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市场调查报告书
商品编码
1198807

威士忌市场 - 增长、趋势和预测 (2023-2028)

Whiskey Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预计未来五年全球威士忌市场的复合年增长率将达到 5.6%。

与几年前相比，当今世界各地的消费者的品味更加精緻。 他们总是在寻找独特的高品质酒精饮料，例如威士忌和葡萄酒。 此外，在酒精饮料中混合天然成分可改善其功能并引起消费者的兴趣。 因此，不断变化的消费者生活方式和口味是全球威士忌市场的驱动因素。

COVID-19 大流行影响了威士忌市场。 例如，根据公司年报，威士忌行业顶级公司之一保乐力加 (Pernod Ricard) 的利润率下降了 20%。 这是因为世界各地的各种酒店、餐馆和酒类商店已经关闭，限制了威士忌的销售。 此外，全球国际旅游业下降了 65%，出口下降，导致威士忌行业遭受重创。

然而，大流行后的威士忌市场恢復得非常快，预计将在未来几年内回到 COVID 前的阶段。 各国酒精饮料消费量的增长促进了市场的增长。 可支配收入的增加、消费者生活方式的改变和生活水平的提高是影响市场增长的少数几个趋势。

威士忌市场趋势

消费者对品牌所有权的偏好上升

新兴市场对苏格兰威士忌品种的需求以及注重健康的消费者对低酒精度和有机威士忌的渴望正在推动市场增长。 此外，全球对健康生活的日益关注导致了对顶级品牌消费的偏好。 此外，市场上的顶级企业还推出了有机威士忌的新趋势。 例如，Bainbridge Organic Distillers 手工蒸馏经美国农业部认证的有机小麦、大麦、黑小麦和专门为其酿酒厂种植的玉米酒。 此外，每种产品的质量直接反映了谷物的优劣。 有机威士忌主要使用麦芽大麦、玉米、小麦和黑麦等谷物製成。 消费者更喜欢顶级品牌的威士忌，因为它们提供的品牌形象和质量。

北美份额最大

美国威士忌市场受到高端化趋势和寻求创新品牌和产品系列多样化的新消费趋势的推动。 因此，美国公众对高端产品、高端品牌和超高端品牌日益增长的兴趣推动了过去五年的增长。 此外，饮酒习惯的渗透也推动了市场的增长。 例如，根据加拿大统计局（Canadian Community Health Survey）公布的数据，15.6%的加拿大人是重度饮酒者。 这一因素推动了整个北美的威士忌销量。 此外，在预测期内，全方位服务餐厅和咖啡馆/酒吧等场内渠道对烈酒的旺盛需求（而非场外销售业绩）预计将增加美国对威士忌的需求。

威士忌市场的竞争对手分析

威士忌市场竞争激烈，因为各大公司都在多样化其产品组合併加大战略扩张投资。 这些因素正在引起现有参与者之间的激烈竞争。 主要参与者还专注于在线营销和产品品牌的在线分销渠道，以扩大他们的地理覆盖范围和客户群。 在威士忌市场经营的主要公司包括帝亚吉欧 PLC、百加得有限公司、朝日集团控股有限公司、保乐力加公司、三得利饮料食品有限公司。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第一章介绍

  • 研究假设和市场定义
  • 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场驱动力
  • 市场製约因素
  • 波特的五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 产品类型
    • 美国威士忌
    • 爱尔兰威士忌
    • 苏格兰威士忌
    • 加拿大威士忌
    • 其他产品类型
  • 销售渠道
    • Ontrade
    • 场外交易
  • 按地区
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
      • 其他北美地区
    • 欧洲
      • 西班牙
      • 英国
      • 德国
      • 法国
      • 意大利
      • 俄罗斯
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 澳大利亚
      • 其他亚太地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中东
      • 南非
      • 沙特阿拉伯
      • 其他中东地区

第六章竞争格局

  • 最常采用的策略
  • 市场份额分析
  • 公司简介
    • Diageo PLC
    • William Grant & Sons Ltd
    • Pernod Ricard SA
    • Suntory Beverage & Food Ltd
    • The Brown Forman Corporation
    • The Edrington Group
    • Bacardi Limited
    • Asahi Group Holdings Ltd
    • Whyte & Mackay
    • Kirin Holdings Company Limited（Fuji Gotemba）

第七章市场机会与未来趋势

第 8 章免责声明

简介目录
Product Code: 50061

The global whiskey market is projected to register a CAGR of 5.6% over the next five years.

Consumers nowadays all over the world have more sophisticated palates compared to a few years ago. They are constantly looking to explore unique, high-quality alcoholic beverages such as whiskey, wine, and others. Including natural ingredients in alcoholic beverages improves their functionality, and such products are gathering much attention from consumers.​ Therefore, the changing lifestyle and preferences of consumers are some factors driving the global whiskey market.

The COVID-19 pandemic affected the whiskey market. For example, Pernod Ricard, one of the top players in the whiskey industry, witnessed a decline in profit margins by 20% as per the company's annual report. This was due to the closure of various hotels, restaurants, and alcohol shops worldwide, which limited whiskey sales. Moreover, due to decreasing international visitor spending by 65% around the globe and a decrease in exports, the whiskey industry experienced a significant decline.

However, post-pandemic, the whiskey market is recovering much faster, and it is anticipated to return to the pre-COVID stage over the next few years. The growing consumption of alcoholic beverages across various countries is contributing to market growth. High disposable income, changing consumer lifestyle, and high standard of living are some of the few trends influencing market growth.

Whiskey Market Trends

Growing Consumers Preferences Toward Brand Ownership

Demand for variety in scotch whiskey from emerging markets and the request for lower alcohol varieties and organic whiskey among health-conscious drinkers are driving the market forward. Moreover, with the increasing focus on healthy living worldwide, people prefer the top brands for consumption. Also, a new trend of organic whiskey has been initiated by top players in the market. For example, Bainbridge Organic Distillers have developed artisan-distilled spirits made from USDA-certified organic wheat, barley, triticale, and corn, grown especially for their distillery. Also, the quality of each of their products is a direct reflection of the superiority of their grains. Organic whiskey is mostly manufactured using grains such as malt barley, maize, wheat, and rye. Consumers prefer the top brands in whiskey due to the brand image and the quality offered by these brands.

North America holds the Largest Share

The US whiskey market is driven by premiumization trends and emerging consumer trends toward innovative brands and a diversification of their product ranges. Therefore, the American population's increased interest in premium products, high-end premium, and super-premium brands drove the growth over the past five years. Additionally, the prevalence of drinking trends is aiding the growth of the market. For instance, according to data published by Statistics Canada (Canadian Community Health Survey), 15.6% of Canadians were considered heavy alcohol drinkers. This factor is driving the sales of whiskey across North America. Additionally, the booming demand for spirits in on-trade channels, including full-service restaurants and cafes/bars (than off-trade sales performance), is expected to increase the demand for whiskey in the United States during the forecast period. ​​

Whiskey Market Competitor Analysis

The whiskey market is witnessing high competition due to the diversified product portfolio of key players and growing investment in strategic expansion. These factors are leading to intense competition among the existing players. In addition, key players are focusing on online distribution channels for online marketing and branding of their products to expand their geographical reach and customer base. Key players operating in the whiskey market include Diageo PLC, Bacardi Ltd, Asahi Group Holdings Ltd, Pernod Ricard SA, and Suntory Beverage & Food Ltd, among others.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 American Whisky
    • 5.1.2 Irish Whisky
    • 5.1.3 Scotch Whisky
    • 5.1.4 Canadian Whisky
    • 5.1.5 Other Product Types
  • 5.2 Distribution Channel
    • 5.2.1 On-trade
    • 5.2.2 Off-trade
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Germany
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East
      • 5.3.5.1 South Africa
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle East

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Diageo PLC
    • 6.3.2 William Grant & Sons Ltd
    • 6.3.3 Pernod Ricard SA
    • 6.3.4 Suntory Beverage & Food Ltd
    • 6.3.5 The Brown Forman Corporation
    • 6.3.6 The Edrington Group
    • 6.3.7 Bacardi Limited
    • 6.3.8 Asahi Group Holdings Ltd
    • 6.3.9 Whyte & Mackay
    • 6.3.10 Kirin Holdings Company Limited (Fuji Gotemba)

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 DISCLAIMER