市场调查报告书
商品编码
1518371
护髮市场:依产品、类型、分销管道、最终用户划分 - 到 2030 年的全球预测Hair Care Market by Product [Shampoo, Conditioner, Oil, Color, Serum, Styling Products (Wax, Spray, Gel)], Type [Organic, Synthetic], Distribution Channel [Supermarket, Pharmacies, Salon, Online], End User [Male, Female, Kids] - Global Forecast to 2030 |
预计到 2030 年,全球护髮市场将达到 1,210.8 亿美元,2023 年至 2030 年复合年增长率为 4.1%。
该报告在广泛的二级和一级研究以及对市场情景的深入分析后,对关键行业驱动因素、限制因素、课题和机会进行了分析。这一市场成长归因于对有机护髮产品的需求不断增加、美容和个人护理产品支出的增加、头髮相关问题的增加以及对护髮美容服务的需求不断增加。然而,护髮产品的高成本以及护髮产品中有害化学试剂的使用限制了该市场的成长。
此外,电子商务的渗透和新兴国家对髮型设计的日益关注是影响市场成长的主要课题。
註:1)SWOT分析描述了5家主要公司
2) 公司简介财务摘要仅适用于上市公司
Hair Care Market Size, Share, Forecast, & Trends Analysis by Product [Shampoo, Conditioner, Oil, Styling Products (Wax, Spray)], Type [Organic, Synthetic], Distribution Channel [Supermarket, Pharmacies], End User [Male, Female]-Global Forecast to 2030
The global hair care market is projected to reach $121.08 billion by 2030 at a CAGR of 4.1% from 2023 to 2030.
Succeeding extensive secondary and primary research and in-depth analysis of the market scenario, the report comprises of the analysis of key industry drivers, restraints, challenges, and opportunities. The growth of this market is attributed to the rising demand for organic hair care products, increasing spending on beauty & personal care products, rising hair-related problems, and growing demand for cosmetology services for hair care. However, the high costs of hair care products, and use of hazardous chemical reagents in hair care products restrain the growth of this market.
Furthermore, the growing penetration of e-commerce, and increasing focus on hair styling in developing countries are major challenges impacting market growth.
The report offers a competitive landscape based on an extensive assessment of the product portfolio offerings, geographic presences, and key strategic developments adopted by leading market players in the industry over four years (2020-2023). The key players operating in the global hair care market are L'Oreal S.A. (France), The Procter & Gamble Company (U.S.), Kao Corporation (Japan), Unilever PLC (U.K.), Shiseido Company, Limited (Japan), Johnson & Johnson Services, Inc. (New Jersey), Avon Products, Inc. (U.K.), Revlon Consumer Products Corp. (U.S.), Beiersdorf AG (Germany), Henkel AG & Co. KGaA (Germany), Natura &Co Holding S.A. (Brazil), Aveda Corporation (U.S.), and Oriflame Cosmetics Global S.A. (Switzerland).
Among all the product types studied in this report, in 2023, the shampoos segment is expected to account for the largest share of the hair care market. Shampooing is the basic form of cleansing hair. It helps remove dirt, oil, odors, and debris from the scalp to keep it clean and healthy. The different types of shampoos are shampoos for color-treated hair, shampoos for oily, normal or dry hair, volumizing shampoo, shampoo for babies/children, and clarifying shampoo, among others. The large market share of this segment is attributed to the high incidence of hair-related problems, including hair loss, heat-damaged hair, oil/greasy hair, and the availability of many products suiting peoples' needs.
Among all the types studied in this report, the organic segment is projected to register the highest CAGR over the forecast period. The growth of this segment is attributed to the rising demand for organic hair care products and high spending on organic products. Organic hair care products are free from harsh chemicals and are safer for the scalp and hair.
Among all the distribution channels studied in this report, in 2023, the supermarkets & hypermarkets segment is expected to account for the largest share of the hair care market. Supermarkets & hypermarkets provide significant benefits to customers while shopping for hair care products, including the availability of various products and discounted prices. Consumers tend to favor purchasing hair care products from supermarkets & hypermarkets due to the extensive selection available, catering to various hair concerns, and offering freedom of choice.
Among all the end users studied in this report, in 2023, the females segment is expected to account for the largest share of the hair care market. Healthy hair is crucial for the overall well-being and condition of women's hair. The large market share of this segment is attributed to the increasing hair-related problems, high penetration of hair styling products for women, easy availability, and positioning of hair care products for women.
An in-depth analysis of the geographical scenario of the global hair care market provides detailed qualitative and quantitative insights into the five major regions (North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa) along with the coverage of major countries in each region. In 2023, North America is expected to account for the largest share of the hair care market. In 2023, the U.S. is expected to account for the largest share of the hair care market in North America. The large share of this regional market is attributed to the rising demand for organic hair care products, growing demand for cosmetology services for hair care, and increasing spending on beauty & personal care products in the region.
Hair care Market Assessment-by Product
(Note: Other hair styling products include creams, clays, and mousse)
(Note: Other hair products include masks, volumizers, and lotion & tonics)
Hair care Market Assessment-by Type
Hair care Market Assessment-by Price Category
Hair care Market Assessment-by Distribution Channel
(Note: Other hair products include departmental stores, mono-brand stores, and mass merchandisers)
Hair care Market Assessment-by End User
Hair care Market Assessment-by Geography
Note: 1) SWOT analysis provided for top 5 players
2) The financial overview in the company profiles section is provided for only public companies