剃刀市场规模、份额和成长分析（按类型、性别、通路和地区划分）－2026-2033年产业预测

预计到 2024 年，全球刮鬍刀市场规模将达到 180.7 亿美元，到 2025 年将达到 184.5 亿美元，到 2033 年将达到 217.9 亿美元，预测期（2026-2033 年）的复合年增长率为 2.1%。

全球剃刀市场正经历显着成长，主要驱动力是人们日益增强的清洁卫生意识。易于更换的刮鬍刀片带来的便利性提升了消费者的忠诚度和品牌信任度。近期女性专用刮鬍刀的推出和日益普及也进一步推动了市场扩张。消费者对高端实用型个人护理产品的偏好不断增强以及可支配收入的提高，都为这一增长提供了支撑。此外，男士时尚潮流的演变，尤其是对多样化鬍鬚造型的推崇，也刺激了对创新刮鬍刀产品的需求。不断壮大的中产阶级和都市化等因素也是推动这些个人照护必需品需求成长的重要因素，巩固了它们在现代人自我护理中的地位。

全球剃刀市场驱动因素

全球剃刀市场正经历显着成长，这主要得益于越来越多的男士选择在专业沙龙和水疗中心享受量身定制的专业理容服务。这一趋势反映了社会对男士理容态度的转变，男士理容在时尚、旅游和商业等各领域的重要性日益凸显。消费者在个人理容方面的支出不断增长，为该市场的企业创造了许多机会。人们对个人卫生和整装仪容的日益重视，提高了他们的意识，尤其是在年轻一代男性中，并推动了对定制髮型和修剪鬍鬚等提升形象产品的需求。

限制全球剃刀市场的因素

阻碍全球剃刀市场成长的误解很多。例如，人们普遍认为毛髮会均匀地重新生长，因此需要频繁剃须。但事实上，毛髮再生后往往会显得更粗更硬，尤其是原本毛髮就比较粗的情况下。当肤色和毛髮颜色差异较大时，这种变化会造成难看的阴影效果。此外，不正确的剃鬚方法还会导致剃刀灼伤和毛髮倒生等问题，进一步疏远潜在用户。这些因素导致人们不愿养成定期剃鬚的习惯，最终阻碍了市场扩张。

全球剃刀市场趋势

全球剃刀市场正经历显着成长，这主要得益于人们对整装仪容和美观日益增长的关注，尤其是在千禧世代和Z世代消费者中。这些消费者青睐抛弃式刮鬍刀的便利性和易用性，符合他们忙碌的生活方式。此外，美容和个人护理产品消费的激增也推动了市场成长，因为消费者正在寻求高效的日常护理解决方案。这一趋势反映了更广泛的文化转变，即人们更加重视自我护理。抛弃式刮鬍刀作为一种实用之选，在各个市场越来越受欢迎，能够满足从休閒到日常的各种个人护理需求。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 案例研究
• 技术进步
• 贸易分析
• 客户和购买标准分析

全球剃刀市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 盒式刮鬍刀
• 电动剃刀
• 抛弃式刮鬍刀
• 其他的

全球剃刀市场规模：性别与复合年增长率（2026-2033）

• 男性
• 女士

全球剃刀市场规模（依分销管道划分）及复合年增长率（2026-2033 年）

• 离线
• 在线的

全球剃刀市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Procter & Gamble（USA）
• Edgewell Personal Care（USA）
• BIC Group（France）
• Super-Max（India）
• Harry's Inc.（USA）
• Dorco Co. Ltd.（South Korea）
• Feather Safety Razor Co., Ltd.（Japan）
• Kai Corporation（Japan）
• Beiersdorf AG（Germany）
• The Body Shop International Limited（UK）
• Laser Razor Blades Industries（India）
• Lion Corporation（Japan）
• Energizer Holdings, Inc.（USA）
• The Himalaya Drug Company（India）
• Remington Products Company（USA）
• Wilkinson Sword（USA）
• King of Shaves Company Ltd.（UK）
• Mandom Corporation（Japan）
• Personna American Safety Razor Company（USA）
• Zhejiang Ningbo Jiali Plastics Co. Ltd.（China）

结论与建议

Global Razor Market size was valued at USD 18.07 Billion in 2024 and is poised to grow from USD 18.45 Billion in 2025 to USD 21.79 Billion by 2033, growing at a CAGR of 2.1% during the forecast period (2026-2033).

The global razor market is experiencing significant growth, primarily driven by heightened awareness regarding cleanliness and hygiene. The convenience of purchasing easily replaceable razor blades fosters customer loyalty and confidence in brands. Recent introductions of products specifically targeted toward women have seen increased adoption, further propelling market expansion. This growth is fueled by a growing consumer preference for premium, functional grooming products, alongside rising disposable incomes. Additionally, evolving fashion trends among men emphasizing diverse beard styles are stoking demand for innovative razor offerings. Factors such as the expansion of the middle class and urbanization are also key contributors to the increasing demand for these grooming essentials, solidifying their place in modern self-care routines.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Razor market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Razor Market Segments Analysis

Global Razor Market is segmented by Types, Gender, Distribution Channel and region. Based on Types, the market is segmented into Cartridge Razors, Electric Razors, Disposable Razors and Others. Based on Gender, the market is segmented into Men and Women. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Razor Market

The global razor market is experiencing significant growth, driven by an increasing number of men seeking professional grooming services at specialized salons and spas tailored to their needs. This trend reflects a shift in societal attitudes towards male grooming, which has gained prominence across various sectors such as fashion, travel, and business. As consumer spending on personal grooming rises, opportunities abound for companies within this market. The emphasis on proper hygiene and personal appearance has heightened awareness among men, particularly younger demographics, fueling their desire for products that enhance their looks, including tailored haircuts and well-groomed beards.

Restraints in the Global Razor Market

Various misconceptions hinder the growth of the global razor market, including the belief that hair will grow back consistently, necessitating frequent shaving. When hair regrows, it often appears coarse and darker, particularly when the individual has naturally thick hair. This can create an unwanted shadow effect, especially if the hair color notably contrasts with the skin tone. Additionally, improper shaving techniques may lead to issues such as razor burns or ingrown hairs, further discouraging potential users. These factors contribute to a reluctance in embracing regular shaving practices, ultimately stifling the market's expansion.

Market Trends of the Global Razor Market

The global razor market is experiencing significant growth driven by an increasing emphasis on personal grooming and aesthetic appeal, particularly among millennial and Gen-Z consumers. These demographics are embracing disposable razors due to their convenience and ease of use, which cater to the fast-paced lifestyle preferred by younger consumers. The surge in beauty and grooming product consumption is further propelling the market, as consumers seek efficient solutions for daily routines. This trend reflects a broader cultural shift towards self-care, with disposable razors positioned as a practical choice for both recreational and everyday grooming needs, amplifying their popularity across diverse markets.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Razor Market Size by Types & CAGR (2026-2033)

• Market Overview
• Cartridge Razors
• Electric Razors
• Disposable Razors
• Others

Global Razor Market Size by Gender & CAGR (2026-2033)

• Market Overview
• Men
• Women

Global Razor Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
• Online

Global Razor Market Size & CAGR (2026-2033)

• North America (Types, Gender, Distribution Channel)
  • US
  • Canada
• Europe (Types, Gender, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Types, Gender, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Types, Gender, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Types, Gender, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BIC Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Super-Max (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harry's Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dorco Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Feather Safety Razor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kai Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Laser Razor Blades Industries (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Energizer Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remington Products Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilkinson Sword (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• King of Shaves Company Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mandom Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Personna American Safety Razor Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhejiang Ningbo Jiali Plastics Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations