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市场调查报告书
商品编码
1840400
2025年全球网路漫画市场报告Webcomics Global Market Report 2025 |
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近年来,网路漫画市场稳定成长,从2024年的89.9亿美元成长到2025年的93.9亿美元,复合年增长率为4.4%。这段历史性时期的成长可归因于独立创作者地位的提升、全球可及性的增强、互动参与度的提高、与其他媒体的融合以及网路漫画平台的演进。
预计未来几年网路漫画市场将保持强劲成长,到2029年将达到120.1亿美元,年复合成长率(CAGR)为6.3%。预测期内的成长主要归功于行动友善格式、订阅模式的整合、创作者分析功能的增强、包容性内容的呈现以及互动式叙事元素。预测期内的全球趋势包括内容和类型的多样化、数位平台和应用程式的普及、社交媒体的整合、合作与跨界、互动性和多媒体元素、在地化和全球可访问性,以及即时更新和发布安排。
网路漫画是一种专为线上发布而创作的数位漫画、连环画或图像作品。艺术家通常会在自己的网站、部落格、社交媒体帐号或专门的艺术平台上发布网路漫画。网路漫画通常使用Adobe Photoshop或Illustrator等数位艺术软体创作。
网路漫画主要分为两种:订阅制和广告支援型。订阅製网路漫画允许读者按月付费,即可在当月阅读已发布的内容。读者可以透过多种装置存取这些网路漫画,包括行动电话、笔记型电脑和平板电脑。这种订阅模式使艺术家能够直接向读者提供作品,同时获得收入以支持他们的创作。
美国在2025年春季突然提高关税及其引发的贸易摩擦,对资讯科技产业,特别是硬体製造、资料基础设施和软体部署领域,产生了重大影响。进口半导体、电路基板和网路设备的关税上涨,推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品零件的公司,面临更长的前置作业时间和价格压力。同时,对专用软体征收的关税以及主要国际市场的报復性措施,扰乱了全球IT供应链,并降低了海外对美国製造技术的需求。为了应对这些挑战,该产业正在加大对国内晶片生产的投资,扩大供应商网络,并利用人工智慧驱动的自动化技术来增强韧性,更有效地控製成本。
这份网路漫画市场研究报告是商业研究公司最新报告系列的一部分,提供网路漫画市场统计数据,例如全球网路漫画产业市场规模、区域份额、市场份额竞争对手、详细的市场细分、市场趋势和商业机会等。这份网路漫画市场研究报告对该行业的现状和未来发展趋势进行了详细分析,为您提供所需的一切全面观点。
我们对未来五年该市场6.3%的成长预测与先前的预测保持一致。成长放缓的主要原因是美韩关税的影响。对美国和韩国的绘图板和创新软体授权征收的关税可能会影响美国网路漫画创作者使用这些工具的可负担性和便利性。此外,由于相互关税以及贸易紧张局势和限制加剧对全球经济和贸易造成的负面影响,这种影响也将波及更广泛的领域。
智慧型设备的广泛应用预计将推动网路漫画市场的未来成长。智慧型设备指的是智慧型手机和电脑等互动式电子设备,它们透过触控操作提供便利性和易用性。智慧型手机和电脑的日益普及归功于其用户友好的功能和促进沟通的能力。随着智慧型手机和电脑等智慧型报导的普及,网路漫画的需求也将随之成长。例如,英国科技网站CyberCrew.uk在2024年2月报道称,英国智慧型手机用户数已达5,350万,占总人口的78.9%。因此,智慧型设备的日益普及正在推动网路漫画市场的成长。
社群媒体用户数量的成长预计将在短期内推动网路漫画市场的发展。社群媒体用户活跃于各种社交平臺,并被网路漫画引人入胜的叙事方式所吸引和娱乐。网路漫画创作者正利用社群媒体推广内容、累积粉丝并与受众互动。根据DataReportal统计,2022年1月全球社群媒体用户数为46.2亿,高于2021年1月的41.9亿。社群媒体用户的激增是网路漫画市场发展的关键驱动因素。
推动网路漫画市场发展的一大趋势是新型态爱情漫画的涌现。出版商正积极创作新的爱情漫画,以满足市场需求并扩大受众群体。以爱为主题的漫画越来越受到读者的注意。各大出版商纷纷推出新的爱情漫画,吸引读者并增加收入。例如,纽西兰艺术家瑞秋史密斯(Rachel Smythe)的爱情网路漫画《奥林匹斯传说》(Lore Olympus)取得了巨大成功,同时荣登《纽约时报》和PBD Bookscan的销售排行榜榜首。这部由韩国网路漫画出版商Naver Webtoon出版的漫画,描绘了希腊女神珀耳塞福涅和冥王哈迪斯之间的爱情故事。
网路漫画市场的主要企业正积极推出新的网路漫画系列,以吸引用户、提升销售并实现其商业目标。例如,美国数位漫画平台WEBTOON与韩国娱乐公司HYBE合作,携手韩国男子团体BTS推出了网路漫画系列《7FATES: CHAKHO》。为庆祝该系列漫画的首发,他们在全球各大城市投放了该系列漫画的数位广告看板。
2022年7月,总部位于韩国的投资公司NPX Capital以1.6亿美元收购了Toomics Co Ltd.。 NPX Capital专注于科技和教育领域的早期及成长期企业。此次收购将Toomics在网路漫画领域的专业知识融入NPX Capital的投资组合,从而增强其投资组合实力。 Toomics Co Ltd.也是一家专注于网路漫画的韩国公司。
网路漫画市场涵盖电子书、网路漫画教学材料、特定作业和线上娱乐游戏等营业单位所获得的收入。市场价值包括服务提供者销售的或包含在服务产品中的相关商品的价值。仅包括营业单位间交易或销售给最终消费者的商品和服务。
Webcomics are digital cartoons, comic strips, or graphics created for online publication. Artists typically publish webcomics on their websites, blogs, social media profiles, or dedicated art platforms. The creation of webcomics often involves the use of digital art applications such as Adobe Photoshop or Illustrator.
The main types of webcomics are subscription-based and advertising-supported. In a subscription-based webcomic model, readers pay a monthly fee to access the content released during that period. Readers can view these webcomics on various devices such as mobile phones, laptops, tablets, and others. This subscription model allows artists to offer their work directly to an audience while generating revenue to support their creative endeavors.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The webcomics market research report is one of a series of new reports from The Business Research Company that provides webcomics market statistics, including webcomics industry global market size, regional shares, competitors with a webcomics market share, detailed webcomics market segments, market trends and opportunities, and any further data you may need to thrive in the webcomics industry. This webcomics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The webcomics market size has grown steadily in recent years. It will grow from $8.99 billion in 2024 to $9.39 billion in 2025 at a compound annual growth rate (CAGR) of 4.4%. The growth in the historic period can be attributed to independent creator empowerment, global accessibility, engagement through interactivity, adaptation into other media, evolution of webcomic platforms.
The webcomics market size is expected to see strong growth in the next few years. It will grow to $12.01 billion in 2029 at a compound annual growth rate (CAGR) of 6.3%. The growth in the forecast period can be attributed to mobile-friendly formats, integration with subscription models, enhanced analytics for creators, inclusive representation, interactive storytelling elements. Major trends in the forecast period include diverse content and genres, digital platforms and apps, social media integration, collaborations and crossovers, interactive and multimedia elements, localization and global accessibility, real-time updates and scheduling.
The forecast of 6.3% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff effects on drawing tablets and creative software licenses from Japan and South Korea could impact the affordability and accessibility of tools for U.S. webcomic creators. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The increasing use of smart devices is expected to drive the growth of the webcomics market in the upcoming period. Smart devices refer to interactive electronic gadgets such as smartphones and computers that offer convenience and accessibility through touch. The rising usage of smartphones and computers can be attributed to their user-friendly functionality and ability to facilitate communication effortlessly. As the adoption of smart devices like smartphones and computers rises, the demand for webcomics will also grow. For instance, in February 2024, CyberCrew.uk, a UK-based provider of various tech-related articles, reported that the number of smartphone users in the United Kingdom reached 53.5 million, representing 78.9 percent of the population. Consequently, the increasing use of smart devices is fueling the growth of the webcomics market.
The increasing count of social media users is anticipated to drive the growth of the webcomics market in the foreseeable future. Social media users, individuals actively engaged on various social platforms, find webcomics captivating and entertaining due to their visually engaging storytelling. Webcomic creators leverage social media to promote their content, gain followers, and interact with their audience. According to DataReportal, there were 4. 62 billion social media users globally in January 2022, up from 4. 19 billion in January 2021. This surge in social media users is a key driver for the webcomics market.
The emergence of new romantic comics stands out as a notable trend gaining traction in the webcomics market. Companies are actively producing new romantic comics to meet market demands and attract a broader readership. Romantic comics, with a primary focus on romantic relationships, generate heightened interest among readers. Major players are introducing fresh romantic comics to appeal to readers and boost their revenue. For instance, 'Lore Olympus,' a romance webcomic by New Zealand artist Rachel Smythe, has achieved significant success, hitting #1 on both the NYT (New York Times) and PBD Bookscan sales charts. Published by South Korean webtoon publisher Naver Webtoon, the comic retells the relationship between the Greek goddesses Persephone and Hades.
Key companies in the webcomics market are actively launching new webcomic series to attract customers, boost sales, and achieve their business objectives. An example is the collaboration between WEBTOON, a US-based digital comics platform, and HYBE, a South Korea-based entertainment company. They introduced the webcomic series '7FATES: CHAKHO' in collaboration with the South Korean boy band BTS. To celebrate the debut, digital billboards featuring the series were displayed in major cities worldwide.
In July 2022, NPX Capital, an investment firm based in South Korea that focuses on early and growth-stage companies in the technology and education sectors, acquired Toomics Co Ltd. for $160 million. This acquisition allows NPX Capital to enhance its portfolio by integrating Toomics' expertise in webcomic provision. Toomics Co Ltd. is also a South Korea-based company that specializes in offering webcomics.
Major companies operating in the webcomics market include WEBTOON, Kakao Entertainment Corp., Lezhin Entertainment Co Ltd.,Contents First Inc., ToryComics Co Ltd.,Graphic India,Tapas Media Inc.,Webzen Inc.,Pixton Electronics Private Limited,Comic Fury,Smack Jeeves,Comic Book Plus,Stelae Technologies,Lezhin Comics,Hiveworks Comics,ToonBoom Animation,ComiXology,Drunk Duck,Clip Studio Paint, Wacom,Infinite Painter,Medibang Paint,Procreate, JAM Network,Doodle Labs,Line Manga,Taptastic,WEBTOON Canvas,Comicker Digital,
Asia-Pacific was the largest region in the webcomics market in 2024. The regions covered in the webcomics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the webcomics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.
The webcomics market includes revenues earned by entities by including e-reading webcomics materials, specific assignments, online entertainment games. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Webcomics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on webcomics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for webcomics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The webcomics market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.