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市场调查报告书

商品编码

1806088

MICE 旅游市场规模、份额及成长分析（按活动类型、用途、服务类型、参与人数和地区）－产业预测（2025 年至 2032 年）

MICE Tourism Market Size, Share, and Growth Analysis, By Event Type (Meetings, Incentives), By Application (Corporate, Education), By Service Type, By Attendee Size, By Region - Industry Forecast 2025-2032

出版日期: 2025年09月01日 | 出版商:

SkyQuest | 英文 182 Pages | 商品交期: 3-5个工作天内

价格

简介目录

全球 MICE 旅游市场预计将在 2023 年达到 10 亿美元，并从 2024 年的 10.6 亿美元增长到 2032 年的 17.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.3%。

在不断变化的业务需求、政府措施和技术创新的推动下，全球 MICE 旅游市场正经历强劲成长。世界各国政府正致力于加强 MICE 基础设施并整合智慧城市技术，以提升整体体验。该行业正在利用机器学习和人工智慧的进步进行调整，透过根据个人偏好和即时互动为与会者提供量身定制的体验，改变活动组织和参与方式。增强的连接性和数据分析正在优化活动平台，确保及时更新和个人化内容传送。此外，MICE 产业越来越注重永续性，利用节能场馆和环保做法，为旅游业更永续的未来做出贡献。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业市场定位（2024年）
主要市场参与者所采取的策略
近期市场趋势
公司市场占有率分析（2024年）
主要企业简介
- 公司详情
- 产品系列分析
- 按部门分類的公司份额分析
- 收益同比对比（2022-2024 年）

主要企业简介

Freeman
IMC International
ITA Group, Inc.
Mice International
REVEZ Corporation Ltd.
TCIL（India）Ltd.
TI Infotech Pvt. Ltd.
Tripkonnect
Travkart
TourMyIndia
India Attitude
FBT Adventures（India）Pvt. Ltd.
FGNC Event Management（Malaysia）Sdn Bhd
Alpcord Network

结论和建议

简介目录

Product Code: SQMIG25O2033

Global MICE Tourism Market size was valued at USD 1.0 billion in 2023 and is poised to grow from USD 1.06 billion in 2024 to USD 1.73 billion by 2032, growing at a CAGR of 6.3% during the forecast period (2025-2032).

The global MICE tourism market is experiencing robust growth, driven by changing business demands, government initiatives, and technological innovation. Governments around the world are focusing on enhancing MICE infrastructure and integrating smart city technologies to elevate the overall experience. The industry is adapting through advancements in machine learning and artificial intelligence, transforming event organization and engagement by delivering tailored attendee experiences based on individual preferences and real-time interactions. Enhanced connectivity and data analytics are optimizing event platforms, ensuring timely updates and personalized content delivery. Additionally, the MICE sector is increasingly committed to sustainability, utilizing energy-efficient venues and eco-friendly practices, thereby contributing to a more sustainable future within the tourism landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global MICE Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global MICE Tourism Market Segments Analysis

Global MICE Tourism Market is segmented by Event Type, Application, Service Type, Attendee Size and region. Based on Event Type, the market is segmented into Meetings, Incentives, Conferences and Exhibitions. Based on Application, the market is segmented into Corporate, Education, Government and Others. Based on Service Type, the market is segmented into Venue Rentals, Accommodation, Transportation, Food & Beverages and Catering and Event Management Services. Based on Attendee Size, the market is segmented into Small (up to 50 Attendees), Medium (51-200 Attendees), Large (201-1,000 Attendees) and Mega (Over 1,000 Attendees). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global MICE Tourism Market

Technological advancements play a crucial role in shaping the MICE tourism industry by transforming attendee experiences. The integration of innovative event technologies, including virtual reality for immersive venue explorations, artificial intelligence to facilitate personalized networking, and hybrid event platforms, has significantly enhanced engagement. These innovations not only boost participation but also enable event planners to access valuable data and analytics, helping them connect with broader audiences effectively. As these trends continue to evolve, they create new opportunities for enhancing the overall experience for attendees and optimizing the planning process for organizers within the MICE sector.

Restraints in the Global MICE Tourism Market

The global MICE tourism market faces significant challenges due to elevated operating expenses that hinder revenue generation for organizers. Costs associated with venue rentals, advanced technological integration, security measures, and staffing can substantially affect profit margins. In response to these financial burdens, larger corporations may gravitate towards more cost-effective virtual or hybrid event formats. This shift can stifle market growth by deterring smaller enterprises from participating in or hosting events, ultimately limiting opportunities within the sector. As high costs continue to pose obstacles, the potential for broader engagement in MICE tourism remains constrained.

Market Trends of the Global MICE Tourism Market

The Global MICE tourism market is witnessing a significant trend towards sustainability and attendee well-being, as stakeholders prioritize eco-friendly venues and carbon-neutral event options. Event organizers are increasingly incorporating wellness activities, such as yoga sessions and mindfulness workshops, into their agendas to address travel fatigue and promote a healthier experience for participants. This shift not only meets the growing expectations of delegates seeking greener, more responsible event experiences but also aligns with a broader corporate responsibility movement that emphasizes the importance of sustainability in all aspects of event planning. Consequently, this dual focus on environmental impact and attendee health is shaping the future of MICE tourism.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Customer Buying Behavior Analysis

Global MICE Tourism Market Size by Event Type & CAGR (2025-2032)

Market Overview
Meetings
Incentives
Conferences
Exhibitions

Global MICE Tourism Market Size by Application & CAGR (2025-2032)

Market Overview
Corporate
Education
Government
Others

Global MICE Tourism Market Size by Service Type & CAGR (2025-2032)

Market Overview
Venue Rentals
Accommodation
Transportation
Food & Beverages and Catering
Event Management Services

Global MICE Tourism Market Size by Attendee Size & CAGR (2025-2032)

Market Overview
Small (up to 50 Attendees)
Medium (51-200 Attendees)
Large (201-1,000 Attendees)
Mega (Over 1,000 Attendees)

Global MICE Tourism Market Size & CAGR (2025-2032)

North America (Event Type, Application, Service Type, Attendee Size)
- US
- Canada
Europe (Event Type, Application, Service Type, Attendee Size)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Event Type, Application, Service Type, Attendee Size)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Event Type, Application, Service Type, Attendee Size)
- Brazil
- Rest of Latin America
Middle East & Africa (Event Type, Application, Service Type, Attendee Size)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Freeman
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IMC International
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ITA Group, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mice International
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
REVEZ Corporation Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TCIL (India) Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TI Infotech Pvt. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tripkonnect
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Travkart
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TourMyIndia
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
India Attitude
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
FBT Adventures (India) Pvt. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
FGNC Event Management (Malaysia) Sdn Bhd
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alpcord Network
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments