交易视讯点播市场：现况分析与预测（2023-2030）

Transactional Video on Demand Market: Current Analysis and Forecast (2023-2030)

出版日期: 2024年01月30日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 147 Pages | 商品交期: 最快1-2个工作天内

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简介目录

2022 年交易型视讯点播市场规模为 114.6 亿美元，由于智慧型手机和其他智慧型装置的渗透，预计在预测期内（2023-2030 年）稳定成长 7.2% 左右。内容所有者也开始转向 TVOD（交易视讯点播）串流服务，以弥合发行和货币化策略之间的差距，特别是透过向国际观众提供收费的高品质内容，从而增加市场价值。例如，以warner bros影业製作发行的《蝙蝠侠》（2022）为例。该电影于 2022 年 3 月 1 日首次在影院上映，随后于 2022 年 4 月 18 日在 HBO Max 上发布，让内容所有者可以透过交易观看获得额外收入。

依交易，市场分为 EST、DTR 和 PPV。其中，DTR领域凭藉其便利性和灵活性在TVOD市场获得了大力支持。这种模式比传统的租赁模式提供了更多的自由，传统的租赁模式必须在规定的时间内查看内容。此外，DTR 可让您在没有网路连线的情况下存取内容，非常适合长途旅行或连线受限的地区。此外，Amazon Prime Video 和 iTunes 等串流服务的兴起提供了多种可供下载的影片，促进了 DTR 细分市场的成长。

依连接设备，市场分为电脑、手机和电视。其中，行动装置已成为最受欢迎的TVOD服务平台。由于智慧型手机和平板电脑的便利性和可访问性，该领域在市场上占据主导地位。这一趋势预计将持续下去，行动装置预计将主导 TVOD 市场份额。

依应用分为电子学习、娱乐等。其中，娱乐已成为TVOD市场最大的应用领域。 Amazon Prime 等串流服务的兴起让消费者能够即时存取大量的电影、电视节目、原创内容等。这些服务的便利性和价格实惠使其非常受欢迎，在全球拥有数百万用户，从而增加了其市场价值。

为了更了解交易型视讯点播的市场采用情况，我们将市场分为北美（美国、加拿大、北美其他地区）、欧洲（德国、英国、法国、西班牙、义大利、欧洲其他地区））、亚太地区（根据全球其他地区（中国、日本、印度、亚太地区其他地区）和世界其他地区的全球影响力进行分析。北美的交易随选视讯 (TVOD) 市场正在经历显着成长，并正在塑造整个地区的数位娱乐格局。这种快速成长的背后是多种因素促进了TVOD服务的普及。美国是北美最大的市场，处于这项转型的最前线。凭藉先进的数位基础设施、高网路普及率和精通科技的人口，美国正在经历消费者行为向点播内容消费的重大转变。此外，我们还进行了多项投资，为消费者提供更多选择并扩大 TVOD 的覆盖范围。例如，亚马逊 Prime Video 于 2023 年 1 月 19 日宣布，2023 年原创内容投资额为 84.5 亿美元。

市场上的一些主要参与者包括 Coursera、Udemy、Khan academy、Skillshare、Apple TV+、Amazon prime video、Google play、YouTube、iTunes 和 AT&T。

Transactional Video on Demand (TVOD) is a distribution model in the digital entertainment industry where users pay for individual pieces of content on a per-view basis. In the TVOD market, consumers can rent or purchase specific movies, TV shows, or other video content, gaining access to the content for a limited period or indefinitely.

The Transactional Video on Demand Market was valued at 11.46 billion in 2022 and is expected to grow at a steady rate of around 7.2% in the forecasted period (2023-2030) owing to the proliferation of smartphones and other smart devices. Also, Content owners are using TVOD (Transactional Video-on-Demand) streaming services to fill gaps in their distribution and monetization strategies, particularly by offering high-quality content to international audiences on a pay-per-view basis, thereby increasing the value of the market. For instance, take the case of The Batman (2022), produced and distributed by Warner Bros. Pictures. This movie was first released in theaters on March 1st, 2022, and later made available on HBO Max on April 18th, 2022, allowing content owners to generate additional revenue through transactional viewing.

Based on the transactions, the market is segmented into EST, DTR, and PPV. Among these, the DTR segment is gaining significant traction in the TVOD market due to its convenience and flexibility. This model offers more freedom compared to traditional rental models, where content must be watched within a set time frame. Furthermore, DTR enables users to access content without an internet connection, making it ideal for long trips or areas with limited connectivity. Also, the rise of streaming services like Amazon Prime Video, iTunes, and etc. has contributed to the growth of the DTR segment, offering a wide range of titles available for downloading.

Based on the connecting devices, the market is segmented into computers, mobiles and T.V. Among these, mobile devices have emerged as the most popular platform for TVOD services. The convenience and accessibility of smartphones and tablets have made this segment account for the majority of share of the market. This trend is expected to continue in the coming years, with mobile devices projected to dominate the TVOD market share.

Based on the Applications, the market is categorized into eLearning, entertainment, and others. Among these, Entertainment has emerged as the largest application segment in the TVOD market. With the rise of streaming services such as Amazon Prime, consumers now have access to a vast library of movies, TV shows, and original content at their fingertips. The convenience and affordability of these services have made them incredibly popular, with millions of subscribers worldwide and thereby adding value to the market.

For a better understanding of the market adoption of transactional video on demand, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The Transactional Video on Demand (TVOD) market in North America has experienced remarkable growth, shaping the digital entertainment landscape across the region. This surge can be attributed to a confluence of factors that have collectively propelled the adoption of TVOD services. The United States, being the largest market in North America, has been at the forefront of this transformation. With a sophisticated digital infrastructure, high internet penetration, and a tech-savvy population, the U.S. has witnessed a significant shift in consumer behavior towards on-demand content consumption. Also, to provide more options for consumers and expand the reach of TVOD there are several investments. For instance, Amazon Prime Video invested $8.45 billion in original content for 2023, announced on January 19th, 2023.

Some of the major players operating in the market include Coursera; Udemy; Khan academy; Skillshare; Apple TV+; Amazon prime video; Google play; YouTube; iTunes; AT&T.

1 MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTIONS

2.1. Research Process of the Transactional Video on Demand Market
2.2. Research Methodology of the Transactional Video on Demand Market
2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 TRANSACTIONAL VIDEO ON DEMAND MARKET REVENUE (USD BN), 2020-2030F

6 MARKET INSIGHTS BY TRANSACTIONS

6.1. EST
6.2. DTR
6.3. PPV

7 MARKET INSIGHTS BY CONNECTING DEVICES

7.1. Computers
7.2. Mobiles
7.3. T.V.

8 MARKET INSIGHTS BY APPLICATIONS

8.1. Elearning
8.2. Entertainment
8.3. Others

9 MARKET INSIGHTS BY REGION

9.1. North America
- 9.1.1. U.S.
- 9.1.2. Canada
- 9.1.3. Rest of North America
9.2. Europe
- 9.2.1. Germany
- 9.2.2. U.K.
- 9.2.3. France
- 9.2.4. Italy
- 9.2.5. Spain
- 9.2.6. Rest of Europe
9.3. Asia-Pacific
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. India
- 9.3.4. Rest of Asia-Pacific
9.4. Rest of the World