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市场调查报告书
商品编码
1800309

早餐用麦片谷类市场：未来预测（2025-2030）

Breakfast Cereals Market - Forecasts fom 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 144 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

早餐用麦片谷类市场预计将从 2025 年的 606.72 亿美元成长到 2030 年的 802.79 亿美元，复合年增长率为 5.76%。

早餐用麦片谷类市场充满活力且竞争激烈，其特点是产品种类丰富，能满足全球消费者的不同偏好。谷物通常由小麦、燕麦和玉米等谷物製成，搭配牛奶、优格和水果食用，方便多样。消费者生活方式的转变、健康意识的增强，以及口味、形状和大小各异的谷物食品的出现，共同推动着早餐谷物市场的发展。製造商不断创新，推出具有独特风味和口感的新产品，以满足消费者的需求。大型和小型公司都透过提供主流和小众产品，为市场注入活力。

市场成长动力

早餐用麦片谷类市场的一个关键驱动力是主要企业的研发投入。这些投入促进了创新，使得能够推出符合消费者偏好的全新改良谷物产品，从而提供更健康、更便利的早餐选择。新产品的推出能够激发消费者的兴趣，吸引新客户并留住现有客户，从而促进销售并推动收益成长。这种竞争动态促使企业不断创新，力求在竞争激烈的市场中脱颖而出。新产品的推出不仅能提升品牌吸引力，还能扩大分销网络和基本客群，进一步推动市场成长。

地理视角

北美在全球早餐用麦片谷类市场占有重要份额，这得益于市场对便利营养早餐的强劲需求。在美国，谷物尤其受到那些生活忙碌、注重快速方便饮食的消费者的欢迎。消费者的健康意识日益增强，进一步推动了谷物的需求，因为谷物被宣传为一种营养丰富的选择，能够在最短的准备时间内提供必需的营养和能量。种类繁多、口味多样、营养价值各异的谷物产品，正日益吸引人们，尤其是对于那些注重健康、寻求便捷早餐的消费者而言。

竞争格局

早餐用麦片谷类市场竞争激烈，大型企业占据主导地位，而小型企业则凭藉独特的产品开拓利基市场。各企业不断寻求透过产品创新、包装和强调健康益处和便利性的行销策略脱颖而出。市场的成长轨迹受到全球对健康便捷早餐选择日益增长的需求以及谷物产品向新地区的扩张的驱动。随着消费者偏好的不断演变，推出创新产品对于企业保持竞争力并推动永续收益成长仍然至关重要。

未来展望

由于对便利健康早餐解决方案的需求不断增长、产品持续创新以及市场地域扩张，预计未来几年早餐用麦片谷类市场将持续成长。那些投资研发、开发符合健康意识消费者需求的产品并利用有效分销策略的公司将拥有巨大的成长机会。市场竞争凸显了创新和适应能力对于满足消费者需求并维持市场领先地位的重要性。

本报告的主要优点

  • 深刻分析：获得深入的市场洞察，重点关注客户细分、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场，涵盖主要地区和新兴地区。
  • 竞争格局：了解主要企业采用的策略策略，并了解正确策略的市场渗透潜力。
  • 市场驱动因素和未来趋势：探索动态因素和关键市场趋势以及它们将如何影响未来的市场发展。
  • 可行的建议：利用洞察力来提供策略决策，在动态环境中开闢新的业务流和收益。
  • 受众广泛：对于新兴企业、研究机构、顾问、中小企业和大型企业来说，都是有益且具有成本效益的。

它有什么用途？

产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法律规范与影响、新产品开发、竞争影响

分析范围

  • 历史资料（2022-2024）和预测资料（2025-2030）
  • 成长机会、挑战、供应链前景、法规结构、客户行为和趋势分析
  • 竞争对手定位、策略和市场占有率分析
  • 按部门和地区（国家）分類的收益成长和预测分析
  • 公司概况（策略、产品、财务资讯、主要趋势等）

早餐用麦片谷类市场细分与分析如下：

按类型

  • 热谷类
  • 即食谷物

按产品

  • 玉米基
  • 小麦基
  • 以大米为基础
  • 燕麦基
  • 杂粮
  • 苏福马基地
  • 其他的

按分销管道

  • 在线的
  • 离线

按地区

  • 北美洲
  • 南美洲
  • 欧洲
  • 中东和非洲
  • 亚太地区

目录

第一章执行摘要

第二章市场概述

  • 市场概览
  • 市场定义
  • 分析范围
  • 细分市场

第三章 经营状况

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策法规
  • 策略建议

第四章 技术展望

第五章早餐用麦片谷类市场（按类型）

  • 介绍
  • 热谷类
  • 即食谷物

第六章早餐用麦片谷类市场（依产品）

  • 介绍
  • 玉米基
  • 小麦基
  • 以大米为基础
  • 燕麦基
  • 杂粮
  • 麸皮基质
  • 其他的

第七章早餐用麦片谷类通路）

  • 介绍
  • 在线的
  • 离线

第八章早餐用麦片谷类市场（按地区）

  • 介绍
  • 北美洲
    • 按类型
    • 按产品
    • 按分销管道
    • 按国家
      • 美国
      • 加拿大
      • 墨西哥
  • 南美洲
    • 按类型
    • 按产品
    • 按分销管道
    • 按国家
      • 巴西
      • 阿根廷
      • 其他的
  • 欧洲
    • 按类型
    • 按产品
    • 按分销管道
    • 按国家
      • 英国
      • 德国
      • 法国
      • 西班牙
      • 其他的
  • 中东和非洲
    • 按类型
    • 按产品
    • 按分销管道
    • 按国家
      • 沙乌地阿拉伯
      • 阿拉伯聯合大公国
      • 其他的
  • 亚太地区
    • 按类型
    • 按产品
    • 按分销管道
    • 按国家
      • 中国
      • 日本
      • 印度
      • 韩国
      • 台湾
      • 其他的

第九章竞争格局及分析

  • 主要企业和策略分析
  • 市场占有率分析
  • 企业合併、协议、商业合作
  • 竞争对手仪表板

第十章：公司简介

  • General Mills
  • Nestle SA
  • Kellogg Company
  • Dr. Oetker
  • Freedom Foods Group
  • Carman's Fine Foods
  • Food for Life Baking Co. Inc.
  • POST HOLDINGS, INC
  • B&G Foods Inc.

第十一章 附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益
  • 分析方法
  • 简称
简介目录
Product Code: KSI061613502

The Breakfast Cereals Market is expected to grow from USD 60.672 billion in 2025 to USD 80.279 billion in 2030, at a CAGR of 5.76%.

The breakfast cereals market is a dynamic and competitive industry, characterized by a diverse range of products catering to varied consumer preferences globally. Cereals, typically made from grains like wheat, oats, and corn, are consumed with milk, yogurt, or fruit, offering convenience and versatility. The market is driven by evolving consumer lifestyles, growing health awareness, and the availability of numerous cereal options in various flavors, shapes, and sizes. Manufacturers continuously innovate to introduce new products with unique flavors and textures to meet consumer demands, while both major players and smaller companies contribute to the market's vibrancy by offering mainstream and niche products.

Market Growth Drivers

A key driver of the breakfast cereals market is the investment in research and development (R&D) by leading companies. These investments fuel innovation, enabling the launch of new and improved cereal products that align with consumer preferences for healthier and more convenient breakfast options. New product introductions create excitement, attract new customers, and retain existing ones, thereby boosting sales and driving revenue growth. This competitive dynamic fosters continuous innovation, as companies strive to differentiate themselves in a crowded market. The introduction of novel products not only enhances brand appeal but also expands distribution networks and customer bases, further propelling market growth.

Geographical Outlook

North America holds a significant share of the global breakfast cereals market, driven by strong demand for convenient and nutrient-rich breakfast options. In the United States, cereals are particularly popular among consumers with busy lifestyles who value quick and easy meal solutions. The growing health consciousness among consumers has further bolstered demand, as cereals are marketed as a nutritious option providing essential nutrients and energy with minimal preparation time. The availability of a wide range of cereal products with diverse flavors and nutritional benefits enhances their appeal, particularly for health-focused consumers seeking convenient breakfast choices.

Competitive Landscape

The breakfast cereals market is highly competitive, with major players dominating the industry while smaller companies carve out niches with unique offerings. Companies are constantly seeking ways to stand out through product innovation, packaging, and marketing strategies that emphasize health benefits and convenience. The market's growth trajectory is supported by the increasing global demand for healthy, quick breakfast options and the expansion of cereal products into new regions. As consumer preferences continue to evolve, the introduction of innovative products remains critical for companies to maintain a competitive edge and drive sustained revenue growth.

Future Outlook

The breakfast cereals market is poised for continued growth in the coming years, fueled by rising demand for convenient and healthy breakfast solutions, ongoing product innovation, and geographic market expansion. Companies that invest in R&D to develop products tailored to health-conscious consumers and leverage effective distribution strategies will likely see significant growth opportunities. The competitive nature of the market underscores the importance of innovation and adaptability in meeting consumer needs and sustaining market leadership.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2020 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Breakfast Cereals Market is segmented and analyzed as below:

By Type

  • Hot cereals
  • Ready-to-eat cereals

By Product

  • Corn-based
  • Wheat-based
  • Rice-based
  • Oat-based
  • Multigrain
  • Bran-based
  • Others

By Distribution Channel

  • Online
  • Offline

By Geography

  • North America
  • South America
  • Europe
  • Middle East and Africa
  • Asia Pacific

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. BREAKFAST CEREALS MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Hot cereals
  • 5.3. Ready-to-eat cereals

6. BREAKFAST CEREALS MARKET BY PRODUCT

  • 6.1. Introduction
  • 6.2. Corn-based
  • 6.3. Wheat-based
  • 6.4. Rice-based
  • 6.5. Oat-based
  • 6.6. Multigrain
  • 6.7. Bran-based
  • 6.8. Others

7. BREAKFAST CEREALS MARKET BY DISTRIBUTION CHANNEL

  • 7.1. Introduction
  • 7.2. Online
  • 7.3. Offline

8. BREAKFAST CEREALS MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Type
    • 8.2.2. By Product
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
      • 8.2.4.1. USA
      • 8.2.4.2. Canada
      • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. By Type
    • 8.3.2. By Product
    • 8.3.3. By Distribution Channel
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
      • 8.3.4.2. Argentina
      • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. By Type
    • 8.4.2. By Product
    • 8.4.3. By Distribution Channel
    • 8.4.4. By Country
      • 8.4.4.1. United Kingdom
      • 8.4.4.2. Germany
      • 8.4.4.3. France
      • 8.4.4.4. Spain
      • 8.4.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. By Type
    • 8.5.2. By Product
    • 8.5.3. By Distribution Channel
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
      • 8.5.4.2. UAE
      • 8.5.4.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. By Type
    • 8.6.2. By Product
    • 8.6.3. By Distribution Channel
    • 8.6.4. By Country
      • 8.6.4.1. China
      • 8.6.4.2. Japan
      • 8.6.4.3. India
      • 8.6.4.4. South Korea
      • 8.6.4.5. Taiwan
      • 8.6.4.6. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. General Mills
  • 10.2. Nestle S.A.
  • 10.3. Kellogg Company
  • 10.4. Dr. Oetker
  • 10.5. Freedom Foods Group
  • 10.6. Carman's Fine Foods
  • 10.7. Food for Life Baking Co. Inc.
  • 10.8. POST HOLDINGS, INC
  • 10.9. B&G Foods Inc.

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key Benefits for the Stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations