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市场调查报告书
商品编码
1425029

销售绩效管理市场 - 2024 年至 2029 年预测

Sales Performance Management Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 142 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

2022年销售绩效管理（SPM）市场规模为20.09亿美元。

销售绩效管理 (SPM) 市场是一个不断成长的市场，为公司提供衡量、分析和改进销售流程所需的工具。企业对销售绩效最佳化的需求不断成长是SPM市场的关键驱动因素之一。在当今竞争激烈且瞬息万变的市场中，企业正在寻找优化销售表现的方法。然而，SPM市场面临一些挑战，包括销售绩效管理流程的复杂性，涉及从目标设定到绩效衡量和资料分析的广泛任务。 SPM解决方案的复杂性使得企业难以有效实施。另一个问题是对SPM解决方案的认知度较低。儘管存在这些挑战，SPM 市场预计在未来几年将会成长。

介绍

SPM 市场为公司提供了衡量、分析和提高销售绩效的工具和功能。部署 SPM 解决方案是为了提高销售执行力和业务效率。 SPM 市场是由企业对销售绩效最佳化的需求不断增长所推动的，特别是由于全球竞争的加剧和对高效销售流程的需求。北美销售绩效管理市场目前在SPM安排上已经成熟，这得益于北美雄厚的财务状况、较早采用前沿创新以及强大的职场环境以进一步发展商业週期。引进电脑化和高水准的创新意识。

促进因素

  • 销售业绩的重要性日益增加：销售业绩是组织收益成长和盈利的关键因素。因此，公司正在寻找优化销售业绩以获得市场优势的方法，特别是在全球竞争日益激烈以及对高效销售流程的需求的情况下。
  • 对指标主导的销售工具的需求：对指标主导的销售工具的需求不断增长是推动市场成长的主要因素。企业寻求 SPM 解决方案来提供衡量、分析和改进销售流程所需的工具。
  • 资料驱动的销售业绩规划、管理和分析流程：销售业绩管理是资料基础的销售业绩规划、管理和分析流程。
  • 提高销售生产力、效率和效果：销售绩效管理可帮助销售团队了解什么有效、什么无效，以及如何将销售线索转化为销售。让我们让它变得易于理解。企业寻求 SPM 解决方案来提供提高销售生产力、效率和效益所需的工具。

主要企业提供的产品

  • SAP 提供各种 SPM 解决方案来协助组织管理其销售流程，从规划和预测到奖励薪酬和绩效管理。 SAP 解决方案旨在协助组织提高销售生产力、效率和效益。
  • Oracle提供了一套全面的 SPM 解决方案，协助组织管理销售绩效，从区域和配额管理到奖励薪资和销售指导。
  • NICE 提供广泛的 SPM 解决方案来优化您组织的销售绩效，从销售指导和培训到奖励薪酬和绩效管理。 NICE 的解决方案旨在协助组织提高销售生产力、效率和效益。

销售绩效管理市场零售领域的显着成长：

零售业是销售绩效管理（SPM）市场显着成长的领域之一。零售业的成长归因于对 SPM 解决方案的需求不断增加，这些解决方案可协助零售商优化其销售流程并提高业务效率。零售公司正在寻找 SPM 解决方案，以提供衡量、分析和改进销售流程所需的工具，包括敏捷和连网型的销售规划、区域和配额管理。 SPM 解决方案还可以帮助您规划、管理和监控可实现的配额、区域和薪酬计划，为您提供从第一天起就可以使用的工具。 SPM 解决方案还可以与其他企业系统（例如 CRM 和 ERP 系统）无缝集成，从而提高销售流程的可见度并提高整体销售绩效。由于零售商对销售业绩优化的需求不断增加，预计零售业将持续成长。

亚太地区预计将在销售绩效管理市场中占据主要份额：

预计亚太地区将在销售绩效管理（SPM）市场中占据主要份额。预计该地区在预测期内的复合年增长率最高。亚太地区的成长是由该地区企业对 SPM 解决方案不断增长的需求所推动的。该地区是许多寻求 SPM 解决方案以优化销售流程并提高业务效率的中小企业的所在地。此外，该地区的零售业不断增长，推动了对 SPM 解决方案的需求。由于亚太地区公司对销售业绩优化的需求不断增长，预计未来几年亚太地区将继续占据 SPM 市场的重要份额。

主要进展

  • 2021 年 7 月， 销售团队收购了 Slack。透过此次收购，Salesforce将把Slack的协作和沟通工具与其SPM平台集成，为客户提供更全面的解决方案来管理销售团队并提高销售业绩。
  • 2023 年 5 月，微软宣布推出 Dynamics 365 Sales copilot 新产品。这款新产品利用人工智慧 (AI) 和机器学习为销售团队提供有关客户和交易的见解，帮助他们达成更多交易。
  • 2023 年 8 月，Xactly 发布了 Xactly AI Copilot。这款新产品为团队提供收益流程管理，并协助他们确定需要改进的领域。

目录

第一章简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表

第二章调查方法

  • 调查资料
  • 调查过程

第三章执行摘要

  • 研究亮点

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析

第五章销售绩效管理市场：依类型

  • 介绍
  • 整合软体
  • 独立软体
    • 奖励薪酬管理
    • 地域管理
    • 销售计划和监控
    • 销售业绩分析和报告
    • 其他的

第六章销售绩效管理市场：依产业分类

  • 介绍
  • 资讯科技和电信
  • 零售
  • 政府
  • 卫生保健
  • BFSI
  • 製造业
  • 其他的

第七章销售绩效管理市场：依部署模式

  • 介绍
  • 本地
  • 云端基础

第八章销售绩效管理市场：按地区

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 其他的
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 以色列
    • 其他的
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 韩国
    • 印尼
    • 泰国
    • 其他的

第九章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作

第十章 公司简介

  • SAP
  • Oracle
  • NICE
  • Anaplan
  • Xactly
  • Varicent
  • Optymyze
  • Beqom
  • Performio
简介目录
Product Code: KSI061616130

The sales performance management (SPM) market was valued at US$2.009 billion in 2022.

The sales Performance Management (SPM) market is a growing market that provides companies with the necessary tools to measure, analyze, and improve their sales processes. The increasing demand for sales performance optimization among enterprises is one of the primary drivers of the SPM market. In today's competitive and rapidly changing market, companies are increasingly seeking ways to optimize their sales performance. However, the SPM market faces some challenges, such as the complexity of the sales performance management process, which involves a wide range of tasks, from setting targets to measuring performance and analyzing data. The complexity of SPM solutions can make it challenging for companies to implement them effectively. Another challenge is the lack of awareness about SPM solutions. Despite these challenges, the SPM market is expected to grow in the coming years.

Introduction:

The sales performance management (SPM) market provides organizations with the tools and capabilities to measure, analyze, and improve sales performance. SPM solutions are implemented to improve sales execution and operational efficiency. The SPM market is driven by the increasing demand for sales performance optimization among enterprises, especially with the rise of global competition and the need for efficient sales processes. The North American Sales Performance Management market is as of now mature for SPM arrangements, inferable from North America's solid financial scene, early reception of cutting-edge innovations, high computerized reception at work environments to further develop business cycles, and high innovation mindfulness.

Drivers:

  • Increasing importance of sales performance: Sales performance is a critical factor in an organization's revenue growth and profitability. Therefore, companies are looking for ways to optimize their sales performance to stay ahead in the market, especially with the rise of global competition and the need for efficient sales processes.
  • Demand for metric-driven sales tools: The upsurge in the demand for metric-driven sales tools is a major factor driving the market's growth. Companies are looking for SPM solutions that provide them with the necessary tools to measure, analyze, and improve their sales processes.
  • Data-informed process of planning, managing, and analyzing sales performance: Sales performance management is a data-informed process of planning, managing, and analyzing sales performance. Companies are looking for SPM solutions that provide them with the necessary tools to analyze data and optimize their sales processes.
  • Improved sales productivity, efficiency, and effectiveness: Sales performance management ensures that a sales team has a good grasp on what works, what doesn't, and how they can best maximize leads to sales. Companies are looking for SPM solutions that provide them with the necessary tools to improve their sales productivity, efficiency, and effectiveness.

Products offered by key companies:

  • SAP offers a range of SPM solutions that help organizations manage their sales processes, from planning and forecasting to incentive compensation and performance management. SAP's solutions are designed to help organizations improve their sales productivity, efficiency, and effectiveness.
  • Oracle offers a comprehensive suite of SPM solutions that help organizations manage their sales performance, from territory and quota management to incentive compensation and sales coaching. Oracle's solutions are designed to help organizations improve their sales execution and operational efficiency.
  • NICE offers a range of SPM solutions that help organizations optimize their sales performance, from sales coaching and training to incentive compensation and performance management. NICE's solutions are designed to help organizations improve their sales productivity, efficiency, and effectiveness.

Prominent growth in the retail segment within the sales performance management market:

The retail segment is one of the prominent growth areas within the Sales Performance Management (SPM) market. The growth in the retail segment can be attributed to the increasing demand for SPM solutions that help retailers optimize their sales processes and improve operational efficiency. Retailers are looking for SPM solutions that provide them with the necessary tools to measure, analyze, and improve their sales processes, such as agile and connected sales planning, territory, and quota management. SPM solutions also help retailers plan, manage, and monitor achievable quotas, territories, and compensation plans, providing them with ready-to-use tools on day one. SPM solutions can also be seamlessly integrated with other enterprise systems, such as CRM and ERP systems, to provide greater visibility into sales processes and improve overall sales performance. The growth in the retail segment is expected to continue in the coming years, owing to the increasing demand for sales performance optimization among retailers.

The Asia Pacific region is expected to hold a significant share of the sales performance management market:

The Asia Pacific region is expected to hold a significant share of the Sales Performance Management (SPM) market. The region is expected to show the highest compound annual growth rate (CAGR) during the forecast period. The growth in the Asia Pacific region can be attributed to the increasing demand for SPM solutions among enterprises in the region. The region has many small and medium-sized enterprises (SMEs) that are looking for SPM solutions to optimize their sales processes and improve operational efficiency. Additionally, the region has a growing retail sector that is driving the demand for SPM solutions. The Asia Pacific region is expected to continue to hold a significant share of the SPM market in the coming years, owing to the increasing demand for sales performance optimization among enterprises in the region.

Key developments:

  • In July 2021, Salesforce acquired Slack. This acquisition will allow Salesforce to integrate Slack's collaboration and communication tools with its own SPM platform, providing customers with a more comprehensive solution for managing their sales teams and improving their sales performance.
  • In May 2023, Microsoft launched a new Dynamics 365 Sales copilot product. This new product uses artificial intelligence (AI) and machine learning to provide sales teams with insights into their customers and opportunities, helping them to close more deals.
  • In August 2023, Xactly launched Xactly AI Copilot. This new product provides teams with revenue process management, helping them to identify areas where they can improve.

Segments

By Type

  • Integrated Software
  • Standalone Software
  • Incentive Compensation Management
  • Territory Management
  • Sales Planning and Monitoring
  • Sales Performance Analytics and Reporting
  • Others

By Industry

  • IT and Telecom
  • Retail
  • Government
  • Healthcare
  • BFSI
  • Manufacturing
  • Others

By Deployment Type

  • On-premises
  • Cloud-based

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Force Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. SALES PERFORMANCE MANAGEMENT MARKET, BY TYPE

  • 5.1. Introduction
  • 5.2. Integrated Software
  • 5.3. Standalone Software
    • 5.3.1. Incentive Compensation Management
    • 5.3.2. Territory Management
    • 5.3.3. Sales Planning And Monitoring
    • 5.3.4. Sales Performance Analytics And Reporting
    • 5.3.5. Others

6. SALES PERFORMANCE MANAGEMENT MARKET, BY INDUSTRY

  • 6.1. Introduction
  • 6.2. IT and Telecom
  • 6.3. Retail
  • 6.4. Government
  • 6.5. Healthcare
  • 6.6. BFSI
  • 6.7. Manufacturing
  • 6.8. Others

7. SALES PERFORMANCE MANAGEMENT MARKET, BY DEPLOYMENT MODE

  • 7.1. Introduction
  • 7.2. On-premise
  • 7.3. Cloud-based

8. SALES PERFORMANCE MANAGEMENT MARKET, BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. United States
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. United Kingdom
    • 8.4.2. Germany
    • 8.4.3. France
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. The Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Israel
    • 8.5.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. Japan
    • 8.6.2. China
    • 8.6.3. India
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Thailand
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations

10. COMPANY PROFILES

  • 10.1. SAP
  • 10.2. Oracle
  • 10.3. NICE
  • 10.4. Anaplan
  • 10.5. Xactly
  • 10.6. Varicent
  • 10.7. Optymyze
  • 10.8. Beqom
  • 10.9. Performio