers and streaming partners.

Video on Demand Industry Overview

The VoD market comprises several global and regional players vying for attention in a fairly contested market space. However, players like Netflix, Amazon, Disney+, and Apple Inc. have dominated the market studied. Major players in the market are adopting various strategies, such as the production of original content, to leverage their competitive advantage. The firm concentration ratio is expected to record higher growth during the forecast period. Several players are looking at the market as a lucrative opportunity to consolidate their service offerings, following the tremendous growth after the lockdown protocols.

In July 2022, Netflix announced a partnership with Microsoft to develop ad tools and sales to bring advertisements to the platform. It was to launch a new advertising-based plan, titled the Basic Standard Premium plan. The new plan aimed to bring new subscriptions from various regions and countries where people sometimes pay for premium subscriptions.

In May 2022, Amazon Prime Video announced a multi-film licencing deal with Sajid Nadiadwala's Nadiadwala Grandson Entertainment (NGE). As part of the agreement, the streaming service hosted NGE's upcoming schedule of films shortly after their theatrical release. Furthermore, the films are available to all Prime members on Amazon Prime Video following their theatrical release. Additionally, the films can be rented on Amazon Prime Video for all Amazon customers (Prime or otherwise) in the 'Early Access Rental' window.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Buyers
- 4.3.2 Bargaining Power of Suppliers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitutes
- 4.3.5 Intensity of Competitive Rivalry
4.4 Impact of COVID-19 on the Market
4.5 Key Metrices
- 4.5.1 User Penetration Rate
- 4.5.2 Average Revenue Per User

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Developments in Digital Video Landscape
- 5.1.2 Surge in Mobile Based Internet Users
5.2 Market Restraints
- 5.2.1 Growing Threat of Video Content Piracy

6 TECHNOLOGY SNAPSHOT

6.1 Pay-TV VOD
6.2 Over-the-top (OTT)
6.3 Internet Protocol Television (IPTV)

7 MARKET SEGMENTATION

7.1 By Business Model
- 7.1.1 Subscription Video-on-demand (SVoD)
- 7.1.2 Transactional Video-on-demand (TVoD)
- 7.1.3 Other Business Models
7.2 By Geography
- 7.2.1 North America
- 7.2.2 Europe
- 7.2.3 Asia Pacific
- 7.2.4 Middle East and Africa
- 7.2.5 Rest of the World

8 COMPETITIVE LANDSCAPE

8.1 Company Profiles
- 8.1.1 Amazon.com Inc. (Amazon Prime Video)
- 8.1.2 Netflix Inc.
- 8.1.3 Apple Inc.
- 8.1.4 Zee Entertainment Enterprises Ltd (Zee5)
- 8.1.5 Hulu LLC
- 8.1.6 Warner Bros. Discovery Inc.
- 8.1.7 The Walt Disney Company (Disney+)
- 8.1.8 Popcornflix LLC
- 8.1.9 Novi Digital Entertainment Private Limited (Hotstar)
- 8.1.10 Comcast Xfinity
- 8.1.11 DirecTV
- 8.1.12 DISH Network LLC
- 8.1.13 Fujitsu
- 8.1.14 Midwest Tape LLC (Hoopla Digital)
- 8.1.15 Vubiquity Inc.
- 8.1.16 Fandango Media LLC (Vudu)
- 8.1.17 Edgio
- 8.1.18 Dacast Inc.
- 8.1.19 Kaltura
- 8.1.20 Wistia Inc.