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市场调查报告书
商品编码
1744626

2032 年电子书市场预测：按产品类型、设备类型、分销管道、定价模式、最终用户和地区进行的全球分析

Ebook Market Forecasts to 2032 - Global Analysis By Product Type (E-books, Audiobooks, Interactive E-books, E-magazines/E-journals, and Other Product Types), Device Type, Distribution Channel, Pricing Model, End User, and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球电子书市场预计在 2025 年达到 201.1 亿美元，到 2032 年将达到 312.6 亿美元，预测期内的复合年增长率为 6.5%。

电子书 (eBook) 是纸本书的电子版本，可在电子阅读器、平板电脑、智慧型手机和电脑等电子设备上阅读。它以便携、易读的格式提供与实体书相同的内容。电子书通常包含可调整字体、超连结和多媒体元素等功能，以提升阅读体验。它们广泛用于教育、娱乐和专业参考。

英国国家文学信託基金 2019 年的一项调查发现，45% 的 8 至 18 岁年轻人更喜欢使用电子设备阅读，而只有 30% 的人更喜欢阅读纸本书。

线上学习和数位教育日益普及

由于智慧型手机、平板电脑和电子阅读器上阅读书籍的便利性，传统印刷媒体已显着转向数位媒体。教育机构和自学平台已将电子书作为教学的主要资源。此外，数位学习工具和互动内容的进步也提升了使用者的阅读体验。自助出版和数位图书馆的趋势正在进一步扩大市场。随着数位教育的持续发展，对电子书的需求也可能继续增长。

数位盗版和版权问题

数位檔案易于复製和分发，这意味着未经授权的电子书版本会在网路上迅速传播，而且通常未经作者或出版商许可。这种非法共用给创作者和出版商带来了巨大的收入损失，直接影响了他们投资新内容和创新的能力。数位版权管理 (DRM) 技术旨在防止未授权存取和复製，但却经常被规避，而且网路的全球性也使得版权法难以执行。持续打击此类盗版需要持续不断地进行监控、采取法律行动和开展消费者教育，以保护智慧财产权并确保创造性作品获得公平的报酬。

扩大网路和行动连线

数位基础设施的不断完善使用户能够随时随地便捷地存取电子书。价格实惠的智慧型手机和平板电脑的普及也推动了电子书的消费量，尤其是在发展中地区。政府推动线上教育和数位素养的措施也进一步促进了市场扩张。订阅模式和云端图书馆正成为电子书交付的热门选择。随着全球连结性的改善，电子书将覆盖更广泛的受众，从而扩大其市场潜力。

免费线上内容竞争激烈

读者可以存取大量免费报导、部落格、论坛和用户生成内容，这些内容通常无需付费即可提供即时解答和娱乐。这些免费内容，加上广告支援平台和开放倡议的兴起，为付费电子书设定了高门槛。出版商和作者必须透过卓越的品质、独特的观点、严谨的研究和更佳的用户体验来使其产品脱颖而出。资讯应该是免费的观念使得说服消费者为电子书付费变得困难，从而加剧了电子书行业的竞争，并对定价模式施加了压力。

COVID-19的影响

新冠疫情对电子书市场产生了重大影响，加速了数位阅读的转变。由于实体书店关闭，越来越多的消费者转向电子书进行娱乐和教育。线上学习平台的需求激增，进一步推动了电子书的消费。即使在疫情之后，由于便利性和可近性，数位阅读的趋势依然持续。出版商持续扩展其数位图书产品，为用户提供更广泛的电子书选择。

平板电脑市场预计将成为预测期内最大的市场

平板电脑市场预计将在预测期内占据最大市场占有率，这得益于其易用性和更好的阅读体验。平板电脑提供各种先进功能，例如更大的萤幕、更高的解析度以及可调节的照明，从而实现最佳的阅读舒适度。电子阅读器也因其护眼显示器和更长的电池续航力而日益普及。学生和专业人士对平板电脑的日益普及正在推动市场成长。

预计预测期内消费者部门的复合年增长率最高。

由于个人读者电子书购买量的增加，预计个人消费群体将在预测期内实现最高增长。多样化的图书类型和个人化的阅读体验正在吸引越来越多的个人消费者。订阅和配套服务服务为狂热读者提供了经济高效的解决方案。在一台装置上下载和储存多本书的便利性正在提升用户参与度。

占比最大的地区：

由于数位基础设施的不断扩张和行动装置普及率的不断提高，预计亚太地区将在预测期内占据最大的市场占有率。在政府推动数位教育和线上学习的倡议的支持下，中国和印度等国家在电子书的普及方面处于领先地位。快速的都市化和广泛的网路连接进一步推动了电子书的消费。学生和专业人士对数位内容的接受度不断提高，推动了市场持续的需求。

复合年增长率最高的地区：

预计北美地区在预测期内将呈现最高的复合年增长率。这得益于美国和加拿大的技术进步和强劲的电子书销售。主要电子书平台的出现以及人们对数位阅读日益增长的偏好是主要的成长要素。北美消费者正在采用基于订阅的模式和互动内容，从而提升了市场的吸引力。对数位学习和数位出版的投资不断增加，进一步推动了市场扩张。

免费客製化服务：

订阅此报告的客户可享有以下免费自订选项之一：

  • 公司简介
    • 全面分析其他市场参与者（最多 3 家公司）
    • 主要企业的SWOT分析（最多3家公司）
  • 地理细分
    • 根据客户兴趣对主要国家市场进行估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 研究范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 限制因素
  • 机会
  • 威胁
  • 产品分析
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买家的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

第五章 全球电子书市场（依产品类型）

  • 电子书
  • 有声书
  • 互动式电子书
  • 电子杂誌/电子日誌
  • 其他产品类型

第六章 全球电子书市场（按设备）

  • 药片
  • 智慧型手机
  • 个人电脑/笔记型电脑
  • 电子阅读器

第七章 全球电子书市场（按分销管道）

  • 线上零售商
  • 订阅服务
  • 出版商直销
  • 图书馆与教育平台

第八章 全球电子书市场（依定价模式）

  • 自由的
  • 一次性购买
  • 基于订阅
  • 租赁或限时访问
  • 免费增值

第九章 全球电子书市场（按最终用户）

  • 个人消费者
  • 教育机构
  • 公司/商业
  • 政府
  • 图书馆
  • 其他最终用户

第十章 全球电子书市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十二章 公司概况

  • Amazon.com, Inc.
  • Rakuten Kobo Inc.
  • Apple Inc.
  • Barnes & Noble, Inc.
  • Google
  • Scribd Inc.
  • Draft2Digital
  • Smashwords Inc.
  • Lulu Press Inc.
  • IngramSpark
  • Blurb Inc.
  • Macmillan Publishers Ltd.
  • HarperCollins Publishers LLC
  • Penguin Random House
  • Hachette Livre
Product Code: SMRC29674

According to Stratistics MRC, the Global Ebook Market is accounted for $20.11 billion in 2025 and is expected to reach $31.26 billion by 2032 growing at a CAGR of 6.5% during the forecast period. An eBook, or electronic book, is a digital version of a printed book that can be read on electronic devices such as eReaders, tablets, smartphones, and computers. It offers the same content as a physical book but in a portable, accessible format. EBooks often include features like adjustable fonts, hyperlinks, and multimedia elements, enhancing the reading experience. They are widely used for education, entertainment, and professional reference purposes.

According to a 2019 survey conducted by the National Literary Trust in the United Kingdom, 45% of youngsters aged 8 to 18 preferred to read on a digital device, while just 30% preferred print books.

Market Dynamics:

Driver:

Growing popularity of online learning and digital education

The convenience of accessing books on smartphones, tablets, and e-readers has led to a significant shift from traditional print media to digital formats. Educational institutions and self-learning platforms are adopting ebooks as a primary resource for teaching and learning. Additionally, advancements in e-learning tools and interactive content are enhancing the reading experience for users. The rising trend of self-publishing and digital libraries is further expanding the market. As digital education continues to grow, the demand for ebooks will continue to increase.

Restraint:

Digital piracy and copyright issues

The ease of copying and distributing digital files means that unauthorized versions of ebooks can spread rapidly across the internet, often without the author or publisher's permission. This illegal sharing leads to substantial revenue losses for creators and publishers, directly impacting their ability to invest in new content and innovation. While Digital Rights Management (DRM) technologies aim to prevent unauthorized access and copying, they are often circumvented, and the global nature of the internet makes enforcement of copyright laws challenging. This ongoing struggle with piracy necessitates continuous efforts in monitoring, legal action, and consumer education to protect intellectual property and ensure fair compensation for creative work.

Opportunity:

Expanding internet and mobile connectivity

Enhanced digital infrastructure is allowing users to access ebooks conveniently from anywhere at any time. The availability of affordable smartphones and tablets is driving higher ebook consumption, especially in developing regions. Government initiatives promoting online education and digital literacy are further supporting market expansion. Subscription-based models and cloud libraries are emerging as popular options for ebook distribution. As connectivity improves worldwide, ebooks will reach a broader audience and expand their market potential.

Threat:

High competition from free online content

Readers have access to a vast array of free articles, blogs, forums, and user-generated content, often providing immediate answers or entertainment without a paywall. This free content, coupled with the rise of ad-supported platforms and open-access initiatives, sets a high bar for paid ebooks. Publishers and authors must differentiate their offerings through superior quality, unique perspectives, in-depth research, or enhanced user experiences. The perception that information should be free makes it challenging to convince consumers to pay for digital books, intensifying competition and pressuring pricing models within the ebook industry.

Covid-19 Impact

The COVID-19 pandemic significantly influenced the Ebook Market, accelerating the shift toward digital reading. With physical bookstores closing, consumers increasingly turned to ebooks for entertainment and education. Online learning platforms saw a surge in demand, further driving ebook consumption. Post-pandemic, the trend toward digital reading has persisted due to convenience and accessibility. Publishers have continued to expand their digital offerings, ensuring users have access to a wide range of ebooks.

The tablets segment is expected to be the largest during the forecast period

The tablets segment is expected to account for the largest market share during the forecast period, due to their ease of use and enhanced reading experience. Tablets provide larger screens, better resolution, and advanced features like adjustable lighting for optimal reading comfort. E-readers are also gaining traction due to their eye-friendly displays and long battery life. The growing adoption of tablets among students and professionals is driving market growth.

The individual consumers segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the individual consumers segment is predicted to witness the highest growth rate, due to increasing ebook purchases by personal readers. The availability of diverse genres and personalized reading experiences is attracting more individual consumers. Subscription services and bundled offerings provide cost-effective solutions for avid readers. The convenience of downloading and storing multiple books on a single device enhances user engagement.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to its expanding digital infrastructure and increasing mobile penetration. Countries like China and India are leading ebook adoption, supported by government initiatives promoting digital education and online learning. Rapid urbanization and widespread internet connectivity are further boosting ebook consumption. The growing acceptance of digital content among students and professionals is driving sustained market demand.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to technological advancements and strong ebook sales in the U.S. and Canada. The presence of major ebook platforms and increasing preference for digital reading are key growth factors. Consumers in North America are adopting subscription-based models and interactive content, enhancing the market appeal. Rising investments in e-learning and digital publishing are further supporting market expansion.

Key players in the market

Some of the key players profiled in the Ebook Market include Amazon.com, Inc., Rakuten Kobo Inc., Apple Inc., Barnes & Noble, Inc., Google, Scribd Inc., Draft2Digital, Smashwords Inc., Lulu Press Inc., IngramSpark, Blurb Inc., Macmillan Publishers Ltd., HarperCollins Publishers LLC, Penguin Random House, and Hachette Livre.

Key Developments:

In May 2025, HarperOne announced it has acquired ETHEL: Faith, Hope, Family, and an Extraordinary American Life, a moving biography of her mother by human rights advocate Kerry Kennedy. This intimate portrait of Ethel Skakel Kennedy offers a unique window into the life of a woman whose compassion, resilience, and dedication to justice have left an indelible mark on American history.

In May 2023, Apple and Google jointly submitted a proposed industry specification to help combat the misuse of Bluetooth location-tracking devices for unwanted tracking. The first-of-its-kind specification will allow Bluetooth location-tracking devices to be compatible with unauthorised tracking detection and alerts across iOS and Android platforms.

Product Types Covered:

  • E-books
  • Audiobooks
  • Interactive E-books
  • E-magazines/E-journals
  • Other Product Types

Device Types Covered:

  • Tablets
  • Smartphones
  • PCs/Laptops
  • E-readers

Distribution Channels Covered:

  • Online Retailers
  • Subscription Services
  • Publisher Direct Sales
  • Libraries & Educational Platforms

Pricing Models Covered:

  • Free
  • One-Time Purchase
  • Subscription-Based
  • Rental or Time-Limited Access
  • Freemium

End Users Covered:

  • Individual Consumers
  • Educational Institutions
  • Corporate/Business
  • Government Agencies
  • Libraries
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Ebook Market, By Product Type

  • 5.1 Introduction
  • 5.2 E-books
  • 5.3 Audiobooks
  • 5.4 Interactive E-books
  • 5.5 E-magazines/E-journals
  • 5.6 Other Product Types

6 Global Ebook Market, By Device Type

  • 6.1 Introduction
  • 6.2 Tablets
  • 6.3 Smartphones
  • 6.4 PCs/Laptops
  • 6.5 E-readers

7 Global Ebook Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Online Retailers
  • 7.3 Subscription Services
  • 7.4 Publisher Direct Sales
  • 7.5 Libraries & Educational Platforms

8 Global Ebook Market, By Pricing Model

  • 8.1 Introduction
  • 8.2 Free
  • 8.3 One-Time Purchase
  • 8.4 Subscription-Based
  • 8.5 Rental or Time-Limited Access
  • 8.6 Freemium

9 Global Ebook Market, By End User

  • 9.1 Introduction
  • 9.2 Individual Consumers
  • 9.3 Educational Institutions
  • 9.4 Corporate/Business
  • 9.5 Government Agencies
  • 9.6 Libraries
  • 9.7 Other End Users

10 Global Ebook Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Amazon.com, Inc.
  • 12.2 Rakuten Kobo Inc.
  • 12.3 Apple Inc.
  • 12.4 Barnes & Noble, Inc.
  • 12.5 Google
  • 12.6 Scribd Inc.
  • 12.7 Draft2Digital
  • 12.8 Smashwords Inc.
  • 12.9 Lulu Press Inc.
  • 12.10 IngramSpark
  • 12.11 Blurb Inc.
  • 12.12 Macmillan Publishers Ltd.
  • 12.13 HarperCollins Publishers LLC
  • 12.14 Penguin Random House
  • 12.15 Hachette Livre

List of Tables

  • Table 1 Global Ebook Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Ebook Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Ebook Market Outlook, By E-books (2024-2032) ($MN)
  • Table 4 Global Ebook Market Outlook, By Audiobooks (2024-2032) ($MN)
  • Table 5 Global Ebook Market Outlook, By Interactive E-books (2024-2032) ($MN)
  • Table 6 Global Ebook Market Outlook, By E-magazines/E-journals (2024-2032) ($MN)
  • Table 7 Global Ebook Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 8 Global Ebook Market Outlook, By Device Type (2024-2032) ($MN)
  • Table 9 Global Ebook Market Outlook, By Tablets (2024-2032) ($MN)
  • Table 10 Global Ebook Market Outlook, By Smartphones (2024-2032) ($MN)
  • Table 11 Global Ebook Market Outlook, By PCs/Laptops (2024-2032) ($MN)
  • Table 12 Global Ebook Market Outlook, By E-readers (2024-2032) ($MN)
  • Table 13 Global Ebook Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 14 Global Ebook Market Outlook, By Online Retailers (2024-2032) ($MN)
  • Table 15 Global Ebook Market Outlook, By Subscription Services (2024-2032) ($MN)
  • Table 16 Global Ebook Market Outlook, By Publisher Direct Sales (2024-2032) ($MN)
  • Table 17 Global Ebook Market Outlook, By Libraries & Educational Platforms (2024-2032) ($MN)
  • Table 18 Global Ebook Market Outlook, By Pricing Model (2024-2032) ($MN)
  • Table 19 Global Ebook Market Outlook, By Free (2024-2032) ($MN)
  • Table 20 Global Ebook Market Outlook, By One-Time Purchase (2024-2032) ($MN)
  • Table 21 Global Ebook Market Outlook, By Subscription-Based (2024-2032) ($MN)
  • Table 22 Global Ebook Market Outlook, By Rental or Time-Limited Access (2024-2032) ($MN)
  • Table 23 Global Ebook Market Outlook, By Freemium (2024-2032) ($MN)
  • Table 24 Global Ebook Market Outlook, By End User (2024-2032) ($MN)
  • Table 25 Global Ebook Market Outlook, By Individual Consumers (2024-2032) ($MN)
  • Table 26 Global Ebook Market Outlook, By Educational Institutions (2024-2032) ($MN)
  • Table 27 Global Ebook Market Outlook, By Corporate/Business (2024-2032) ($MN)
  • Table 28 Global Ebook Market Outlook, By Government Agencies (2024-2032) ($MN)
  • Table 29 Global Ebook Market Outlook, By Libraries (2024-2032) ($MN)
  • Table 30 Global Ebook Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.