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市场调查报告书
商品编码
1479855

单一麦芽威士忌全球市场 - 2024 年至 2029 年预测

Global Single Malt Whiskey Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2个工作天内

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简介目录

单一麦芽威士忌市场预计将从 2022 年的 31.64 亿美元增至 2029 年的 50.43 亿美元，预测期内年复合成长率(CAGR)为 6.89%。

单一麦芽威士忌主要由麦芽製成，偶尔添加未发芽的谷物，如玉米粉或小麦。当在特定酿酒厂生产时，它被称为单一麦芽威士忌，并且通常与该酿酒厂的 ID 确认同义。市场细分包括苏格兰威士忌、美国威士忌、爱尔兰威士忌和其他类型。苏格兰威士忌以其复杂的风味和口感而闻名，吸引了年轻消费者并引领市场。

随着经济快速成长，特别是在亚太地区等新兴地区，消费者能够将可支配所得分配给可自由支配的产品。这种变化导致人们对单一麦芽威士忌等优质饮料的好奇心和需求增加，这种饮料被视为精緻和奢华的象征。

值得注意的是，卫生与家庭福利部/印度食品安全与标准局 (FSSAI) 于 2023 年 8 月推出了食品安全标准（酒精饮料）规则。消费者的口味变得越来越复杂，对单一麦芽威士忌的偏好也越来越高。

受地域特征、谷物成分和陈化技术的影响，其多样化的特征提供了丰富的探索空间。 2023年，美国葡萄酒、啤酒和烈酒出口总额将达到38.4亿美元，其中对欧盟的出口额将达到10.5亿美元，对英国的出口额将达到2.7573亿美元。

线上零售商提供的便利性使消费者可以轻鬆探索各种单一麦芽威士忌，包括限量版和在当地很难找到的产品。这种可近性的增加极大地促进了市场的扩张，满足了世界各地威士忌爱好者不断变化的偏好和不断增长的好奇心。

苏格兰威士忌出口增加

在消费者偏好不断变化和全球生活水准不断提高的背景下，苏格兰威士忌的出口显着增加，对高端威士忌的需求增长起到了至关重要的作用，并推动了该行业的扩张。此外，消费者对创新威士忌产品的需求进一步推动了市场成长，使其成为饮料行业充满活力且前景广阔的细分市场。

2022年苏格兰威士忌全球出口额创历史新高，达62亿英镑，较2021年大幅增加16.8亿英镑。瓶装和混合苏格兰威士忌占出口量的 59%，其次是单一麦芽威士忌，占 32%，达 19.86 亿英镑。散装混合麦芽、瓶装混合麦芽和散装混合麦芽在出口中所占比例较小，分别为1.9 亿英镑、1.4 亿英镑和1.3 亿英镑，占该行业出口总额的7%，为该行业的整体成功做出了贡献。整体而言，苏格兰威士忌产业在 2022 年表现强劲，出口量很大。瓶装和混合苏格兰威士忌的主导地位，以及单一麦芽威士忌的重大贡献，反映了苏格兰威士忌世界的持久吸引力。

乌克兰是欧洲主要的大麦生产国，与俄罗斯之间的衝突扰乱了供应链，特别是透过封锁的港口，影响了酿酒商获得这种重要原料的机会。由于威士忌陈酿时间较长，大麦短缺可能会推迟未来的生产。

供不应求也可能推高单一麦芽威士忌的生产成本，最终影响消费者价格。此外，俄罗斯是单一麦芽苏格兰威士忌的主要进口国，由于制裁和经济挑战，其购买力有限，这可能会减少对威士忌生产商优质产品的需求。

在这种不确定性的情况下，一些投资者开始将威士忌桶视为安全的选择，这提振了需求，并可能从长远来看影响拾荒者的价格。投资者也在亚太地区寻找安全市场。总之，衝突为单一麦芽威士忌市场带来了挑战，包括生产放缓和价格上涨的可能性，同时也引发了市场动态的变化。

预计北美地区市场将成长。

社交聚会中威士忌消费量的增加以及美国电子商务网站上单一麦芽威士忌的便捷供应预计将成为预测期内推动成长的关键因素之一。例如，食品配送平台 DoorDash 于 2021 年 9 月开始在美国、加拿大和澳洲配送啤酒、葡萄酒和威士忌等烈酒。在美国，该公司最初必须在 20 个州提供设施。因此，其他酒类（如食品）的易用性可能是美国单一麦芽威士忌市场的成长要素之一。

此外，该国酒精消费量的增加是推动市场的主要因素。例如，根据国家药物使用与健康调查（NSDUH）2021年进行的一项调查，2021年，84%的18岁以上老年人表示，他们在生命中的某个时刻曾饮酒过。该调查针对 2.132 亿 18 岁及以上的成年人。其中，男性 1.065 亿，女性 1.067 亿。因此，美国酒精消费量的增加正在推动该国单一麦芽威士忌市场的发展。

市场上推出的产品数量不断增加正在推动市场成长。例如，2023年3月，美国品牌杰克丹尼宣布在其年度陈酿系列中推出一款陈酿12年的田纳西威士忌。由于公司集中在高消费量地区，预计在预测期内将在该国推出各种产品。

Brown-Forman是美国最大的葡萄酒和烈酒公司以及最大的威士忌公司，拥有近150年的製造经验。收益的增加表明该国威士忌市场的成长。 2021年营收为45.26亿美元，成长20%至2022年50.81亿美元。

主要参与企业

  • 百加得有限公司是一家全球烈酒公司，在单一麦芽威士忌市场中占有重要地位。百加得旗下品牌包括 Aberfeldy 和 Craigellachie，提供多种单一麦芽威士忌，以满足各种消费者的偏好。
  • 宾三得利 (Beam Suntory) 以其顶级烈酒产品组合而闻名，拥有 Laphroaig 和 Bowmore 等标誌性单一麦芽威士忌品牌。对工艺和创新的承诺使该公司成为全球单一麦芽威士忌市场的关键参与企业。宾三得利的策略合作伙伴关係和对酿酒厂扩建的投资进一步巩固了其立足点，确保了持续成长和消费者吸引力。
  • Brown-Forman Corporation 以其高品质烈酒而闻名，其中包括 Jack Daniel's，并在单一麦芽威士忌市场上占有重要地位。 Glendronach 和 Benriach 等品牌为 Brown-Forman 提供多样化的产品，吸引了世界各地挑剔的威士忌爱好者。透过有效的品牌管理和对卓越产品的承诺，Brown-Forman 在竞争激烈的市场环境中不断发展，并建立了优质和工艺的声誉。

目录

第一章简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益

第二章调查方法

  • 研究设计
  • 调查过程

第三章执行摘要

  • 主要发现
  • 分析师观点

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析
  • 分析师观点

第五章全球单一麦芽威士忌市场：按产品

  • 介绍
  • 苏格兰威士忌
  • 美国威士忌
  • 爱尔兰威士忌
  • 其他的

第六章全球单一麦芽威士忌市场：依通路划分

  • 介绍
  • 超级市场和大卖场
  • On-Trade
  • 专业零售商
  • 在线的
  • 便利商店

第七章全球单一麦芽威士忌市场：依地区

  • 介绍
  • 北美洲
    • 副产品
    • 按分销管道
    • 按国家/地区
  • 南美洲
    • 副产品
    • 按分销管道
    • 按国家/地区
  • 欧洲
    • 副产品
    • 分销管道
    • 按国家/地区
  • 中东/非洲
    • 副产品
    • 分销管道
    • 按国家/地区
  • 亚太地区
    • 副产品
    • 按分销管道
    • 按国家/地区

第八章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 有竞争力的仪表板

第九章 公司简介

  • Bacardi
  • Beam Suntory（Suntory Holdings Limited）
  • Brown-Forman
  • Diageo
  • Pernod Ricard
  • Asahi Breweries（Asahi Group Holdings）
  • Distell（Heineken International BV）
  • Gruppo Campari
  • John Distilleries
  • Radico Khaitan
简介目录
Product Code: KSI061614529

The global single malt whiskey market is anticipated to grow at a compound annual growth rate (CAGR) of 6.89% over the forecast period to reach US$5.043 billion by 2029, increasing from US$3.164 billion in 2022.

Single malt whiskey, crafted primarily from malted barley and occasionally supplemented with unmalted grains like cornmeal or wheat, is renowned for its distinctive characteristics. When originating from a specific distillery, it earns the designation of single malt whiskey, often synonymous with the identity of that distillery. Market segmentation includes Scotch Whiskey, American Whiskey, Irish Whiskey, and other variants. Scotch whiskey, renowned for its intricate flavors and complexities, holds a leading position in the market, captivating the interest of younger consumers.

As economies burgeon, especially in emerging regions like APAC, consumers find themselves with greater disposable income to allocate towards discretionary products. This shift results in heightened curiosity and demand for premium beverages like single malt whiskey, seen as symbols of sophistication and luxury.

Notably, In August 2023, the Ministry of Health and Family Welfare/Food Safety and Standards Authority of India (FSSAI) introduced the Food Safety and Standards (Alcoholic Beverages) regulations . Consumer palates are evolving towards more refined tastes, with a growing preference for single malt whiskies, driven by their unique flavor profiles and rich historical legacy.

The diverse array of characteristics influenced by regional distinctions, grain compositions, and aging techniques provides a rich tapestry for exploration. In 2023, U.S. Wine, Beer, and Spirits Exports totaled a significant value of $3.84 billion, with substantial exports to the European Union amounting to $1.05 billion and to the United Kingdom reaching $275.73 million.

The accessibility offered by online retailers facilitates consumer exploration of a vast selection of single malt whiskies, including limited editions or products not readily available locally. This enhanced accessibility contributes significantly to the market expansion, catering to the evolving preferences and increasing curiosity of whiskey enthusiasts globally.

Increase in the exports of scotch whiskey

The remarkable export of scotch whiskey plays a pivotal role in propelling market growth enhancing the demand for high-premium whiskies, driven by changing consumer preferences and a global rise in living standards, contributing significantly to industry's expansion. Additionally, consumers' appetite for innovative whiskey products further fuels market growth, making it a dynamic and promising sector in the beverage industry.

According to the in 2022, global Scotch Whiskey exports reached a record £6.2 billion, marking substantial growth of £1.68 billion compared to 2021. Bottled Blended Scotch Whiskey led the exports, accounting for 59% of the value, followed by Single Malt at £1,986 million contributing 32%. While Bulk Blend, Bottled Blended Malt, and Bulk Blended Malt made up smaller portions of the exports, they still added to the industry's overall success combined total 7% of total global export with the value of £190 million, £140 million, and £130 million respectively. Overall, The Scotch Whiskey industry had a strong year in 2022, with substantial exports. The dominance of Bottled Blended Scotch Whiskey and the substantial contribution of Single Malt reflect the enduring appeal of Scotch Whiskey worldwide.

The conflict in Ukraine, a key barley producer only to Russia in Europe, has disrupted supply chains, particularly through blockaded ports, impacting distilleries' access to this essential ingredient. Given the lengthy maturation process of whisky, any scarcity of barley could potentially result in future production delays.

This scarcity might also drive up the production costs of single malt whisky, eventually affecting consumer prices. Additionally, Russia, a significant importer of single malt Scotch whisky, has seen its purchasing power limited by sanctions and economic challenges, potentially reducing demand for luxury goods from whisky producers.

Amidst this uncertainty, some investors are turning to whisky casks as a safe investment, driving up demand and potentially affecting prices for collectors in the long term. Investors are also looking for safe markets of Asia-Pacific. In summary, the conflict has presented challenges for the single malt whisky market, including possible production slowdowns and price hikes, while also triggering intriguing shifts in market dynamics.

The market is projected to grow in the North American region.

The increasing consumption of whiskey in social gatherings, coupled with the easy availability of single malt whiskey on e-commerce websites in the States is anticipated to be one of the key factors driving the growth in the projected period. For instance, in September 2021, DoorDash, a food delivery platform launched delivery of beers, wines, and other spirits like whiskey, and others in the United States, Canada, and Australia. In the United States, the company initially had to deliver facilities in 20 states. Hence the ease of other alcohol like food can be one of the growth attributing factors in the U.S. single malt whiskey market.

Additionally, the increasing consumption of alcohol in the country is a major market-driving factor. For instance, the National Survey on Drug Use and Health (NSDUH), conducted a survey in 2021, that stated that in 2021, 84% of the people above age 18 years older have drank alcohol at some point in their life. The survey included 213.2 million adults above the age of 18. 106.5 million out of the total were males who consumed alcohol, and 106.7 million women were the ones consuming alcohol in the United States. Therefore, the increasing consumption of alcohol in the States is fueling the market for single malt whiskey in the country.

Increased product launches in the market are aiding market growth. For instance, in March 2023, Jack Daniel's a Tennessee, United States brand announced the launch of 12-year-old Tennessee Whiskey to their Annual Aged Series. In the projected period various products are anticipated to be launched in the country, as companies are concentrating on regions with high consumption.

Brown-Forman is one of the biggest wines and spirits and one of the largest producers of whiskey with almost 150 years of production experience in the United States. The increasing revenue indicates the growth of the whiskey market in the country. The revenue in 2021 was US$4,526 million and the sales increased by 20% in 2022 and reached US$5,081 million.

Key Players:

  • Bacardi Limited, a global spirits company, has established a significant presence in the single malt whiskey market. With brands like Aberfeldy and Craigellachie under its umbrella, Bacardi offers a diverse range of single malts catering to different consumer preferences. Leveraging its extensive distribution network and marketing prowess, Bacardi has successfully expanded its market share in the global single malt whiskey segment.
  • Beam Suntory, renowned for its premium spirits portfolio, boasts iconic single malt whiskey brands such as Laphroaig and Bowmore. The company's commitment to craftsmanship and innovation has positioned it as a key player in the global single-malt whiskey market. Beam Suntory's strategic partnerships and investments in distillery expansion have further strengthened its foothold, ensuring sustained growth and consumer appeal.
  • Brown-Forman Corporation, recognized for its quality spirits, including Jack Daniel's, also commands a notable presence in the single malt whiskey market. Brands like GlenDronach and BenRiach contribute to Brown-Forman's diverse offerings, appealing to discerning whiskey enthusiasts worldwide. Through effective brand management and a focus on product excellence, Brown-Forman continues to thrive in the competitive global single malt whiskey market landscape, reinforcing its reputation for premium quality and craftsmanship.

Segmentation:

By Product

  • Scotch Whiskey
  • American Whiskey
  • Irish Whiskey
  • Others

By Distribution Channel:

  • Supermarkets and Hypermarkts
  • On-Trade
  • Specialist Retailers
  • Online
  • Convenience Stores

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline
  • 1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. Analyst View

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. GLOBAL SINGLE MALT WHISKEY MARKET BY PRODUCT

  • 5.1. Introduction
  • 5.2. Scotch Whiskey
    • 5.2.1. Market Trends and Opportunities
    • 5.2.2. Growth Prospects
    • 5.2.3. Geographic Lucrativeness
  • 5.3. American Whiskey
    • 5.3.1. Market Trends and Opportunities
    • 5.3.2. Growth Prospects
    • 5.3.3. Geographic Lucrativeness
  • 5.4. Irish Whiskey
    • 5.4.1. Market Trends and Opportunities
    • 5.4.2. Growth Prospects
    • 5.4.3. Geographic Lucrativeness
  • 5.5. Others
    • 5.5.1. Market Trends and Opportunities
    • 5.5.2. Growth Prospects
    • 5.5.3. Geographic Lucrativeness

6. GLOBAL SINGLE MALT WHISKEY MARKET BY DISTRIBUTION CHANNEL

  • 6.1. Introduction
  • 6.2. Supermarkets and Hypermarkets
    • 6.2.1. Market Trends and Opportunities
    • 6.2.2. Growth Prospects
    • 6.2.3. Geographic Lucrativeness
  • 6.3. On-Trade
    • 6.3.1. Market Trends and Opportunities
    • 6.3.2. Growth Prospects
    • 6.3.3. Geographic Lucrativeness
  • 6.4. Specialist Retailers
    • 6.4.1. Market Trends and Opportunities
    • 6.4.2. Growth Prospects
    • 6.4.3. Geographic Lucrativeness
  • 6.5. Online
    • 6.5.1. Market Trends and Opportunities
    • 6.5.2. Growth Prospects
    • 6.5.3. Geographic Lucrativeness
  • 6.6. Convenience Stores
    • 6.6.1. Market Trends and Opportunities
    • 6.6.2. Growth Prospects
    • 6.6.3. Geographic Lucrativeness

7. GLOBAL SINGLE MALT WHISKEY MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. By Product
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
      • 7.2.3.1. United States
        • 7.2.3.1.1. Market Trends and Opportunities
        • 7.2.3.1.2. Growth Prospects
      • 7.2.3.2. Canada
        • 7.2.3.2.1. Market Trends and Opportunities
        • 7.2.3.2.2. Growth Prospects
      • 7.2.3.3. Mexico
        • 7.2.3.3.1. Market Trends and Opportunities
        • 7.2.3.3.2. Growth Prospects
  • 7.3. South America
    • 7.3.1. By Product
    • 7.3.2. By Distribution Channel
    • 7.3.3. By Country
      • 7.3.3.1. Brazil
        • 7.3.3.1.1. Market Trends and Opportunities
        • 7.3.3.1.2. Growth Prospects
      • 7.3.3.2. Argentina
        • 7.3.3.2.1. Market Trends and Opportunities
        • 7.3.3.2.2. Growth Prospects
      • 7.3.3.3. Others
        • 7.3.3.3.1. Market Trends and Opportunities
        • 7.3.3.3.2. Growth Prospects
  • 7.4. Europe
    • 7.4.1. By Product
    • 7.4.2. Distribution Channel
    • 7.4.3. By Country
      • 7.4.3.1. UK
        • 7.4.3.1.1. Market Trends and Opportunities
        • 7.4.3.1.2. Growth Prospects
      • 7.4.3.2. Germany
        • 7.4.3.2.1. Market Trends and Opportunities
        • 7.4.3.2.2. Growth Prospects
      • 7.4.3.3. France
        • 7.4.3.3.1. Market Trends and Opportunities
        • 7.4.3.3.2. Growth Prospects
      • 7.4.3.4. Spain
        • 7.4.3.4.1. Market Trends and Opportunities
        • 7.4.3.4.2. Growth Prospects
      • 7.4.3.5. Others
        • 7.4.3.5.1. Market Trends and Opportunities
        • 7.4.3.5.2. Growth Prospects
  • 7.5. Middle East and Africa
    • 7.5.1. By Product
    • 7.5.2. Distribution Channel
    • 7.5.3. By Country
      • 7.5.3.1. Saudi Arabia
        • 7.5.3.1.1. Market Trends and Opportunities
        • 7.5.3.1.2. Growth Prospects
      • 7.5.3.2. UAE
        • 7.5.3.2.1. Market Trends and Opportunities
        • 7.5.3.2.2. Growth Prospects
      • 7.5.3.3. Israel
        • 7.5.3.3.1. Market Trends and Opportunities
        • 7.5.3.3.2. Growth Prospects
      • 7.5.3.4. Others
        • 7.5.3.4.1. Market Trends and Opportunities
        • 7.5.3.4.2. Growth Prospects
  • 7.6. Asia Pacific
    • 7.6.1. By Product
    • 7.6.2. By Distribution Channel
    • 7.6.3. By Country
      • 7.6.3.1. Japan
        • 7.6.3.1.1. Market Trends and Opportunities
        • 7.6.3.1.2. Growth Prospects
      • 7.6.3.2. China
        • 7.6.3.2.1. Market Trends and Opportunities
        • 7.6.3.2.2. Growth Prospects
      • 7.6.3.3. India
        • 7.6.3.3.1. Market Trends and Opportunities
        • 7.6.3.3.2. Growth Prospects
      • 7.6.3.4. South Korea
        • 7.6.3.4.1. Market Trends and Opportunities
        • 7.6.3.4.2. Growth Prospects
      • 7.6.3.5. Indonesia
        • 7.6.3.5.1. Market Trends and Opportunities
        • 7.6.3.5.2. Growth Prospects
      • 7.6.3.6. Thailand
        • 7.6.3.6.1. Market Trends and Opportunities
        • 7.6.3.6.2. Growth Prospects
      • 7.6.3.7. Others
        • 7.6.3.7.1. Market Trends and Opportunities
        • 7.6.3.7.2. Growth Prospects

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. Bacardi
  • 9.2. Beam Suntory (Suntory Holdings Limited)
  • 9.3. Brown- Forman
  • 9.4. Diageo
  • 9.5. Pernod Ricard
  • 9.6. Asahi Breweries (Asahi Group Holdings)
  • 9.7. Distell (Heineken International B.V.)
  • 9.8. Gruppo Campari
  • 9.9. John Distilleries
  • 9.10. Radico Khaitan