会展市场规模、份额及成长分析（依活动类型、活动规模、应用及地区划分）－2026-2033年产业预测

预计到 2024 年，MICE 市场规模将达到 1.2 兆美元，从 2025 年的 1.31 兆美元成长到 2033 年的 2.63 兆美元，在预测期（2026-2033 年）内复合年增长率为 9.1%。

全球会展业（MICE）是国际商业环境中至关重要的桥樑，它透过提供人脉拓展机会，促进合作并推动经济成长。会展业不仅带动了主办城市的旅游业发展和收入成长，也刺激了住宿、交通和娱乐等产业的繁荣。随着全球商业活动的日益活跃，会展活动对于跨国合作至关重要，而行业聚会对于专业发展和知识交流也变得愈发重要。医疗保健和科技等新兴市场和产业为建立新的伙伴关係关係提供了广阔的机会。然而，地缘政治的不确定性和经济波动等挑战仍然存在，可能会影响差旅和活动预算。安全问题仍然是组织者和与会者关注的重点。永续性和技术进步，特别是数位化平台和混合型活动模式，正在改变着会展业的格局。

会展市场驱动因素

全球会展（MICE，即会议、奖励旅游、大会和展览）市场的主要驱动力之一是企业对企业（B2B）交流与合作机会日益增长的需求。随着各组织认识到面对面交流和关係建立在推动业务成长方面的重要性，他们越来越愿意举办和参与能够促进此类联繫的活动。此外，技术进步使得活动营运更加便捷高效，并提升了与会者的体验，从而增强了会展活动的吸引力。同时，为了保持竞争力并拓展全球业务，企业需要不断创新，这也大大推动了会展产业的持续成长。

会展市场的限制因素

全球会展（MICE，包括会议、奖励旅游、大会和展览）市场面临的主要限制之一是全球旅游限制和卫生法规持续存在的不确定性。政府政策的波动，包括隔离措施和疫苗接种要求，可能会扰乱已计划的活动，并导致与会者减少。此外，经济波动导致的企业预算受限，也可能减少企业活动和商务旅行的支出。虚拟会议的兴起进一步加剧了这项挑战，因为各组织机构都在评估线下活动与远距活动的成本效益，这可能会限制会展产业的成长和復苏。

会展市场趋势

会展市场的一大趋势是日益重视绿色环保和永续性，这主要得益于企业及其相关人员环保意识的不断增强。由此，企业开始采用注重环保的活动规划和设计策略，优先考虑减少废弃物和使用低碳材料。企业越来越倾向于选择符合永续性目标的场地和服务，这反映出市场对负责任实践的广泛需求。随着企业社会责任（CSR）成为关键驱动因素，将环保措施融入活动营运不仅能提升品牌声誉，还能满足日益注重环保的与会者群体不断变化的期望。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球会展市场规模（依活动类型划分）及复合年增长率（2026-2033 年）

• 会议
• 奖励旅游
• 国际会议
• 展览

全球会展市场规模（依应用领域及复合年增长率划分）（2026-2033年）

• 对于企业
• 卫生保健
• 科技
• 旅游与饭店
• 金融与银行

全球会展市场规模（以预订方式划分）及复合年增长率（2026-2033 年）

• 在线的
• 离线

全球会展市场规模（按地区划分）及复合年增长率（2026-2033 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Maritz Global Events（US）
• BCD Meetings & Events（Netherlands）
• American Express Meetings & Events（US）
• George P. Johnson（US）
• Freeman（US）
• CWT Meetings & Events（US）
• Experient（US）
• MCI Group（Switzerland）
• SHS Group（Germany）
• SMG Worldwide（US）
• House of Events（India）
• TBG Worldwide（India）
• DMC Worldwide（India）
• Wizcraft International Entertainment Pvt. Ltd.（India）
• Fountainhead MICE（India）
• Concept Events（India）
• Dreamz Cruises（India）
• TBH Creations（India）

结论与建议

MICE Market size was valued at USD 1.2 Trillion in 2024 and is poised to grow from USD 1.31 Trillion in 2025 to USD 2.63 Trillion by 2033, growing at a CAGR of 9.1% during the forecast period (2026-2033).

The global MICE industry serves as a pivotal connector within the international business landscape, fostering collaboration and promoting economic growth through networking opportunities. It drives tourism and revenue for host locations, enhancing sectors like accommodation, transport, and entertainment. The rise in global corporate activities necessitates these events for cross-border collaboration, enhancing the importance of industry-specific gatherings for professional development and knowledge exchange. Emerging markets and sectors, such as healthcare and technology, offer vast opportunities for new partnerships. However, challenges persist, including geopolitical uncertainties and economic fluctuations that could impact travel and event budgets. Security concerns also remain a priority for organizers and attendees. Notably, advancements in sustainability and technology, including digital platforms and hybrid event formats, are transforming the MICE landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the MICE market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

MICE Market Segments Analysis

Global MICE Market is segmented by Type of Event, Application, Booking Mode and region. Based on Type of Event, the market is segmented into Meetings, Incentives, Conferences and exhibitions. Based on Application, the market is segmented into Corporate, Healthcare, Technology, tourism & hospitality and finance & banking. Based on Booking Mode, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the MICE Market

One key market driver for the Global MICE (Meetings, Incentives, Conferences, and Exhibitions) market is the increasing demand for corporate networking and collaboration opportunities. As organizations recognize the importance of face-to-face interactions and relationship-building in driving business growth, there is a growing inclination to host and participate in events that facilitate these connections. Additionally, advancements in technology enable seamless event management and enhance attendee experiences, making MICE events more appealing. Furthermore, the rise of global business operations and the need for innovative ideas to remain competitive contribute significantly to the sustained growth of the MICE industry.

Restraints in the MICE Market

One key market restraint for the Global MICE (Meetings, Incentives, Conferences, and Exhibitions) market is the ongoing uncertainty surrounding global travel restrictions and health regulations. Variability in government policies, including quarantine measures and vaccination requirements, can disrupt planned events and deter attendee participation. Additionally, budget constraints faced by companies due to economic fluctuations may lead to reduced spending on corporate events and travel. The rise of virtual meeting alternatives further compounds this challenge, as organizations evaluate the cost-benefit ratio of in-person events compared to remote options, potentially limiting the growth and recovery of the MICE sector.

Market Trends of the MICE Market

A notable trend in the MICE market is the rising emphasis on green practices and sustainability, driven by a heightened awareness of environmental issues among businesses and their stakeholders. This has led to the adoption of eco-friendly event planning and design strategies, which prioritize the reduction of waste and the use of low-carbon materials. Companies are increasingly seeking venues and services that align with sustainability goals, reflecting a broader demand for responsible practices. As corporate social responsibility becomes a key driver, the integration of green initiatives into event management is not only enhancing brand reputation but also meeting the evolving expectations of environmentally conscious attendees.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Mice Market Size by Type of Event & CAGR (2026-2033)

• Market Overview
• Meetings
• Incentives
• Conferences
• exhibitions

Global Mice Market Size by Application & CAGR (2026-2033)

• Market Overview
• Corporate
• Healthcare
• Technology
• tourism & hospitality
• finance & banking

Global Mice Market Size by Booking Mode & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Mice Market Size & CAGR (2026-2033)

• North America (Type of Event, Application, Booking Mode)
  • US
  • Canada
• Europe (Type of Event, Application, Booking Mode)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type of Event, Application, Booking Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type of Event, Application, Booking Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type of Event, Application, Booking Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Maritz Global Events (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BCD Meetings & Events (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Express Meetings & Events (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• George P. Johnson (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freeman (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CWT Meetings & Events (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Experient (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MCI Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SHS Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SMG Worldwide (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• House of Events (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TBG Worldwide (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DMC Worldwide (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wizcraft International Entertainment Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fountainhead MICE (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Concept Events (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dreamz Cruises (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TBH Creations (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations