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市场调查报告书
商品编码
1387380

应用程式内广告市场报告：到 2030 年的趋势、预测和竞争分析

In-App Advertising Market Report: Trends, Forecast and Competitive Analysis to 2030
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3个工作天内

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简介目录

应用程式内广告趋势和预测

预计到 2030 年，全球应用程式内广告市场将达到 3,310 亿美元，2024 年至 2030 年复合年增长率为 12.1%。该市场的主要驱动因素是人们对用于产品销售和品牌推广的行动广告的兴趣日益增长、智慧型手机普及的提高、线上游戏趋势的增加以及全球电子商务平台和应用程式的日益普及。全球应用程式内广告市场未来性广阔，在娱乐、游戏、社群、网路购物、支付票务、新闻市场等领域蕴藏商机。

应用程式内广告市场洞察

Lucintel 预测，由于横幅广告具有价格实惠、实施简单以及与所有行动装置和应用程式相容等优势，因此在预测期内仍将是最大的细分市场。

由于中国、韩国和日本等新兴国家的网路普及和智慧型手机普及不断提高，预计亚太地区仍将是最大的地区，从而导致该地区应用程式内广告行销的显着发展。预测。

本报告回答了 11 个关键问题：

  • Q.1. 细分市场中最有前途和高成长的机会是什么？
  • Q.2.哪个细分市场将以更快的速度成长？为什么？
  • Q.3.您认为哪些地区未来会出现更快的成长？为什么？
  • Q.4. 影响市场动态的主要因素有哪些？市场的主要挑战和商业风险是什么？
  • Q.5. 这个市场的商业风险和竞争威胁是什么？
  • Q.6.这个市场有哪些新趋势？为什么？
  • Q.7.市场客户需求有何改变？
  • Q.8. 该市场有哪些新发展以及哪些公司处于领先地位？
  • Q.9.这个市场的主要企业有哪些？主要企业采取哪些策略配合措施来发展业务？
  • Q.10. 该市场上的竞争产品有哪些？由于材料或产品替代而导致市场占有率下降的威胁有多大？
  • Q.11.过去五年发生了哪些併购事件，对产业产生了哪些影响？

目录

第一章执行摘要

第二章全球应用程式内广告市场：市场动态

  • 简介、背景、分类
  • 供应链
  • 产业驱动因素与挑战

第三章 2018-2030年市场趋势及预测分析

  • 宏观经济趋势（2018-2023）与预测（2024-2030）
  • 全球应用程式内广告市场趋势（2018-2023）与预测（2024-2030）
  • 按平台分類的全球应用程式内广告市场
    • Android
    • iOS
    • 其他的
  • 按类型分類的全球应用程式内广告市场
    • 横幅广告
    • 插播式广告
    • 富媒体广告
    • 影片广告
    • 原生广告
  • 按应用程式分類的全球应用程式内广告市场
    • 娱乐
    • 游戏
    • 社会的
    • 网路购物
    • 付款/票务
    • 讯息
    • 其他的

第四章 2018-2030年区域市场趋势及预测分析

  • 按地区分類的全球应用程式内广告市场
  • 北美应用程式内广告市场
  • 欧洲应用程式内广告市场
  • 亚太地区应用程式内广告市场
  • 其他地区应用程式内广告市场

第五章竞争分析

  • 产品系列分析
  • 营运整合
  • 波特五力分析

第六章 成长机会与策略分析

  • 成长机会分析
    • 全球应用程式内广告市场成长机会（按平台）
    • 按类型分類的全球应用程式内广告市场成长机会
    • 全球应用程式内广告市场成长机会（按应用程式）
    • 按地区分類的全球应用程式内广告市场成长机会
  • 全球应用程式内广告市场新趋势
  • 战略分析
    • 新产品开发
    • 全球应用程式内广告市场容量不断扩大
    • 全球应用程式内广告市场的合併、收购与合资
    • 认证和许可

第七章主要企业概况

  • ironSource
  • Google AdMob
  • BYYD
  • Flurry
  • TUNE
  • Amobee
  • InMobi
  • Glispa
  • AppLovin
  • Chartboost
简介目录

In-App Advertising Trends and Forecast

The future of the global in-app advertising market looks promising with opportunities in the entertainment, gaming, social, online shopping, payment & ticketing, and news markets. The global in-app advertising market is expected to reach an estimated $331 billion by 2030 with a CAGR of 12.1% from 2024 to 2030. The major drivers for this market are growing inclination for mobile ads for product sales and brand promotion, expanding smartphone adoption, increasing trend of online gaming, as well as, increased popularity of e-commerce platforms and applications across the globe.

A more than 150-page report is developed to help in your business decisions.

In-App Advertising by Segment

The study includes a forecast for the global in-app advertising by platform, type, application, and region.

In-App Advertising Market by Platform [Shipment Analysis by Value from 2018 to 2030]:

  • Android
  • Ios
  • Others

In-App Advertising Market by Type [Shipment Analysis by Value from 2018 to 2030]:

  • Banner Ads
  • Interstitial Ads
  • Rich Media Ads
  • Video Ads
  • Native Ads

In-App Advertising Market by Application [Shipment Analysis by Value from 2018 to 2030]:

  • Entertainment
  • Gaming
  • Social
  • Online Shopping
  • Payment & Ticketing
  • News
  • Others

In-App Advertising Market by Region [Shipment Analysis by Value from 2018 to 2030]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

List of In-App Advertising Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies in-app advertising companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the in-app advertising companies profiled in this report include-

  • ironSource
  • Google AdMob
  • BYYD
  • Flurry
  • TUNE
  • Amobee
  • InMobi
  • Glispa
  • AppLovin
  • Chartboost

In-App Advertising Market Insights

Lucintel forecasts that banner ads will remain the largest segment over the forecast period because of the advantages such as, affordability, simplicity of implementation, and compatibility for all mobile devices and apps.

APAC will remain the largest region over the forecast period because of growing internet penetration and smartphone pervasiveness in emerging nations such as China, South Korea, and Japan are driving major development in the region's in-app advertising marketing.

Features of the Global In-App Advertising Market

Market Size Estimates: In-app advertising market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: In-app advertising market size by platform, type, application, and region in terms of value ($B).

Regional Analysis: In-app advertising market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different platform, type, application, and regions for the in-app advertising market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the in-app advertising market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the in-app advertising market size?

Answer: The global in-app advertising market is expected to reach an estimated $331 billion by 2030.

Q2. What is the growth forecast for in-app advertising market?

Answer: The global in-app advertising market is expected to grow with a CAGR of 12.1% from 2024 to 2030.

Q3. What are the major drivers influencing the growth of the in-app advertising market?

Answer: The major drivers for this market are growing inclination for mobile ads for product sales and brand promotion, expanding smartphone adoption, increasing trend of online gaming, as well as, increased popularity of e-commerce platforms and applications across the globe.

Q4. What are the major segments for in-app advertising market?

Answer: The future of the global in-app advertising market looks promising with opportunities in the entertainment, gaming, social, online shopping, payment & ticketing, and news markets.

Q5. Who are the key in-app advertising market companies?

Answer: Some of the key in-app advertising companies are as follows:

  • ironSource
  • Google AdMob
  • BYYD
  • Flurry
  • TUNE
  • Amobee
  • InMobi
  • Glispa
  • AppLovin
  • Chartboost

Q6. Which in-app advertising market segment will be the largest in future?

Answer: Lucintel forecasts that banner ads will remain the largest segment over the forecast period because of the advantages such as, affordability, simplicity of implementation, and compatibility for all mobile devices and apps.

Q7. In in-app advertising market, which region is expected to be the largest in next 5 years?

Answer: APAC will remain the largest region over the forecast period because of growing internet penetration and smartphone pervasiveness in emerging nations such as China, South Korea, and Japan are driving major development in the region's in-app advertising marketing.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the in-app advertising market by platform (android, ios, and others), type (banner ads, interstitial ads, rich media ads, video ads, and native ads), application (entertainment, gaming, social, online shopping, payment & ticketing, news, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global In-App Advertising Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

  • 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
  • 3.2. Global In-App Advertising Market Trends (2018-2023) and Forecast (2024-2030)
  • 3.3: Global In-App Advertising Market by Platform
    • 3.3.1: Android
    • 3.3.2: iOS
    • 3.3.3: Others
  • 3.4: Global In-App Advertising Market by Type
    • 3.4.1: Banner Ads
    • 3.4.2: Interstitial Ads
    • 3.4.3: Rich Media Ads
    • 3.4.4: Video Ads
    • 3.4.5: Native Ads
  • 3.5: Global In-App Advertising Market by Application
    • 3.5.1: Entertainment
    • 3.5.2: Gaming
    • 3.5.3: Social
    • 3.5.4: Online Shopping
    • 3.5.5: Payment & Ticketing
    • 3.5.6: News
    • 3.5.7: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

  • 4.1: Global In-App Advertising Market by Region
  • 4.2: North American In-App Advertising Market
    • 4.2.1: North American In-App Advertising Market by Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads
    • 4.2.2: North American In-App Advertising Market by Application: Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, and Others
  • 4.3: European In-App Advertising Market
    • 4.3.1: European In-App Advertising Market by Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads
    • 4.3.2: European In-App Advertising Market by Application: Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, and Others
  • 4.4: APAC In-App Advertising Market
    • 4.4.1: APAC In-App Advertising Market by Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads
    • 4.4.2: APAC In-App Advertising Market by Application: Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, and Others
  • 4.5: ROW In-App Advertising Market
    • 4.5.1: ROW In-App Advertising Market by Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads
    • 4.5.2: ROW In-App Advertising Market by Application: Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, and Others

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global In-App Advertising Market by Platform
    • 6.1.2: Growth Opportunities for the Global In-App Advertising Market by Type
    • 6.1.3: Growth Opportunities for the Global In-App Advertising Market by Application
    • 6.1.4: Growth Opportunities for the Global In-App Advertising Market by Region
  • 6.2: Emerging Trends in the Global In-App Advertising Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global In-App Advertising Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global In-App Advertising Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: ironSource
  • 7.2: Google AdMob
  • 7.3: BYYD
  • 7.4: Flurry
  • 7.5: TUNE
  • 7.6: Amobee
  • 7.7: InMobi
  • 7.8: Glispa
  • 7.9: AppLovin
  • 7.10: Chartboost