市场调查报告书
商品编码
1578144
全球MICE(会议、奖励旅游、国际会议和展览)市场:依活动类型、预订模式和地区进行预测(~2032年)Global MICE Market Research Report Information By Event Type, Booking Mode, and By Region - Forecast Till 2032 |
MICE(会议、奖励旅游、国际会议和展览)市场规模将从2023年的9,332.2亿美元成长到2024年的9,934.4亿美元,预测期内年复合成长率为 8.38%。至18,915.3亿美元。
现代科技的快速进步推动了对会奖旅游的需求。技术进步是不断发展的全球 MICE 市场的变革力量,重塑了活动的概念、计划和体验方式。该行业的成长和全球重要性很大程度上受到行动活动应用程式、先进活动管理软体和虚拟实境/扩增实境(VR/AR)等尖端技术整合的影响。
依地区视角
到2022年,欧洲 MICE 市场将占据最大的市场占有率,达到 44.56%,预计年复合成长率为 8.3%。欧洲丰富的历史意义、文化多样性和世界级的基础设施使其成为全球会展旅游市场的基石。
北美在会奖旅游业中占据主导地位,使这个成熟且成熟的市场成为世界企业活动不可或缺的一部分。美国和加拿大是这个充满活力的领域最重要的参与者。美国和加拿大在举办各种国际会议、展览和企业活动方面建立了良好的声誉。
亚太地区是全球会奖旅游市场中一个充满活力且快速扩张的地区。由于中国、日本、新加坡和澳洲等国家将自己定位为国际会议和活动的主要目的地,该地区在商务活动领域的影响力不断成长。
本报告调查了全球 MICE(会议、奖励旅游、国际会议和展览)市场,提供市场的定义和概述,市场成长的各种影响因素分析,市场规模推移和预测,各种区分、地区/主要国家的细分,竞争环境,主要企业概况等彙整资料。
Global MICE Market Research Report Information By Event Type (Meetings, Incentives, Conferences, and Exhibitions), Booking Mode (Online and Offline), and By Region (North America, Europe, Asia-Pacific, South America, and Middle East and Africa) - Forecast Till 2032
In 2023, the MICE Market Size was estimated to be USD 933.22 billion. The MICE market industry is anticipated to experience a compound annual growth rate (CAGR) of 8.38% from USD 993.44 billion in 2024 to USD 1,891.53 billion in 2032 during the forecast period (2024-2032). The demand for processed MICE is being driven by the rapid advancement of technology in the present day. Technological advancements are a transformative force in the ever-evolving Global Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) market, reshaping the way events are conceptualized, planned, and experienced. The industry's growth and global significance have been significantly influenced by the integration of cutting-edge technologies, including mobile event applications, advanced event management software, and virtual and augmented reality (VR/AR).
Market segment insights
The MICE Market has been divided into four categories: Meetings, Incentives, Conferences, and Exhibitions, which are determined by the type of event.
The MICE Market has been divided into Online and Offline based on the Booking Mode.
Regional Perspectives
The MICE market in Europe constitutes the greatest market share at 44.56% in 2022 and is anticipated to grow at a compound annual growth rate (CAGR) of 8.3%. Europe's rich historical significance, cultural diversity, and world-class infrastructure have established it as a cornerstone in the global Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) market. The continent has become a top destination for a diverse range of business events, drawing organizers, professionals, and delegates from all over the world.
North America is a dominant force in the Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) industry, with a mature and well-established market that is essential to the global corporate events landscape. The United States and Canada are among the most significant participants in this dynamic sector. They have established a reputation for hosting a variety of international conferences, exhibitions, and corporate events.
The Asia Pacific region has emerged as a dynamic and rapidly expanding participant in the global Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) market. The region's growing prominence in the business events sector is a result of the positioning of countries such as China, Japan, Singapore, and Australia as key destinations for international conferences and events.
The South American MICE market is a beneficiary of the growing globalization. South America becomes an appealing destination for hosting events that encourage international collaboration as businesses expand their operations and pursue new markets. The region's strategic geographic location between North America, Europe, and Asia makes it a convenient meeting point for professionals from around the globe.
Fueled by strategic investments, infrastructural development, and a dedication to establishing key destinations as global hubs for business events, the Middle East & Africa (MEA) region is currently experiencing a significant increase in Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) activities.
Thai Airways International Public (Thailand), International Travel House Ltd. (India), MICE Service Groups (Switzerland), Cathay Pacific Airways Limited (China), MICE Hospitality (Singapore), GLOBAL MICE LTD (UK), Meetings and Incentives Worldwide, Inc. (USA), Creative Group, Inc (USA), and FCM Meetings & Events (Singapore) are among the key companies in the MICE market.