威士忌市场规模、份额和成长分析（按饮料类型、产品类型、口味、最终用户、销售管道和地区）- 2025-2032 年产业预测

预计2023年威士忌市场规模将达到892亿美元，从2024年的953.5亿美元成长到2032年的1,626.2亿美元，预测期间（2025-2032年）的复合年增长率为6.9%。

随着专业人士的生活方式偏好不断演变，他们越来越重视社交和週末聚会，威士忌市场正在经历强劲成长。这项变化创造了有利于威士忌消费的环境，对市场扩张起了很大的作用。此外，威士忌价格实惠，加上人们对奢侈品和超奢侈品的偏好日益增长，正在影响消费者的行为。无论开发中国家或已开发国家，对高品质威士忌的需求都特别明显，并且跨越了各个社会经济阶层。这种追求高品质的趋势凸显了一个充满活力的市场，在这个市场中，各种各样的消费者都在选择非凡的威士忌体验，巩固了截至 2023 年 10 月的市场上升轨迹。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

威士忌市场规模（以饮料类型划分）

• 市场概况
• 含酒精的威士忌
• 无酒精威士忌

威士忌市场规模（依产品类型划分）

• 市场概况
• 波本威士忌
• 苏格兰威士忌
• 麦芽威士忌
• 黑麦威士忌
• 玉米威士忌
• 混合威士忌
• 其他类型的威士忌（小麦烈酒等）

威士忌市场规模（依口味划分）

• 市场概况
• 无味
• 味道
  • 柑橘
  • 蜂蜜
  • 焦糖
  • 苹果酒
  • 苹果
  • 其他的

威士忌市场规模（按最终用户划分）

• 市场概况
• HoReCa（酒店业）
• 家居用品零售

威士忌市场规模（依销售管道划分）

• 市场概况
• 对于企业
• 消费者
  • 现代零售
  • 传统酒铺
  • 专卖店
  • 网路零售
  • 其他零售业务

威士忌市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Diageo（UK）
• Pernod Ricard（France）
• Beam Suntory（US）
• Brown-Forman（US）
• Edrington（UK）
• Bacardi（Bermuda）
• Suntory（Japan）
• Remy Cointreau（France）
• William Grant & Sons（UK）
• Michter's（US）
• Heaven Hill（US）
• Wild Turkey（US）
• Buffalo Trace（US）
• Four Roses（US）
• Maker's Mark（US）
• Elijah Craig（US）
• George Dickel（US）
• Templeton Rye（US）
• Compass Box（UK）

结论和建议

Whiskey Market size was valued at USD 89.2 billion in 2023 and is poised to grow from USD 95.35 billion in 2024 to USD 162.62 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The whiskey market is witnessing robust growth driven by evolving lifestyle preferences among working professionals, who are increasingly prioritizing socializing and weekend gatherings. This shift is fostering an environment conducive to whiskey consumption, contributing significantly to the market's expansion. Furthermore, the rise in accessibility to affordable whiskey options, coupled with a growing appetite for premium and super-premium products, is shaping consumer behavior. The demand for high-quality whiskey is particularly pronounced across both developing and developed nations, transcending various socioeconomic segments. This widespread inclination towards premium offerings highlights a dynamic market where diverse consumer bases are opting for exceptional whiskey experiences, solidifying the market's upward trajectory as of October 2023.

Top-down and bottom-up approaches were used to estimate and validate the size of the Whiskey market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Whiskey Market Segments Analysis

Global Whiskey Market is segmented by Beverage Type, Product Type, Flavor, End User, Sales Channel and region. Based on Beverage Type, the market is segmented into Alcoholic Whiskey and Non- Alcoholic Whiskey. Based on Product Type, the market is segmented into Bourbon Whiskey, Scotch Whiskey, Malted Whiskey, Rye Whiskey, Corn Whiskey, Blended Whiskey and Other Whiskey Types (Wheat, Spirit, etc). Based on Flavor, the market is segmented into Unflavored and Flavored. Based on End User, the market is segmented into HoReCa and Household Retail. Based on Sales Channel, the market is segmented into B2B and B2C. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Whiskey Market

The whiskey market is expected to experience substantial growth, driven by a considerable increase in demand for blended whiskeys fueled by a widening global consumer base. The super-premium segment is particularly positioned for remarkable expansion in developed nations like the U.K., France, the U.S., and Canada over the coming years. This anticipated growth can be attributed to several key factors, predominantly the trends of innovation and premiumization sweeping through the industry. As consumers seek higher quality and unique flavors, these driving forces are set to influence the market dynamics positively, highlighting the ongoing evolution and increasing sophistication of whiskey consumption worldwide.

Restraints in the Whiskey Market

The whiskey market is currently experiencing certain limitations due to the rise of innovative non-alcoholic beverages and a notable shift in consumer preferences toward juices and carbonated drinks. In recent years, the popularity of non-alcoholic options has surged, highlighted by offerings such as Heineken 0.0 and Budweiser Zero. This trend is largely driven by an increasing awareness of health issues and a growing desire for healthier beverage choices among consumers. As more people gravitate toward these alternatives, the whiskey market may face challenges in maintaining its traditional consumer base and attracting new customers amidst changing tastes and preferences.

Market Trends of the Whiskey Market

The whiskey market is experiencing a notable uptrend, driven by escalating global demand for alcoholic beverages. This growth is influenced by shifting consumer preferences favoring premium and craft options, increased urbanization, and a rising middle-class demographic with greater disposable income. Additionally, the market is benefiting from evolving social norms that celebrate whiskey culture, leading to enhanced consumption patterns. Data from the American Addiction Centers highlights a significant global alcohol consumption, exceeding 445 billion liters annually, indicating a robust demand for spirits, including whiskey. This trend positions the whiskey industry for sustained expansion and increased market share in the competitive beverage landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Whiskey Market Size by Beverage Type & CAGR (2025-2032)

• Market Overview
• Alcoholic Whiskey
• Non- Alcoholic Whiskey

Global Whiskey Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Bourbon Whiskey
• Scotch Whiskey
• Malted Whiskey
• Rye Whiskey
• Corn Whiskey
• Blended Whiskey
• Other Whiskey Types (Wheat, Spirit, etc)

Global Whiskey Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Unflavored
• Flavored
  • Citrus
  • Honey
  • Caramel
  • Cider
  • Apple
  • Others

Global Whiskey Market Size by End User & CAGR (2025-2032)

• Market Overview
• HoReCa
• Household Retail

Global Whiskey Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• B2B
• B2C
  • Modern Trade
  • Traditional Liquor Stores
  • Specialty Stores
  • Online Retail
  • Other Retail Formats

Global Whiskey Market Size & CAGR (2025-2032)

• North America (Beverage Type, Product Type, Flavor, End User, Sales Channel)
  • US
  • Canada
• Europe (Beverage Type, Product Type, Flavor, End User, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Beverage Type, Product Type, Flavor, End User, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Beverage Type, Product Type, Flavor, End User, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Beverage Type, Product Type, Flavor, End User, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Diageo (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edrington (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remy Cointreau (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Grant & Sons (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Michter's (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heaven Hill (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wild Turkey (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Buffalo Trace (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Four Roses (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maker's Mark (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elijah Craig (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• George Dickel (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Templeton Rye (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Compass Box (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations