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封面
市场调查报告书
商品编码
1417719

播客广告市场报告：2030 年趋势、预测与竞争分析

Podcast Advertising Market Report: Trends, Forecast and Competitive Analysis to 2030
出版日期: | 出版商: Lucintel | 英文 150 - page report | 商品交期: 3个工作天内

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简介目录

播客广告趋势和预测

预计 2024 年至 2030 年，全球播客广告市场将以 14.9% 的复合年增长率成长。该市场的主要驱动因素是播客行业越来越多地采用影响者行销策略、程序化广告购买和销售的使用趋势不断上升，以及对上下文广告的日益重视。全球播客广告市场的未来前景广阔，BFSI、媒体和娱乐、零售、IT 和通讯、医疗保健和汽车市场充满机会。

播客广告市场洞察

Lucintel 预测，在预测期内，託管引导广告将继续成为最大的细分市场，因为它有助于与观众建立更真诚和个人的联繫。

在这个市场中，BFSI 可能仍然是最大的细分市场，因为播客广告有助于建立潜在客户的信任和信誉。

由于现代技术的普及和成熟的受众群体的存在，北美在整个预测期内仍将是最大的地区。

常问问题

Q1.市场成长预测如何？

A1. 预计 2024 年至 2030 年，全球播客广告市场将以 14.9% 的复合年增长率成长。

Q2.影响市场成长的主要驱动因素有哪些？

A2. 该市场的主要驱动力是播客行业越来越多地采用影响者行销策略、程序化广告购买和销售的使用趋势不断上升，以及对上下文广告的日益重视。

Q3.市场的主要细分市场有哪些？

A3. 播客广告市场的未来性充满希望，BFSI、媒体和娱乐、零售、IT 和通讯、医疗保健和汽车市场都有机会。

Q4.市场上主要企业有哪些？

A4. 播客广告的主要企业如下。

  • Advertisecast
  • Amazon
  • Acast
  • Audacy
  • Liberated Syndication

Q5.未来最大的细分市场是什么？

A5.Lucintel 预测，在预测期内，託管引导广告仍将是最大的细分市场，因为它有助于与观众建立更真诚和个人的联繫。

Q6. 未来五年预计哪个地区将成为最大的市场？

A6. 由于尖端技术的普及和成熟受众的存在，在预测期内，北美将继续成为最大的地区。

Q7. 可以客製化报告吗？

A7. 是的，Lucintel 提供 10% 的客製化服务，无需额外费用。

目录

第一章执行摘要

第二章全球播客广告市场：市场动态

  • 简介、背景、分类
  • 供应链
  • 产业驱动因素与挑战

第三章 2018-2030年市场趋势及预测分析

  • 宏观经济趋势（2018-2023）与预测（2024-2030）
  • 全球播客广告市场趋势（2018-2023）与预测（2024-2030）
  • 按广告类型分類的全球播客广告市场
    • 前置式广告
    • 主持引导广告
    • 投放的广告
  • 按宣传活动类型分類的全球播客广告市场
    • 品牌知名度广告
    • 直接反应广告
    • 品牌内容广告
  • 按内容类型分類的全球播客广告市场
    • 新闻和政治
    • 社会与文化
    • 喜剧
    • 运动的
    • 其他的
  • 按最终用途分類的全球播客广告市场
    • BFSI
    • 媒体与娱乐
    • 零售
    • 资讯科技和通讯
    • 卫生保健
    • 车
    • 其他的

第四章 2018-2030年区域市场趋势及预测分析

  • 全球播客广告市场（按地区）
  • 北美播客广告市场
  • 欧洲播客广告市场
  • 亚太播客广告市场
  • 其他地区播客广告市场

第五章 竞争分析

  • 产品系列分析
  • 营运整合
  • 波特五力分析

第六章 成长机会与策略分析

  • 成长机会分析
    • 按广告类型分類的全球播客广告市场成长机会
    • 按宣传活动类型分類的全球播客广告市场成长机会
    • 按内容类型分類的全球播客广告市场成长机会
    • 全球播客广告市场成长机会（依最终用途）
    • 全球播客广告市场成长机会（按地区）
  • 全球播客广告市场新趋势
  • 战略分析
    • 新产品开发
    • 全球播客广告市场容量扩张
    • 全球播客广告市场的合併、收购和合资企业
    • 认证和许可

第七章主要企业概况

  • AdvertiseCast
  • Amazon
  • Acast
  • Audacy
  • Liberated Syndication
简介目录

Podcast Advertising Trends and Forecast

The future of the global podcast advertising market looks promising with opportunities in the BFSI, media & entertainment, retail, IT & telecommunication, healthcare, and automotive markets. The global podcast advertising market is expected to grow with a CAGR of 14.9% from 2024 to 2030. The major drivers for this market are increase in the adoption of influencer marketing strategies within the podcasting industry and rising trend in the utilization of programmatic ad buying and selling, along with an increased emphasis on contextual advertising.

A more than 150-page report is developed to help in your business decisions.

Podcast Advertising by Segment

The study includes a forecast for the global podcast advertising by ad type, campaign type, content genre, end use, and region.

Podcast Advertising Market by Ad Type [Shipment Analysis by Value from 2018 to 2030]:

  • Pre-Rolls Ads
  • Host-Read Ads
  • Supplied Ads

Podcast Advertising Market by Campaign Type [Shipment Analysis by Value from 2018 to 2030]:

  • Brand Awareness Ad
  • Direct Response Ad
  • Branded Content

Podcast Advertising Market by Content Genre [Shipment Analysis by Value from 2018 to 2030]:

  • News and Politics
  • Society & Culture
  • Comedy
  • Sports
  • Others

Podcast Advertising Market by End Use [Shipment Analysis by Value from 2018 to 2030]:

  • BFSI
  • Media & Entertainment
  • Retail
  • IT & Telecommunication
  • Healthcare
  • Automotive
  • Others

Podcast Advertising Market by Region [Shipment Analysis by Value from 2018 to 2030]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

List of Podcast Advertising Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies podcast advertising companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the podcast advertising companies profiled in this report include-

  • Advertisecast
  • Amazon
  • Acast
  • Audacy
  • Liberated Syndication

Podcast Advertising Market Insights

Lucintel forecasts that host-read ad will remain the largest segment over the forecast period as it helps in establishing a more genuine and personal connection with the audience.

Within this market, BFSI will remain the largest segment as podcast advertising helps in establishing trust and credibility with potential customers.

North America will remain the largest region over the forecast period due to widespread adoption of modern technology and presence of mature audience base in the region.

Features of the Global Podcast Advertising Market

Market Size Estimates: Podcast advertising market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Podcast advertising market size by various segments, such as by ad type, campaign type, content genre, end use, and region in terms of value ($B).

Regional Analysis: Podcast advertising market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different ad types, campaign types, content genre, end uses, and regions for the podcast advertising market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the podcast advertising market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the growth forecast for podcast advertising market?

Answer: The global podcast advertising market is expected to grow with a CAGR of 14.9% from 2024 to 2030.

Q2. What are the major drivers influencing the growth of the podcast advertising market?

Answer: The major drivers for this market are increase in the adoption of influencer marketing strategies within the podcasting industry and rising trend in the utilization of programmatic ad buying and selling, along with an increased emphasis on contextual advertising.

Q3. What are the major segments for podcast advertising market?

Answer: The future of the podcast advertising market looks promising with opportunities in the BFSI, media & entertainment, retail, IT & telecommunication, healthcare, and automotive markets.

Q4. Who are the key podcast advertising market companies?

Answer: Some of the key podcast advertising companies are as follows.

  • Advertisecast
  • Amazon
  • Acast
  • Audacy
  • Liberated Syndication

Q5. Which podcast advertising market segment will be the largest in future?

Answer: Lucintel forecasts that host-read ad will remain the largest segment over the forecast period as it helps in establishing a more genuine and personal connection with the audience..

Q6. In podcast advertising market, which region is expected to be the largest in next 5 years?

Answer: North America will remain the largest region over the forecast period due to widespread adoption of modern technology and presence of mature audience base in the region.

Q7. Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the podcast advertising market by ad type (pre-rolls ads, host-read ads, and supplied ads), campaign type (brand awareness ad, direct response ad, and branded content), content genre (news and politics, society & culture, comedy, sports, and others), end use (BFSI, media & entertainment, retail, IT & telecommunication, healthcare, automotive, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Podcast Advertising Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

  • 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
  • 3.2. Global Podcast Advertising Market Trends (2018-2023) and Forecast (2024-2030)
  • 3.3: Global Podcast Advertising Market by Ad Type
    • 3.3.1: Pre-Rolls Ads
    • 3.3.2: Host-Read Ads
    • 3.3.3: Supplied Ads
  • 3.4: Global Podcast Advertising Market by Campaign Type
    • 3.4.1: Brand Awareness Ad
    • 3.4.2: Direct Response Ad
    • 3.4.3: Branded Content
  • 3.5: Global Podcast Advertising Market by Content Genre
    • 3.5.1: News and Politics
    • 3.5.2: Society & Culture
    • 3.5.3: Comedy
    • 3.5.4: Sports
    • 3.5.5: Others
  • 3.6: Global Podcast Advertising Market by End Use
    • 3.6.1: BFSI
    • 3.6.2: Media & Entertainment
    • 3.6.3: Retail
    • 3.6.4: IT & Telecommunication
    • 3.6.5: Healthcare
    • 3.6.6: Automotive
    • 3.6.7: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

  • 4.1: Global Podcast Advertising Market by Region
  • 4.2: North American Podcast Advertising Market
    • 4.2.2: North American Podcast Advertising Market by End Use: BFSI, Media & Entertainment, Retail, IT & Telecommunication, Healthcare, Automotive, and Others
  • 4.3: European Podcast Advertising Market
    • 4.3.1: European Podcast Advertising Market by Ad Type: Pre-Rolls Ads, Host-Read Ads, and Supplied Ads
    • 4.3.2: European Podcast Advertising Market by End Use: BFSI, Media & Entertainment, Retail, IT & Telecommunication, Healthcare, Automotive, and Others
  • 4.4: APAC Podcast Advertising Market
    • 4.4.1: APAC Podcast Advertising Market by Ad Type: Pre-Rolls Ads, Host-Read Ads, and Supplied Ads
    • 4.4.2: APAC Podcast Advertising Market by End Use: BFSI, Media & Entertainment, Retail, IT & Telecommunication, Healthcare, Automotive, and Others
  • 4.5: ROW Podcast Advertising Market
    • 4.5.1: ROW Podcast Advertising Market by Ad Type: Pre-Rolls Ads, Host-Read Ads, and Supplied Ads
    • 4.5.2: ROW Podcast Advertising Market by End Use: BFSI, Media & Entertainment, Retail, IT & Telecommunication, Healthcare, Automotive, and Others

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Podcast Advertising Market by Ad Type
    • 6.1.2: Growth Opportunities for the Global Podcast Advertising Market by Campaign Type
    • 6.1.3: Growth Opportunities for the Global Podcast Advertising Market by Content Genre
    • 6.1.4: Growth Opportunities for the Global Podcast Advertising Market by End Use
    • 6.1.5: Growth Opportunities for the Global Podcast Advertising Market by Region
  • 6.2: Emerging Trends in the Global Podcast Advertising Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Podcast Advertising Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Podcast Advertising Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: AdvertiseCast
  • 7.2: Amazon
  • 7.3: Acast
  • 7.4: Audacy
  • 7.5: Liberated Syndication