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市场调查报告书
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1532937

云端游戏市场：2024-2029 年预测

Cloud Gaming Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 135 Pages | 商品交期: 最快1-2个工作天内

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简介目录

云端游戏市场预计将从 2024 年的 22.33 亿美元增加到 2029 年的 186.64 亿美元，复合年增长率为 52.91%。

云端游戏涉及在使用硬体来管理、处理和託管游戏的远端伺服器上玩视讯游戏。由于游戏储存在云端平台上，玩家不需要实体副本、更新或备份，从而降低了玩游戏的整体成本。

云端游戏应用的需求主要受到5G订阅和智慧型手机普及以及云端生态系扩张的推动，从而推动市场成长。此外，更短的访问时间和更低的游戏购买成本进一步推动了对云端游戏的需求。

此外，社群媒体的兴起和蓬勃发展的线上游戏趋势正在推动向免费线上游戏的转变，从而影响预测期内的市场成长。

云端游戏市场驱动因素：

  • 智慧型手机的普及正在推动云端游戏市场的成长

在游戏领域，云端环境变得越来越流行，重点是使用快速网路连接向平板电脑和智慧型手机等各种平台上的用户提供高品质的视讯游戏。这消除了对常规游戏机的需求。 AR/VR 等技术进步也为云端游戏平台提供了更大的空间。根据行动视讯产业委员会的民意调查，行动通讯业者预计到年终，云端游戏将产生 25-50% 的 5G资料流量。

5G 和无限资料方案的出现也预计将成为推动云端游戏世界成功的关键因素。爱立信预计，到 2025 年，仅亚太地区的 5G 行动用户数量预计将达到约 15.45 亿。

  • 云端基础设施的扩展支援市场扩张

云端基础设施的激增使得能够以经济高效、可靠且易于维护的方式提供储存、多种运算和通讯资源。游戏产业旨在透过使用高速互联网的单一网路提供多种游戏服务，从而优化不断增长的云端环境。日本、中国和美国等主要国家正在投资云端游戏平台，让用户可以串流和下载自己喜欢的电玩游戏。

  • 线上游戏的兴起正在推动市场成长

游戏文化正在发生巨大变化，使用者需要更灵活、便利、省时的选择。这个利润丰厚的产业对于整个游戏产业来说有着更广阔的前景。随着科技的进步、高速网路存取和智慧型手机的普及，线上游戏的普及率预计也会增加。根据美国游戏协会预测，2023年网路游戏收入为165.5亿美元，占美国游戏总收入的24.9%。

云端游戏市场限制因素：

  • 政府对网路游戏的严格监管可能会阻碍市场成长

儘管云端游戏为玩家提供了广泛的游戏领域，但进入区域市场或计划向海外投资的公司必须遵守监管机构制定的某些规定。例如，欧洲博彩协会是欧盟最高监管机构，持有267 个线上博彩许可证，每个许可证都有需要遵守的要求。

云端游戏市场的地域展望

  • 亚太地区占主要市场份额

按地区划分，亚太地区预计将占据很大的市场占有率，因为该地区主要国家（中国、日本、韩国和印度）的游戏业正在加速成长。根据红苹果科技发布的《2023年全球游戏产业》报告，中国是游戏产业的领头羊，价值501.8亿美元。为了充分利用这一成长潜力，领先的公司正在投资亚洲市场并结成策略联盟。

日本也是继中国和美国之后的全球游戏市场主要参与者之一。随着技术适配的稳定成长，包括Konami、SONY、任天堂等公司在内的许多主要游戏公司都在积极参与新的发布。例如，2024年2月，Konami在黑坚果游戏平台上推出了《超级疯狂节奏城堡》，这家日本游戏发行商于2023年与之合作。

其他主要经济体，例如南美和印度，年轻人是游戏平台的主要最终用户，他们在游戏产业中看到了更多的技术创新。随着数位化的进展，预计这些国家的市场也将呈现正成长。

云端游戏市场的主要发展

  • 2024年4月：Vi与欧洲云端游戏公司合作在印度推出行动云端游戏服务「Cloud Play」。针对 Android 和 iOS 以「先试后买」模式交付。我们提供各种类型的 AAA 优质游戏，如冒险、游乐场、运动和赛车、策略、动作等。
  • 2024 年 3 月：Google Cloud 与 Sequence 合作，透过 Good Cloud 向游戏开发者提供后者的 Web-3 技术。这使您可以在任何平台上开发、扩展和启动 Web-3 增强型游戏。
  • 2024 年 2 月：Blacknut Cloud Gaming 与 Wyplay 合作，为 Wyplay 的付费电视营运商提供全球云端游戏解决方案。 Wyplay的多功能技术整合了各种设备，为观众提供了一个全面的平台。
  • 2023 年 3 月：微软与云端游戏供应商 Boosteroid 达成为期 10 年的合作，将 Xbox PC 游戏（包括该公司广受欢迎的《决胜时刻》系列）引入 Boosteroid 的云端游戏平台。
  • 2023 年 2 月：NVIDIA 公司与微软签订为期 10 年的合作协议，向 NVIDIA 的云端游戏服务「GeForce NOW」提供 NVIDIA 的 Xbox PC 游戏，该服务在全球拥有超过 2500 万会员。此次合作将允许游戏玩家透过 GeForce NOW 在其个人电脑、智慧型手机、Chromebook 和其他装置上串流 Xbox PC 游戏。

目录

第一章简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关利益者的主要利益

第二章调查方法

  • 研究设计
  • 调查过程

第三章执行摘要

  • 主要发现

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析
  • 分析师观点

第五章云端游戏市场：依平台划分

  • 介绍
  • 智慧型手机
  • PC
  • 其他的

第六章云端游戏市场：依服务类型

  • 介绍
  • 视讯串流
  • 文件流

第七章云游戏市场：按地区

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 义大利
    • 其他的
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 以色列
    • 其他的
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 韩国
    • 印尼
    • 泰国
    • 台湾
    • 其他的

第八章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第九章 公司简介

  • NVIDIA Corporation
  • G-cluster Global Corporation
  • Meta Platforms, Inc.
  • Sony Corporation
  • Amazon Web Services, Inc
  • Ubisoft Entertainment SA
  • Google
  • OVH Groupe SAS
  • Paperspace Co.
  • Microsoft Corporation
简介目录
Product Code: KSI061610344

The cloud gaming market is estimated to reach US$18.664 billion in 2029, with a CAGR of 52.91%, from US$2.233 billion in 2024.

Cloud gaming involves playing video games on a remote server that uses hardware for managing, processing, and hosting the game. A gamer does not require any physical copies, updates, or backup as the game is stored on a cloud platform, reducing the overall cost of playing the game.

Booming 5G subscriptions and smartphone penetration, followed by a growing cloud ecosystem, are majorly driving the demand for cloud gaming applications, thereby propelling the market growth. Moreover, the reduction in access time and the declining cost of purchasing games are further fuelling the demand for cloud gaming.

Additionally, rising social media and booming online gaming trends have created a shift towards free-to-play online games, affecting the market's growth during the forecast period.

Cloud Gaming Market Drivers:

  • Smartphone adoption will drive the cloud gaming market growth.

The cloud environment is gaining traction in the gaming sector, fueled by the growing emphasis on providing high-quality video games to users across various platforms, such as tablets and smartphones, with fast network connectivity. This would prevent the requirement for regular gaming consoles. Technological advancements such as AR/VR have also provided a wider scope for cloud gaming platforms. A poll by the Mobile Video Industry Council suggested that mobile operators forecasted cloud gaming to generate 25-50% off 5G data traffic by the end of 2022.

The emergence of 5G and unlimited data plans are also expected to be critical factors in aiding the success of cloud gaming worldwide since most gamers today prefer playing games on their mobile phones. According to Ericsson, 5G mobile subscriptions in the Asia-Pacific region alone are estimated to reach around 1,545 million by 2025.

  • Growing cloud infrastructure propels market expansion.

The growing prevalence of cloud infrastructure has provided storage, several computing, and communication resources in a cost-effective, reliable, and low-maintenance manner. The gaming sector aims to optimize the growing cloud environment by providing multiple gaming services through a single network that uses high-speed internet. Major economies, namely Japan, China, and the USA are investing in cloud gaming platforms that will allow users to stream & download their favourite video games.

  • The growing online gaming trend propels the market growth.

The gaming culture is witnessing a drastic change, with users demanding more flexible, convenient, and time-saving options, owing to which the preference for online gaming is witnessing significant growth. The lucrative sector holds a wider scope for the overall gaming industry. With growing technological advancement, high-speed internet access, and smartphone penetration, the prevalence of online gaming is also expected to increase. According to the American Gaming Association, in 2023, online gaming generated US$16.55 billion in revenue, which accounted for 24.9% of the total gaming revenue generated in the USA.

Cloud Gaming Market Restraints:

  • Stringent government regulations on online gaming can hinder market growth.

Cloud gaming offers a wider gaming spectrum for players; however, companies in the regional market and planning to invest overseas must comply with certain rules laid by the governing authorities. For instance, the European Gaming & Betting Association is the highest regulatory body in the EU that possesses 267 online gambling licenses with each having its compliance requirements.

Cloud Gaming Market Geographical Outlook

  • Asia Pacific will account for a significant share of the market.

Geography-wise, the Asia Pacific region is estimated to constitute a significant market share, which is attributable to bolstering growth in the gaming sector in major regional nations namely China, Japan, South Korea, and India. According to the Red Apple Technologies "Global Gaming Industry 2023" report, China is the leader in the gaming industry, having a valuation of US$50.18 billion. To optimize this growing potential, major companies are investing in the Asian market and forming strategic collaborations.

Japan is also among the world's key players in the gaming market after China and the US. With the steady growth of technological adaption, many leading gaming companies, including Konami, Sony, Nintendo, and others, have actively participated in new launches. For instance, in February 2024, Konami launched "Super Crazy Rhythm Castle" on the Black Nut Gaming platform, with which the Japanese gaming publisher formed a partnership in 2023.

Other major economies, namely South America and India, which harbor a high percentage of younger people who are major end-users of gaming platforms, are experiencing technological innovations in their gaming industry. With the ongoing digitization trend, the market is also set to show positive growth in such nations.

Cloud Gaming Market Key Developments

  • April 2024: Vi, in collaboration with a European cloud gaming company, launched its mobile cloud gaming service "Cloud Play" in India. It will be available for Android and iOS in a "Try and buy" mode. It will provide AAA premium games across various genres, including adventure, arcade, sports & racing, strategy, and action.
  • March 2024: Google Cloud formed a collaboration with Sequence that involved providing the latter's Web-3 technology to game developers via Good Cloud. This will help them develop, scale, and launch Web-3-enhanced games on any platform.
  • February 2024: Blacknut Cloud Gaming teamed up with Wyplay to provide global cloud gaming solutions to the latter's Pay TV operators. Wyplay's versatile technology integrates a variety of devices and offers an inclusive platform to its viewers.
  • March 2023: Microsoft formed a 10-year collaboration with cloud gaming provider Boosteroid, which involved bringing the former's Xbox PC games, inclusive of its popular "Call of Duty" series, to the latter's cloud gaming platform.
  • February 2023: NVIDIA Corporation and Microsoft formed a 10-year partnership agreement that will bring the latter's Xbox PC games to the former's "GeForce NOW" cloud gaming service, which has more than 25 million members globally. Through the collaboration, gamers will be able to stream Xbox PC games via GeForce NOW through their PCs, smartphones, Chromebooks, and other devices.

The Cloud Gaming market is segmented and analyzed as follows:

By Platform

  • Smartphones
  • PCs
  • Others

By Service Type

  • Video Streaming
  • File Streaming

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Italy
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Taiwan
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key Benefits for the Stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Processes

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. CLOUD GAMING MARKET BY PLATFORM

  • 5.1. Introduction
  • 5.2. Smartphones
  • 5.3. PCs
  • 5.4. Others

6. CLOUD GAMING MARKET BY SERVICE TYPE

  • 6.1. Introduction
  • 6.2. Video Streaming
  • 6.3. File Streaming

7. CLOUD GAMING MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. United States
    • 7.2.2. Canada
    • 7.2.3. Mexico
  • 7.3. South America
    • 7.3.1. Brazil
    • 7.3.2. Argentina
    • 7.3.3. Others
  • 7.4. Europe
    • 7.4.1. United Kingdom
    • 7.4.2. Germany
    • 7.4.3. France
    • 7.4.4. Spain
    • 7.4.5. Italy
    • 7.4.6. Others
  • 7.5. Middle East and Africa
    • 7.5.1. Saudi Arabia
    • 7.5.2. UAE
    • 7.5.3. Israel
    • 7.5.4. Others
  • 7.6. Asia Pacific
    • 7.6.1. Japan
    • 7.6.2. China
    • 7.6.3. India
    • 7.6.4. South Korea
    • 7.6.5. Indonesia
    • 7.6.6. Thailand
    • 7.6.7. Taiwan
    • 7.6.8. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. NVIDIA Corporation
  • 9.2. G-cluster Global Corporation
  • 9.3. Meta Platforms, Inc.
  • 9.4. Sony Corporation
  • 9.5. Amazon Web Services, Inc
  • 9.6. Ubisoft Entertainment SA
  • 9.7. Google
  • 9.8. OVH Groupe SAS
  • 9.9. Paperspace Co.
  • 9.10. Microsoft Corporation