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市场调查报告书
商品编码
1866562

肉品零食市场－2025-2030年预测

Meat Snacks Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 146 Pages | 商品交期: 最快1-2个工作天内

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简介目录

预计肉类零食市场将从 2025 年的 197.56 亿美元成长到 2030 年的 277.22 亿美元，复合年增长率为 7.01%。

受消费者对风味更佳、保质期更长的腌製和风干肉品需求的推动，肉类零食市场持续扩张。牛肉、鸡肉和火鸡肉是市场上的主要肉类，其中牛肉凭藉其营养价值和美味口感，占据了相当大的市场份额。从2023年起，随着生活节奏加快和健康饮食习惯的普及，消费者对便利、高蛋白食品的偏好日益增长，预计这一细分市场将受益匪浅。

这一成长轨迹背后的关键驱动因素显而易见：都市化和快节奏的生活方式推动了人们对便捷轻食的需求，而对方便食品日益增长的需求则促进了市场增长。肉干、肉条和肉片等产品为消费者提供了便携、高蛋白的传统零食替代品，深受注重健康、追求饱足感和营养的消费者青睐。人们逐渐抛弃正餐，转而频繁地吃零食，加上以蛋白质为优先的饮食习惯，进一步扩大了市场潜力。人们对蛋白质益处的认识不断提高，尤其是在都市区的工作年龄层和年轻群体中，进一步推动了需求成长。肉类零食作为机能性食品，既能满足营养需求，又方便快速。优质化趋势也发挥关键作用，消费者愿意为采用优质肉类、天然成分和手工工艺的高端产品买单。这种演变符合偏好的变化，并使品牌能够透过提供健康和美味的产品来脱颖而出。

肉干在市场细分领域主导，预计2025年将保持持续成长。这款由牛肉、猪肉和火鸡肉製成的风干加工肉品肉製品，凭藉其便携性、高蛋白和低脂肪的特点，满足了全球消费者对健康便捷零食的偏好。其市场主导地位主要得益于其在北美地区的广泛流行，在北美，肉干迎合了追求营养和口味创新的多元化消费群体。

北美将引领最快成长，到2024年将占据全球市场份额的43%以上。作为该地区的核心，美国凭藉其浓厚的零食文化、日益增强的健康意识以及对高蛋白食品的需求，正推动着这一增长。其他因素包括消费者对「洁净标示」的追求（偏好不含防腐剂的产品）以及口味、肉类种类和包装方面的持续创新。电子商务市场的成长和零售店的便捷供应进一步推动了产品的普及，单份包装和可重复密封包装因其便于控制份量和携带而广受欢迎。

近期趋势凸显了创新的重要性。 2024年3月，Country Archer Provisions在西部天然产品博览会上推出了其祖传牛肉混合肉条和草饲野牛干。他们强调使用动物内臟和可再生资源，以满足永续性和营养需求。同年2月，Wisps推出了Protein Snackers，这是一款常温保存的餐盘，包含莎乐美肠、烤起司和干果，方便快速地补充高蛋白。 2025年5月，Wenzel's Farms推出了Pro Snack Sticks系列，提供口味浓郁的独立包装牛肉和猪肉条，目标客户是健身爱好者。同年5月，Jack Link's与Mr. Beast合作推出了Beast Pack，这是一系列以蛋白质为主的肉干和能量棒，目标客户是Z世代和家庭。 2024年8月，Conagra Brands收购了Sweetwood Smoke & Co.，增强了其高蛋白产品线，并将Fatty Smoked Meat Sticks纳入其产品线。同年 9 月，Chomps 推出了烟熏烧烤牛肉，采用天然硬木烟熏技术，以达到正宗的风味。

挑战依然存在。素食主义的兴起和植物来源替代品的涌现正在蚕食传统肉类零食的市场份额。对防腐剂和永续性的更严格监管也给生产商带来了压力。然而，机会也同样存在，例如推出辣椒粉、松露和墨西哥辣椒等多样化口味，以及采用符合全球趋势的环保包装。

此市场分析基于产业报告和相关人员的洞察，采用严谨的调查方法对市场进行预测。在便利性、对蛋白质的重视以及高端创新等因素的驱动下，预计该细分市场将在2023年至2025年间实现强劲增长，其中北美市场将引领增长，同时消费者优先事项也在不断变化。

本报告的主要优势：

  • 深入分析：取得以客户群、政府政策和社会经济因素、消费者偏好、垂直产业和其他细分市场为重点的深入市场洞察，涵盖主要地区和新兴地区。
  • 竞争格局：了解主要企业采取的策略倡议，并了解透过正确的策略打入市场的潜力。
  • 市场驱动因素与未来趋势：探索动态因素和关键市场趋势，以及它们将如何塑造未来的市场发展。
  • 可执行的建议：利用洞察力为策略决策提供讯息，从而在动态环境中开拓新的业务管道和收入来源。
  • 受众范围广：对新兴企业、研究机构、顾问公司、中小企业和大型企业都有益处且经济高效。

它是用来做什么的？

产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法律规范及其影响、新产品开发、竞争影响

分析范围

  • 历史资料（2022-2024 年）和预测资料（2025-2030 年）
  • 成长机会、挑战、供应链前景、法规结构、客户行为和趋势分析
  • 竞争对手定位、策略和市场占有率分析
  • 按业务板块和地区（国家）分類的收入成长和预测分析
  • 公司概况（策略、产品、财务资讯、关键趋势等）

目录

第一章执行摘要

第二章市场概述

  • 市场概览
  • 市场定义
  • 分析范围
  • 市场区隔

第三章 商业情境

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策和法规
  • 策略建议

第四章 技术展望

第五章 依产品类型分類的肉品零食市场

  • 介绍
  • 肉干
  • 肉吧
  • 肉棒
  • 肉片
  • 其他的

第六章 依肉品类型分類的肉品零食市场

  • 介绍
  • 牛肉
  • 猪肉
  • 鸡肉
  • 火鸡
  • 异域肉类
  • 鱼贝类类
  • 植物肉
  • 其他的

7. 按口味分類的肉品零食市场

  • 介绍
  • 原来的
  • 熏製
  • 辛辣的
  • 甜味
  • 其他的

第八章 依包装类型分類的肉品零食市场

  • 介绍
  • 单包装
  • 多人游戏包
  • 可重复密封包装

第九章 肉品零食市场及通路

  • 介绍
  • 超级市场和大卖场
  • 专卖店
  • 线上零售
  • 食品服务

第十章 各地区的肉品零食市场

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 其他的
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 其他的
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 台湾
    • 泰国
    • 印尼
    • 其他的

第十一章 竞争格局与分析

  • 主要企业和策略分析
  • 市占率分析
  • 企业合併、协议、商业合作
  • 竞争对手仪錶板

第十二章：公司简介

  • PepsiCo Inc.
  • The Oberto Brands, Inc.
  • Hormel Foods Corporation
  • Smithfield Foods, Inc.
  • General Mills, Inc.
  • Tillamook Country Smoker
  • Louisville Vegan Jerky Co.
  • Jack Link's Protein Snacks
  • Country Archer Jerky Co.
  • Nick's Sticks
  • Wild Zora Foods, Inc.

第十三章 分析方法

简介目录
Product Code: KSI061612845

The Meat Snacks Market is projected to grow from USD 19.756 billion in 2025 to USD 27.722 billion by 2030, at a CAGR of 7.01%.

The meat snacks market continues to expand, propelled by consumer demand for marinated, salted meats offering enhanced flavor and extended shelf life. Varieties such as beef, chicken, and turkey dominate, with beef maintaining a substantial market share due to its nutritional profile and taste appeal. From 2023 onward, the sector has benefited from a surge in preferences for convenient, protein-packed options amid fast-paced lifestyles and health-focused eating habits.

Key drivers underscore this trajectory. Rising demand for convenience foods has accelerated growth, as urbanization and busy schedules foster on-the-go snacking. Products like jerky, meat sticks, and meat chips provide portable, high-protein alternatives to traditional snacks, appealing to health-conscious individuals seeking satiety and nutrition. This shift from structured meals to frequent snacking, combined with protein prioritization, amplifies market potential. Increased awareness of protein benefits further bolsters demand, particularly among urban working-age populations and younger demographics. Meat snacks serve as versatile, functional choices, addressing nutritional needs while delivering convenience. Premiumization trends also play a pivotal role, with consumers willing to invest in superior products featuring quality meats, natural ingredients, and artisanal methods. This evolution aligns with evolving palates, enabling brands to differentiate through wholesome, indulgent offerings.

Market segmentation reveals jerky as a frontrunner, anticipated for sustained growth through 2025. This dried, cured meat-sourced from beef, pork, or turkey-excels in portability, protein density, and low-fat composition, resonating with global preferences for healthy, convenient snacks. Its dominance stems from established appeal in regions like North America, where it caters to diverse consumer bases exploring nutrition and flavor innovation.

Geographically, North America leads with exponential expansion, capturing over 43% of global share in 2024. The U.S., as the region's powerhouse, drives this through a robust snacking culture, health awareness, and demand for protein-rich options. Factors include clean-label preferences-favoring preservative-free products-and continuous innovation in flavors, meats, and packaging. E-commerce growth and retail accessibility further enhance penetration, with single-serve and resealable formats gaining traction for portion control and portability.

Recent developments highlight innovation's role. In March 2024, Country Archer Provisions debuted Ancestral Beef Blend Meat Sticks and Pasture-Raised Bison Jerky at Natural Products Expo West, emphasizing organ meats and regenerative sourcing to meet sustainability and nutritional demands. February 2024 saw Whisps launch Protein Snackers, shelf-stable platters combining salami, baked cheese, and dried fruit for high-protein convenience. In May 2025, Wenzel's Farm introduced the PRO Snack Stick line, featuring single-serve beef and pork sticks in bold flavors to target fitness enthusiasts. Jack Link's May 2025 partnership with MrBeast unveiled Beast Packs, a protein-focused jerky and bar collection aimed at Gen Z and families. August 2024 marked Conagra Brands' acquisition of Sweetwood Smoke & Co., bolstering its high-protein portfolio with FATTY Smoked Meat Sticks. September 2024 brought Chomps' Smoky BBQ Beef, leveraging natural hardwood smoke for authentic taste.

Challenges persist, including rising vegetarianism preferences and plant-based alternatives, which erode traditional meat snack shares. Regulatory scrutiny on preservatives and sustainability also pressures manufacturers. Yet, opportunities abound in flavor experimentation-such as paprika, truffle, or jalapeno profiles-and eco-friendly packaging to align with global trends.

Market analysis, informed by industry reports and stakeholder insights, employs rigorous methodologies for forecasting. From 2023 to 2025, the sector's momentum-fueled by convenience, protein emphasis, and premium innovation-positions it for resilient growth, with North America at the forefront amid evolving consumer priorities.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation

By Product Type

  • Jerky
  • Meat Bars
  • Meat Sticks
  • Meat Chips
  • Others

By Type of Meat

  • Beef
  • Pork
  • Chicken
  • Turkey
  • Exotic Meat
  • Seafood-Based
  • Plant-Based Meat
  • Others

By Flavor Profile

  • Original
  • Smoked
  • Spicy
  • Sweet
  • Others

By Packaging Type

  • Single-Serve Packs
  • Multi-Serve Packs
  • Resealable Packs

By Distribution Channel

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Foodservice

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. MEAT SNACKS MARKET BY PRODUCT TYPE

  • 5.1. Introduction
  • 5.2. Jerky
  • 5.3. Meat Bars
  • 5.4. Meat Sticks
  • 5.5. Meat Chips
  • 5.6. Others

6. MEAT SNACKS MARKET BY TYPE OF MEAT

  • 6.1. Introduction
  • 6.2. Beef
  • 6.3. Pork
  • 6.4. Chicken
  • 6.5. Turkey
  • 6.6. Exotic Meat
  • 6.7. Seafood-Based
  • 6.8. Plant-Based Meat
  • 6.9. Others

7. MEAT SNACKS MARKET BY FLAVOR PROFILE

  • 7.1. Introduction
  • 7.2. Original
  • 7.3. Smoked
  • 7.4. Spicy
  • 7.5. Sweet
  • 7.6. Others

8. MEAT SNACKS MARKET BY PACKAGING TYPE

  • 8.1. Introduction
  • 8.2. Single-Serve Packs
  • 8.3. Multi-Serve Packs
  • 8.4. Resealable Packs

9. MEAT SNACKS MARKET BY DISTRIBUTION CHANNEL

  • 9.1. Introduction
  • 9.2. Supermarkets and Hypermarkets
  • 9.3. Specialty Stores
  • 9.4. Online Retail
  • 9.5. Foodservice

10. MEAT SNACKS MARKET BY GEOGRAPHY

  • 10.1. Introduction
  • 10.2. North America
    • 10.2.1. USA
    • 10.2.2. Canada
    • 10.2.3. Mexico
  • 10.3. South America
    • 10.3.1. Brazil
    • 10.3.2. Argentina
    • 10.3.3. Others
  • 10.4. Europe
    • 10.4.1. United Kingdom
    • 10.4.2. Germany
    • 10.4.3. France
    • 10.4.4. Italy
    • 10.4.5. Spain
    • 10.4.6. Others
  • 10.5. Middle East and Africa
    • 10.5.1. Saudi Arabia
    • 10.5.2. UAE
    • 10.5.3. Others
  • 10.6. Asia Pacific
    • 10.6.1. China
    • 10.6.2. Japan
    • 10.6.3. India
    • 10.6.4. South Korea
    • 10.6.5. Taiwan
    • 10.6.6. Thailand
    • 10.6.7. Indosneisa
    • 10.6.8. Others

11. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 11.1. Major Players and Strategy Analysis
  • 11.2. Market Share Analysis
  • 11.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 11.4. Competitive Dashboard

12. COMPANY PROFILES

  • 12.1. PepsiCo Inc.
  • 12.2. The Oberto Brands, Inc.
  • 12.3. Hormel Foods Corporation
  • 12.4. Smithfield Foods, Inc.
  • 12.5. General Mills, Inc.
  • 12.6. Tillamook Country Smoker
  • 12.7. Louisville Vegan Jerky Co.
  • 12.8. Jack Link's Protein Snacks
  • 12.9. Country Archer Jerky Co.
  • 12.10. Nick's Sticks
  • 12.11. Wild Zora Foods, Inc.

13. RESEARCH METHODOLOGY