苏格兰威士忌市场规模、份额、成长分析（按产品类型、价格、目标消费者、分销管道、地区）- 2025-2032 年产业预测

预计 2023 年全球苏格兰威士忌市场规模将达到 195 亿美元，从 2024 年的 199.5 亿美元成长到 2032 年的 321.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.7%。

苏格兰威士忌市场正在经历强劲成长，这得益于全球对精酿烈酒和顶级烈酒的需求不断增长，尤其是在亚太地区和拉丁美洲等新兴市场，这些地区新兴的中产阶级越来越多地转向高檔产品。推动这一成长的关键因素包括传统品牌、苏格兰旅游业的成长以及对单一麦芽威士忌和成熟混合威士忌的日益欣赏，这些因素促进了国际出口。电子商务的兴起使品牌能够更有效地与先前服务不足的市场中的消费者建立联繫。然而，严格的国际贸易政策、消费税以及英国脱欧等地缘政治紧张局势等挑战威胁出口动力。此外，随着永续实践的推行，环境问题也推高了生产成本。来自日本威士忌和美国波本威士忌等日益增长的威士忌品类的竞争给苏格兰威士忌品牌带来了越来越大的压力，迫使它们在创新和传统特色之间取得平衡。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 消费行为分析
  • 人口统计分析
  • 消费者趋势和偏好
  • 影响购买决策的因素
  • 消费者成分采用
  • 观察和建议
• 监管矩阵
• 技术分析

苏格兰威士忌市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概览
• 混合
• 单一麦芽威士忌
• 单粒
• 混合麦芽
• 混合谷物
• 其他的

苏格兰威士忌市场规模（按价格和复合年增长率） (2025-2032)

• 市场概览
• 标准
• 优质的
• 超高端和豪华

苏格兰威士忌市场规模（按目标消费者和复合年增长率） (2025-2032)

• 市场概览
• 青少年
• 年轻人
• 中年

苏格兰威士忌市场规模（依分销管道划分）及复合年增长率（2025-2032）

• 市场概览
• On-Trade
  • 饭店
  • 餐厅
  • 酒吧
  • 俱乐部
• Off-Trade
  • 酒类商店
  • 超级市场
  • 专卖店
• 网路零售

苏格兰威士忌市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Johnnie Walker
• Ballantine's
• Chivas Regal
• Grant's
• William Lawson's
• Dewar's
• Black & White
• William Peel
• J&B
• Label 5
• Buchanan's
• Sir Edward's
• Glenfiddich
• Passport
• Teacher's Highland Cream
• The Glenlivet
• Bell's
• Old Parr

结论和建议

Global Scotch Whisky Market size was valued at USD 19.50 Billion in 2023 and is poised to grow from USD 19.95 Billion in 2024 to USD 32.18 Billion by 2032, growing at a CAGR of 6.7% in the forecast period (2025-2032).

The Scotch whisky market is experiencing robust growth, fueled by rising global demand for craft and premium spirits, particularly in emerging regions like Asia-Pacific and Latin America, where a burgeoning middle class is developing a taste for luxury products. Key factors enhancing this growth include heritage branding, increasing tourism to Scotland, and a growing appreciation for single malts and aged blends, which boost international exports. The rise of e-commerce has enabled brands to connect more effectively with consumers in previously under-served markets. However, challenges such as strict international trade policies, excise taxes, and geopolitical tensions like Brexit threaten export dynamics. Moreover, environmental concerns demand sustainable practices that raise production costs. The competition from growing categories like Japanese whisky and American bourbon further pressures Scotch brands to balance innovation with traditional identity.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Scotch Whisky market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Scotch Whisky Market Segments Analysis

The global Scotch Whisky Market is segmented on the basis of product type, product quality, application, target consumer, distribution channel and region. By product type, the market is segmented into blended, single malt, single grain

Driver of the Global Scotch Whisky Market

The global Scotch whisky market is being significantly driven by the increasing demand for whisky-based cocktails, notably highballs, which are gaining traction among millennial and Gen Z demographics. These younger consumers tend to prefer lighter beverages that mix whisky with soda or other mixers, reflecting their desire for refreshing drink options. This shift towards more approachable cocktail sipping is reshaping drinking culture, making whisky accessible and appealing to a broader range of consumers. As highballs exemplify this trend, they exemplify the versatility of Scotch whisky, encouraging a shift away from traditional neat or on-the-rocks consumption patterns.

Restraints in the Global Scotch Whisky Market

A major constraint facing the global Scotch whisky market is the implementation of elevated import taxes and regulatory hurdles across different regions. These high taxes raise the overall retail prices, limiting accessibility for budget-conscious consumers. Additionally, the intricate regulatory landscape, which includes varying import standards and labeling requirements, poses challenges for new brands seeking to enter the market. This complexity may hinder international growth and expansion efforts, particularly in emerging markets, where the cost of compliance can be prohibitively high, ultimately restricting the market's development potential.

Market Trends of the Global Scotch Whisky Market

The global Scotch whisky market is currently experiencing a pronounced trend towards premiumization, with consumers increasingly favoring higher-end, aged expressions that offer richer flavors and unique tasting experiences. This shift is driving a surge in demand for limited-edition releases and innovative cask finishes, including those that utilize sherry and wine casks for added complexity. North America and Europe are at the forefront of this trend, as discerning enthusiasts seek distinctive and luxurious options within the Scotch category. As a result, producers are adapting their offerings to cater to these evolving consumer preferences, positioning themselves for sustained growth in a competitive market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Consumer Behaviour Analysis
  • Demographic Analysis
  • Consumer Trends and Preferences
  • Factors Affecting Buying Decision
  • Consumer Ingredient Adoption
  • Observations & Recommendations
• Regulation Matrix
• Technology Analysis

Global Scotch Whisky Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Blended
• Single Malt
• Single Grain
• Blended Malt
• Blended Grain
• Others

Global Scotch Whisky Market Size by Pricing & CAGR (2025-2032)

• Market Overview
• Standard
• Premium
• Super Premium & Luxury

Global Scotch Whisky Market Size by Target Consumer & CAGR (2025-2032)

• Market Overview
• Teenagers
• Young Adults
• Middle-Aged Adults

Global Scotch Whisky Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• On-Trade
  • Hotels
  • Restaurants
  • Bar
  • Clubs
• Off-Trade
  • Liquor stores
  • Supermarkets
  • Specialty Stores
• Online Retail

Global Scotch Whisky Market Size & CAGR (2025-2032)

• North America (Product Type, Pricing, Target Consumer, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Pricing, Target Consumer, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Pricing, Target Consumer, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Pricing, Target Consumer, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Pricing, Target Consumer, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Johnnie Walker
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ballantine's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chivas Regal
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grant's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Lawson's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dewar's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Black & White
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Peel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J&B
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Label 5
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Buchanan's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sir Edward's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glenfiddich
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Passport
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teacher's Highland Cream
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Glenlivet
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bell's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Old Parr
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations