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市场调查报告书
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1425096

礼品包装市场:预测(2024-2029)

Gift Packaging Market - Forecasts from 2024 to 2029

出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 140 Pages | 商品交期: 最快1-2个工作天内

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简介目录

礼品包装市场预计在预测期内复合年增长率为 4.86%。

消费者对派对和庆祝活动态度的变化以及世界人口可支配收入的增加推动了对礼品包装物品的需求。电子商务的扩张和互联网的全球使用正在激励顾客购买礼品,最终推动市场扩张。此外,礼堂、研讨会和企业活动等基础设施正在开发中,以促进聚会和庆祝活动,最终推动对礼品包装用品的需求。此外,排灯节和洒红节等节日的日益普及也创造了对礼品包装用品的季节性需求。此外,生日节庆活动的增加和全球个人消费的增加增加了对礼品包装用品的需求并推动市场扩张。

介绍:

赠送礼物被认为是向对方传达幸福、感激和喜悦的一种方式。现在,消费者不仅在生日和节日送礼物,还在周年纪念日和告别日赠送礼物。礼品包装为产品增添了美学价值,随着送礼场合的增加,礼品包装用品市场预计将快速成长。作为礼物包装的产品可能会让接受者感到不知所措。由于人口成长和送礼习惯的改变,未来礼品包装市场将会扩大。

促进因素:

  • 电子商务的兴起正在推动市场扩张:目前的市场规模在过去五年中翻了一番。这是由于亚马逊和 Flipkart 等电子商务销售管道对于包装和礼品包装等商品的日益普及。
  • 送礼文化的增强是推动市场成长的主要因素:随着越来越多的人将礼品包装用作个人和商务礼品,对礼品包装的需求预计将进一步增加。
  • 环保包装的趋势正在创造新的市场机会:越来越多的客户喜欢价格合理的环保包装,这是预计未来几年市场将实现令人印象深刻增长的原因之一。为了维持基本客群,礼品包装产业的製造商创造符合市场趋势的创新产品。例如,透过使用布袋或纸袋来包装礼品,我们消除了对塑胶包装的需求,创造了更环保的包装。
  • 新的简单设计正在流行,并对市场动态产生积极影响:明亮而喧闹的设计正在让位给简单而优雅的设计。简化礼品包装是该行业的现代趋势。消费者越来越被设计简单、朴实无华、强调关键品质的礼盒型态所吸引。为了向客户展示他们的展示风格,生产商正在利用简约且有吸引力的礼品盒设计趋势。
  • 客製化包装解决方案的能力正在推动市场成长:消费者对个人化和客製化印刷的需求显着增加,对礼品包装业务产生了重大影响。为了维持长期的客户关係,大多数公司都会扩展其产品线并让客户自由选择列印材料。这种选择权使客户能够获得前所未有的弹性、便利性和设计可能性。因此,礼品包装领域的个人化和客製化产品可能会对市场成长产生正面影响。

主要企业提供的产品

  • 礼品包装,Smurfit Kappa:我们为礼品、促销品和奢侈品提供各种有吸引力且具有保护性的包装。我们提供各种纸基材料和印刷方法,并可以根据您的规格进行自订,以创建具有引人注目的图像的创造性结构设计。
  • 礼盒,Ebro Color GmbH:对于所有类型的礼品,Ebro Color GmbH 的礼盒提供优雅而独特的包装选择。透过各种客製化可能性和一流的工艺来提高您的品牌感知价值。除了方便和有吸引力之外,它还可以作为广告空间。

按产品类型分類的盒子细分市场显着成长

盒子细分市场占据主导地位,预计在预测期内将获得显着的市场占有率。引人注目的包装设计越来越受到消费者的欢迎,以及客製化礼品需求的快速成长,正在推动品类扩张。包装盒材料选择的技术进步和电子商务的快速发展使得企业更加谨慎地选择包装盒。製造商正在改进他们的服务,包括高性能材料、成本效益和按需交付方式。礼盒材料通常包括塑胶、纸板、铝和锡。随着全球糖果零食、巧克力、玩具和葡萄酒消费量的成长,对礼盒的需求也增加。此外,食品供应商使用礼盒来包装他们的产品,因为礼盒使食品看起来更有吸引力。礼盒用于包装食品和饮料以外的各种产品,包括玩具、珠宝、电子产品、雕塑、化妆品和个人护理用品。

北美地区预计将占据礼品包装市场的主要份额:

北美礼品包装市场因其巨大的贡献而在整个行业中占据主导地位。美国定期向朋友和家人赠送礼物的悠久传统以及消费者对引人注目的包装纸设计的日益偏好预计将成为推动礼品包装纸销售的主要因素。因此,礼品包装纸的市场需求预计将增加。美国在北美市场占有率最高。随着消费者偏好转向重量更轻和更优质的包装型态,软包装预计将超过硬包装。因此,预计美国礼品包装市场在预测期内将出现良好的复合年增长率。

主要进展:

  • 北京怡亨酒店是一家低调的豪华酒店,以其博物馆品质的艺术品收藏而闻名。 2023年9月,饭店推出印有梦幻兔艺术作品的限量版月饼礼盒。 《梦幻兔》是由冰岛华裔艺术家Eirds Ragnarsdottir创作的。
  • Hallmark 和 Venmo 宣布了他们的首次突破性合作,以简化送礼流程,并于 2023 年 8 月推出 Hallmark + Venmo 卡。借助这项发明,客户可以安全地向朋友和家人汇款。这透过提供一种特殊且便利的送礼方式来改变送礼体验。

目录

第一章简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表

第二章调查方法

  • 调查资料
  • 调查过程

第三章执行摘要

  • 主要发现

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析

第五章礼品包装市场:依类型

  • 介绍
  • 一次
  • 中学
  • 第三

第六章礼品包装市场:依产品类型

  • 介绍
  • 丝带
  • 容器
  • 盒子
  • 包装纸
  • 其他的

第七章礼品包装市场:依材料分类

  • 介绍
  • 纸和纸板
  • 塑胶
  • 玻璃
  • 金属

第八章礼品包装市场:按地区

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 其他的
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 其他的
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 韩国
    • 台湾
    • 泰国
    • 印尼
    • 其他的

第九章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 供应商竞争力矩阵

第十章 公司简介

  • IG Design Group PLC
  • Mondi
  • Hallmark Licensing, LLC
  • Card Factory
  • Karl Knauer KG
  • DS Smith
  • Ebro Color GmbH
  • Smurfit Kappa
  • Interpak
  • Yama Ribbon & Bows Co. Ltd.
简介目录
Product Code: KSI061616174

The gift packaging market is estimated to grow at a CAGR of 4.86% during the forecast period.

The demand for gift-packaging items is driven by changing consumer attitudes toward party and celebratory events as well as increased disposable incomes among the worldwide populace. The expansion of e-commerce and the use of the internet worldwide draw customers to buy gifts, which eventually fuels market expansion. Additionally, the growing infrastructure associated with auditoriums, seminars, and corporate events is promoting party and celebration occasions, which ultimately boosts the need for gift-packaging goods. Furthermore, the growing popularity of holiday festivities like Diwali, Holi, and many others generate seasonal demand for gift-wrapping supplies. Moreover, rising birthday celebration patterns and rising consumer spending among individuals worldwide boost the need for gift-wrapping goods and propel the market's expansion.

Introduction:

Giving gifts is thought of as a means to convey happiness, thanks, and delight to the recipient. Consumers now give gifts on anniversaries, farewells, and other occasions in addition to birthdays and holidays. Gift wrapping adds aesthetic value to the goods, and as people give more gifts on more occasions, the market for gift packaging supplies is predicted to soar. Products that have been packaged as gifts make the recipient feel overwhelmed. The market for gift-wrapping goods will expand in the future as a result of population growth and changing customs around giving gifts on various occasions.

Drivers:

  • Rise of e-commerce is fueling market expansion: The value of the current market has increased by two times over the last five years because of the growing popularity of e-commerce sales channels for items like packaging and gift wrapping through Amazon, Flip-kart, and many more.
  • Increased gifting culture is a major factor propelling market growth: The need for gift wrapping is expected to increase as more people use the products for both personal and business gifts on occasion.
  • Trend towards eco-friendly packaging is generating new market opportunities: Increasing customer preference for environmentally friendly packaging at reasonable pricing is one of the reasons expected to contribute to the market's spectacular growth in the years to come. To keep their customer base, manufacturers in the gift packaging sector are creating innovative products in line with market trends. For instance, they eliminated the need for plastic packaging by using cloth bags and paper bags to package gifts, making them more environmentally friendly.
  • New simplistic designs are in trend positively impacting the market dynamics: The bright and boisterous designs are being replaced with simple and elegant ones. The contemporary fashion in the industry is to make gift wrapping straightforward. Consumers are becoming increasingly drawn to gift box forms with straightforward designs that highlight important qualities without being ostentatious. To appeal to customers in terms of presentational styles, producers are leveraging the trend toward minimally attractive gift box designs. This new pattern is probably going to help the market grow.
  • Availability of customisation of the packaging solution is driving market growth: Consumer desire for personalised and tailored printing has significantly increased, having a substantial impact on the gift packaging business. To sustain long-term customer relationships, the majority of the players have broadened their product lines and are giving customers the freedom to select their prints. Customers now have access to unprecedented levels of flexibility, convenience, and design potential because of this power of choice. As a result, personalized and customized products in the gift-wrapping sector are probably going to positively influence the market growth.

Products offered by key companies:

  • Gift Packaging, Smurfit Kappa: They provide a variety of enticing but protected packaging for gift, promotional, and high-end items. They provide a variety of paper-based materials and print methods that may be custom-made to meet specifications, allowing for the creation of creative structural designs with eye-catching images. They can also use textured, varnished, foil combination of materials.
  • Gift Boxes, Ebro Color GmbH: For all types of gifts, Ebro Color's gift boxes provide an elegant, premium wrapping option. They boost your brand's recognition value by offering a variety of customization possibilities and top-notch craftsmanship. They are not only useful and appealing, but they also perform well as advertising spaces.

The prominent growth in the boxes sector under the product type segment

The boxes category dominated the market and is poised to capture a major market share over the forecast period. The growing popularity of eye-catching packaging designs among consumers and the soaring demand for customized gifts have been driving category expansion. Businesses are choosing boxes more carefully as a result of technological advancements in box material choices and exponential e-commerce growth. High-performing materials, cost-effectiveness, on-demand delivery methods, and other improvements are being made by manufacturers to their services. The materials used to make gift boxes are generally plastic, paperboard, aluminium, and tin. Due to the growing consumption of sweets, chocolate, toys, and wine worldwide, there is an increase in the demand for gift boxes. Moreover, food product vendors use gift boxes to package their goods because they make the food items look more appealing. Gift boxes are used to package a variety of goods in addition to food and drink, including toys, jewelry, electronics, sculptures, cosmetics, and personal care items.

The North American region is expected to hold a significant share of the gift packaging market:

The market for gift packaging in North America dominates the whole industry because of its considerable contribution. The long-standing American tradition of giving gifts to friends and family regularly, together with a growing customer preference for eye-catching packaging paper designs, are expected to be the main factors driving the sales of gift wrapping paper. This is anticipated to increase market demand for present gift wrapping. The greatest market share in North America is held by the United States. Due to the movement in consumer preferences toward lightweight package forms with premium features, flexible packaging types are projected to outsell their rigid counterparts. Thus, a good CAGR is expected to be observed in the gift packaging market during the projected period in the United States.

Key developments:

  • Hotel Eclat Beijing is a modest luxury hotel renowned for its collection of museum-calibre artwork. The hotel launched a limited-edition mooncake gift box with Dreamy Rabbit's artistry in September 2023. Dreamy Rabbit was made by the Icelandic-Chinese artist Eirds Ragnarsdottir. The painting honours the approaching Mid-Autumn Festival.
  • Hallmark and Venmo announced their first-ever, groundbreaking partnership in August 2023 with the launch of Hallmark + Venmo Cards, which streamlines the gift-giving process. Customers may send money to friends and family in a secure way thanks to this invention. This transforms the experience of giving gifts by providing a special and convenient way to do it.

Segments

BY TYPE

  • Primary
  • Secondary
  • Tertiary

BY PRODUCT TYPE

  • Ribbons
  • Container
  • Boxes
  • Wrapping Paper
  • Others

BY MATERIAL

  • Paper and Paperboard
  • Plastic
  • Glass
  • Metals

BY GEOGRAPHY

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. GIFT PACKAGING MARKET, BY TYPE

  • 5.1. Introduction
  • 5.2. Primary
  • 5.3. Secondary
  • 5.4. Tertiary

6. GIFT PACKAGING MARKET, BY PRODUCT TYPE

  • 6.1. Introduction
  • 6.2. Ribbons
  • 6.3. Container
  • 6.4. Boxes
  • 6.5. Wrapping Paper
  • 6.6. Others

7. GIFT PACKAGING MARKET, BY MATERIAL

  • 7.1. Introduction
  • 7.2. Paper and Paperboard
  • 7.3. Plastic
  • 7.4. Glass
  • 7.5. Metals

8. GIFT PACKAGING MARKET, BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. United States
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. United Kingdom
    • 8.4.2. Germany
    • 8.4.3. France
    • 8.4.4. Italy
    • 8.4.5. Spain
    • 8.4.6. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. Japan
    • 8.6.2. China
    • 8.6.3. India
    • 8.6.4. South Korea
    • 8.6.5. Taiwan
    • 8.6.6. Thailand
    • 8.6.7. Indonesia
    • 8.6.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Vendor Competitiveness Matrix

10. COMPANY PROFILES

  • 10.1. IG Design Group PLC
  • 10.2. Mondi
  • 10.3. Hallmark Licensing, LLC
  • 10.4. Card Factory
  • 10.5. Karl Knauer KG
  • 10.6. DS Smith
  • 10.7. Ebro Color GmbH
  • 10.8. Smurfit Kappa
  • 10.9. Interpak
  • 10.10. Yama Ribbon & Bows Co. Ltd.