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市场调查报告书
商品编码
1866490
全球剃刀市场:2025-2030 年预测Global Razor Market - Forecasts from 2025 to 2030 |
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全球刮鬍刀市场预计将从 2025 年的 138.88 亿美元成长到 2030 年的 162.41 亿美元,复合年增长率为 3.18%。
由于全球人口增长、快速都市化以及消费者对整装仪容日益增长的兴趣,全球剃刀市场预计将显着增长。无论是盒式刮鬍刀、抛弃式刮鬍刀或电动式刮鬍刀,刮鬍刀都是男女去除身体各部位多余毛髮的必备整装仪容工具。个人保健产品,尤其是在亚太地区等人口稠密、都市化迅速的地区,以及人们对卫生和个人形像日益增强的意识,都在推动着这一市场的成长。
市场成长要素
抛弃式刮鬍刀的需求不断增长
抛弃式刮鬍刀因其便利、经济实惠以及卫生优势(例如降低重复使用刀片带来的感染风险)而日益普及。它们尤其受到寻求高效整装仪容方案的旅客的青睐。然而,随着消费者逐渐转向刮鬍效果更佳、效率更高的电动剃刀,抛弃式刮鬍刀市场正面临挑战。这种对创新高性能理容工具的偏好趋势可能会在预测期内限制抛弃式刮鬍刀的成长,因为消费者越来越重视先进技术。
人们对男性美容的兴趣日益浓厚
男士仪容日益受到重视是推动刮鬍刀市场发展的关键因素。男士理容沙龙和水疗中心的兴起,以及消费者在个人护理方面的支出成长,正在重新定义时尚、航空和企业等各行各业的仪容标准。男士,尤其是年轻一代,越来越注重自身形象,关注髮型、鬍鬚和整体卫生。这种文化转变推动了刮鬍刀的需求,男士们寻求能够提升自身形象并确保清洁的产品。
The Global Razor Market is set to rise from USD 13.888 billion in 2025 to USD 16.241 billion by 2030, with a 3.18% compound annual growth rate (CAGR).
The global razor market is poised for significant growth, driven by rising population, rapid urbanization, and increasing consumer focus on personal grooming. Razors, including cartridge, disposable, and electric types, are essential grooming tools used by both men and women to remove unwanted hair from various body parts. The market is fueled by growing expenditure on personal care products, particularly in densely populated regions undergoing rapid urbanization, such as the Asia-Pacific, and heightened awareness of hygiene and appearance.
Market Growth Drivers
Increasing Demand for Disposable Razors
Disposable razors are gaining traction due to their convenience, affordability, and hygienic benefits, such as reducing the risk of infections associated with reused blades. They are particularly popular among travelers seeking efficient grooming solutions. However, the market for disposable razors faces challenges as consumer preferences shift toward electric razors, which offer superior shaving results and efficiency. This trend toward innovative, high-performance grooming tools may limit the growth of disposable razors in the forecast period, as consumers increasingly prioritize advanced technology.
Increased Focus on Men's Grooming
The growing emphasis on men's grooming is a significant driver of the razor market. The rise of male-focused salons and spas, coupled with increasing consumer spending on personal care, has redefined grooming standards across industries like fashion, aviation, and corporate sectors. Men, particularly in younger demographics, are becoming more conscious of their appearance, focusing on hairstyles, beards, and overall hygiene. This cultural shift is driving demand for razors, as men seek products that enhance their physical appearance and ensure cleanliness.
Market Segmentation
By type, cartridge, disposable, and electric razors hold significant market shares. Electric razors are favored for their time-saving benefits and suitability for sensitive skin, while disposable razors are valued for their safety and ease of use. Cartridge razors, though offering quicker shaves, provide a less close shave, reducing the risk of cuts. By end-user, both men and women are key consumers, with women increasingly adopting razors for hair removal from legs, arms, and armpits, driven by aesthetic and hygiene concerns. The women's segment is expected to be the fastest-growing due to heightened focus on personal appearance and medical or genetic factors necessitating hair removal.
Geographical Outlook
North America is estimated to dominate the razor market, driven by a strong presence of key players, advanced distribution networks, and high consumer spending on grooming products. The Asia-Pacific region, however, is projected to experience the fastest growth, attributed to rapid urbanization, rising disposable incomes, and increasing adoption of personal care products in densely populated countries.
Key Players
Leading companies in the razor market include The Procter & Gamble Company, Koninklijke Philips N.V., Syska, The Edgewell Personal Care Company, Harry's, Inc., Nova Electric, American Cutting Edge, Inc., Kai Corporation, Bombay Shaving Company, and Ningbo Kaili Holding Group Co. Ltd. These players leverage strategies such as product innovation, mergers, and acquisitions to maintain a competitive edge.
Industry Outlook
The razor market is set for robust growth, driven by evolving grooming trends, increasing demand for convenient and hygienic solutions, and regional market expansion. While disposable razors face competition from electric alternatives, the overall market is supported by cultural shifts toward personal care and hygiene, particularly in emerging economies.
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