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市场调查报告书
商品编码
1775465

全球电子书市场：2025-2030 年预测

Global E-Books Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

全球电子书市场预计将从 2025 年的 219.46 亿美元成长到 2030 年的 277.08 亿美元，复合年增长率为 4.77%。

行动装置和网路的普及率不断提高

智慧型手机、平板电脑和电子阅读器的广泛普及，加上网路连线的不断扩展，是电子书市场的主要驱动力。根据产业报告，到 2024 年，全球智慧型手机普及率将达到 68%，网路用户将超过 54 亿。在亚太地区，尤其是中国和印度，受廉价设备和网路服务的推动，行动装置使用量正在迅速增长。例如，到 2024 年，受 5G 推出的推动，印度的行动网路普及率将增加 10%。电子书提供了数位储存和存取的便利，比需要实体空间并且会随着时间的劣化的印刷书籍越来越受欢迎。这种趋势正在推动电子书的需求，尤其是在行动装置普及率高的地区。

环境意识和政府倡议

日益增长的环境问题以及政府宣传活动正在加速电子书的普及。 2023年，欧盟「绿色阅读」等宣传活动推动了电子书的广泛普及，符合全球永续性目标，并最大限度地减少了森林砍伐。这些措施鼓励消费者从纸本书转向电子书，电子书以数位格式再现纸本书的内容（文字、图像和图形）。这种转变在拥有强大环境政策的新兴经济体中尤其明显，推动了市场成长。

公共卫生措施的影响

保持社交距离和图书馆关闭等公共卫生措施的持续影响，持续推动电子书的需求。 2023年，由于一些国家出于健康考量关闭实体书店和图书馆，全球电子书下载量激增15%。无法接触实体书的图书爱好者转向数位平台，进一步推动了市场成长。预计这一趋势将在短期内持续，尤其是在公共卫生限制措施仍在实施的地区。

市场区隔分析

按平台

电子书市场分为智慧型手机和平板电脑、个人电脑和笔记型电脑以及电子阅读器。由于其广泛的普及性和便携性，智慧型手机和平板电脑预计将占据市场主导地位，到2024年将占据超过60%的市场占有率。亚马逊的Kindle等电子阅读器保持着稳定的市场份额，尤其是在新兴市场的狂热读者群中。

按类型

市场分为消费级电子书和教育级电子书。消费级电子书凭藉其在普通读者中的受欢迎程度，在小说和非小说类图书的推动下，占据了主导地位。预计教育级电子书领域将以最快的速度成长，尤其是在2024年之前，这得益于线上学习平台和学校及大学数位教科书的兴起。

地理洞察力

北美占据着庞大的市场占有率，到2024年将占全球电子书销售额的约38%。这得归功于美国和加拿大先进的互联网基础设施和早期的技术应用。亚马逊等主要参与者的存在进一步巩固了该地区的主导地位。亚太地区是成长最快的地区，这得益于中国和印度智慧型手机普及率的提高和网路存取的增加。在政府推动数位教育措施的推动下，中国电子书市场在2024年成长了12%。紧随其后的是欧洲，在环保宣传活动和数位阅读兴起的推动下，欧洲正经历稳定成长。

竞争考察

亚马逊、哈珀柯林斯出版公司和乐天Kobo等主要企业凭藉强大的品牌影响力和广泛的数位平台占据市场主导地位。 2023年，亚马逊透过人工智慧主导的阅读推荐功能增强了其Kindle平台，以提升用户体验。 2024年，乐天Kobo扩展了其电子书库，专注于亚太市场的教育内容。在内容多样化和用户友好介面方面的策略投资是确保市场领先地位的关键竞争策略。

市场挑战

有些读者，尤其是在欠发达地区，更喜欢纸本书，这阻碍了电子书的普及。这些地区的网路存取有限，且对数位平台的认知度较低，进一步限制了市场的成长。此外，对数位视觉疲劳的担忧以及对纸本书的满意度也对电子书的普及构成了挑战。

本报告的主要优点

  • 深入分析：深入了解主要和新兴地区的市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场。
  • 竞争格局：了解全球主要企业采取的策略策略，并了解正确策略带来的潜在市场渗透。
  • 市场趋势和驱动因素：探索动态因素和关键市场趋势以及它们将如何影响未来的市场发展。
  • 可行的建议：利用洞察力进行策略决策，在动态环境中开闢新的业务流和收益。
  • 受众范围广泛：对于新兴企业、研究机构、顾问公司、中小企业和大型企业都有益且具有成本效益。

它有什么用途？

产业与市场考量、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法律规范与影响、新产品开发、竞争影响

研究范围

  • 2022 年至 2024 年的历史数据和 2025 年至 2030 年的预测数据
  • 成长机会、挑战、供应链前景、法律规范与趋势分析
  • 竞争定位、策略和市场占有率分析
  • 收益成长和预测细分市场和区域分析（包括国家）
  • 公司概况（尤其是财务状况和关键发展）

目录

第一章执行摘要

第二章市场概述

  • 市场概览
  • 市场定义
  • 研究范围
  • 市场区隔

第三章 经营状况

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策法规
  • 策略建议

第四章 技术展望

第五章：全球电子书市场（依平台划分）

  • 介绍
  • 智慧型手机和平板电脑
  • 个人电脑和笔记型电脑
  • 电子书阅读器

第六章 全球电子书市场（按类型）

  • 介绍
  • 消费者电子书
  • 教育电子书

第七章 全球电子书市场（依定价模式）

  • 介绍
  • 自由的
  • 订阅
  • 一次性购买
  • 免费增值

第 8 章：全球电子书市场（按地区）

  • 介绍
  • 北美洲
    • 按平台
    • 按类型
    • 按定价模式
    • 按国家
      • 美国
      • 加拿大
      • 墨西哥
  • 南美洲
    • 按平台
    • 按类型
    • 定价模式
    • 按国家
      • 巴西
      • 阿根廷
      • 其他的
  • 欧洲
    • 按平台
    • 按类型
    • 定价模式
    • 按国家
      • 英国
      • 德国
      • 法国
      • 西班牙
      • 其他的
  • 中东和非洲
    • 按平台
    • 按类型
    • 按定价模式
    • 按国家
      • 沙乌地阿拉伯
      • 阿拉伯聯合大公国
      • 其他的
  • 亚太地区
    • 按平台
    • 按类型
    • 按定价模式
    • 按国家
      • 中国
      • 日本
      • 印度
      • 韩国
      • 台湾
      • 其他的

第九章竞争格局及分析

  • 主要企业和策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第十章 公司简介

  • Amazon.com, Inc
  • HarperCollins Publishers
  • Google LLC
  • Smashwords, Inc.,
  • Scribd Inc.
  • Apple Inc.
  • Rakuten Kobo Inc.
  • Barnes & Noble Booksellers, Inc.
  • Macmillan Education Limited
  • Hachette Book Group
  • Lulu Press, Inc

第十一章 附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益
  • 调查方法
  • 简称
简介目录
Product Code: KSI061613592

The Global E-Books Market is expected to grow from USD 21.946 billion in 2025 to USD 27.708 billion in 2030, at a CAGR of 4.77%.

Rising Penetration of Mobile Devices and Internet

The widespread adoption of smartphones, tablets, and e-readers, coupled with expanding internet connectivity, is a primary driver of the e-books market. In 2024, global smartphone penetration reached 68%, with over 5.4 billion internet users, according to industry reports. The Asia-Pacific region, particularly China and India, is experiencing rapid growth in mobile device usage, fueled by affordable devices and cheaper internet services. For instance, India's mobile internet penetration grew by 10% in 2024, driven by widespread 5G adoption. E-books, offering the convenience of storage and accessibility on digital devices, are increasingly preferred over printed books, which require physical space and degrade over time. This trend is boosting demand for e-books, especially in regions with high mobile penetration.

Environmental Awareness and Government Initiatives

Growing environmental concerns and government campaigns to reduce paper usage are accelerating e-book adoption. In 2023, initiatives like the European Union's "Green Reading" campaign promoted digital books to minimize deforestation, aligning with global sustainability goals. These efforts encourage consumers to shift from paper-based books to e-books, which replicate the content of printed books (text, images, graphics) in a digital format. This shift is particularly pronounced in developed economies with strong environmental policies, driving market growth.

Impact of Public Health Measures

The lingering effects of public health measures, such as social distancing and library closures, continue to boost e-book demand. In 2023, the closure of physical bookstores and libraries in response to health concerns in several countries prompted a 15% surge in e-book downloads globally. Reading enthusiasts, unable to access physical books, turned to digital platforms, further propelling market growth. This trend is expected to persist in the short term, particularly in regions with ongoing public health restrictions.

Market Segmentation Analysis

By Platform

The e-books market is segmented into smartphones and tablets, PCs and laptops, and e-readers. Smartphones and tablets dominate, holding over 60% of market share in 2024, due to their widespread availability and portability. E-readers, such as Amazon's Kindle, maintain a steady share, particularly among dedicated readers in developed markets.

By Type

The market is divided into consumer e-books and educational e-books. Consumer e-books lead due to their popularity among general readers, driven by fiction and non-fiction titles. The educational e-books segment is the fastest-growing, fueled by the rise of online learning platforms and digital textbooks in schools and universities, particularly in 2024.

Geographical Insights

North America holds a significant market share, accounting for approximately 38% of global e-books revenue in 2024, driven by advanced internet infrastructure and early technology adoption in the U.S. and Canada. The presence of major players like Amazon further strengthens the region's dominance. The Asia-Pacific region is the fastest-growing, propelled by increasing smartphone penetration and internet access in China and India. In 2024, China's e-book market grew by 12%, supported by government initiatives promoting digital education. Europe follows, with steady growth driven by environmental campaigns and digital reading adoption.

Competitive Insights

Key players, including Amazon, HarperCollins Publishers, and Rakuten Kobo Inc., dominate the market due to their strong brand presence and extensive digital platforms. In 2023, Amazon enhanced its Kindle platform with AI-driven reading recommendations, improving user experience. Rakuten Kobo expanded its e-book library in 2024, focusing on educational content for the Asia-Pacific market. Strategic investments in content diversification and user-friendly interfaces are key competitive strategies, ensuring market leadership.

Market Challenges

The preference for printed books among some readers, particularly in underdeveloped regions, hinders e-book adoption. Limited internet access and lack of awareness about digital platforms in these areas further restrict market growth. Additionally, concerns about digital eye strain and the perceived satisfaction of physical books pose challenges to widespread adoption.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

E-Books Market Segmentation:

By Platform

  • Smartphones and Tablets
  • PCs and Laptops
  • E-readers

By Type

  • Consumer E-Books
  • Educational E-Books

By Pricing Model

  • Free
  • Subscription
  • One-Time Purchase
  • Freemium

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • Israel
  • Others
  • Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL E-BOOKS MARKET BY PLATFORM

  • 5.1. Introduction
  • 5.2. Smartphones and Tablets
  • 5.3. PCs and Laptops
  • 5.4. E-readers

6. GLOBAL E-BOOKS MARKET BY TYPE

  • 6.1. Introduction
  • 6.2. Consumer E-Books
  • 6.3. Educational E-Books

7. GLOBAL E-BOOKS MARKET BY PRICING MODEL

  • 7.1. Introduction
  • 7.2. Free
  • 7.3. Subscription
  • 7.4. One-Time Purchase
  • 7.5. Freemium

8. GLOBAL E-BOOKS MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Platform
    • 8.2.2. By Type
    • 8.2.3. By Pricing Model
    • 8.2.4. By Country
      • 8.2.4.1. USA
      • 8.2.4.2. Canada
      • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. By Platform
    • 8.3.2. By Type
    • 8.3.3. By Pricing Model
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
      • 8.3.4.2. Argentina
      • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. By Platform
    • 8.4.2. By Type
    • 8.4.3. By Pricing Model
    • 8.4.4. By Country
      • 8.4.4.1. United Kingdom
      • 8.4.4.2. Germany
      • 8.4.4.3. France
      • 8.4.4.4. Spain
      • 8.4.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. By Platform
    • 8.5.2. By Type
    • 8.5.3. By Pricing Model
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
      • 8.5.4.2. UAE
      • 8.5.4.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. By Platform
    • 8.6.2. By Type
    • 8.6.3. By Pricing Model
    • 8.6.4. By Country
      • 8.6.4.1. China
      • 8.6.4.2. Japan
      • 8.6.4.3. India
      • 8.6.4.4. South Korea
      • 8.6.4.5. Taiwan
      • 8.6.4.6. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Amazon.com, Inc
  • 10.2. HarperCollins Publishers
  • 10.3. Google LLC
  • 10.4. Smashwords, Inc.,
  • 10.5. Scribd Inc.
  • 10.6. Apple Inc.
  • 10.7. Rakuten Kobo Inc.
  • 10.8. Barnes & Noble Booksellers, Inc.
  • 10.9. Macmillan Education Limited
  • 10.10. Hachette Book Group
  • 10.11. Lulu Press, Inc

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key benefits for the stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations