企业视讯市场报告：2031 年趋势、预测与竞争分析

全球企业影片市场前景广阔，预计电信、BFSI、医疗保健和生命科学、媒体和娱乐、教育、IT 和 ITeS 以及零售和消费品市场将迎来机会。预计到 2031 年，全球企业视讯市场规模将达到 457 亿美元，2025 年至 2031 年的复合年增长率为 10.8%。该市场的主要驱动力是提高业务效率和提高员工生产力、满足与远端员工建立连接的需求以及全球网路用户数量的成长。

• Lucintel 预测，在预测期内，影片内容管理将成为所有解决方案中成长最快的。这是因为远端工作模式越来越被接受，而且业务活动在地理上越来越分散，从而增加了对视讯通讯的需求。
• 根据地区来看，预计亚太地区将在预测期内实现最高成长。这是由于中国和印度的网路基础设施的成长以及大量中小企业的存在。

企业视讯市场的策略成长机会

企业视讯市场为众多应用提供了大量成长机会。随着企业不断发展和采用新技术，一些关键应用展现出成长和创新的策略潜力。

• 远距工作解决方案：远端和混合工作模式的兴起为企业视讯解决方案创造了巨大的成长机会。企业越来越多地投资于强大的视讯会议和协作解决方案，以帮助他们透过确保生产力和不间断的沟通来有效地管理远端团队。这包括与虚拟会议室和计划管理工具的整合。
• 人工智慧主导的分析和洞察：人工智慧分析释放有关使用者行为和会议效果的宝贵见解。越来越多的企业正在整合这些解决方案，以利用可操作的数据来改善会议结果并推进其理想的协作策略。人工智慧可以分析趋势、衡量参与度并提供改善沟通实践的建议。
• 统一通讯平台：新的要求是将视讯会议与 CRM 系统和计划管理软体等业务工具整合在一起的统一通讯平台。这创建了一个生态系统，透过统一的通讯方式简化工作流程、改善资讯共用并提高生产力。
• 医疗保健和教育应用：视讯解决方案的其他新兴领域包括医疗保健和教育，实现远端医疗和远距学习。虚拟咨询、线上培训和远端教育等应用正在刺激这些领域的发展，并使得接触不同地方的客户和学生变得更加容易。
• 在地化和客製化解决方案：提供根据当地需求客製化的视讯解决方案是一个策略性成长机会。这包括客製化功能以符合当地法规、满足语言偏好和解决独特的连接挑战。本地化的解决方案使企业能够更好地满足目标市场的需求并遵守当地标准。

这些策略性成长机会凸显了企业视讯市场不断变化的需求，为创新和扩张提供了巨大的潜力。满足远端工作需求、采用人工智慧、整合通讯工具以及探索新使用案例开闢了推动该市场业务成长的新趋势。

企业视讯市场的驱动因素与挑战

一系列市场驱动因素和挑战正在决定企业视讯市场的成长和趋势。技术进步、经济因素和监管考量对市场动态有重大影响。以下我们将简要讨论一些关键的驱动因素和挑战。

推动企业视讯市场发展的因素包括：

• 技术进步：企业视讯市场受到人工智慧、机器学习和高清视讯技术持续进步的推动。这些技术增强了用户体验，提高了视讯品质并提供相关见解，使视讯解决方案更有效、更具吸引力。
• 远距工作趋势：远端和混合工作模式的兴起是企业视讯解决方案的主要驱动力。企业正在投资视讯会议和协作工具，以帮助他们管理和吸引远端团队、主持虚拟会议并保持分散式劳动力的组织生产力。
• 更加重视安全性：人们对资料隐私和网路安全的担忧日益加深，推动了对安全视讯解决方案的需求不断增长。强大的加密、安全的存取控制和遵守资料保护条例对于保护敏感资讯和建立对视讯通讯工具的信任至关重要。
• 云端采用：云端基础的视讯解决方案将推动巨大的市场吸引力。云端平台具有扩充性、成本效益和灵活性，使企业无需依赖内部基础设施即可轻鬆维护和扩展其视讯通讯需求。
• 业务工具整合：视讯解决方案与其他业务应用程式（如 CRM 系统和计划管理工具）的整合正在推动市场发展。这使得工作流程更加顺畅、协作更加有效、沟通体验统一，进而提高整体生产力。

企业视讯市场面临的挑战包括：

• 遵守法规：遵守各种本地和国际法规对于企业视讯市场来说是一个挑战。公司必须平衡业务运作与复杂的资料保护法，同时确保其视讯解决方案符合标准。
• 连线问题：连线问题，尤其是在网路基础设施薄弱的地区，可能会阻碍视讯解决方案的有效性。网路品质差或较差会妨碍视讯会议工具的运行，从而导致用户体验不佳。
• 市场饱和：视讯会议和协作工具的数量正在增加，市场正在趋于饱和。公司发现，在保持创新和竞争性定价策略的同时，很难实现产品差异化并占领市场占有率。

所有影响企业视讯会议的市场驱动因素和挑战都凸显了谨慎驾驭这不断扩大的市场格局的必要性。主要驱动因素是技术、使用和安全问题，而关键挑战包括合规性、连接性和市场饱和度。解决这些因素对于企业在这个充满活力的视讯市场中保持竞争力至关重要。

目录

第一章执行摘要

第二章 全球企业视讯市场：市场动态

• 简介、背景和分类
• 供应链
• 产业驱动力与挑战

第三章市场趋势与预测分析（2019-2031）

• 宏观经济趋势（2019-2024）及预测（2025-2031）
• 全球企业视讯市场趋势（2019-2024）及预测（2025-2031）
• 全球企业视讯市场（按解决方案）
  • 视讯会议
  • 影片内容管理
  • 网路直播
• 全球企业视讯市场（按服务）
  • 整合和部署
  • 託管服务
  • 专业服务
• 全球企业视讯市场（按应用）
  • 企业沟通
  • 培训与发展
  • 行销和客户参与
• 全球企业视讯市场（按最终用途行业划分）
  • 通讯
  • BFSI
  • 医学与生命科​​学
  • 媒体与娱乐
  • 教育
  • 资讯科技/资讯科技服务
  • 零售和消费品
  • 其他的

第四章区域市场趋势与预测分析（2019-2031）

• 全球企业视讯市场（按地区）
• 北美企业视讯市场
• 欧洲企业视讯市场
• 亚太企业视讯市场
• 世界其他地区的企业视讯市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 全球企业视讯市场成长机会（按解决方案）
  • 全球企业视讯市场成长机会（按服务）
  • 全球企业视讯市场成长机会（按应用）
  • 全球企业视讯市场成长机会（依最终用途产业划分）
  • 全球企业视讯市场各区域成长机会
• 全球企业视讯市场的新趋势
• 战略分析
  • 新产品开发
  • 全球企业视讯市场容量扩张
  • 全球企业视讯市场的企业合併
  • 认证和许可

第七章主要企业简介

• IBM
• Microsoft
• Google
• Avaya
• AWS
• Cisco
• Poly
• Adobe
• Zoom Video Communications
• LogMeIn

The future of the global enterprise video market looks promising with opportunities in the telecom, BFSI, healthcare & life sciences, media & entertainment, education, IT and ITeS, and retail & consumer goods markets. The global enterprise video market is expected to reach an estimated $45.7 billion by 2031 with a CAGR of 10.8% from 2025 to 2031. The major drivers for this market are enhancing operational efficiency and boosting employee productivity, addressing the requirement to establish connectivity with a remote workforce, and the rising global internet user population.

• Lucintel forecasts that, within the solution category, video content management is expected to witness the highest growth over the forecast period due to the growing acceptance of remote working modes and geographically dispersed company activities are driving an increasing need for video communication.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period due to network infrastructure growth and the existence of numerous small and medium-sized businesses in China and India.

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Emerging Trends in the Enterprise Video Market

Emerging trends in the enterprise video market are redefining businesses' communications and collaboration strategies. Since businesses are interested in integrated, more intelligent solutions, these trends reflect the growth phases in technology, user expectations, and market forces.

• AI and Machine Learning Integration: AI and machine learning render platforms more intelligent by adding features related to automated meeting summaries, real-time translations, and advanced analytics. These technologies improve user experience because users gain intelligent insights and automation of routine activities, thereby increasing productivity and helping users arrive at decisions faster.
• Increased Focus on Cybersecurity: With the growing concern for data security and privacy leaks, every enterprise video solution is integrating multi-factor authentication, advanced encryption, and secure access controls. Since security requirements continue to evolve, enhanced cybersecurity will be utilized to protect sensitive business communications while ensuring compliance with regulatory standards.
• Growth of Cloud-Based Solutions: Cloud video solutions have become popular due to their scalability, affordability, and ease of deployment. Companies apply such solutions to enable seamless remote or hybrid work models. Because of this, businesses can save on infrastructure costs and enjoy greater flexibility.
• Integration with Other Business Tools: Conventional project management tools and CRM systems are integrating with video conferencing platforms. This makes workflow easier while allowing for greater collaboration since the field is represented in a much broader perspective of the business ecosystem.
• High-Quality Video and Audio Demand: Increasing demands for high-definition video and high-fidelity audio facilitate effective communication and collaboration. As more businesses are willing to invest in modern solutions that include hardware and software elements, interactions are guaranteed to be clear, professional in quality, and help maintain engagement and productivity in virtual meetings.

These emerging trends are reshaping the enterprise video market by driving innovation, enhancing security, and improving user experience. Businesses are adapting to these changes to optimize communication strategies and support evolving work environments.

Recent Developments in the Enterprise Video Market

The recent developments in the enterprise video market reflect technological advancements, shifting business needs, and evolved user expectations. These factors are changing how enterprises use video solutions for communication and collaboration.

• Adoption of AI-Enhanced Features: One significant development involves the integration of AI technologies into video conferencing platforms. Real-time language translation, automated transcription, and intelligent meeting summaries are becoming standard features. These improvements enhance user experiences and streamline communication processes, making meetings more productive and accessible.
• Hybrid Work Solutions on the Rise: The demand for hybrid work solutions has increased with the shift toward new working models. Video conferencing tools now offer more advanced functionality to support seamless collaboration between employees in the office and those working remotely. This includes higher-quality video, shared whiteboards, and real-time document sharing.
• Enhanced Security Measures: There has been a rapid increase in concern regarding data breach incidents; thus, most enterprise video solutions focus on enhanced security features, including end-to-end encryption, secure access controls, and compliance with global data protection regulations. These features are in high demand to protect sensitive information and maintain user trust.
• Expansion of Cloud-Based Platforms: Cloud-based video solutions are gaining momentum in various industries due to their flexibility, scalability, and affordability. More enterprises are adopting cloud platforms to manage their video communication needs because the cloud reduces infrastructure costs and allows for scaling services as required.
• Emergence of Localized Solutions: There is a growing trend towards localized video solutions that precisely meet the needs of different regions and their regulatory demands. Companies are developing and deploying video tools for local markets, addressing language preferences, connectivity issues, and adherence to regional data protection laws.

These developments are changing the face of the enterprise video market with innovative features, increased security, and support for various work environments. Businesses are leveraging these advancements to enhance communication and grow within the ever-evolving digital world.

Strategic Growth Opportunities for Enterprise Video Market

The enterprise video market presents various growth opportunities across numerous applications. As businesses continue to evolve and adopt new technologies, several principal applications demonstrate strategic potential for growth and innovation.

• Remote Work Solutions: The rising trend of remote and hybrid work models provides significant growth opportunities for enterprise video solutions. Organizations are increasingly investing in powerful video conferencing and collaboration solutions that help manage remote teams effectively by ensuring productivity and uninterrupted communication. This includes virtual meeting rooms and integration with project management tools.
• AI-Driven Analytics and Insights: AI analytics unlock valuable insights on user behavior and meeting effectiveness. More enterprises are integrating these solutions to inform practical data, enhancing meeting outcomes and driving closer to ideal collaboration strategies. AI can analyze trends, measure engagement, and provide recommendations for improving communication practices.
• Integrated Communication Platforms: Emerging requests include an integrated communication platform that unites video conferencing with business tools such as CRM systems and project management software. This creates an ecosystem that can streamline workflows, improve information sharing, and generally enhance productivity through a unified means of communication.
• Healthcare and Education Applications: Other emerging areas where video solutions are applied include healthcare and education, enabling telemedicine and remote learning. Applications such as virtual consultations, online training, and distance education drive growth in these fields, making it easier to reach and engage with clients and students across different locations.
• Localized and Customized Solutions: Providing localized and customized video solutions to meet specific regional needs represents a strategic growth opportunity. This includes feature customizations that adhere to local regulations, satisfy language preferences, and address unique connectivity challenges. Localized solutions enable companies to better meet the needs of target markets and comply with regional standards.

These strategic growth opportunities reveal the ever-evolving needs of the enterprise video market, thus unleashing numerous possibilities for innovation and expansion. Addressing remote work requirements, adopting AI, integrating communication tools, and exploring new use cases have opened emerging trends that will foster business growth within this market.

Enterprise Video Market Driver and Challenges

A set of drivers and challenges governs the growth and development of the enterprise video market. Technological advancements, economic factors, and regulatory considerations significantly impact market dynamics. A few important drivers and challenges are discussed briefly in the context below.

The factors driving the enterprise video market include:

• Technological Advancements: The enterprise video market is driven by continuous technological advances in AI, machine learning, and high-definition video. These technologies enhance user experience, improve video quality, and provide relevant insights, making video solutions more effective and appealing to businesses.
• Trends in Remote Work: The rise of remote and hybrid working models is a major driver for enterprise video solutions. Businesses are investing in video conferencing and collaboration tools that help manage and engage remote teams, hold virtual meetings, and maintain productivity across organizations with distributed workforces.
• Increased Focus on Security: The growing demand for secure video solutions stems from increased concerns about data privacy and cybersecurity. Enhanced encryption, secure access controls, and compliance with data protection regulations are critical for safeguarding sensitive information and fostering confidence in video communication tools.
• Cloud Adoption: Cloud-based video solutions greatly drive the market. Cloud platforms offer scalability, cost-effectiveness, and flexibility, allowing companies to maintain and scale their video communication needs with ease, rather than relying on on-premises infrastructures.
• Business Tool Integration: The integration of video solutions with other business applications, such as CRM systems and project management tools, fuels the market. This leads to smoother workflows, effective collaboration, and a surge in overall productivity due to a unified communication experience.

Challenges in the enterprise video market include:

• Regulatory Compliance: Compliance with various regional and international regulations presents challenges for the enterprise video market. Organizations must balance business operations with complex data protection laws and ensure that video solutions remain compliant with standards, which can be resource-intensive and complicated.
• Connectivity Issues: Connectivity problems, especially in regions with weak internet infrastructure, hinder the effectiveness of video solutions. Poor or low-quality internet can disrupt the functionality of video conferencing tools and result in a poor user experience.
• Market Saturation: The market has become saturated with an increasing number of video conferencing and collaboration tools. Companies find it challenging to differentiate their products and capture market share while maintaining innovation and competitive pricing strategies.

Both the drivers and challenges affecting the enterprise video market highlight the necessity to navigate this growing landscape carefully. The main drivers are technology, usage, and security concerns, while significant challenges include compliance, connectivity, and market saturation. Addressing these factors is essential for businesses to remain competitive in this dynamic video market.

List of Enterprise Video Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies enterprise video companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the enterprise video companies profiled in this report include-

• IBM
• Microsoft
• Google
• Avaya
• AWS
• Cisco
• Poly
• Adobe
• Zoom Video Communications
• LogMeIn

Enterprise Video by Segment

The study includes a forecast for the global enterprise video market by solution, services, application, end use industry, and region.

Enterprise Video Market by Solution [Analysis by Value from 2019 to 2031]:

• Video Conferencing
• Video Content Management
• Webcasting

Enterprise Video Market by Services [Analysis by Value from 2019 to 2031]:

• Integration & Deployment
• Managed Service
• Professional Service

Enterprise Video Market by Application [Analysis by Value from 2019 to 2031]:

• Corporate Communications
• Training & Development
• Marketing & Client Engagement

Enterprise Video Market by End Use Industry [Analysis by Value from 2019 to 2031]:

• Telecom
• BFSI
• Healthcare & Life Sciences
• Media & Entertainment
• Education
• IT and ITeS
• Retail & Consumer Goods
• Others

Enterprise Video Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Enterprise Video Market

In response to continuous technological advancements, changes in user requirements, and the evolution of the regulatory landscape, the enterprise video market has rapidly evolved across key global regions. This includes video conferencing and enterprise video platforms necessary for business communication and collaboration applications. Recent trends observed in this category have emerged across markets such as the United States, China, Germany, India, and Japan.

• United States: The US enterprise video market has seen increased adoption of AI-driven features in video conferencing platforms, including real-time translation and enhanced security protocols. Key players like Zoom and Microsoft Teams focus on integrating advanced analytics and machine learning into their platforms to offer a seamless user experience and administrative ease. Thus, the focus is on seamless, secure, integrated solutions that can support hybrid and remote work environments.
• China: The enterprise video market in China has experienced rapid growth, driven by local tech giants like Tencent and Alibaba. They further develop video conferencing and collaboration through the use of AI and big data analytics. Government regulations for enhanced cybersecurity will drive the demand for secure and compliant enterprise video solutions. Additionally, the market is witnessing a growth spurt in adoptions from small and medium enterprises.
• Germany: The German market is very aware of data privacy and thus complies with stringent GDPR. German companies increasingly use video solutions that provide strong encryption and data protection features. There is also growing demand for high-definition video conferencing solutions that meet the needs of large enterprises for seamless collaboration over international teams.
• India: Increased efforts toward digital transformation and a growing need for remote collaboration solutions have triggered the rapid growth of India's enterprise video market. The increased adoption of cloud-based video solutions is significantly visible in Indian enterprises due to cost-effectiveness and scalability. Local startups are also developing innovative video solutions for the Indian market, addressing specific needs, such as low-bandwidth connectivity.
• Japan: This can be seen in the development of the integration of video conferencing with other business-oriented applications, such as project management and CRM systems in Japan. Furthermore, Japanese companies integrate their business-class video with advanced AI features that enhance productivity and improve collaboration. All these factors create a demand for high-quality video services with user-friendly interfaces that meet both domestic and international business demands.

Features of the Global Enterprise Video Market

Market Size Estimates: Enterprise video market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Enterprise video market by various segments, such as by solution, services, application, end use industry, and region in terms of($B).

Regional Analysis: Enterprise video market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different solution, services, application, end use industry, and regions for the enterprise video market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the enterprise video market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the enterprise video market by solution (video conferencing, video content management, and webcasting), services (integration & deployment, managed service, and professional service), application (corporate communications, training & development, and marketing & client engagement), end use industry (telecom, BFSI, healthcare & life sciences, media & entertainment, education, IT and ITeS, retail & consumer goods, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Enterprise Video Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Enterprise Video Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Enterprise Video Market by Solution
  • 3.3.1: Video Conferencing
  • 3.3.2: Video Content Management
  • 3.3.3: Webcasting
• 3.4: Global Enterprise Video Market by Services
  • 3.4.1: Integration & Deployment
  • 3.4.2: Managed Service
  • 3.4.3: Professional Service
• 3.5: Global Enterprise Video Market by Application
  • 3.5.1: Corporate Communications
  • 3.5.2: Training & Development
  • 3.5.3: Marketing & Client Engagement
• 3.6: Global Enterprise Video Market by End Use Industry
  • 3.6.1: Telecom
  • 3.6.2: BFSI
  • 3.6.3: Healthcare & Life Sciences
  • 3.6.4: Media & Entertainment
  • 3.6.5: Education
  • 3.6.6: IT and ITeS
  • 3.6.7: Retail & Consumer Goods
  • 3.6.8: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Enterprise Video Market by Region
• 4.2: North American Enterprise Video Market
  • 4.2.1: North American Market by Solution: Video Conferencing, Video Content Management, and Webcasting
  • 4.2.2: North American Market by End Use Industry: Telecom, BFSI, Healthcare & Life Sciences, Media & Entertainment, Education, IT and ITES, Retail & Consumer Goods, and Others
• 4.3: European Enterprise Video Market
  • 4.3.1: European Market by Solution: Video Conferencing, Video Content Management, and Webcasting
  • 4.3.2: European Market by End Use Industry: Telecom, BFSI, Healthcare & Life Sciences, Media & Entertainment, Education, IT and ITES, Retail & Consumer Goods, and Others
• 4.4: APAC Enterprise Video Market
  • 4.4.1: APAC Market by Solution: Video Conferencing, Video Content Management, and Webcasting
  • 4.4.2: APAC Market by End Use Industry: Telecom, BFSI, Healthcare & Life Sciences, Media & Entertainment, Education, IT and ITES, Retail & Consumer Goods, and Others
• 4.5: ROW Enterprise Video Market
  • 4.5.1: ROW Market by Solution : Video Conferencing, Video Content Management, and Webcasting
  • 4.5.2: ROW Market by End Use Industry: Telecom, BFSI, Healthcare & Life Sciences, Media & Entertainment, Education, IT and ITES, Retail & Consumer Goods, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Enterprise Video Market by Solution
  • 6.1.2: Growth Opportunities for the Global Enterprise Video Market by Services
  • 6.1.3: Growth Opportunities for the Global Enterprise Video Market by Application
  • 6.1.4: Growth Opportunities for the Global Enterprise Video Market by End Use Industry
  • 6.1.5: Growth Opportunities for the Global Enterprise Video Market by Region
• 6.2: Emerging Trends in the Global Enterprise Video Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Enterprise Video Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Enterprise Video Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: IBM
• 7.2: Microsoft
• 7.3: Google
• 7.4: Avaya
• 7.5: AWS
• 7.6: Cisco
• 7.7: Poly
• 7.8: Adobe
• 7.9: Zoom Video Communications
• 7.10: LogMeIn