市场调查报告书
商品编码
1597551
MICE 市场 - 全球产业规模、份额、趋势、机会和预测,按活动类型(会议、奖励、会议、活动)、地区和竞争细分,2019-2029 年MICE Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Event Type (Meetings, Incentives, Conferences, Events), By Region, & Competition, 2019-2029F |
2023年全球会展市值为7,865.9亿美元,预估至2029年将达1,2904.1亿美元,预测期内复合年增长率为8.6%。 MICE 代表会议、奖励旅游、大型会议和展览,是旅游和旅游业内面向商务相关旅行的专业领域。这个利基市场旨在将来自不同领域的专业人士聚集在客製化的高品质酒店环境中。全球提供会奖旅游服务的公司数量不断增加,为市场扩张做出了重要贡献。 COVID-19 大流行加速了对虚拟和混合活动的需求,显着地推进了 MICE 中的技术使用。在疫情期间,向虚拟平台的转变变得至关重要,它为企业提供了一种举办活动的方式,而无需承担场地租赁、交通和餐饮等实体聚会的高昂成本。自 20 世纪初以来,会奖旅游取得了显着发展,特别是随着网路和智慧型手机的出现。为满足不同旅客的需求而客製化的众多旅游应用程式的出现,使得 MICE 规划过程变得更加便捷和愉快。这些数位平台提供了体验奢华旅行的创新方式。此外,数位中介和线上旅行社的兴起扰乱了传统的行业惯例。这些数位代理商充当线上购物机器人,揭示了现有行业在资讯和基础设施方面的弱点。千禧世代劳动力对商务和休閒旅行相结合的商务休閒的需求不断增长,预计也将推动市场成长。
市场概况 | |
---|---|
预测期 | 2025-2029 |
2023 年市场规模 | 7865.9亿美元 |
2029 年市场规模 | 1 美元, 2,904.1 亿 |
2024-2029 年复合年增长率 | 8.6% |
成长最快的细分市场 | 激励措施 |
最大的市场 | 北美洲 |
在会奖旅游活动中增加科技的使用
会奖旅游服务提供者数量不断增加
环境永续性议题
财务和后勤问题
商务休閒旅游日益受欢迎
增加企业活动和商务旅游
事件类型见解
区域洞察
北美洲
The global MICE market was valued at USD 786.59 Billion in 2023 and is expected to reach USD 1290.41 Billion by 2029 with a CAGR of 8.6% during the forecast period. MICE, which stands for Meetings, Incentives, Conferences, and Exhibitions, is a specialized segment within the travel and tourism industry oriented towards business-related travel. This niche aims to bring together professionals from various sectors in a customized and high-quality hospitality environment. The growing number of companies providing MICE services globally is a significant contributor to market expansion. The COVID-19 pandemic accelerated the need for virtual and hybrid events, significantly advancing technology use in MICE. During the pandemic, the shift to virtual platforms became crucial, offering companies a way to conduct events without incurring the high costs of physical gatherings, such as venue rentals, transportation, and catering. Since the early 20th century, MICE travel has evolved remarkably, particularly with the advent of the internet and smartphones. The presence of numerous travel applications tailored to meet the needs of various travelers has made the MICE planning process more accessible and enjoyable. These digital platforms offer innovative ways to experience luxury travel. Additionally, the rise of digital intermediaries and online travel agencies has disrupted traditional industry practices. These digital agents serve as online shopbots, revealing existing industry weaknesses in information and infrastructure. The increasing millennial workforce's demand for bleisure a combination of business and leisure travel is also expected to drive market growth.
Market Overview | |
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Forecast Period | 2025-2029 |
Market Size 2023 | USD 786.59 Billion |
Market Size 2029 | USD 1, 290.41 Billion |
CAGR 2024-2029 | 8.6% |
Fastest Growing Segment | Incentives |
Largest Market | North America |
Key Market Drivers
Increasing Use of Technology in MICE Events
The integration of advanced technology in MICE events is a critical factor driving industry growth. Due to the COVID-19 pandemic, hybrid and virtual events for meetings, incentives, conferences, and exhibitions became the standard, with many companies adopting these formats for all their events. This shift to digital platforms eliminated various traditional costs such as transportation, catering, and venue rentals, leading to substantial savings for businesses. The technological advancements have not only ensured profitability but also spurred innovation and increased engagement. Advanced technology solutions offer live streaming, virtual networking, and interactive presentations, marking a significant shift in how MICE events are conducted.
Rising Number of MICE Service Providers
The increasing number of companies specializing in MICE services worldwide is another core driver of market expansion. The growing availability of these specialized services provides organizations with numerous options and competitive pricing, creating a favorable environment for market growth. These companies offer tailored solutions to meet specific needs, including venue sourcing, logistics, event management, and technological support. The variety of service offerings enables businesses to choose the most suitable options aligned with their goals, enhancing the overall quality and impact of MICE events. Moreover, heightened competition among service providers often leads to improved service quality and innovation, further propelling the market.
Key Market Challenges
Environmental Sustainability Concerns
One of the significant challenges in the Global MICE Market is environmental sustainability. Events of this nature generate a substantial amount of waste, utilize large quantities of resources, and are significant sources of carbon emissions. Achieving sustainability goals and adopting eco-friendly practices are often complicated due to financial and logistical constraints. Industry-wide cooperation is essential to enhance the sustainability of events. A comprehensive approach involving green practices, efficient resource use, and stakeholder collaboration is necessary to minimize the environmental footprint.
Financial and Logistical Concerns
The MICE market faces substantial financial and logistical challenges. Organizing large-scale events requires considerable investment in resources such as transportation, catering, and venue rentals, which can be significant barriers. Additionally, coordinating large groups, ensuring seamless transfers, and managing diverse attendee needs introduce layers of complexity. Companies need meticulous planning and strong execution strategies to navigate these challenges successfully. Efficient cost management and logistical coordination are critical elements for the success of MICE events.
Key Market Trends
Rising Popularity of Bleisure Travel
The increasing millennial workforce is fueling the demand for bleisure, which blends business and leisure travel. According to a State of Business Travel Survey conducted in June 2022, approximately 90% of millennials engaged in bleisure travel. To cut vacation costs, nearly 49% of millennials turn their business trips into vacations or plan holidays around business travel. This trend highlights changing workforce preferences and underscores the need for flexible, comprehensive MICE service offerings that cater to both professional and leisure needs.
Increasing Corporate Events and Business Tourism
The rise in corporate events and business tourism is also driving industry growth. For instance, in 2022, Asia Paints organized a Sales Conference that brought together over 10,000 employees from across India. The increasing number of national and international exhibitions, coupled with a growing influx of visitors from around the world, is propelling market expansion. These events underscore the crucial role of MICE in facilitating corporate communications, marketing strategies, and partnership developments, thereby reinforcing the market's significance and potential for growth.
Segmental Insights
Event Type Insights
The meetings segment is a dominant force in the global business events market, driven by the rising number of corporate gatherings such as shareholder meetings, management meetings, and general assemblies. As businesses expand globally and cross-border operations become more complex, the need for frequent and well-coordinated meetings has intensified. This trend is particularly notable in emerging markets where regional destinations and less densely populated tier cities are becoming increasingly popular for hosting business events. These locations offer unique advantages, such as lower costs, fewer logistical challenges, and a more focused environment, making them attractive alternatives to traditional metropolitan hubs.
Governments worldwide recognize the economic benefits of hosting business events and are actively supporting the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry through financial incentives. For instance, the Australian government's USD 50 million grant program for the MICE sector is a testament to this support, covering up to 50% of event expenses. This initiative aims to revitalize the business events industry, which was significantly impacted by the pandemic, by encouraging companies to host meetings and conferences within the country. The incentive travel segment is also poised for substantial growth, as companies increasingly use travel rewards as a strategy to boost employee morale, recognize achievements, and foster a positive workplace culture. These incentive trips often involve luxurious, custom-tailored experiences that appeal to employees, particularly millennial workers who value experiences over material rewards. Companies are investing in these programs not just as a reward system but also as a tool for team building and employee retention, recognizing the importance of a motivated workforce in achieving long-term business success. The trend towards personalized, high-end incentive travel reflects a broader shift towards experiential rewards that resonate with modern workforce preferences.
Regional Insights
North America
The North American Meetings, Incentives, Conferences, and Exhibitions (MICE) market has secured a leading position in the global MICE industry, driven by several key factors that contribute to its growth and dominance. One of the primary drivers is the increasing globalization of businesses, which has significantly impacted the region's meetings market. As companies expand their operations and seek to engage with partners, clients, and stakeholders on a global scale, the demand for meeting spaces and related services in North America has surged. This globalization trend has led to a rise in the number of international conferences, conventions, and business events hosted in North America. The region's strategic location, well-developed infrastructure, and accessibility make it an attractive destination for international gatherings. Major cities like New York, Las Vegas, Chicago, and Toronto offer world-class conference facilities, hotels, and transportation networks, further solidifying North America's appeal to global event organizers.
The need for businesses to engage and collaborate on a global level has also fueled the demand for innovative meeting spaces that can accommodate a diverse range of event formats, from large-scale conferences to intimate board meetings. North American venues are increasingly incorporating advanced technologies, such as virtual and hybrid meeting solutions, to cater to the evolving needs of businesses and ensure seamless communication and collaboration across borders. Additionally, the North American MICE market benefits from a strong service sector that provides a comprehensive range of event management, hospitality, and logistical support services. This ecosystem enables businesses to execute successful events that foster meaningful connections and drive growth. North America's leading position in the global MICE market is a result of its ability to adapt to the demands of a globalized business environment, offering world-class facilities, services, and technological solutions that facilitate international collaboration and engagement.
In this report, the global MICE market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the global MICE market.
Global MICE market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Detailed analysis and profiling of additional market players (up to five).