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市场调查报告书
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1521035

电子货架标籤 (ESL) 市场 – 2024 年至 2029 年预测

Electronic Shelf Label Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 132 Pages | 商品交期: 最快1-2个工作天内

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简介目录

电子货架标籤 (ESL) 市场预计将从 2024 年的 19.68 亿美元增至 2029 年的 34.15 亿美元，复合年增长率为 11.65%。

零售商使用电子货架标籤 (ESL) 在货架上显示价格和其他产品相关资讯。每当价格变更时，主控伺服器自动更新产品价格。

商店数位化、零售自动化、纸质标籤的成本效益和省时替代品的趋势、主要零售商对价格优化的需求不断增加，以及即时产品定位和业务效率的改进正在推动全球市场规模的扩大。此外，物联网（IoT）的日益普及和零售业数位化的不断发展正在进一步影响市场。

市场驱动因素

  • 零售业和超级市场机构的成长正在推动市场成长。

由于零售业的持续成长，以超级市场和大卖场为主的零售店在全球主要老牌国家和新兴国家迅速发展。根据墨西哥国家零售和百货协会预测，2022年该国将有3,333家超级市场门市，比2021年增加49家。

除了电子货架标籤（ESL）之外，自助结帐机器人和自助结帐终端机等其他类似技术也在帮助零售商提高利润率。此外，NFC技术在智慧型手机和POS系统等设备中的采用预计将呈现积极成长，而这种NFC渗透将有助于零售商将其设备与ESL结合起来，从而提高整体标籤的安装成本。这种蔓延未来将在工业领域加速，并成为ESL市场扩大的驱动力。

市场挑战

  • 与 ESL 相关的高成本限制了市场的成长。

零售商要想获得ESL标籤的资格，需要安装具有一定实力的电子货架，而采用大量的电子货架需要巨大的资金投入，特别是对于规模小或杂乱的商店来说。说，实施ESL 技术的成本可能会增加。此外，开发中国家和低度开发国家可能缺乏必要的基础设施支持，这可能会阻碍产品的整体安装。

此外，预采用零售商也考虑初始投资回报以及获得良好投资回报所需的时间。小型零售企业，尤其是非洲地区的小型零售企业，可能会放弃实施 ESL 技术以降低营运成本，这可能会阻碍市场成长。

  • 电子纸基数预计将显着增长。

电子货架标籤（ESL）市场按类型分为LCD标籤和电子纸标籤，其中电子纸标籤预计将占据重要的市场占有率。这是因为电子纸具有更高的性能，例如能够以图形格式投影项目，以及提高能源效率的潜力。在ESL产品方面，群创光电、元太科技等多家公司已建立合作伙伴关係，以强化电子纸生态系统并强化电子纸业务。

电子纸的主要用途包括零售广告和车用广告。电子纸基进一步细分为全图形标籤，由于采用了反光技术，具有高对比度性能、广泛的视角和最大的白色背景，预计将在市场上占据重要份额。

  • NFC 领域预计将在预测期内显着成长。

电子货架标籤（ESL）市场根据技术细分为红外线、NFC、RF射频和蓝牙，其中NFC技术预计将占据显着的市场占有率。 NFC 在零售领域的使用将会增加，因为OEM更愿意开发双向通讯系统来保持零售商的价格一致性，随后支援 NFC 的智慧型手机技术的日益普及，这进一步推动了该领域的成长。

NFC 是一种嵌入式技术，利用接近性来简化交易、资料共用和短期连接。支援 NFC 的数位包装和标牌可以在客户购买前为他们提供及时的产品详细资讯和即时数位报价。

  • 大卖场预计将在电子货架标籤（ESL）市场中占据重要份额。

手动管理大型商店的难度促进了该市场的成长。因此，电脑化货架标籤在大卖场中广泛使用，以简化商店运作。这些标籤使大卖场能够快速更改价格和其他产品相关资讯。

预计欧洲将占据很大的市场份额。

欧洲预计将占据该行业的最高份额，因为德国和法国等国家是该地区最早采用 ESL 的国家之一。自 1991 年以来，电子货架标籤 (ESL) 已在法国等主要欧盟国家使用。因此，欧洲预计将在市场上领先，并占据整个市场的最大份额。政府法律法规可能会促进该地区的市场扩张。

目录

第一章 简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关利益者的主要利益

第二章调查方法

  • 研究设计
  • 调查过程

第三章执行摘要

  • 主要发现

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析
  • 分析师观点

第五章电子货架标籤 (ESL) 市场：按类型

  • 介绍
  • 液晶显示幕底标
    • 市场趋势和机会
    • 成长前景
    • 地理盈利洞察
  • 电子纸基
    • 市场趋势和机会
    • 成长前景
    • 地理盈利洞察

第六章电子货架标籤 (ESL) 市场：依技术分类

  • 介绍
  • 红外线的
    • 市场趋势和机会
    • 成长前景
    • 地理盈利洞察
  • NFC
    • 市场趋势和机会
    • 成长前景
    • 地理盈利洞察
  • RF
    • 市场趋势和机会
    • 成长前景
    • 地理盈利洞察
  • Bluetooth
    • 市场趋势和机会
    • 成长前景
    • 地理盈利洞察

第七章 电子货架标籤 (ESL) 市场：按组成部分

  • 介绍
  • 展示
    • 市场趋势和机会
    • 成长前景
    • 地理盈利洞察
  • 电池
    • 市场趋势和机会
    • 成长前景
    • 地理盈利洞察
  • 软体
    • 市场趋势和机会
    • 成长前景
    • 地理盈利洞察
  • 其他的
    • 市场趋势和机会
    • 成长前景
    • 地理盈利洞察

第 8 章 电子货架标籤 (ESL) 市场：依最终用户分类

  • 介绍
  • 超级市场
    • 市场趋势和机会
    • 成长前景
    • 地理盈利洞察
  • 大卖场
    • 市场趋势和机会
    • 成长前景
    • 地理盈利洞察
  • 药局
    • 市场趋势和机会
    • 成长前景
    • 地理盈利洞察
  • 其他的
    • 市场趋势和机会
    • 成长前景
    • 地理盈利洞察

第九章电子货架标籤（ESL）市场：按地区

  • 介绍
  • 北美洲
    • 按类型
    • 依技术
    • 按成分
    • 按最终用户
    • 按国家/地区
  • 南美洲
    • 按类型
    • 依技术
    • 按成分
    • 按最终用户
    • 按国家/地区
  • 欧洲
    • 按类型
    • 依技术
    • 按成分
    • 按最终用户
    • 按国家/地区
  • 中东/非洲
    • 按类型
    • 依技术
    • 按成分
    • 按最终用户
    • 按国家/地区
  • 亚太地区
    • 按类型
    • 依技术
    • 按成分
    • 按最终用户
    • 按国家/地区

第十章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第十一章 公司简介

  • Pricer AB
  • Vusion Group（BOE Technology）
  • Displaydata Ltd.
  • E ink Holdings（YFY Inc.）
  • Solum ESL
  • Opticon Sensors Europe BV
  • M2COMM
  • Teraoka Seiko Co., Ltd.
  • Huawei Technologies Co. Ltd.
简介目录
Product Code: KSI061610179

The electronic shelf label market is projected to reach US$3.415 billion in 2029, with a CAGR of 11.65%, from US$1.968 billion in 2024.

Electronic Shelf Labels are used by retailers for displaying prices and other product-related information on shelves. The main controller server updates product prices automatically every time the price changes.

The digitalization of stores and the prevalence of the retail automation trend, as well as a cost-effective and less time-consuming substitute to paper labels, followed by booming price optimization demand among major retailers, and improvement in real-time product positioning and operational effectiveness, are augmenting the market expansion on a global scale. Additionally, the market has been further influenced by the increasing spread of the Internet of Things (IoT) and expanding digitization in the retail sector.

Market Drivers

  • Bolstering growth in the retail sector and supermarket establishments has propelled the market growth.

Consistent retail growth has resulted in the rapid development of retail outlets, particularly supermarkets & hypermarkets, across key established and emerging nations globally. According to Mexico's National Retailer and Departmental Store Association, in 2022, the country's supermarket strength stood at 3,333 units which represented an increase of 49 units in comparison to 2021.

Besides electronic shelf labels, other related technologies such as self-checking robots, and self-checkout terminals, among other comparable technologies have assisted retailers in improving their profit margin. Additionally, NFC technology adoption in devices such as smartphones and POS systems is expected to show positive growth and this NFC penetration will assist retailers in combining their devices with ESL, thereby reducing the overall label installation cost. Such penetration is likely to accelerate in industrial sectors in the future which will drive the ESL market expansion.

Market Challenges.

  • High-cost association with E-shelf labeling will restrain the market's growth.

Retailers are required to have a certain strength of electronic shelves to qualify for ESL tags, and to employ a high number of electronic shelves, huge capital investment is required which can increase the cost of ESL technology adoption, especially for small-scale or disorganized merchants. Additionally, necessary infrastructure support which is lacking in developing or underdeveloped nations can also pose a challenge to overall product installation.

Moreover, retailers before installation also take into factor the initial return on investments and the time required for an appropriate ROI. Small-scale retail firms especially in the African region may pass on the ESL technology adoption to reduce their operations expenditures which can hamper the market growth.

  • E-paper-based is expected to grow at a significant rate.

The electronic shelf label market based on type is analyzed into LCD-based, and e-paper labels, from which the E-paper label is expected to account for a considerable market share which is attributable to e-paper's high-performance benefits such as the ability to project items in graphical form, combined with the possibility of improved energy efficiency. For ESL offerings, various firms such as Innolux Corporation and E Ink Holdings Inc. are forming partnerships to strengthen the e-paper ecosystem, thereby bolstering the e-paper business.

The major applicability of e-papers will be for retail advertising, and in-vehicle advertising, among other applications. E-paper-based is further sub-segmented into full-graphic labels which is anticipated to capture a significant share of the market due to its high contrast capabilities and vast viewing angles, coupled with the adoption of reflecting technology with a maximum white background.

  • The near-field communication segment is expected to show significant growth during the forecast period.

Technology-wise the electronic shelf label market is divided into infrared, field communication, radio frequency, and Bluetooth, in which the near-field communication technology is expected to constitute a remarkable market share. The growing OEMs' preference for developing 2-way communications systems that maintain price integrity for retailers, followed by the rising usage of NFC in the retail sector due to the growing NFC-enabled smartphone technology adoption has further stimulated the segment growth.

NFC is an embedded technology that employs proximity to simplify transactions, data sharing, and short connections. NFC-enabled digital packages and signs can provide clients with timely product details and a real-time digital offer before purchase.

  • Hypermarket is expected to hold a considerable share of the electronic shelf-label market.

The difficulties of manually managing huge stores have contributed to the expansion of this market. As a result, computerized shelf labels are becoming more widely used in hypermarkets to streamline shop operations. Hypermarkets can change prices as well as other commodity-related information in less time by using these labels.

Europe is anticipated to constitute a significant share of the market.

Because nations like Germany and France were early adopters of ESL in the region, Europe is expected to hold the highest share of the industry. In major EU nations such as France, electronic shelf labels have found their usage, since 1991. As a result, Europe has a head start in the market, and it is predicted to account for the largest share of the overall market. Market expansion in the region is likely fuelled by government laws and regulations. In France, for instance, the French Parliament approved a Consumer Code stipulating that the price of goods, including shipping and postal costs, must be explicit & transparent to customers.

Key Developments

  • In September 2023: Shenzhen Minew Technologies Co., Ltd launched "STag58P" which is the latest version of its electronic shelf label powered by Nordic Semiconductor's nRF52833 multiprotocol SoC chip offering Bluetooth 5.4 connectivity.
  • In February 2023: Qualcomm formed a collaboration with SES-imagotag for the development of electronic shelf label technology based on ESL wireless standards. The collaboration aimed to enhance the retail experience by enhancing the retailer's operational efficiency.
  • In January 2023: Ynvisible Interactive Inc. launched its latest "Large Format Electronic Shelf Label Display." Which is primarily designed for grocery stores and offers an easy-to-read solution for displaying product pricing and basic information.

Segmentation:

By Type

  • LCD Based Label
  • E-Paper Based Label
  • Segmented Label
  • Full-Graphic Label

By Technology

  • Infrared
  • Near Field Communication
  • Radio Frequency
  • Bluetooth

By Component

  • Display
  • Battery
  • Software
  • Others

By End-User

  • Supermarket
  • Hypermarket
  • Pharmacy
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • Israel
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Taiwan
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline
  • 1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Processes

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. ELECTRONIC SHELF LABEL MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. LCD Based Label
    • 5.2.1. Market Trends and Opportunities
    • 5.2.2. Growth Prospects
    • 5.2.3. Geographic Lucrativeness Insight
  • 5.3. E-Paper Based
    • 5.3.1. Market Trends and Opportunities
    • 5.3.2. Growth Prospects
    • 5.3.3. Geographic Lucrativeness Insight
    • 5.3.4. Segmented Label
    • 5.3.5. Full Graphic Label

6. ELECTRONIC SHELF LABEL MARKET BY TECHNOLOGY

  • 6.1. Introduction
  • 6.2. Infrared
    • 6.2.1. Market Trends and Opportunities
    • 6.2.2. Growth Prospects
    • 6.2.3. Geographic Lucrativeness Insight
  • 6.3. Near Field Communication
    • 6.3.1. Market Trends and Opportunities
    • 6.3.2. Growth Prospects
    • 6.3.3. Geographic Lucrativeness Insight
  • 6.4. Radio Frequency
    • 6.4.1. Market Trends and Opportunities
    • 6.4.2. Growth Prospects
    • 6.4.3. Geographic Lucrativeness Insight
  • 6.5. Bluetooth
    • 6.5.1. Market Trends and Opportunities
    • 6.5.2. Growth Prospects
    • 6.5.3. Geographic Lucrativeness Insight

7. ELECTRONIC SHELF LABEL MARKET BY COMPONENT

  • 7.1. Introduction
  • 7.2. Display
    • 7.2.1. Market Trends and Opportunities
    • 7.2.2. Growth Prospects
    • 7.2.3. Geographic Lucrativeness Insight
  • 7.3. Battery
    • 7.3.1. Market Trends and Opportunities
    • 7.3.2. Growth Prospects
    • 7.3.3. Geographic Lucrativeness Insight
  • 7.4. Software
    • 7.4.1. Market Trends and Opportunities
    • 7.4.2. Growth Prospects
    • 7.4.3. Geographic Lucrativeness Insight
  • 7.5. Others
    • 7.5.1. Market Trends and Opportunities
    • 7.5.2. Growth Prospects
    • 7.5.3. Geographic Lucrativeness Insight

8. ELECTRONIC SHELF LABEL MARKET BY END-USER

  • 8.1. Introduction
  • 8.2. Supermarket
    • 8.2.1. Market Trends and Opportunities
    • 8.2.2. Growth Prospects
    • 8.2.3. Geographic Lucrativeness Insight
  • 8.3. Hypermarket
    • 8.3.1. Market Trends and Opportunities
    • 8.3.2. Growth Prospects
    • 8.3.3. Geographic Lucrativeness Insight
  • 8.4. Pharmacy
    • 8.4.1. Market Trends and Opportunities
    • 8.4.2. Growth Prospects
    • 8.4.3. Geographic Lucrativeness Insight
  • 8.5. Others
    • 8.5.1. Market Trends and Opportunities
    • 8.5.2. Growth Prospects
    • 8.5.3. Geographic Lucrativeness Insight

9. ELECTRONIC SHELF LABEL MARKET BY GEOGRAPHY

  • 9.1. Introduction
  • 9.2. North America
    • 9.2.1. By Type
    • 9.2.2. By Technology
    • 9.2.3. By Component
    • 9.2.4. By End-User
    • 9.2.5. By Country
      • 9.2.5.1. USA
        • 9.2.5.1.1. Market Trends and Opportunities
        • 9.2.5.1.2. Growth Prospects
      • 9.2.5.2. Canada
        • 9.2.5.2.1. Market Trends and Opportunities
        • 9.2.5.2.2. Growth Prospects
      • 9.2.5.3. Mexico
        • 9.2.5.3.1. Market Trends and Opportunities
        • 9.2.5.3.2. Growth Prospects
  • 9.3. South America
    • 9.3.1. By Type
    • 9.3.2. By Technology
    • 9.3.3. By Component
    • 9.3.4. By End-User
    • 9.3.5. By Country
      • 9.3.5.1. Brazil
        • 9.3.5.1.1. Market Trends and Opportunities
        • 9.3.5.1.2. Growth Prospects
      • 9.3.5.2. Argentina
        • 9.3.5.2.1. Market Trends and Opportunities
        • 9.3.5.2.2. Growth Prospects
      • 9.3.5.3. Others
        • 9.3.5.3.1. Market Trends and Opportunities
        • 9.3.5.3.2. Growth Prospects
  • 9.4. Europe
    • 9.4.1. By Type
    • 9.4.2. By Technology
    • 9.4.3. By Component
    • 9.4.4. By End-User
    • 9.4.5. By Country
      • 9.4.5.1. United Kingdom
        • 9.4.5.1.1. Market Trends and Opportunities
        • 9.4.5.1.2. Growth Prospects
      • 9.4.5.2. Germany
        • 9.4.5.2.1. Market Trends and Opportunities
        • 9.4.5.2.2. Growth Prospects
      • 9.4.5.3. France
        • 9.4.5.3.1. Market Trends and Opportunities
        • 9.4.5.3.2. Growth Prospects
      • 9.4.5.4. Spain
        • 9.4.5.4.1. Market Trends and Opportunities
        • 9.4.5.4.2. Growth Prospects
      • 9.4.5.5. Others
        • 9.4.5.5.1. Market Trends and Opportunities
        • 9.4.5.5.2. Growth Prospects
  • 9.5. Middle East and Africa
    • 9.5.1. By Type
    • 9.5.2. By Technology
    • 9.5.3. By Component
    • 9.5.4. By End-User
    • 9.5.5. By Country
      • 9.5.5.1. Saudi Arabia
        • 9.5.5.1.1. Market Trends and Opportunities
        • 9.5.5.1.2. Growth Prospects
      • 9.5.5.2. Israel
        • 9.5.5.2.1. Market Trends and Opportunities
        • 9.5.5.2.2. Growth Prospects
      • 9.5.5.3. Others
        • 9.5.5.3.1. Market Trends and Opportunities
        • 9.5.5.3.2. Growth Prospects
  • 9.6. Asia Pacific
    • 9.6.1. By Type
    • 9.6.2. By Technology
    • 9.6.3. By Component
    • 9.6.4. By End-User
    • 9.6.5. By Country
      • 9.6.5.1. China
        • 9.6.5.1.1. Market Trends and Opportunities
        • 9.6.5.1.2. Growth Prospects
      • 9.6.5.2. Japan
        • 9.6.5.2.1. Market Trends and Opportunities
        • 9.6.5.2.2. Growth Prospects
      • 9.6.5.3. India
        • 9.6.5.3.1. Market Trends and Opportunities
        • 9.6.5.3.2. Growth Prospects
      • 9.6.5.4. South Korea
        • 9.6.5.4.1. Market Trends and Opportunities
        • 9.6.5.4.2. Growth Prospects
      • 9.6.5.5. Indonesia
        • 9.6.5.5.1. Market Trends and Opportunities
        • 9.6.5.5.2. Growth Prospects
      • 9.6.5.6. Thailand
        • 9.6.5.6.1. Market Trends and Opportunities
        • 9.6.5.6.2. Growth Prospects
      • 9.6.5.7. Taiwan
        • 9.6.5.7.1. Market Trends and Opportunities
        • 9.6.5.7.2. Growth Prospects
      • 9.6.5.8. Others
        • 9.6.5.8.1. Market Trends and Opportunities
        • 9.6.5.8.2. Growth Prospects

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 10.1. Major Players and Strategy Analysis
  • 10.2. Market Share Analysis
  • 10.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 10.4. Competitive Dashboard

11. COMPANY PROFILES

  • 11.1. Pricer AB
  • 11.2. Vusion Group (BOE Technology)
  • 11.3. Displaydata Ltd.
  • 11.4. E ink Holdings (YFY Inc.)
  • 11.5. Solum ESL
  • 11.6. Opticon Sensors Europe B.V
  • 11.7. M2COMM
  • 11.8. Teraoka Seiko Co., Ltd.
  • 11.9. Huawei Technologies Co. Ltd.