电子阅读器市场规模、份额、成长分析（按萤幕大小、按萤幕类型、按连接性、按应用、按分销管道、按地区）—2025 年至 2032 年行业预测

预计到 2023 年全球电子阅读器市场规模将达到 93 亿美元，从 2024 年的 99.4 亿美元成长到 2032 年的 169.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.9%。

电子阅读器市场经历了显着增长，这得益于对数位内容日益增长的需求以及显示技术（尤其是电子墨水）的进步。数位学习解决方案的日益普及和订阅阅读服务的激增进一步加强了这一趋势，它们极大地改变了消费者使用数位书籍、杂誌和学术期刊的方式。最近的电子阅读器提供了模拟纸张的先进显示屏，增强了阅读体验并减少了眼睛疲劳。数位学习的广泛采用，尤其是在教育机构和大公司，促进了这一成长。然而，来自多功能一体机的竞争、有限的互动功能、区域数位基础设施差异、价格敏感性以及设备升级不频繁等挑战可能会阻碍更广泛的市场渗透。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

电子阅读器市场规模（按萤幕大小和复合年增长率） (2025-2032)

• 市场概览
• 6吋或更小
• 6到8英寸
• 8到10英寸
• 10吋或以上

电子阅读器市场规模（按萤幕类型和复合年增长率） (2025-2032)

• 市场概览
• 液晶
• 电子墨水

电子阅读器市场规模：依连接类型和复合年增长率（2025-2032）

• 市场概览
• 3/4G
• Wi-Fi
• 3/4G和Wi-Fi

电子阅读器市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概览
• 社会成员
• 学生
• 孩子
• 进阶的

电子阅读器市场规模（依分销管道划分）及复合年增长率（2025-2032）

• 市场概览
• 电子商务
• 专卖店

电子阅读器市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Amazon（USA）
• Rakuten Kobo（Canada）
• Barnes & Noble（USA）
• Onyx International Inc.（China）
• PocketBook International（Switzerland）
• Bookeen（France）
• Tolino（Germany）
• ReMarkable（Norway）
• Boox（China）
• Hanvon Technology（China）
• Xiaomi（China）
• Fujitsu（Japan）
• iFlytek（China）
• Readmoo（Taiwan）
• Supernote（USA/China/Japan）
• Bigme（China）
• Ectaco Inc.（USA）
• Aluratec Inc.（USA）
• Wexler flex（Israel）
• Plastic Logic Limited（UK）

结论和建议

Global E-Reader Market size was valued at USD 9.3 billion in 2023 and is poised to grow from USD 9.94 billion in 2024 to USD 16.95 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The e-reader market is witnessing significant growth, driven by the increasing demand for digital content and advancements in display technology, notably e-Ink. This trend is further bolstered by the rising adoption of e-learning solutions and a surge in subscription-based reading services, which are transforming how consumers engage with digital books, magazines, and academic journals. Modern e-readers offer advanced displays that emulate paper, enhancing the reading experience and reducing eye strain. The proliferation of e-learning initiatives, especially in educational and corporate sectors, has contributed to this boost. However, challenges such as competition from multifunction devices, limited interactive features, regional digital infrastructure disparities, price sensitivity, and infrequent device upgrades may hinder broader market penetration.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global E-Reader market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global E-Reader Market Segments Analysis

Global E-Reader Market is segmented by Screen Size, Screen Type, Connectivity, Application, Distribution Chanel and region. Based on Screen Size, the market is segmented into Below 6-inch, 6 to 8-inch, 8 to 10-inch and Above 10-inch. Based on Screen Type, the market is segmented into LCD and E-ink. Based on Connectivity, the market is segmented into 3/4G, Wi-Fi and 3/4g ad Wi-Fi. Based on Application, the market is segmented into Workers, Students, Kids and Senior People. Based on Distribution Chanel, the market is segmented into E-commerce and Specialty Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global E-Reader Market

The global E-Reader market is significantly driven by the increasing emphasis on accessibility features that cater to diverse reader needs, particularly for individuals with visual impairments, dyslexia, or language barriers. E-readers incorporate adjustable font sizes, customizable contrast settings, and text-to-speech functions, ensuring a more inclusive reading experience. Furthermore, the availability of multilingual support enables users to download and enjoy content in various languages, thereby promoting worldwide adoption. As the demand for inclusive technology rises, manufacturers are dedicating resources to enhance accessibility tools, making e-readers more attractive to a broader audience and consequently invigorating the global e-reader market's growth trajectory.

Restraints in the Global E-Reader Market

The global e-reader market faces significant challenges due to the widespread popularity of smartphones and tablets, which provide reading features along with a multitude of other functionalities such as web browsing, gaming, and multimedia capabilities. While e-readers are designed to enhance reading comfort and offer extended battery life, they fall short in terms of versatility compared to these all-in-one devices. Many consumers, especially those who read casually or on an occasional basis, tend to gravitate towards multifunctional gadgets that can serve various purposes. This overlapping functionality is anticipated to act as a notable restraint for e-reader companies in the industry.

Market Trends of the Global E-Reader Market

The Global E-Reader market is witnessing a significant trend driven by the increasing demand for color e-ink displays, catalyzed by the popularity of comics, graphic novels, academic materials, and children's literature in digital formats. Consumers are seeking more visually engaging reading experiences, leading to the adoption of advanced color e-ink technologies such as E Ink Kaleido, which offer both the power efficiency and readability traditionally associated with e-ink, while enriching visual appeal. As production costs decline and the quality of color screens improves, this shift is expected to solidify color e-readers as a pivotal trend in the market, enhancing user engagement and broadening the scope of digital reading.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global E-Reader Market Size by Screen Size & CAGR (2025-2032)

• Market Overview
• Below 6-inch
• 6 to 8-inch
• 8 to 10-inch
• Above 10-inch

Global E-Reader Market Size by Screen Type & CAGR (2025-2032)

• Market Overview
• LCD
• E-ink

Global E-Reader Market Size by Connectivity & CAGR (2025-2032)

• Market Overview
• 3/4G
• Wi-Fi
• 3/4g ad Wi-Fi

Global E-Reader Market Size by Application & CAGR (2025-2032)

• Market Overview
• Workers
• Students
• Kids
• Senior People

Global E-Reader Market Size by Distribution Chanel & CAGR (2025-2032)

• Market Overview
• E-commerce
• Specialty Stores

Global E-Reader Market Size & CAGR (2025-2032)

• North America (Screen Size, Screen Type, Connectivity, Application, Distribution Chanel)
  • US
  • Canada
• Europe (Screen Size, Screen Type, Connectivity, Application, Distribution Chanel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Screen Size, Screen Type, Connectivity, Application, Distribution Chanel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Screen Size, Screen Type, Connectivity, Application, Distribution Chanel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Screen Size, Screen Type, Connectivity, Application, Distribution Chanel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amazon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten Kobo (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barnes & Noble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Onyx International Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PocketBook International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bookeen (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tolino (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ReMarkable (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boox (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanvon Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujitsu (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iFlytek (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Readmoo (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Supernote (USA/China/Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bigme (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ectaco Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aluratec Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wexler flex (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plastic Logic Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations