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威士忌市场规模、份额及成长分析（按饮料类型、产品类型、口味、最终用户、销售管道和地区划分）－2026-2033年产业预测

市场调查报告书

商品编码

1902380

威士忌市场规模、份额及成长分析（按饮料类型、产品类型、口味、最终用户、销售管道和地区划分）－2026-2033年产业预测

Whiskey Market Size, Share, and Growth Analysis, By Beverage Type (Alcoholic Whiskey, Non- Alcoholic Whiskey), By Product Type, By Flavor, By End User, By Sales Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月26日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，威士忌市场规模将达到 953.5 亿美元，到 2025 年将成长至 1,019.3 亿美元，到 2033 年将成长至 1,738.4 亿美元，在预测期（2026-2033 年）内复合年增长率为 6.9%。

威士忌市场呈现强劲成长势头，主要受职场人士生活方式转变的推动。这一趋势源自于职场人士社交活动和週末聚会的增多，因而带动了威士忌消费。社交互动的增加对市场动态正面影响，同时，更多价格分布的威士忌选择和消费者对高端产品日益增长的需求也进一步推动了市场扩张。值得注意的是，无论是在发展中地区或已开发地区，对高端和超高端威士忌的强劲需求都已成为关键驱动因素。这一趋势遍及各个社会经济阶层，反映出消费者对高品质威士忌的普遍偏好，也反映了他们愿意为卓越体验投资的意愿。总而言之，这些发现预示着威士忌市场将拥有令人瞩目的成长前景。

威士忌市场成长要素

受全球消费群不断扩大的推动，调和威士忌的需求日益增长，预计威士忌市场将迎来显着增长。超高端威士忌市场预计将显着扩张，尤其是在美国、英国、法国和加拿大等已开发地区。这一增长得益于行业关键趋势，例如注重创新和优质化，这些趋势与消费者对高品质和独特产品的需求相契合。随着偏好的变化，越来越多的人将威士忌视为首选饮品，市场已做好充分准备，应对这些不断变化的偏好，并掌握消费者对高端威士忌产品日益增长的兴趣。

限制威士忌市场的因素

威士忌市场正面临创新无酒精饮料日益增长的挑战，这些饮料深受注重健康和养生的消费者的青睐。这一趋势也体现在果汁和碳酸饮料消费量的显着增长上，人们寻求更清淡、更健康的选择。无酒精替代品的日益流行，尤其是在零酒精产品品牌的推动下，凸显了饮料偏好格局的转变。随着消费者优先考虑更健康的选择并减少酒精摄入，威士忌生产商可能需要调整和创新，才能在不断变化的消费者需求中保持市场竞争力。

威士忌市场趋势

威士忌市场正经历着蓬勃发展的趋势，这主要得益于全球对高端酒精饮料日益增长的需求。消费者偏好转向手工精酿烈酒、中产阶级的都市化以及可支配收入的显着增加，都为这一增长提供了支撑。随着威士忌爱好者追求独特的风味和体验，各大品牌不断创新，推出小批量生产、单一麦芽威士忌以及不同的陈酿工艺。此外，全球消费者对威士忌的兴趣也日益浓厚，积极参与威士忌品嚐会和相关社交活动就是明证。这种不断变化的市场环境正在推动威士忌产业的持续扩张，并巩固其在全球酒精饮料市场的地位。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Diageo（UK）
Pernod Ricard（France）
Beam Suntory（US）
Brown-Forman（US）
Edrington（UK）
Bacardi（Bermuda）
Suntory（Japan）
Remy Cointreau（France）
William Grant & Sons（UK）
Michter's（US）
Heaven Hill（US）
Wild Turkey（US）
Buffalo Trace（US）
Four Roses（US）
Maker's Mark（US）
Elijah Craig（US）
George Dickel（US）
Templeton Rye（US）
Compass Box（UK）

结论与建议

简介目录

Product Code: SQMIG30D2006

Whiskey Market size was valued at USD 95.35 Billion in 2024 and is poised to grow from USD 101.93 Billion in 2025 to USD 173.84 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The whiskey market is witnessing robust growth driven by evolving lifestyle choices among working professionals, who are increasingly engaging in socializing and weekend gatherings that facilitate whiskey consumption. This rise in social interactions has positively impacted market dynamics, while the growing availability of affordable options alongside a heightened appetite for premium offerings further fuels this expansion. Notably, a marked demand for premium and super-premium whiskeys is emerging as a significant catalyst in both developing and developed regions. This trend encompasses a wide range of socioeconomic groups, reflecting a broad-based inclination toward high-quality whiskey, demonstrating that consumers are willing to invest in exceptional experiences. Overall, these insights underscore a promising trajectory for the whiskey market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Whiskey market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Whiskey Market Segments Analysis

Global Whiskey Market is segmented by Beverage Type, Product Type, Flavor, End User, Sales Channel and region. Based on Beverage Type, the market is segmented into Alcoholic Whiskey and Non- Alcoholic Whiskey. Based on Product Type, the market is segmented into Bourbon Whiskey, Scotch Whiskey, Malted Whiskey, Rye Whiskey, Corn Whiskey, Blended Whiskey and Other Whiskey Types (Wheat, Spirit, etc). Based on Flavor, the market is segmented into Unflavored and Flavored. Based on End User, the market is segmented into HoReCa and Household Retail. Based on Sales Channel, the market is segmented into B2B and B2C. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Whiskey Market

The whiskey market is expected to experience substantial growth due to an increasing demand for blended whiskey, driven by a broader global consumer base. The super-premium segment is particularly set for notable expansion, especially in developed regions like the U.S., U.K., France, and Canada. This growth is fueled by key industry trends, especially the emphasis on innovation and premiumization, which resonate with consumers seeking high-quality and unique offerings. As tastes evolve and more individuals embrace whiskey as a preferred beverage choice, the market is well-positioned to cater to these changing preferences and capitalize on the rising interest in sophisticated whiskey options.

Restraints in the Whiskey Market

The whiskey market is encountering challenges due to the rising popularity of innovative non-alcoholic beverages, which are capturing the attention of consumers increasingly focused on health and wellness. This trend is also reflected in a noticeable shift toward juices and carbonated drinks, as individuals seek lighter, more health-conscious options. The growing appeal of non-alcoholic alternatives, driven by brands offering zero-alcohol selections, highlights a changing landscape in beverage preferences. As consumers prioritize healthier choices and minimize alcohol consumption, whiskey producers may find it essential to adapt and innovate in order to maintain market relevance amidst these evolving consumer demands.

Market Trends of the Whiskey Market

The whiskey market is witnessing a dynamic trend driven by a burgeoning global appetite for premium alcoholic beverages. This growth is fueled by shifting consumer preferences towards artisanal and craft spirits, alongside a significant increase in urbanization and disposable income among the middle class. As whiskey enthusiasts seek unique flavors and experiences, brands are innovating with small-batch, single malt, and aged variants. Furthermore, global consumption patterns reflect a rising inclination towards whiskey, evidenced by substantial engagement in whiskey tastings and social events. This evolving landscape positions the whiskey industry for sustained expansion, underscoring its allure in the global alcohol market.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Whiskey Market Size by Beverage Type & CAGR (2026-2033)

Market Overview
Alcoholic Whiskey
Non- Alcoholic Whiskey

Global Whiskey Market Size by Product Type & CAGR (2026-2033)

Market Overview
Bourbon Whiskey
Scotch Whiskey
Malted Whiskey
Rye Whiskey
Corn Whiskey
Blended Whiskey
Other Whiskey Types (Wheat, Spirit, etc)

Global Whiskey Market Size by Flavor & CAGR (2026-2033)

Market Overview
Unflavored
Flavored
- Citrus
- Honey
- Caramel
- Cider
- Apple
- Others

Global Whiskey Market Size by End User & CAGR (2026-2033)

Market Overview
HoReCa
Household Retail

Global Whiskey Market Size by Sales Channel & CAGR (2026-2033)

Market Overview
B2B
B2C
- Modern Trade
- Traditional Liquor Stores
- Specialty Stores
- Online Retail
- Other Retail Formats

Global Whiskey Market Size & CAGR (2026-2033)

North America (Beverage Type, Product Type, Flavor, End User, Sales Channel)
- US
- Canada
Europe (Beverage Type, Product Type, Flavor, End User, Sales Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Beverage Type, Product Type, Flavor, End User, Sales Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Beverage Type, Product Type, Flavor, End User, Sales Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Beverage Type, Product Type, Flavor, End User, Sales Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Diageo (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pernod Ricard (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beam Suntory (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brown-Forman (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Edrington (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bacardi (Bermuda)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Suntory (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Remy Cointreau (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
William Grant & Sons (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Michter's (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heaven Hill (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wild Turkey (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Buffalo Trace (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Four Roses (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Maker's Mark (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Elijah Craig (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
George Dickel (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Templeton Rye (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Compass Box (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments