市场调查报告书
商品编码
1296880
2023-2030年全球视频点播(VD)市场Global Video on Demand (VD) Market 2023-2030 |
全球视频点播(VOD)市场在预测期间(2023-2030年)预计将以17.5%的可观复合增长率增长。该市场的增长归功于流媒体服务需求的增加等因素。COVID-19提高了对视频流媒体服务的需求,因为个人花更多时间在家里,寻找娱乐选择。流媒体服务,如Netflix、Amazon Prime和Disney+,导致整个COVID-19的消费者显著增加。
全球视频点播市场根据模式、平台和应用进行细分。基于模式,市场被划分为订阅视频点播(SVoD)、交易视频点播(TVoD)和基于广告的视频点播(AVoD)。基于平台,市场被划分为智能手机、平板电脑、智能电视、笔记本电脑和个人电脑。此外,基于应用,市场被细分为娱乐、教育和培训、网络视频亭、在线商务和数字图书馆。在这些模式中,订阅视频点播子板块估计会对需求的增长做出贡献,SVOD是Netflix和Disney+等平台利用的视频点播广告方式,为用户提供在特定时期内获得固定服务费用的机会。
预计订阅子板块将在全球视频点播市场占据突出份额。
The global video-on-demand (VOD) market is anticipated to grow at a considerable CAGR of 17.5% during the forecast period (2023-2030). The market's growth is attributed to factors such as increasing demand for streaming services. The COVID-19 raised demand for video streaming services as individuals spent more time at home and looked for entertainment options. Streaming services such as Netflix, Amazon Prime, and Disney+ resulted in significant increases in consumers throughout COVID-19.
The global video on demand market is segmented based on model, platform, and application. Based on the model, the market is segmented into subscription video-on-demand (SVoD), transactional video-on-demand (TVoD), and advertisement-based video-on-demand (AVoD) . Based on platform, the market is segmented into smartphones, tablets, smart TVs, laptops, and PCs. Further, based on application, the market is segmented into entertainment, education and training, network video kiosks, online commerce, and digital libraries. Among the models, the subscription video-on-demand sub-segment is estimated to contribute to the growing demand for SVOD is a video-on-demand advertising approach utilised by platforms such as Netflix and Disney+ that provides users with access to a fixed service cost for a particular period of time.
The subscription sub-segment is anticipated to hold a prominent share of the global video-on-demand market.
Among the models, the subscription sub-segment is expected to hold a prominent share of the global video-on-demand market due to the growing demand for growing popularity of video-on-demand services. It is a growingly popular way for people to view films, TV series, and other videos, and it allows them to watch what they want when they want. Subscription video on demand allows consumers to watch a comprehensive catalogue of content for a fixed charge without worrying about per-title rental fees or subscription constraints. For instance, in May 2023, Vubiquity, an Amdocs company, announced that it had been selected by Spanish satellite communications operator Hispasat to bring compelling new digital content, including broadcast linear channels and subscription video on demand (SVOD), to its Wave OTT Plus ISP customers. In August 2022, YouTube, owned by Alphabet Inc., intends to develop an online marketplace for streaming video services. Technology that allows video content, such as films and television series, to be sent directly to individual customers for immediate viewing.
Regional Outlook
The global video on demand market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East and Africa, and Latin America). Among these, the Asia-Pacific region is anticipated to grow at a significant rate over the forecast period, owing to the region's emerging status as the newest and fastest-growing sector for SVOD. SVOD is rapidly developing into a global phenomenon, with millions of users around the globe subscribing to services such as Netflix and Amazon Prime. Several video streaming platforms offer TV series and films for downloading and viewing on devices that have internet access. As a result, consumers are able to view content on their phones, laptops, and tablets at any time and at any place they desire.
The North American region is expected to hold a prominent share of the global hairbrush market.
The North America region is expected to hold a prominent share in the video on demand market, owing to the increasing popularity of OTT content, that simultaneously liberates US citizens from cable, regional constraints, and programming schedules while also significantly influencing the way video is offered for purchase, created, and watched. Usage is rising as a result of limited genre alternatives, package flexibility, increasing device availability, internet penetration, and overall cheaper pricing. The increased percentage of OTT video viewing time, combined with rising income numbers, indicates the country's evolving entertainment scene. OTT is familiar to around 64 million homes in the US, with the average home viewing value projected to be around 86 hours of OTT material per month. Furthermore, nearly sixty-six percent of OTT content genres, mainly connected to sports, education, and entertainment, reach households via Wi-Fi, with OTT content genres primarily related to sports, education, and entertainment experiencing significant growth. For instance, in June 2022, Netflix was the most popular video streaming platform in May 2021, with subscriptions in 62% of households in the US.
Market players' outlook
The major companies serving the global video-on-demand market include Akamai Technologies Inc., Apple Inc., Cisco Systems Inc., Comcast Corp., and Dacast Inc. and others. The market players are considerably contributing to market growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in January 2023, Apple, Inc. will provide video-on-demand and video streaming services that can be accessed via Apple TV, Mac, Apple Watches, iPad, and iPhone. The company offers a range of streaming services from other television networks such as Showtime, HBO, Smithsonian Channels, Starz, CBS, Epix, and others. In March 2022, Apple Inc. rolled out Studio Display and Mac Studio to provide a digital experience to users with the studio. The solution was built with the M1 Ultra, the most powerful chip, and the M1 Max for personal computing.
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