早餐谷物市场规模、份额及成长分析（按类型、类别、配料类型、分销管道和地区划分）－2026-2033年产业预测

预计到 2024 年，早餐谷物市场规模将达到 406.9 亿美元，到 2025 年将达到 422.4 亿美元，到 2033 年将达到 569.2 亿美元，在预测期（2026-2033 年）内，复合年增长率为 3.8%。

早餐谷物市场涵盖玉米、燕麦和小麦等多种加工谷物产品，并随着即食谷物和盒装/袋装热谷类等各种产品的推出而不断发展。近期，由于部分地区农产品产量过剩，农产品价格下降，预计将降低食品饮料生产商的原料成本。这一趋势有望提高整个行业的利润率，尤其是谷物生产商的利润率，而盈利的提高将进一步推动市场生产力和成长机会。随着消费者不断寻求便利的早餐选择，谷物市场仍有巨大的发展潜力，可以透过推出创新产品在竞争激烈的食品饮料产业中占据有利地位。

早餐谷物市场驱动因素

预包装早餐谷物在开发中国家的日益普及，源自于消费者越来越倾向于选择便利健康的早餐食品，而非传统的早餐食品。随着消费者对营养价值的追求，预包装谷物因其高营养价值和低热量而备受青睐。这种将谷物视为理想早餐选择的趋势，反映了人们在日常饮食选择中更加重视健康和便利性的大趋势，并正在影响全球消费者的习惯。这些产品的吸引力在于，它们既能提供快速又方便的早餐，又能满足现代消费者对营养价值的需求。

限制早餐谷物市场的因素

由于消费者健康和营养意识的不断提高，谷物市场正面临挑战。消费者越来越倾向选择低糖、低脂、低热量的早餐食品，并逐渐抛弃含糖量高、高度加工的谷物食品。这种转变反映了人们普遍追求更健康的饮食习惯，导致不符合这些健康偏好的传统谷物食品需求下降。随着消费者寻求更健康的替代品，製造商需要不断创新并调整产品，以满足注重健康的消费者不断变化的需求，从而重塑市场动态。

早餐谷物市场趋势

早餐谷物市场正日益受到消费者对营养健康食品需求成长的影响。随着人们越来越重视健康并改善饮食，对富含纤维和蛋白质的营养谷物食品的需求显着增加。领先的生产商正透过丰富产品线、提案创新口味和配方来满足健康意识强的消费者的需求。这一趋势推动了便捷食品（例如即食Muesli果麦）的开发，这些食品既能满足忙碌生活方式的需求，又能提供必需的营养。总而言之，市场正朝着健康和营养的整体概念发展。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管分析
• 客户和采购标准分析

全球早餐谷物市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 热谷类
• 速食麦片

全球早餐谷物市场规模（按类别划分）及复合年增长率（2026-2033 年）

• 有机的
• 传统的

全球早餐谷物市场规模（按配料类型划分）及复合年增长率（2026-2033 年）

• 米
• 燕麦
• 小麦
• 玉米
• 伯利

全球早餐谷物市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 超级市场/大卖场
• 便利商店
• 线上零售
• 其他的

全球早餐谷物市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Kellogg Company（USA）
• General Mills, Inc.（USA）
• PepsiCo, Inc.（USA）
• Nestle SA（Switzerland）
• Post Holdings, Inc.（USA）
• Cereal Partners Worldwide（CPW）（Switzerland）
• The Jordans & Ryvita Company（UK）
• Associated British Foods plc（UK）
• Grupo Bimbo SAB de CV（Mexico）
• The Hain Celestial Group, Inc.（USA）
• The Kellogg Company of Canada（Canada）
• Sanitarium Health and Wellbeing Company（Australia）
• Hero Group（Switzerland）
• Dr. August Oetker KG（Germany）
• Seven Sundays LLC（USA）

结论与建议

Breakfast Cereal Market size was valued at USD 40.69 Billion in 2024 and is poised to grow from USD 42.24 Billion in 2025 to USD 56.92 Billion by 2033, growing at a CAGR of 3.8% during the forecast period (2026-2033).

The breakfast cereal market, encompassing a diverse range of processed grain products such as maize, oats, and wheat, continues to evolve with various offerings like Ready-to-Eat (RTE) and hot cereals, packaged in boxes and pouches. Recent trends indicate declining crop prices in multiple regions due to overproduction, which is poised to lower raw material costs for food and beverage firms. This dynamic is likely to enhance profit margins within the industry, especially for cereal manufacturers. Improved profitability could further drive productivity and growth opportunities across the market. As consumers continue to seek convenient breakfast options, the potential for expanded market presence and innovative product offerings remains significant, positioning breakfast cereals favorably in the competitive food landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Breakfast Cereal market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Breakfast Cereal Market Segments Analysis

Global Breakfast Cereal Market is segmented by Type, Category, Ingredient Type, Distribution Channel and region. Based on Type, the market is segmented into Hot Cereals and Ready-to-Eat Cereals. Based on Category, the market is segmented into Organic and Conventional. Based on Ingredient Type, the market is segmented into Rice, Oats, Wheat, Corn and Barley. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience stores, Online Retail and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Breakfast Cereal Market

The increasing popularity of packaged breakfast cereals in developing nations is driven by a growing preference among consumers for convenient, healthier options over traditional breakfast foods. As these individuals seek nutritious choices, packaged cereals are well-regarded for their enhanced nutritional benefits and lower calorie counts. This shift towards considering cereals as an ideal breakfast solution is shaping consumer habits globally, reflecting a broader trend of prioritizing health and convenience in daily meal choices. The appeal of these products lies in their ability to deliver both a quick, easy breakfast and the nutritional qualities that modern consumers desire.

Restraints in the Breakfast Cereal Market

The Breakfast Cereal market is facing challenges due to a growing consumer awareness regarding health and nutrition. Individuals are increasingly prioritizing breakfast choices that are low in sugar, fat, and calories, prompting a shift away from sugary and heavily processed cereal options. This transition reflects a broader movement towards healthier eating habits, resulting in diminished demand for traditional cereals that do not align with these wellness-focused preferences. As consumers seek more wholesome alternatives, manufacturers may need to innovate and adapt their product offerings to meet the evolving expectations of health-conscious buyers, thereby reshaping the dynamics of the market.

Market Trends of the Breakfast Cereal Market

The Breakfast Cereal market is increasingly influenced by a growing consumer demand for nutritious and health-focused options. As individuals prioritize their well-being and seek to enhance their diets, there is a notable shift towards nutrient-dense cereals rich in fiber and protein. Leading manufacturers are responding by diversifying their product offerings, introducing innovative flavors and formulations that cater to health-conscious consumers. This trend has spurred the development of convenient options, such as ready-to-eat muesli, designed to meet the needs of on-the-go lifestyles while still providing essential nutrients. Overall, the market is evolving to align with a holistic approach to health and nutrition.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Analysis
• Customer And Buying Criteria Analysis

Global Breakfast Cereal Market Size by Type & CAGR (2026-2033)

• Market Overview
• Hot Cereals
• Ready-to-Eat Cereals

Global Breakfast Cereal Market Size by Category & CAGR (2026-2033)

• Market Overview
• Organic
• Conventional

Global Breakfast Cereal Market Size by Ingredient Type & CAGR (2026-2033)

• Market Overview
• Rice
• Oats
• Wheat
• Corn
• Barley

Global Breakfast Cereal Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience stores
• Online Retail
• Others

Global Breakfast Cereal Market Size & CAGR (2026-2033)

• North America (Type, Category, Ingredient Type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Category, Ingredient Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Category, Ingredient Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Category, Ingredient Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Category, Ingredient Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Kellogg Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Post Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cereal Partners Worldwide (CPW) (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Jordans & Ryvita Company (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Bimbo S.A.B. de C.V. (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kellogg Company of Canada (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanitarium Health and Wellbeing Company (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hero Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. August Oetker KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seven Sundays LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations