虚拟製作市场报告：2030 年趋势、预测与竞争分析

虚拟生产趋势和预测

全球虚拟製作市场的未来前景广阔，电影、电视剧、广告和线上影片市场充满机会。预计到 2030 年，全球虚拟製作市场将达到 77 亿美元，2024 年至 2030 年复合年增长率为 15.1%。该市场的主要驱动力是电影和电视行业对视觉效果的需求显着增加、透过LED幕墙技术进行虚拟製作的日益普及，以及全球对 Netflix 和 Amazon Prime 等数位视讯串流平台的需求不断增加。

• Lucintel 预测，从产品类型来看，后製在预测期内仍将是最大的部分。
• 在最终用途类别中，电影预计仍将是最大的部分。
• 从地区来看，亚太地区预计将在预测期内实现最高成长。

虚拟製作市场的策略成长机会

虚拟製作市场在各种应用中提供了多种策略成长机会，并随着市场渗透率的提高而促进创新。

• 长片製作：投资长片的虚拟製作可以提供更受控制的环境，电影长片电影长片成本和耗时的复杂视觉效果。
• 电视和串流内容：虚拟製作技术使电视和串流平台能够有效率地製作高品质、具有视觉吸引力的内容，以满足消费者对多样化节目日益增长的需求。
• 游戏和互动媒体：利用游戏和互动媒体中的虚拟製作来增强即时渲染和身临其境的体验，为更具吸引力和动态的内容提供机会。
• 广告和广告：虚拟製作可以製作视觉上令人惊嘆的创新广告，描述品牌吸引受众和传达引人注目的讯息的新方式。
• 教育和培训模拟：虚拟製作技术可用于开发真实的教育和培训模拟，以增强学习体验并描述不同领域的实际练习。

这些成长机会正在塑造虚拟製作市场的未来，并影响投资策略和技术进步。

虚拟製作市场推广因素及挑战

虚拟製作市场的发展受到各种驱动因素​​和挑战的影响。

推动虚拟製作市场的因素包括：

• 技术创新：市场将受到技术创新的推动，这些创新为视觉叙事和生产效率提供了新的可能性，例如 LED 显示器和即时渲染。
• 成本效益：虚拟製作比现场拍摄或实体布景设计更便宜，从而降低了製作成本并增加了获得高品质内容的机会。
• 对高品质内容的需求：由于电影、电视和串流平台对视觉吸引力和沈浸式内容的需求不断增加，虚拟製作技术正在不断增长。
• 创新灵活性：使用虚拟製作的创新专业人士可以更自由地利用数位环境和效果，提高他们的故事叙述和製作能力。
• 全球合作：这些技术供应商与生产商合作将加速这些技术在世界各地的采用。

虚拟製作市场面临的挑战如下。

• 高初始投资：对于许多希望利用现代技术和虚拟工作室製作电影的电影公司来说，这可能是一个重大挑战。
• 技术复杂性：过渡到新方法的传统团队可能难以学习虚拟製作如何运作的具体技能。
• 与传统方法的整合：将传统拍摄方法与虚拟製作中使用的方法结合需要适当的协调和规划，以确保结果一致。

这些驱动因素和障碍塑造了虚拟製作市场，并影响其成长和市场参与企业的策略。

目录

第一章执行摘要

第二章全球虚拟製作市场：市场动态

• 简介、背景、分类
• 供应链
• 产业驱动因素与挑战

第三章 2018-2030年市场趋势及预测分析

• 宏观经济趋势（2018-2023）与预测（2024-2030）
• 全球虚拟製作市场趋势（2018-2023）与预测（2024-2030）
• 按类型分類的全球虚拟製作市场
  • 预先製作
  • 生产
  • 后製
• 按组件分類的全球虚拟製作市场
  • 硬体
  • 软体
  • 服务
• 按最终用途分類的全球虚拟製作市场
  • 电影
  • 电视剧
  • 商业广告
  • 线上影片
  • 其他的

第四章 2018-2030年区域市场趋势及预测分析

• 按地区分類的虚拟製作市场
• 北美虚拟製作市场
• 欧洲虚拟製作市场
• 亚太虚拟製作市场
• 其他区域虚拟製作市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 全球虚拟製作市场的成长机会：按类型
  • 全球虚拟製作市场成长机会：按组成部分
  • 全球虚拟製作市场成长机会：依最终用途分类
  • 全球虚拟製作市场成长机会：按地区
• 全球虚拟製作市场新趋势
• 战略分析
  • 新产品开发
  • 扩大全球虚拟製作市场的产能
  • 全球虚拟製作市场的合併、收购与合资
  • 认证和许可

第七章主要企业概况

• 360Rize
• Adobe
• Arashi Vision
• Autodesk
• BORIS FX
• Epic Games
• HTC Corporation
• HumanEyes Technologies
• Mo-Sys Engineering
• NVIDIA

Virtual Production Trends and Forecast

The future of the global virtual production market looks promising with opportunities in the movies, TV series, commercial Ad, and online video markets. The global virtual production market is expected to reach an estimated $7.7 billion by 2030 with a CAGR of 15.1% from 2024 to 2030. The major drivers for this market the significantly growing demand for visual effects in the movie and television industries, the increasing implementation of virtual production with LED wall technology, and the rising demand for digital video streaming platforms like Netflix and Amazon Prime across the globe.

• Lucintel forecasts that, within the type category, post-production will remain the largest segment over the forecast period.
• Within the end-use category, movies will remain the largest segment.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Virtual Production Market

Several important trends are transforming how content is created and delivered in the virtual production market.

• LED Volume Stages: Instead of using green screens for traditional backgrounds, large LED screens can interface with digital environments in real-time, thereby enhancing realism.
• Real-Time Rendering: Developments in real-time rendering technologies enable instant visualization of virtual scenes and effects resulting in a more streamlined production process as well as more vibrant creative choices.
• Hybrid Production Models: By combining conventional and virtual production techniques, hybrid processes have become more flexible and efficient. Thus, it is possible to combine physical sets with digital elements which will add value to visual storytelling.
• Increased Use of VR and AR: Virtual Reality (VR) and Augmented Reality (AR) have been deployed for the creation of immersive environments and experiences which are meant to widen the scope of possibilities while expanding virtual production applications.
• AI-Driven Content Creation: Artificial intelligence is being utilized in optimizing workflows in virtual production from script analysis to scene composition and automated rendering among other functions thus increasing productivity and creativity across sectors.

These trends are driving innovation in the virtual production market, reshaping how content is produced and experienced.

Recent Developments in the Virtual Production Market

Such recent developments emphasize rapid advancements as well as widening scopes through various key changes made to this technology.

• LED Volume Technology is Expanding: The development of LED volume technology has resulted in more engulfing and versatile production settings, which reduces the need for location shoots and enhances special effects.
• Advances in Real-Time Graphics Engines: Betterment of real-time graphics engines such as Unity and Unreal Engine facilitates detailed virtual arenas that are interactive; making it possible to revolutionize how scenes are seen and created.
• Virtual Studios Are on the Rise: New virtual studios are being set up across the globe to meet the growing demand for virtual production by offering high-end scalable facilities for premium quality content creation.
• Embedding AI Tools: Integration of AI tools into virtual production workflows increases automation from the scene generation to post-production processes making them faster and more efficient.
• Collaborations And Partnerships: Collaboration between technological solutions providers and production companies is enabling innovation, leading to new techniques such as virtual film shooting being adopted.

These changes continue to push forward advancements in the virtual production market ultimately making this a crucial part of any modern movie or content development process.

Strategic Growth Opportunities for Virtual Production Market

The virtual production market offers several strategic growth opportunities within various applications thereby spurring innovation as well as expanding its market penetration.

• Feature Film Production: Investing in virtual production for feature films brings about less costly and time-intensive complex visual effects due to more managed environments.
• Television and Streaming Content: Virtual production techniques offer TV and streaming platforms the ability to create high-quality, visually engaging content efficiently, catering to growing consumer demand for diverse programming.
• Gaming and Interactive Media: Leveraging virtual production in gaming and interactive media enhances real-time rendering and immersive experiences, providing opportunities for more engaging and dynamic content.
• Advertising and Commercials: Virtual production allows for the creation of visually stunning and innovative advertisements, offering brands new ways to engage audiences and deliver compelling messages.
• Educational and Training Simulations: Virtual production technologies can be used to develop realistic educational and training simulations, improving learning experiences and providing hands-on practice in various fields.

These growth opportunities are shaping the future of the virtual production market, influencing investment strategies as well as technological advancements.

Virtual Production Market Driver and Challenges

The development of the virtual production market is influenced by various drivers and challenges.

The factors responsible for driving the virtual production market include:

• Technological Innovation: The market is driven by technological innovation, like LED displays and real-time rendering, that gives new possibilities to visual storytelling and production efficiency.
• Cost Efficiency: This makes virtual production cheaper than location shoots and physical set designs thus reducing the cost of production thereby increasing access to high-quality content.
• Demand for High-Quality Content: Virtual production technologies are growing because of the rise in demand for visually appealing and immersive content in film, TV, and streaming platforms.
• Creative Flexibility: This enhances storytelling and production capacities as creative professionals who use virtual production have more room to play around with digital environments as well as effects.
• Global Collaboration: The innovation by these technology providers working together with producers will enhance the adoption of these techniques across the globe.

Challenges in the virtual production market are:

• High Initial Investment: This can be a significant challenge for many film companies seeking to produce their movies using virtual studios coupled with modern technology in place.
• Technical Complexity: Traditional teams transitioning to new methods may find it challenging to acquire specific skills on how virtual production works
• Integration with Traditional Methods: Combining traditional filming methods with those used in virtual productions requires proper coordination and planning so that they give consistent results.

The drivers and obstacles serve to shape the virtual production market and thereby influence its growth as well as the strategies of industry participants.

List of Virtual Production Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies virtual production companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the virtual production companies profiled in this report include-

• 360Rize
• Adobe
• Arashi Vision
• Autodesk
• BORIS FX
• Epic Games
• HTC Corporation
• HumanEyes Technologies
• Mo-Sys Engineering
• NVIDIA

Virtual Production Market by Segment

The study includes a forecast for the global virtual production market by type, component, end use, and region

Virtual Production Market by Type [Analysis by Value from 2018 to 2030]:

• Pre-production
• Production
• Post-production

Virtual Production Market by Component [Analysis by Value from 2018 to 2030]:

• Hardware
• Software
• Services

Virtual Production Market by End Use [Analysis by Value from 2018 to 2030]:

• Movies
• TV Series
• Commercial Ads
• Online Videos
• Others

Virtual Production Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Virtual Production Market

As technology advances and creative industries embrace new ways of filmmaking and content creation, there have been significant advancements in the virtual production market.

• United States: Hollywood has shown us how to use LED volume stages and immediate rendering technologies with real-time rendering technologies that enhance quality and speed up processes.
• China: China is quickly adopting virtual production technologies, investing heavily in cutting-edge studios, and partnering with virtual set integrators for mainstream media productions.
• Germany: Germany is expanding its virtual production capabilities, concentrating on high-tech virtual studio infrastructure and collaborations with European technology companies to improve the film and television production process.
• India: India is investigating into application of virtual production to its motion picture industry where emerging studios are employing it as a mode of simplifying their methods of work during production thus adding vfx to their movies.
• Japan: Japan uses virtual sets together with digital effects for animation films. This helps them come up with their anime storylines better even as they cut down on several shootings within the live-action movies as well.

Features of the Global Virtual Production Market

Market Size Estimates: Virtual production market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Virtual production market size by type, component, end use, and region in terms of value ($B).

Regional Analysis: Virtual production market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, components, end uses, and regions for the virtual production market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the virtual production market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the virtual production market by type (pre-production, production, and post-production), component (hardware, software, and services), end use (movies, TV series, commercial Ads, online videos, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Virtual Production Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Virtual Production Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Virtual Production Market by Type
  • 3.3.1: Pre-production
  • 3.3.2: Production
  • 3.3.3: Post-production
• 3.4: Global Virtual Production Market by Component
  • 3.4.1: Hardware
  • 3.4.2: Software
  • 3.4.3: Services
• 3.5: Global Virtual Production Market by End Use
  • 3.5.1: Movies
  • 3.5.2: TV Series
  • 3.5.3: Commercial Ads
  • 3.5.4: Online Videos
  • 3.5.5: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Virtual Production Market by Region
• 4.2: North American Virtual Production Market
  • 4.2.1: North American Market by Type: Pre-production, Production, and Post-production
  • 4.2.2: North American Market by End Use: Movies, TV Series, Commercial Ads, Online Videos, and Others
• 4.3: European Virtual Production Market
  • 4.3.1: European Market by Type: Pre-production, Production, and Post-production
  • 4.3.2: European Market by End Use: Movies, TV Series, Commercial Ads, Online Videos, and Others
• 4.4: APAC Virtual Production Market
  • 4.4.1: APAC Market by Type: Pre-production, Production, and Post-production
  • 4.4.2: APAC Market by End Use: Movies, TV Series, Commercial Ads, Online Videos, and Others
• 4.5: ROW Virtual Production Market
  • 4.5.1: ROW Market by Type: Pre-production, Production, and Post-production
  • 4.5.2: ROW Market by End Use: Movies, TV Series, Commercial Ads, Online Videos, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Virtual Production Market by Type
  • 6.1.2: Growth Opportunities for the Global Virtual Production Market by Component
  • 6.1.3: Growth Opportunities for the Global Virtual Production Market by End Use
  • 6.1.4: Growth Opportunities for the Global Virtual Production Market Region
• 6.2: Emerging Trends in the Global Virtual Production Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Virtual Production Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Virtual Production Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: 360Rize
• 7.2: Adobe
• 7.3: Arashi Vision
• 7.4: Autodesk
• 7.5: BORIS FX
• 7.6: Epic Games
• 7.7: HTC Corporation
• 7.8: HumanEyes Technologies
• 7.9: Mo-Sys Engineering
• 7.10: NVIDIA