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全球企业视讯市场 - 市场规模（按解决方案、服务、部署、使用、交付方式、最终用户、地区划分）预测 - 2019 年至 2025 年

Global Enterprise Video Market Size By Solution, By Services, By Deployment, By Application, By Delivery Technique, By End-User, By Geographic Scope and Forecast
出版日期: | 出版商: Verified Market Research | 英文 | 商品交期: 2-3个工作天内

价格
简介目录

企业视讯市场规模及预测

预计 2024 年企业视讯市场规模将达到 198.2 亿美元，到 2032 年将达到 378.6 亿美元，2026 年至 2032 年的复合年增长率为 9.30%。

企业视讯是指企业内部使用视讯技术来改善沟通、协作、培训和行销。这包括直播活动、视讯会议、录製的培训课程以及为内部和外部受众製作视讯教学材料。

企业影片的一个主要用例是企业培训和发展。公司正在使用视讯教学和网路研讨会进行定期培训，并允许员工随时存取内容。这种策略不仅节省时间和金钱，而且比传统的培训方法更能帮助员工更有效地保留资讯。

得益于人工智慧和云端运算等技术的发展，企业视讯的未来一片光明。人工智慧可以透过自动转录、主题推荐，甚至虚拟化身等功能来改进视讯教学材料，以实现互动学习。

全球企业视讯市场动态

影响全球企业视讯市场的关键市场动态是：

主要市场驱动因素：

商业全球化：随着企业海外扩张，对语言服务的需求日益增长。翻译和在地化服务至关重要，因为企业需要与广泛的消费者、供应商和合作伙伴进行有效沟通。这一趋势在各行各业都很明显，包括电子商务，其网站和产品描述需要进行定制，以适应当地语言和文化的细微差别。

技术进步：人工智慧和机器学习融入语言服务，显着提高了效率和准确性。机器翻译技术和人工智慧应用程式实现了更快、更可靠的翻译，并促进了跨越语言障碍的即时协作。这些技术变革不仅改善了服务交付，还降低了营运成本，推动了市场发展。

法规合规性：许多行业，例如医疗保健和银行业，都有严格的监管标准，要求文件和对话的准确翻译。例如，必须翻译医疗文件以确保病人安全并遵守当地法规。随着法规的演变，对符合这些标准的语言服务的需求将会增加。

主要挑战

保护问题：职场视讯解决方案面临的最严峻问题之一是资料保护和隐私。公司必须保护在视讯会议、培训课程和网路研讨会期间共用的敏感数据，防止未授权存取和网路攻击。随着远距办公的日益普及，资料外洩的可能性也随之增加，需要采取成本高且实施难度高的高阶安全措施。

与现有系统整合：许多企业难以将新的视讯解决方案整合到其现有的IT架构中。在尝试将影片平台与其他通讯工具、客户关係管理 (CRM) 系统和内容管理系统 (CMS) 整合时，可能会出现相容性挑战。缺乏无缝整合可能会导致效率低下，从而需要进一步投资技术和培训。

频宽和连接问题：可靠的网路存取对于有效的视讯通讯至关重要。在宽频存取受限或网路不稳定的地区，视讯通话品质可能较差，导致中断和生产力下降。组织必须确保拥有足够的频宽来实现高品质的视讯串流传输，这可能需要大量的基础设施投资。

主要趋势：

视讯会议解决方案的采用率不断提升：远距办公和混合模式的转变，导致视讯会议解决方案的使用率不断提升。越来越多的企业开始使用 Zoom、Microsoft Teams 和 Google Meet 等系统进行会议和培训。这一趋势推动了对旨在提升使用者体验的整合解决方案的需求，包括虚拟背景、即时协作功能和互动式工具。

整合人工智慧 (AI)：人工智慧在改善企业视讯应用方面发挥关键作用。自动转录、即时翻译和高级视讯分析正变得越来越普遍。这些技术不仅提升了可访问性，还提供了受众参与度的重要洞察，使企业能够调整其内容和策略。

视讯学习和培训需求日益增长：越来越多的企业开始使用影片来培训和发展员工。视讯学习的成功，使其能够适应多种学习风格，并可按需访问，在企业培训专案中的应用日益广泛。随着企业意识到透过影片吸引员工的价值，教育和教学内容的製作也随之兴起。

目录

第一章 全球企业视讯市场简介

  • 市场概览
  • 研究范围
  • 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

  • 资料探勘
  • 验证
  • 第一手资料
  • 资料来源列表

第四章 全球企业视讯市场展望

  • 概述
  • 市场动态
    • 驱动程式
    • 限制因素
    • 机会
  • 波特五力模型
  • 价值链分析

第五章 全球企业视讯市场（按解决方案）

  • 概述
  • 视讯会议
  • 影片内容管理
  • 网路广播

6. 全球企业视讯市场（按服务）

  • 概述
  • 整合和部署
  • 託管服务
  • 专业服务

7. 全球企业视讯市场（按部署）

  • 概述
  • 云
  • 本地

8. 全球企业视讯市场（按应用）

  • 概述
  • 企业通讯
  • 培训与发展
  • 行销和客户参与

9. 全球企业视讯市场（依交付方式）

  • 概述
  • 下载/传统串流媒体
  • 自我调整串流媒体
  • 渐进式下载

第 10 章：企业视讯市场（依最终用户）

  • 概述
  • 资讯科技/通讯
  • 银行、金融服务和保险（BFSI）
  • 医疗保健和生命科学
  • 媒体与娱乐
  • 教育
  • 零售和消费品

第 11 章：全球企业视讯市场（按地区）

  • 概述
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 其他欧洲国家
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 世界其他地区
    • 拉丁美洲
    • 中东和非洲

第 12 章全球企业视讯市场的竞争格局

  • 概述
  • 各公司市场排名
  • 主要发展策略

第十三章 公司简介

  • Brightcove
  • Adobe
  • Cisco Systems
  • IBM
  • Microsoft
  • Kaltura
  • Polycom
  • Avaya
  • Vidyo
  • VBrick Systems

第十四章 附录

  • 相关调查
简介目录
Product Code: 37122

Enterprise Video Market Size And Forecast

Enterprise Video Market size was valued at USD 19.82 Billion in 2024 and is projected to reach USD 37.86 Billion by 2032, growing at a CAGR of 9.30% from 2026 to 2032.

Enterprise video is the use of video technology within a business to improve communication, collaboration, training, and marketing. This includes live streaming events, video conferencing, recorded training sessions, and the production of video material for both internal and external audiences.

The primary application of enterprise video is corporate training and development. Companies use video tutorials and webinars to deliver regular training experiences allowing employees to access content when it is convenient for them. This strategy not only saves time and costs but it also helps people retain information more efficiently than traditional training methods.

Enterprise video's future looks bright, thanks to technological developments like artificial intelligence and cloud computing. AI can improve video material by allowing features such as automatic transcription, topic recommendations, and even virtual avatars for interactive learning.

Global Enterprise Video Market Dynamics

The key market dynamics that are shaping the global enterprise video market include:

Key Market Drivers:

Globalization of Businesses: As businesses expand their operations abroad, the need for language services has increased. Businesses must efficiently interact with a wide range of consumers, suppliers, and partners, thus translation and localization services are vital. This tendency is visible in a variety of industries including e-commerce, where websites and product descriptions must be customized to accommodate local languages and cultural subtleties.

Technological Advancements: The incorporation of artificial intelligence and machine learning into language services has greatly increased efficiency and accuracy. Automated translation technologies and AI-powered applications enable faster and more reliable translations promoting real-time collaboration across language barriers. This technology transition not only improves service delivery but also lowers operational costs, hence driving market development.

Regulatory Compliance: Many businesses like healthcare and banking have stringent regulatory standards that demand accurate translation of documents and conversations. For example, medical documentation must be translated to guarantee patient safety and adherence to local legislation. As regulations evolve, the demand for language services that satisfy these criteria will increase.

Key Challenges:

Protection Concerns: One of the most serious issues for workplace video solutions is data protection and privacy. Organizations must safeguard critical data shared during video conferences, training sessions, and webinars from unauthorized access and cyber-attacks. As remote work becomes more prevalent, the potential of data breaches and leaks rises demanding sophisticated security measures that can be costly and difficult to deploy.

Integration with Existing Systems: Many businesses struggle to incorporate new video solutions into their current IT architecture. When attempting to integrate video platforms with other communication tools, customer relationship management (CRM) systems, or content management systems (CMS), compatibility challenges may develop. This lack of seamless integration can lead to inefficiencies necessitating further investments in technology and training.

Bandwidth and Connectivity Issues: Reliable internet access is essential for effective video communication. In areas with limited broadband access or shaky networks, video call quality might worsen resulting in disruptions and lower productivity. Organizations must ensure they have enough bandwidth to enable high-quality video streaming which may necessitate significant infrastructure investments.

Key Trends:

Increased Adoption of Video Conferencing Solutions: The transition to remote work and hybrid models has resulted in an increase in the use of video conferencing solutions. Companies are increasingly using systems such as Zoom, Microsoft Teams, and Google Meet to facilitate meetings and training sessions. This tendency has increased the demand for integrated solutions that improve the user experience such as virtual backgrounds, real-time collaboration capabilities, and interactive tools.

Integration of Artificial Intelligence (AI): AI is playing an important role in improving enterprise video applications. Automated transcription, real-time translation, and sophisticated video analytics are increasingly common. These technologies boost accessibility while also providing vital insights regarding viewer engagement allowing firms to fine-tune their content and strategy.

Growing Demand for Video Learning and Training: Organizations are increasingly using video to train and develop employees. The success of video-based learning which accommodates multiple learning styles and provides on-demand access is boosting its use in corporate training programs. As organizations realize the value of engaging employees through video, there is an increase in the production of instructional and educational content.

Global Enterprise Video Market Regional Analysis

Here is a more detailed regional analysis of the global enterprise video market:

North America:

The North American enterprise video market is primarily driven by the extensive use of remote work solutions and the growing need for video-based corporate communications. This supremacy is largely attributable to the region's advanced technological infrastructure and the presence of significant tech businesses that drive innovation in enterprise video solutions. The transition to remote and hybrid work styles is a key driver of the North American enterprise video industry.

According to the United States Bureau of Labor Statistics, 27.6% of employed people would telework in 2023 because to the COVID-19 epidemic, and this trend is projected to continue. According to a Stanford University research, 20% of complete workdays will be conducted from home when the pandemic ends, up from 5% previously. This shift has caused a spike.

According to the Association for Talent Development, 71% of North American firms plan to increase their usage of video-based learning in 2023 with video platforms presently accounting for 60% of employee training. The demand for increased security in video communications is also driving market expansion. The Canadian Centre for Cyber Security estimated a 300% increase in cyber-attacks on video conferencing systems in 2023, increasing need for more secure workplace video solutions.

Asia Pacific:

The Asia Pacific region is experiencing the fastest growth in the enterprise video market, primarily driven by rapid digital transformation and the increasing adoption of remote work solutions. This accelerated growth is fueled by the region's large workforce, technological advancements, and government initiatives supporting digital infrastructure development.

According to the International Telecommunication Union (ITU), internet penetration in the Asia Pacific region reached 64.1% in 2023 with over 2.7 billion users, representing a significant increase from 45.3% in 2018. The COVID-19 pandemic has further accelerated this trend with a survey by the Asian Development Bank (ADB) revealing that 70% of organizations in the region accelerated their digital transformation initiatives in 2023 with 52% specifically investing in video communication tools.

Another big contributor is the education sector with UNESCO reporting that 89% of nations in the region used remote learning during the epidemic, necessitating sophisticated video solutions. The enterprise video market is also benefiting from the region's demographic dividend, as the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP) reports that Asia Pacific is home to 60% of the world's youth population, driving demand for modern, video-centric workplace technologies.

Global Enterprise Video Market: Segmentation Analysis

The Global Enterprise Video Market is segmented based on the Solution, Services, Deployment, Application, Delivery Technique, End-User, and Geography.

Enterprise Video Market, By Solution

  • Video Conferencing
  • Video Content Management
  • Webcasting

Based on the Solution, the Global Enterprise Video Market is bifurcated into Video Conferencing, Video Content Management, and Webcasting. In the global enterprise video market, video conferencing is the dominant solution driven by the rising demand for remote collaboration and communication tools. The shift toward hybrid work environments has made video conferencing essential for businesses to maintain connectivity and productivity among distributed teams. Solutions like Zoom, Microsoft Teams, and Google Meet have gained immense popularity due to their user-friendly interfaces and advanced features such as screen sharing, breakout rooms, and virtual backgrounds. Additionally, organizations are increasingly adopting video conferencing for training, webinars, and client interactions which further enhances its market share.

Enterprise Video Market, By Services

  • Integration & Deployment
  • Managed Service
  • Professional Service

Based on the Services, the Global Enterprise Video Market is bifurcated into Integration & Deployment, Managed Service, and Professional Service. In the global enterprise video market, integration & deployment services hold the dominant position. This is primarily due to the growing need for businesses to effectively implement video solutions that integrate seamlessly with their existing IT infrastructure and workflows. Companies prioritize these services to ensure that video communication tools are tailored to their specific requirements facilitating better user adoption and maximizing the return on investment.

Enterprise Video Market, By Deployment

  • Cloud
  • On-premises

Based on the Deployment, the Global Enterprise Video Market is bifurcated into Cloud, and On-premises. In the global enterprise video market, the cloud deployment model is dominant due to its scalability, cost-effectiveness, and ease of use. Organizations increasingly prefer cloud solutions because they eliminate the need for extensive on-premises infrastructure and reduce upfront capital expenditures. Cloud-based platforms allow for seamless updates, integration with other cloud services, and remote accessibility which is particularly beneficial in the current trend of hybrid and remote work environments. Furthermore, cloud solutions typically offer advanced analytics and security features enhancing user experience and ensuring data protection. As businesses continue to embrace digital transformation, the demand for cloud-based enterprise video solutions is expected to grow reinforcing its dominance in the market.

Enterprise Video Market, By Application

  • Corporate Communications
  • Training & Development
  • Marketing & Client Engagement

Based on the Application, the Global Enterprise Video Market is bifurcated into Corporate Communications, Training & Development, and Marketing & Client Engagement. In the global enterprise video market, corporate communications is the dominant application segment. This dominance is primarily due to the increasing need for effective internal communication strategies as organizations adapt to remote and hybrid work environments. Video conferencing and corporate messaging platforms facilitate seamless communication across global teams enhancing collaboration and productivity.

Enterprise Video Market, By Delivery Technique

  • Downloading/ Traditional Streaming
  • Adaptive Streaming
  • Progressive Downloading

Based on the Delivery Technique, the Global Enterprise Video Market is bifurcated into Downloading/ Traditional Streaming, Adaptive Streaming, and Progressive Downloading. In the global enterprise video market, adaptive streaming is expected to dominate due to its ability to optimize video quality based on the viewer's internet speed and device capabilities. This technology enhances user experience by reducing buffering and improving playback making it particularly valuable for businesses that rely on seamless communication and collaboration across diverse environments. Adaptive streaming is also conducive to remote work setups where bandwidth availability can vary significantly among users.

Enterprise Video Market, By End-User

  • IT & Telecom
  • Banking, Financial Services, and Insurance (BFSI)
  • Healthcare & Life Sciences
  • Media & Entertainment
  • Education
  • Retail & Consumer Goods

Based on the End-User, the Global Enterprise Video Market is bifurcated into IT & Telecom, Banking, Financial Services, and Insurance (BFSI), Healthcare & Life Sciences, Media & Entertainment, Education, Retail & Consumer Goods. The IT & Telecom sector is the dominant end-user in the enterprise video market primarily due to its continuous demand for effective communication and collaboration tools. This industry leverages video conferencing and collaboration platforms to facilitate remote work enhance team collaboration, and support customer interactions. The need for reliable video communication solutions is critical for IT and telecom companies as they navigate complex projects and client relationships.

Enterprise Video Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World

Based on Geography, the Global Enterprise Video Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. The North America region dominates the global enterprise video market primarily due to the presence of key technology players and a high adoption rate of advanced communication solutions. The increasing demand for video conferencing tools and virtual collaboration platforms, especially during and after the pandemic has significantly boosted market growth in this region. Furthermore, robust investments in IT infrastructure and cloud-based solutions enable organizations to leverage enterprise video technologies effectively.

Key Players

The "Global Enterprise Video Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Brightcove, Adobe, Cisco Systems, Inc., IBM, Microsoft, Kaltura, Polycom, Avaya, Vidyo, and VBrick Systems, Avaya Inc., Microsoft, Polycom, Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

  • Enterprise Video Market Recent Developments
  • In February 2024, IBM and Wipro announced the development of the Wipro Enterprise Ready Platform. This service lets businesses to create fully integrated and customized AI environments at a corporate level.
  • In January 2024, Zoom's application for Apple Vision Pro was unveiled combining video conferencing with users' physical environments to blur the distinction between in-person and virtual meetings. The large canvas of Apple Vision Pro allows faraway teams to feel more connected and inclusive during meetings. Zoom on Apple Vision Pro creates an immersive (spatial) experience at scale.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL ENTERPRISE VIDEO MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL ENTERPRISE VIDEO MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL ENTERPRISE VIDEO MARKET, BY SOLUTION

  • 5.1 Overview
  • 5.2 Video Conferencing
  • 5.3 Video Content Management
  • 5.4 Webcasting

6 GLOBAL ENTERPRISE VIDEO MARKET, BY SERVICES

  • 6.1 Overview
  • 6.2 Integration & Deployment
  • 6.3 Managed Service
  • 6.4 Professional Service

7 GLOBAL ENTERPRISE VIDEO MARKET, BY DEPLOYMENT

  • 7.1 Overview
  • 7.2 Cloud
  • 7.3 On-premises

8 GLOBAL ENTERPRISE VIDEO MARKET, BY APPLICATION

  • 8.1 Overview
  • 8.2 Corporate Communications
  • 8.3 Training & Development
  • 8.4 Marketing & Client Engagement

9 GLOBAL ENTERPRISE VIDEO MARKET, BY DELIVERY TECHNIQUE

  • 9.1 Overview
  • 9.2 Downloading/ Traditional Streaming
  • 9.3 Adaptive Streaming
  • 9.4 Progressive Downloading

10. ENTERPRISE VIDEO MARKET, BY END-USER

  • 10.1 Overview
  • 10.2 IT & Telecom
  • 10.3 Banking, Financial Services, and Insurance (BFSI)
  • 10.4 Healthcare & Life Sciences
  • 10.5 Media & Entertainment
  • 10.6 Education
  • 10.7 Retail & Consumer Goods

11 GLOBAL ENTERPRISE VIDEO MARKET, BY GEOGRAPHY

  • 11.1 Overview
  • 11.2 North America
    • 11.2.1 U.S.
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 U.K.
    • 11.3.3 France
    • 11.3.4 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 China
    • 11.4.2 Japan
    • 11.4.3 India
    • 11.4.4 Rest of Asia Pacific
  • 11.5 Rest of the World
    • 11.5.1 Latin America
    • 11.5.2 Middle East & Africa

12 GLOBAL ENTERPRISE VIDEO MARKET COMPETITIVE LANDSCAPE

  • 12.1 Overview
  • 12.2 Company Market Ranking
  • 12.3 Key Development Strategies

13 COMPANY PROFILES

  • 13.1 Brightcove
    • 13.1.1 Overview
    • 13.1.2 Financial Performance
    • 13.1.3 Product Outlook
    • 13.1.4 Key Developments
  • 13.2 Adobe
    • 13.2.1 Overview
    • 13.2.2 Financial Performance
    • 13.2.3 Product Outlook
    • 13.2.4 Key Developments
  • 13.3 Cisco Systems
    • 13.3.1 Overview
    • 13.3.2 Financial Performance
    • 13.3.3 Product Outlook
    • 13.3.4 Key Developments
  • 13.4 IBM
    • 13.4.1 Overview
    • 13.4.2 Financial Performance
    • 13.4.3 Product Outlook
    • 13.4.4 Key Developments
  • 13.5 Microsoft
    • 13.5.1 Overview
    • 13.5.2 Financial Performance
    • 13.5.3 Product Outlook
    • 13.5.4 Key Developments
  • 13.6 Kaltura
    • 13.6.1 Overview
    • 13.6.2 Financial Performance
    • 13.6.3 Product Outlook
    • 13.6.4 Key Developments
  • 13.7 Polycom
    • 13.7.1 Overview
    • 13.7.2 Financial Performance
    • 13.7.3 Product Outlook
    • 13.7.4 Key Developments
  • 13.8 Avaya
    • 13.8.1 Overview
    • 13.8.2 Financial Performance
    • 13.8.3 Product Outlook
    • 13.8.4 Key Developments
  • 13.9 Vidyo
    • 13.9.1 Overview
    • 13.9.2 Financial Performance
    • 13.9.3 Product Outlook
    • 13.9.4 Key Developments
  • 13.10 VBrick Systems
    • 13.10.1 Overview
    • 13.10.2 Financial Performance
    • 13.10.3 Product Outlook
    • 13.10.4 Key Developments

14 Appendix

  • 14.1 Related Research