企业视讯市场规模、份额、成长分析（按解决方案、按服务、按部署、按应用、按组织规模、按最终用途、按地区）—产业预测 2025-2032

2023 年全球企业视讯市场规模价值为 234 亿美元，预计将从 2024 年的 258.3 亿美元成长到 2032 年的 570.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 10.4%。

受全球劳动力协作需求日益增长的推动，企业视讯解决方案市场正经历显着成长。企业将影片作为其内容行销策略的核心部分，并开发了强大的内容传递网路(CDN)，例如 Google Cloud 的 Media CDN，以增强影片串流功能。随选影片培训的需求激增，为员工提供关键录製内容的机会，以提高他们的技能。教育机构也采用多媒体演示来丰富学习体验。技术的进步，尤其是 API，正在促进跨平台的无缝集成，进一步推动市场动态。此外，向混合工作模式的转变以及人工智慧和机器学习技术的融合正在提高视讯品质和互动，推动该领域的进一步成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 技术分析

企业视讯市场规模（按解决方案和复合年增长率） (2025-2032)

• 市场概览
• 视讯会议
• 影片内容管理
• 网路直播

企业视讯市场规模（依服务及复合年增长率） (2025-2032)

• 市场概览
• 整合与部署
• 託管服务
• 专业服务

企业视讯市场规模（按部署和复合年增长率） (2025-2032)

• 市场概览
• 云
• 本地

企业视讯市场规模（按应用和复合年增长率） (2025-2032)

• 市场概览
• 企业沟通
• 培训与发展
• 行销和客户参与

企业视讯市场规模（按组织规模和复合年增长率） (2025-2032)

• 市场概览
• 大公司
• 中小型企业

企业视讯市场规模（依最终用途和复合年增长率） (2025-2032)

• 市场概览
• 资讯科技/通讯
• 银行、金融服务和保险（BFSI）
• 医疗保健和生命科学
• 媒体和娱乐
• 教育
• 零售和消费品
• 其他的

企业视讯市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Microsoft（US）
• Zoom Video Communications（US）
• Google（US）
• IBM（US）
• Avaya（US）
• AWS（US）
• Cisco Systems（US）
• GoTo（US）
• Adobe（US）
• Poly（US）
• BlueJeans（US）
• Lifesize（US）
• RingCentral（US）
• Pexip（Norway）
• Vidyo（US）
• Kaltura（US）
• Chime（US）
• Veeva Systems（US）
• Verizon Communications Inc.（US）
• Huawei Technologies Co. Ltd.（China）

结论和建议

Global Enterprise Video Market size was valued at USD 23.4 billion in 2023 and is poised to grow from USD 25.83 billion in 2024 to USD 57.01 billion by 2032, growing at a CAGR of 10.4% during the forecast period (2025-2032).

The enterprise video solutions market is witnessing significant growth driven by increasing collaboration needs among global workforces. Companies are leveraging video as a core aspect of content marketing strategies, leading to the development of robust content delivery networks (CDNs) like Google Cloud's Media CDN to enhance video streaming capabilities. The demand for on-demand video training has surged, allowing employees to access vital recorded content for skills enhancement. Educational institutions are also adopting multimedia presentations to enrich learning experiences. Advances in technology, particularly APIs, are facilitating seamless integration across platforms, further boosting market dynamics. Additionally, the shift towards hybrid work models and the integration of AI and ML technologies are enhancing video quality and interaction, propelling further growth in the sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Enterprise Video market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Enterprise Video Market Segments Analysis

Global Enterprise Video Market is segmented by Solution, Services, Deployment, Application, Organization Size, End Use and region. Based on Solution, the market is segmented into Video Conferencing, Video Content Management and Webcasting. Based on Services, the market is segmented into Integration & Deployment, Managed Service and Professional Service. Based on Deployment, the market is segmented into Cloud and On-premises. Based on Application, the market is segmented into Corporate Communications, Training & Development and Marketing & Client Engagement. Based on Organization Size, the market is segmented into Large Enterprise and Small & Medium Enterprise (SME). Based on End Use, the market is segmented into IT & Telecom, Banking, Financial Services, and Insurance (BFSI), Healthcare & Life Sciences, Media & Entertainment, Education, Retail & Consumer Goods and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Enterprise Video Market

The Global Enterprise Video market is being significantly propelled by the transformative impact of Artificial Intelligence, which is revolutionizing business operations through automation, personalization, and enhanced user experiences. Companies are increasingly adopting AI to refine their enterprise platforms, enabling seamless access to content for all users. This technology facilitates the automation of tasks such as transcription and translation, while also providing rich analytics on video viewing patterns, including watch time, completion rates, and overall engagement metrics. For example, in January 2024, Vbrick enhanced its enterprise video solutions by integrating advanced AI capabilities that revolutionize content management, boost accessibility, automate workflows, and streamline processes across organizations.

Restraints in the Global Enterprise Video Market

Although the Global Enterprise Video market presents significant opportunities for product adoption, it is likely to be restrained by the complexities involved in coding and decoding video conferencing applications, which can impede revenue growth. Additionally, many solution providers encounter challenges related to varying screen resolutions and sizes, complicating the app's ability to adapt effectively across devices. Nevertheless, various system integrators, solution providers, and technology developers are actively working on innovative solutions to mitigate these complexities, which should help lessen their adverse effects on the enterprise video market landscape moving forward.

Market Trends of the Global Enterprise Video Market

The Global Enterprise Video market is witnessing a significant trend driven by the rising adoption of video analytics tools. These innovative solutions empower businesses to gain invaluable insights into video performance on hosting platforms, enabling them to enhance their content and marketing strategies effectively. By analyzing user behavior and monitoring security threats, enterprises can optimize their video assets, refine viewer interactions, and tailor offerings to meet audience preferences. Recent advancements, such as BriefCam's enhanced video analytics platform introduced in March 2023, illustrate the growing demand for customizable and efficient video investigation capabilities. This trend is expected to accelerate market growth as organizations increasingly leverage data-driven insights to improve viewer engagement and operational efficiency.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Technology Analysis

Global Enterprise Video Market Size by Solution & CAGR (2025-2032)

• Market Overview
• Video Conferencing
• Video Content Management
• Webcasting

Global Enterprise Video Market Size by Services & CAGR (2025-2032)

• Market Overview
• Integration & Deployment
• Managed Service
• Professional Service

Global Enterprise Video Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premises

Global Enterprise Video Market Size by Application & CAGR (2025-2032)

• Market Overview
• Corporate Communications
• Training & Development
• Marketing & Client Engagement

Global Enterprise Video Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprise
• Small & Medium Enterprise (SME)

Global Enterprise Video Market Size by End Use & CAGR (2025-2032)

• Market Overview
• IT & Telecom
• Banking, Financial Services, and Insurance (BFSI)
• Healthcare & Life Sciences
• Media & Entertainment
• Education
• Retail & Consumer Goods
• Others

Global Enterprise Video Market Size & CAGR (2025-2032)

• North America (Solution, Services, Deployment, Application, Organization Size, End Use)
  • US
  • Canada
• Europe (Solution, Services, Deployment, Application, Organization Size, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Solution, Services, Deployment, Application, Organization Size, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Solution, Services, Deployment, Application, Organization Size, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Solution, Services, Deployment, Application, Organization Size, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoom Video Communications (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avaya (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AWS (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoTo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Poly (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlueJeans (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lifesize (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RingCentral (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pexip (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vidyo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaltura (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chime (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veeva Systems (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon Communications Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations