威士忌市场、机会、成长动力、产业趋势分析与预测，2024-2032

Whiskey Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年07月09日 | 出版商:

Global Market Insights Inc. | 英文 295 Pages | 商品交期: 2-3个工作天内

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简介目录

在电子商务和线上销售通路成长的推动下，威士忌市场规模在 2024 年至 2032 年期间将以 6.9% 的复合年增长率成长。根据Hostinger 的数据，到2023 年底，约有26.4 亿人在网上购物，约占全球人口的33%，截至2024 年1 月全球人口约为80 亿。者增加了5%电子商务平台提供广泛的威士忌产品，从主流品牌到小众精酿品种，使消费者可以更轻鬆地在舒适的家中探索和购买自己喜欢的产品。送货上门的便利性，加上比较价格和阅读评论的能力，使得网路购物成为威士忌买家的偏好。

威士忌以其丰富的传统和多样的口味，已成为送礼的首选，尤其是在节日、特殊场合和公司活动期间。优质、限量版和包装精美的威士忌选择吸引了寻求精緻和难忘礼物的礼品买家。此外，威士忌酒瓶和礼品套装的个性化增添了独特的触感，使威士忌成为想要赠送独特且高品质礼物的人的有吸引力的选择。

威士忌产业根据产品、配销通路和地区进行分类。

由于其顺滑、独特的风味特征，到 2032 年，爱尔兰威士忌市场将获得巨大的吸引力。随着消费者越来越多地寻求正宗和高品质的威士忌体验，人们对优质烈酒重新产生了兴趣。精酿酿酒厂的激增和突显爱尔兰威士忌生产丰富遗产和传统的创新行销策略正在推动产品需求。此外，其独特的三次蒸馏工艺带来更清淡、更顺滑的口感，使其成为全球消费者的最爱。

由于其便利性和广泛的产品选择，到 2032 年，非贸易领域将出现可观的成长。电子商务的兴起尤其扩大了非贸易管道的影响力，使消费者能够在舒适的家中购买各种威士忌品牌和品种。全球大流行加速了消费者购买行为的转变，导致威士忌透过非贸易管道的销售大幅上升。超市和大卖场也利用这一趋势，扩大了优质和精酿威士忌的产品范围，以满足对多样化和高品质产品不断增长的需求。

由于欧洲市场有着悠久的威士忌消费传统，因此到2032年，欧洲威士忌产业将稳定成长。丰富的威士忌传统，加上对优质和精酿烈酒日益增长的鑑赏力，推动了威士忌销量的稳定成长。此外，威士忌节庆和活动的受欢迎程度激增，有助于提高消费者的参与度并激发对不同威士忌品种的兴趣，正在塑造该地区的市场前景。

产业生态系统分析
- 价值链
- 主要製造商
- 前往市场路线
- 主要经销商
  - 新的分销管道
- 全行业利润率
产业影响力
- 成长动力
  - 全球对优质精酿威士忌的需求不断增长
  - 新兴市场可支配所得增加
  - 扩大酒类销售电子商务平台
- 市场挑战
  - 严格的政府法规和税收政策
  - 原物料价格波动
- 市场机会
  - 新市场/新应用
  - 成长潜力分析
原料景观
- 製造趋势
  - 技术演进
  - 永续製造
    - 绿色实践
    - 脱碳
- 新原料
- 原物料价格走势（吨/美元）
法规和市场影响
波特的分析
PESTEL分析

第 4 章：竞争格局

公司市占率分析
竞争定位矩阵
战略展望矩阵

第 5 章：市场规模与预测：按产品划分，2021-2032 年

主要趋势
美国威士忌
爱尔兰威士忌
加拿大威士忌
苏格兰威士忌
其他威士忌

第 6 章：市场规模与预测：按配销通路，2021-2032 年

主要趋势
场内交易
场外交易

第 7 章：市场规模与预测：按地区划分，2021-2032 年

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 德国
- 英国
- 法国
- 义大利
- 西班牙
- 俄罗斯
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
- 马来西亚
- 印尼
- 亚太地区其他地区
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地区
MEA
- 沙乌地阿拉伯
- 阿联酋
- 南非
- MEA 的其余部分

第 8 章：公司简介

Angus Dundee Distillers Plc.
Diageo
Constellation Brands, Inc.
Pernod Ricard
La Martiniquaise
William Grant and Sons
The Edrington Group
Suntory Holdings Ltd.
Brown Foreman
Whyte and Mackay
Allied Blenders and Distilleries Pvt. Ltd.
Bacardi Limited
King Car Group (Kavalan Distillery)
Chivas Brothers

简介目录

Product Code: 3322

Whiskey Market size will grow at a 6.9% CAGR during 2024-2032, driven by the growth of e-commerce and online sales channels. According to Hostinger, by the end of 2023, approximately 2.64 billion people were shopping online, representing about 33% of the global population, which stands at around 8 billion as of January 2024. This reflects a 5% increase in online shoppers compared to 2022. E-commerce platforms offer an extensive range of whiskey products, from mainstream brands to niche, craft varieties, making it easier for consumers to explore and purchase their preferred options from the comfort of their homes. The convenience of home delivery, coupled with the ability to compare prices and read reviews, has made online shopping a preference for whiskey buyers.

Whiskey, with its rich heritage and variety of flavors, has become a favored choice for gifting, particularly during festive seasons, special occasions, and corporate events. The availability of premium, limited-edition, and beautifully packaged whiskey options appeals to gift buyers seeking sophisticated and memorable presents. Additionally, the personalization of whiskey bottles and gift sets has added a unique touch, making whiskey an attractive option for those looking to give a distinctive and high-quality gift.

The whiskey industry is classified based on product, distribution channel, and region.

The Irish whiskey segment will gain significant traction through 2032, owing to its smooth, distinct flavor profile. There is a renewed interest in premium spirits, with consumers increasingly seeking authentic and high-quality whiskey experiences. The proliferation of craft distilleries and innovative marketing strategies highlighting the rich heritage and tradition of Irish whiskey production is fueling the product demand. Moreover, its unique triple-distillation process, which results in a lighter, smoother taste, has made it a favorite choice in the global consumer base.

The off-trade segment will witness decent growth through 2032, owing to its convenience and wide product selection. The rise of e-commerce has particularly amplified the reach of off-trade channels, enabling consumers to access a broad range of whiskey brands and variants from the comfort of their homes. This shift in consumer purchasing behavior, accelerated by the global pandemic, has led to a significant uptick in whiskey sales through off-trade channels. Supermarkets and hypermarkets have also capitalized on this trend by expanding their premium and craft whiskey offerings, catering to the growing demand for diverse and high-quality products.

Europe whiskey industry will grow at a steady pace through 2032, as the European market has a long-standing tradition of whiskey consumption. The rich whiskey heritage, combined with a growing appreciation for premium and craft spirits, drive steady growth in whiskey sales. Additionally, a surge in the popularity of whiskey festivals and events, which have helped to increase consumer engagement and drive interest in different whiskey varieties, is shaping the regional market outlook.

Chapter 1 Methodology and Scope

1.1 Market scope and definition
1.2 Base estimates and calculations
1.3 Forecast calculation
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Data mining sources
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Value chain
- 3.1.2 Key manufacturers
- 3.1.3 Go to market routes
- 3.1.4 Key distributors
  - 3.1.4.1 New distribution channels
- 3.1.5 Profit margins across the industry
3.2 Industry impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Increasing global demand for premium and craft whiskey
  - 3.2.1.2 Rising disposable incomes in emerging markets
  - 3.2.1.3 Expansion of e-commerce platforms for alcohol sales
- 3.2.2 Market challenges
  - 3.2.2.1 Stringent government regulations and taxation policies
  - 3.2.2.2 Fluctuations in raw material prices
- 3.2.3 Market opportunities
  - 3.2.3.1 New markets/applications
  - 3.2.3.2 Growth potential analysis
3.3 Raw material landscape
- 3.3.1 Manufacturing trends
  - 3.3.1.1 Technology evolution
  - 3.3.1.2 Sustainable manufacturing
    - 3.3.1.2.1 Green practices
    - 3.3.1.2.2 Decarbonization
- 3.3.2 New raw materials
- 3.3.3 Trends in raw material pricing (Ton/ USD)
  - 3.3.3.1 North America
  - 3.3.3.2 Europe
  - 3.3.3.3 Asia Pacific
  - 3.3.3.4 Latin America
  - 3.3.3.5 MEA
3.4 Regulations and market impact
3.5 Porter's analysis
3.6 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix

Chapter 5 Market Size and Forecast, By Product, 2021-2032 (USD Million, Million Liters)

5.1 Key trends
5.2 American whiskey
5.3 Irish whiskey
5.4 Canadian whiskey
5.5 Scotch whiskey
5.6 Other whiskey

Chapter 6 Market Size and Forecast, By Distribution channel, 2021-2032 (USD Million, Million Liters)

6.1 Key trends
6.2 On-Trade
6.3 Off-Trade

Chapter 7 Market Size and Forecast, By Region, 2021-2032 (USD Million, Million Liters)

7.1 Key trends
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
7.3 Europe
- 7.3.1 Germany
- 7.3.2 UK
- 7.3.3 France
- 7.3.4 Italy
- 7.3.5 Spain
- 7.3.6 Russia
- 7.3.7 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 India
- 7.4.3 Japan
- 7.4.4 South Korea
- 7.4.5 Australia
- 7.4.6 Malaysia
- 7.4.7 Indonesia
- 7.4.8 Rest of Asia Pacific
7.5 Latin America
- 7.5.1 Brazil
- 7.5.2 Mexico
- 7.5.3 Argentina
- 7.5.4 Rest of Latin America
7.6 MEA
- 7.6.1 Saudi Arabia
- 7.6.2 UAE
- 7.6.3 South Africa
- 7.6.4 Rest of MEA