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美国威士忌市场规模、份额和成长分析（按产品、应用、分销通路、年龄层和地区划分）－2026-2033年产业预测

市场调查报告书

商品编码

1896009

美国威士忌市场规模、份额和成长分析（按产品、应用、分销通路、年龄层和地区划分）－2026-2033年产业预测

American Whisky Market Size, Share, and Growth Analysis, By Product (Bourbon Whiskey, Tennessee Whiskey), By Application (Beverages, Food Recipes), By Distribution Channel, By Age Group, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月15日 | 出版商:

SkyQuest | 英文 242 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，美国威士忌市场规模将达到 122.5 亿美元，到 2025 年将成长至 130.5 亿美元，到 2033 年将成长至 215.9 亿美元，在预测期（2026-2033 年）内复合年增长率为 6.5%。

美国威士忌市场产品种类繁多，包括调和威士忌、单一麦芽威士忌、爱尔兰威士忌、日本威士忌、苏格兰威士忌、波本威士忌、田纳西威士忌、加拿大威士忌和黑麦威士忌。尤其值得一提的是，由于消费者对美国高端威士忌品牌的兴趣日益浓厚，波本威士忌在全球的受欢迎程度正在加速成长。超高端和高级产品的兴起以及鸡尾酒文化的蓬勃发展，都推动了这一增长。此外，有利的外汇也提升了美国威士忌的国际吸引力，进一步促进了销售。高端田纳西威士忌和波本威士忌的销售尤其实现了两位数的显着增长，反映出美国消费者对高端产品的强烈偏好。这一趋势为全球美国高端烈酒市场带来了快速成长的机会。

美国威士忌市场成长要素

受国际旅游激增和餐饮酒吧数量增加等多种因素影响，美国威士忌市场预计将迎来显着成长。旅游需求的成长可望透过免税店带动产品销售，满足追求高端体验的旅客的需求。此外，许多游客在一天结束时喜欢饮用冰镇饮品放鬆身心，这也促进了市场的扩张。随着越来越多的人探索美食文化和美酒，对美国威士忌的需求将持续增长，这充分体现了其作为游客和当地居民首选饮品的吸引力。

限制美国威士忌市场的因素

美国威士忌市场面临许多限制因素，主要源自于竞争激烈的市场格局和数量有限的成熟供应商。新参与企业面临许多障碍，包括需要大量初始投资以及产业监管框架的复杂性。日益激烈的竞争可能迫使现有企业降低产品价格以维持市场份额，进而对利润率产生负面影响。这种充满挑战的环境进一步限制了美国威士忌产业新旧生产商的发展和创新能力。

美国威士忌市场趋势

美国威士忌市场正经历着一场动态的变革，其驱动力来自消费者偏好的转变和可支配收入的增加，以及对高级产品日益增长的需求。同时，风味威士忌的日益普及也推动了这一趋势，各大品牌纷纷在其产品组合中加入苹果、肉桂和蜂蜜等创新口味，以满足不同消费者的口味偏好。随着消费者寻求独特而富有冒险精神的饮酒体验，市场也积极响应，提供更多种类的高品质产品，并采用更方便的包装形式。这种转变不仅展现了当今威士忌饮用者日益增长的偏好，也预示着烈酒类别更广泛的文化趋势：一种追求奢华与探索的潮流。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Brown-Forman（US）
Beam Suntory（US）
Diageo（UK）
Heaven Hill Distilleries（US）
Sazerac Company（US）
Wild Turkey（US）
Jim Beam（US）
Jack Daniel's（US）
Maker's Mark（US）
Four Roses Distillery（US）
Buffalo Trace Distillery（US）
Heaven's Door Spirits（US）
WhistlePig Whiskey（US）
Angel's Envy（US）
Michter's Distillery（US）
MGP Ingredients（US）
Balcones Distilling（US）

结论与建议

简介目录

Product Code: SQMIG30F2028

American Whisky Market size was valued at USD 12.25 Billion in 2024 and is poised to grow from USD 13.05 Billion in 2025 to USD 21.59 Billion by 2033, growing at a CAGR of 6.5% during the forecast period (2026-2033).

The American whiskey market offers a diverse array of options, including blended, single malt, Irish, Japanese, Scotch, bourbon, Tennessee, Canadian, and rye whiskies. Notably, bourbon's global popularity is accelerating, driven by increasing consumer interest in premium U.S. whiskey brands. The rise of super-premium and ultra-premium offerings, coupled with the expansion of cocktail cultures, fuels this growth. Additionally, favorable exchange rates enhance the attractiveness of American whiskies internationally, further boosting sales. Luxury Tennessee and bourbon whiskies, in particular, are gaining traction, with notable double-digit growth, reflecting a strong preference for high-end products among American consumers. This trend underscores a burgeoning market opportunity for premium American spirits worldwide.

Top-down and bottom-up approaches were used to estimate and validate the size of the American Whisky market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

American Whisky Market Segments Analysis

Global American Whisky Market is segmented by Product, Application, Distribution Channel, Age Group and region. Based on Product, the market is segmented into Bourbon Whiskey, Tennessee Whiskey, Rye Whiskey, Corn Whiskey, Blended American Whiskey and Single Malt American Whiskey. Based on Application, the market is segmented into Beverages, Food Recipes, Gifting and Collectibles, Bars and Pubs, Personal Consumption and Others. Based on Distribution, the market is segmented into Off-Trade, Online Retailers, Specialty Stores, Direct to Consumer and On trade. Based on Age Group, the market is segmented into 18-25, 26-35, 36-50 and 51 and Above. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the American Whisky Market

The American whisky market is set to experience significant growth due to various factors, including a surge in international travel and a growing number of dining establishments and bars. This rise in tourism is expected to bolster product sales through duty-free outlets, catering to travelers seeking premium experiences. Additionally, many visitors favor chilled beverages to unwind at the end of their day, further contributing to the market's expansion. As more people explore culinary offerings and spirits, the demand for American whisky will continue to increase, highlighting its appeal as a preferred choice among both tourists and locals alike.

Restraints in the American Whisky Market

The American whiskey market faces several constraints stemming from its competitive landscape, characterized by a limited number of established vendors. New entrants encounter significant barriers due to the high initial capital investment required and the complexities of navigating the regulatory framework governing the industry. As competition intensifies, existing manufacturers may find themselves compelled to reduce their product prices to maintain market share, which can adversely affect their profit margins. This challenging environment further complicates the ability of both new and existing producers to thrive and innovate within the American whiskey sector.

Market Trends of the American Whisky Market

The American whisky market is witnessing a dynamic shift influenced by evolving consumer preferences and rising disposable incomes, leading to an increased demand for premium offerings. This trend is complemented by the growing popularity of flavored whiskies, as brands broaden their portfolios to include innovative options like apple, cinnamon, and honey, catering to diverse taste profiles. As consumers seek unique and adventurous drinking experiences, the market is responding with a wider array of accessible high-quality products. This shift not only highlights the sophistication of modern whisky enthusiasts but indicates a broader cultural move towards indulgence and exploration within the spirits category.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global American Whisky Market Size by Product & CAGR (2026-2033)

Market Overview
Bourbon Whiskey
Tennessee Whiskey
Rye Whiskey
Corn Whiskey
Blended American Whiskey
Single Malt American Whiskey

Global American Whisky Market Size by Application & CAGR (2026-2033)

Market Overview
Beverages
Food Recipes
Gifting and Collectibles
Bars and Pubs
Personal Consumption
Others

Global American Whisky Market Size by Distribution & CAGR (2026-2033)

Market Overview
Off-Trade
Online Retailers
Specialty Stores
Direct to Consumer
On trade

Global American Whisky Market Size by Age Group & CAGR (2026-2033)

Market Overview
18-25
26-35
36-50
51 and Above

Global American Whisky Market Size & CAGR (2026-2033)

North America (Product, Application, Distribution, Age Group)
- US
- Canada
Europe (Product, Application, Distribution, Age Group)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product, Application, Distribution, Age Group)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product, Application, Distribution, Age Group)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Application, Distribution, Age Group)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Brown-Forman (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beam Suntory (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diageo (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heaven Hill Distilleries (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sazerac Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wild Turkey (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jim Beam (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jack Daniel's (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Maker's Mark (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Four Roses Distillery (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Buffalo Trace Distillery (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heaven's Door Spirits (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WhistlePig Whiskey (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Angel's Envy (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Michter's Distillery (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MGP Ingredients (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Balcones Distilling (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments