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市场调查报告书
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企业影片-市场占有率分析、产业趋势与统计、成长预测（2025-2030）

Enterprise Video - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 110 Pages | 商品交期: 2-3个工作天内

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简介目录

预测期内企业视讯市场复合年增长率预估为 3.78%

企业视讯-市场-IMG1

主要亮点

  • 公司依靠影片解决方案来改善内部和外部相关人员之间的协作，最大限度地提高客户参与并丰富职业发展。此外，企业影片正在成为公司内部和外部业务内容行销策略的一个组成部分。
  • 过去五年，串流媒体参与企业的内容量显着增加，有效用户快速成长。企业视讯会议仍然是该市场中最受欢迎和最具影响力的部分。这使得企业能够一致、有效率、快速地进行广播、启用通讯、为员工和承包商提供培训并促进协作。
  • 视讯平台在企业应用中的使用增加导致了补充安全解决方案的进一步开发。组织无法保证敏感资料或对话不会在虚拟会议期间洩漏。在 COVID-19 大流行期间，企业被迫适应并采用更好的沟通方法。
  • 2022 年 1 月，StrikeForce Technologies 宣布了一种为现代组织和政府机构构建的视讯会议安全替代方法。新提案的策略应用了一种新技术，根据专有资讯和所需的隐私等级进行四级机密性保护。该计划根据每次会议的优先顺序建议单独的行动。
  • 企业视讯服务的成长导致各种供应商创新并提供各种音讯、视讯、文件共用和协作解决方案。这项创新导致公司同时使用多个会议提供者。这种快速成长的趋势导致了混乱和一些混乱，但却让产业内的中小企业得以参与竞争。

企业视讯市场趋势

在预测期内，医疗保健将占据主要市场占有率

  • 会议等视讯解决方案可以轻鬆提供医疗支援。这些解决方案可在本地或云端基础的环境中使用，对于医疗机构和患者来说具有成本效益且合理。推动市场成长的关键因素是向远端医疗服务的转变和医疗保健 IT 支出的增加。政府加大努力改善卫生基础设施进一步支持了这一点。然而，缓慢的网路连线和金融挑战正在限制市场成长。此外，操作这些视讯会议设备的复杂性、技术意识和公众接受度低也是市场挑战。
  • 由于 COVID-19 大流行，世界多个国家已采取预防措施。由于学校关闭和社区被要求留在家里，多个组织不得不想办法让员工在家工作。 COVID-19 大流行改变了组织对视讯会议在实现远距工作、学习和远端协作方面所发挥的关键作用的观点。
  • 儘管 COVID-19 大流行继续扰乱全球经济活动，但随着所研究的市场与关键业务平台直接连接，并且在此期间团队可以进行远端通信，整个全部区域的投资仍在增长。
  • 2020 年，包括 Zoom 在内的这些视讯通讯平台的新网域註册量迅速增加。据查核点 Security 称，自 2020 年 1 月以来已註册了 1,700 多个新域名，其中 25% 是在 2020 年 3 月第一周註册的。根据 Buffer 2021 年远距工作状况报告的最新调查结果，在疫情期间开始远距工作的受访者中，近 94% 表示他们将选择在余下的职业生涯中远距工作。
  • 在管理方式改变的同时，疫情也促使软体使用方式改变。采用Zoom等视讯会议软体不仅仅是视讯通讯工具。管理人员已开始进一步数位化，以适应透过企业管理和计划生产力软体进行处理业务的转变。对于跨产业的企业来说，协作、业务沟通、追踪进展和分配行动项目的能力变得越来越重要。
  • 各机构之间的合作促进了卓有成效的伙伴关係。 2022 年 1 月，收购 Webex 的 Yuja 宣布与查普曼大学签订了为期三年的协议，并与派克峰社区学院签订了企业视讯平台和 Zoom Connector 的无条件授权合约。 Zoom Connector 是现有影片平台的附加模组，可自动上传使用 Zoom 录製的影片。该协议允许录製的影片在任何装置上安全地传播和观看，并且还提供字幕和影片索引以改善影片内搜寻功能。

北美是领先的企业视讯市场

  • 由于基础设施完善、行动装置在各行业的普及以及 IBM 和思科等大型跨国公司的集中，北美占据了很大的市场占有率。美国是企业视讯市场最大的国家。该市场的推动因素是越来越多的中小企业寻求更好的协作，以及大型企业向视讯会议和内容管理室的增强模式的转变。 ActiveCampaign 进行的一项研究显示，超过 41% 的小型企业正在使用视讯会议软体改进进行行销。
  • 中型和大型公司专注于核心竞争力，并更有可能外包 IT 解决方案。此外，与IT基础设施和行动设定相关的成本急剧增加导致行动化运营服务的使用增加，从而推动预测期内的市场成长。
  • 近年来，企业影片已成为美国多家公司内容行销策略的关键要素。内容传递网路(CDN) 的发展透过加速多媒体网路内容的交付并为企业提供高品质的视讯串流来推动市场成长。
  • 全国各地的各种教育机构一直在使用影像来加强学习，例如课程影片和网路研讨会。一些学校、学院和大学创建多媒体内容并透过视讯演示进行分发。如前所述，作为客户获取流程的一部分，Yuja 于 2021 年 8 月与德克萨斯州休士顿州休斯顿的圣托马斯大学合作。该大学实施了 YuJa 的企业视讯平台，该平台提供学习管理系统 (LMS)、直播功能以及全面的录影和管理工具。
  • 远距远端医疗服务的扩展和进步以及医疗保健 IT 支出的增加是推动市场成长的关键因素。例如，2021 年 2 月，直接面向患者的平台 Sesame 宣布将把视讯预约扩展到大休士顿地区，以满足 COVID-19 大流行期间所有专业领域的患者和独立从业者的远端医疗需求。

企业影片产业概况

儘管企业视讯市场竞争激烈，目前由少数公司主导，但全球市场预计将进行整合。拥有重要市场份额的领先公司正致力于透过利用策略联合倡议来扩大其海外基本客群，以提高市场占有率和盈利。 Adobe Inc.、Brightcove, Inc.、Avaya, Inc.、Vidyo, Inc.、Vbrick Systems, Inc.、Mediaplatform, Inc.、Polycom, Inc.、Cisco Systems, Inc.、IBM Corporation、Microsoft Corporation、Kaltura Inc. 、Ooyala, Inc. 是当前市场上的一些主要参与企业。

  • 2021 年11 月- Flipkart 子公司Myntra 将在Myntra 应用程式上举办影响者和专家的现场视讯会议，展示自行策划的产品和造型概念，让观众可以立即购物我们推出了M-Live，一种实时视频串流和即时商务促进消费者和品牌之间即时互动的平台。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 调查先决条件
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场动态

  • 市场概况
  • 市场驱动因素
    • 扩大组织规模
    • 对即时通讯的需求不断增长
  • 市场限制因素
    • 实施成本高
  • 价值链分析
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 买家/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度

第五章市场区隔

  • 按类型
    • 视讯会议
    • 影片内容管理
    • 网路直播
    • 其他的
  • 按成分
    • 硬体
    • 软体
  • 按最终用户产业
    • 医疗保健
    • BFSI
    • 资讯科技/通讯
    • 零售
    • 其他的
  • 地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 欧洲其他地区
    • 亚太地区
      • 中国
      • 日本
      • 澳洲
      • 其他亚太地区
    • 拉丁美洲
      • 墨西哥
      • 巴西
      • 其他拉丁美洲
    • 中东/非洲
      • 阿拉伯聯合大公国
      • 沙乌地阿拉伯
      • 其他中东/非洲

第六章 竞争状况

  • 公司简介
    • Adobe Inc.
    • Brightcove, Inc.
    • Avaya, Inc.
    • Vidyo, Inc.
    • Vbrick Systems, Inc
    • Mediaplatform, Inc.
    • Polycom, Inc.
    • Cisco Systems, Inc.
    • IBM Corporation
    • Microsoft Corporation
    • Kaltura Inc.
    • Ooyala, Inc.

第七章 投资分析

第八章 市场机会及未来趋势

简介目录
Product Code: 62357

The Enterprise Video Market is expected to register a CAGR of 3.78% during the forecast period.

Enterprise Video - Market - IMG1

Key Highlights

  • Organizations are using video solutions to improve collaboration between internal and external stakeholders, maximize customer engagement, and enrich career development. Enterprise video has also emerged as a critical element of a company's content marketing strategy for internal and external operations.
  • Streaming media players have reported whopping growth in content volumes and a steep increase in active users over the last five years. Enterprise video conferencing remains the most popular and impactful segment in this market. It allows enterprises to consistently, efficiently, and quickly broadcast, enable messaging, provide training to employees and contractors, and facilitate collaboration.
  • The increased utilization of video platforms for enterprise applications furthered the development of complementary security solutions. Organizations lack the assurance that sensitive data and conversations won't be exposed during virtual meetings. This fear grew during the COVID-19 pandemic as companies were forced to adapt and employ better means of communication.
  • In January 2022, StrikeForce Technologies announced an alternative approach to video conferencing security built for modern organizations and government agencies, and the COVID-19 pandemic influenced sensitive collaboration needs. The newly proposed strategy applies a novel methodology for protection based on four levels of sensitivity based on tiers of proprietary information or levels of necessary privacy. The plan recommends individual actions for the respective conference priority level.
  • The growth of enterprise video services led to the innovation of various audio, video, file sharing, and collaborative solutions, which different providers majorly offer. This innovation led to firms using multiple conferencing providers at a time. This burgeoning trend has led to confusion and some disorder but has allowed the smaller players in the industry to compete.

Enterprise Video Market Trends

Healthcare to Hold a Significant Market Share during the Forecast Period

  • Video solutions like conferencing have enabled easy medical support. These solutions are available on-premise and cloud-based and hence are cost-effective, making them reasonable for healthcare organizations and patients. The primary factor fueling the market's growth is the rising shift and increasing healthcare IT spending toward telemedicine services. This is further supported by increased efforts by national governments to improve their healthcare infrastructures. However, slow internet connections and financial challenges restrain the market's growth. Furthermore, complexities involved in the operation of these video conferencing equipment, low technology awareness, and acceptance among the people are other factors contributing to the challenges of the market.
  • Due to the COVID-19 pandemic, several countries worldwide implemented preventive measures. With schools being closed and communities being asked to stay at home, multiple organizations were forced to find a way to enable employees to work from home. The COVID-19 pandemic changed the organizational perspective about remote work and learning and the critical role video conferencing plays in allowing remote collaboration.
  • Though the COVID-19 pandemic continues to hamper economic activities worldwide, the overall regional investments have grown since the market studied has been directly aligned with critical operations platforms, allowing teams to communicate remotely throughout the period.
  • In 2020, the new domain registration on these video communication platforms, including Zoom, rapidly increased. According to Checkpoint Security, since January 2020, more than 1700 new domains have been registered, and 25% were recorded in the first week of March 2020. As per updated findings from the 2021 State of Remote Work Report by Buffer, nearly 94% of surveyed individuals who started working remotely due to the pandemic opted to work remotely for the rest of their career, compared to 99% of individuals opting for it if they used to work remotely even before the pandemic.
  • Alongside the changes in managerial style, the pandemic also stimulated changes in the use of the software. The embracing of Zoom and other videos conferencing software goes beyond video communication tools. Managers began to digitize further to accommodate the shift to handle affairs through corporate management and project productivity software. The ability to collaborate and communicate on work, track progress, and assign action items became increasingly crucial for businesses across industries.
  • Collaborations between institutions encouraged the fostering of very fruitful partnerships. In January 2022, Yuja, which acquired Webex, announced the signing of a three-year contract with Chapman University and a non-conditional agreement with Pikes Peak Community College to license their Enterprise Video Platform and Zoom Connector. The Zoom Connector is an additional module to the existing video platform that enables the automated upload of videos recorded through Zoom. The contract premises the recordings to be spread securely and viewed on any device, along with featuring captioning and indexing videos for improved search-inside-video capabilities.

North America is the Major Market for Enterprise Video Market

  • North America holds a significant market share owing to the presence of established infrastructure, the proliferation of mobile devices across various verticals, and the high concentration of large multinational companies like IBM, Cisco, and others. The US is the single largest country in the enterprise video market. The market is driven by the increasing number of SMEs looking for better collaborations and the shift of large enterprises towards enhanced modes of video conferencing and content management rooms. A survey conducted by ActiveCampaign revealed that more than 41% of SMEs use improved methods of video conferencing software for marketing.
  • The medium and large-sized corporations are highly focused on their core competencies, where they are most likely to outsource the IT solutions, which are expected to boost the market in the region over the forecast period. Besides, the surge in cost associated with the setup of IT infrastructure and mobility has led to the increased utilization of managed mobility services, thereby propelling market growth over the forecast period.
  • In recent years, enterprise video emerged as a critical component of the content marketing strategy of several companies in the United States. The development of content delivery networks (CDNs) accelerated the delivery of multimedia internet content and provided organizations with higher-quality video streams, fueling the market's growth.
  • In various educational institutes in the country, videos have been used to improve learning, like visual recordings of courses and webinars. Several schools, colleges, and universities created multimedia content and delivered it via video presentations. As stated earlier, as part of its customer acquisition process, Yuja, in August 2021, collaborated with the University of St. Thomas, Houston, Texas. The University implemented YuJa's Enterprise Video Platform, which offers a learning management system (LMS), live streaming capabilities, and comprehensive video recording and management tools.
  • The overall shift and increasing healthcare IT spending toward expanding and advancing telemedicine services is a primary factor fueling the market's growth. For instance, in February 2021, Sesame, a direct-to-patient platform, announced its video appointment expansion to Greater Houston to address the telemedicine requirements of patients and independent practices across all specialties during the COVID-19 pandemic.

Enterprise Video Industry Overview

The Enterprise Video Market is highly competitive and currently dominated by a few players, and the global market is expected to be consolidated. Major players with a prominent share in the market are focusing on expanding their customer base across foreign countries by leveraging strategic collaborative initiatives to increase their market share and profitability. Adobe Inc., Brightcove, Inc., Avaya, Inc., Vidyo, Inc., Vbrick Systems, Inc., Mediaplatform, Inc., Polycom, Inc., Cisco Systems, Inc., IBM Corporation, Microsoft Corporation, Kaltura Inc., and Ooyala, Inc. are some of the major players present in the current market.

  • November 2021 - Flipkart's subsidiary Myntra launched their live video streaming and lived commerce platform M-Live to facilitate a real-time engagement between consumers and brands that allows influencers and experts to host live video sessions of product and styling concepts curated by themselves on the Myntra app, allowing viewers to shop instantly.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growing Size of Organizations
    • 4.2.2 Increasing Need for Real Time Communication
  • 4.3 Market Restraints
    • 4.3.1 High Cost of Deployment
  • 4.4 Industry Value Chain Analysis
  • 4.5 Industry Attractiveness - Porter's Five Force Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Video Conferencing
    • 5.1.2 Video Content Management
    • 5.1.3 Webcasting
    • 5.1.4 Other Types
  • 5.2 By Components
    • 5.2.1 Hardware
    • 5.2.2 Software
  • 5.3 By End-user Industry
    • 5.3.1 Healthcare
    • 5.3.2 BFSI
    • 5.3.3 IT & Telecommunications
    • 5.3.4 Retail
    • 5.3.5 Other End-User Industries
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
    • 5.4.2 Europe
      • 5.4.2.1 United Kingdom
      • 5.4.2.2 Germany
      • 5.4.2.3 France
      • 5.4.2.4 Rest of Europe
    • 5.4.3 Asia Pacific
      • 5.4.3.1 China
      • 5.4.3.2 Japan
      • 5.4.3.3 Australia
      • 5.4.3.4 Rest of Asia-Pacific
    • 5.4.4 Latin America
      • 5.4.4.1 Mexico
      • 5.4.4.2 Brazil
      • 5.4.4.3 Rest of Latin America
    • 5.4.5 Middle East & Africa
      • 5.4.5.1 United Arab Emirates
      • 5.4.5.2 Saudi Arabia
      • 5.4.5.3 Rest of Middle-East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Adobe Inc.
    • 6.1.2 Brightcove, Inc.
    • 6.1.3 Avaya, Inc.
    • 6.1.4 Vidyo, Inc.
    • 6.1.5 Vbrick Systems, Inc
    • 6.1.6 Mediaplatform, Inc.
    • 6.1.7 Polycom, Inc.
    • 6.1.8 Cisco Systems, Inc.
    • 6.1.9 IBM Corporation
    • 6.1.10 Microsoft Corporation
    • 6.1.11 Kaltura Inc.
    • 6.1.12 Ooyala, Inc.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS