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市场调查报告书
商品编码
1136006
单一来源咖啡市场 - COVID-19 的增长、趋势、影响和预测(2022-2027 年)Single Origin Coffee Market - Growth, Trends, and Forecasts (2022 - 2027) |
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预计单一产地咖啡市场在 2022-2027 年的预测期内復合年增长率为 8.25%。
咖啡消费量逐年增加,对单一产地咖啡的需求也在增加。在特定咖啡来源中发现的独特特征和风味正在推动所研究市场的需求。与此同时,由于与家庭准备相关的便利性,市场对单一产地速溶咖啡的需求正在上升。
此外,在 COVID-19 爆发期间,随着咖啡馆和餐馆的关闭,对单一产地速溶咖啡的需求增加。这导致市场参与者根据不断变化的消费者口味来策划他们的产品。例如,2020 年 12 月,加州咖啡公司 Ritual Coffee 推出了环保袋装的单一来源速溶咖啡。该产品可在北加州的 Whole Foods 商店、该公司的湾区咖啡馆和全国的在线零售渠道购买。
此外,千禧一代对咖啡饮料作为能源的依赖正在进一步推动市场。单一产地咖啡的高品质风味,适合偏爱浓咖啡的千禧一代。此外,消费者对清洁标籤和有机咖啡产品的偏好正在推动全球市场对单一来源咖啡的需求。
全世界对各种农产品的可持续和合乎道德生产的需求正在增加。人们的环保意识越来越强,并且比传统方法更喜欢可持续的耕作方法。随着这些市场趋势,对可持续咖啡和有机咖啡的需求也在增加。因此,消费者对了解咖啡豆的来源和生产过程的可追溯性产生了兴趣。为了确保客户和建立对公司的信任,市场上的各种参与者正在推出单一来源的咖啡,拥有公平贸易和有机认证,进一步吸引客户的兴趣。公平贸易认证通过证明社会、环境和经济方面来监督产品的销售、包装和标籤。例如,2022年5月,“Roaster Ebainescafe”推出了单一产地咖啡“埃塞俄比亚西达摩”。公司推出的产品经过公平贸易和有机认证,确保客户对采购产品的信心。
南美洲是世界上咖啡生产和消费增长最快的地区。世界各地对巴西咖啡的需求很高,其中巴西单一产地咖啡是最受追捧的。世界上大部分的咖啡产自巴西和哥伦比亚。根据国际咖啡协会的数据,2020年南美洲生产了8820.5万袋60公斤袋,其中仅巴西就生产了6900万袋60公斤袋。此外,与 2019 年相比,2020 年南美咖啡产量增加了 14.0%。由于产量增加,对罗布斯塔和阿拉比卡咖啡豆的需求增加,南美咖啡出口也增加了。据国际咖啡协会统计,2021年2月南美咖啡出口量增长15.5%至2326万袋。这是由于来自巴西的咖啡出货量增加了 24.3% 至 1677 万袋。因此,南美地区对单一来源咖啡不断增长的需求正在推动全球单一来源咖啡市场的增长。
全球单一产地咖啡市场分散且竞争激烈,许多全球和地区公司向市场推出了各种产品。 Keurig Dr. Pepper Inc.、卡夫亨氏公司、Premier Foods Group Services Limited、星巴克公司和 Luigi Lavazza S.p.A 等大公司正在提供包装精美的新产品,从而吸引客户的注意力。此外,这些公司参考其产品的来源,并专注于在最终用户之间建立信任。市场上的主要参与者正在投资与市场上的其他参与者合作,以开发符合不断变化的客户需求的新产品。例如,星巴克提供适用于 Keurig 酿造的 K 杯优质和单一产地苏门答腊咖啡豆荚。这增加了两个主要参与者在全球单一来源咖啡市场的存在。
The single origin coffee market is projected to register a CAGR of 8.25% during the forecast period, 2022-2027.
Coffee consumption has increased over years and the demand for single origin coffee is increasing even more. The unique characteristic and taste found in a particular coffee origin is driving the demand for the market studied. Alongside, the demand for single-origin instant coffee is rising in the market, owing to the convenience associated with its preparation at home.
Moreover, during the COVID-19 pandemic, the demand for single-origin instant coffee increased, due to the shutdown of cafes and restaurants. This led the players in the market to curate products by the changing preference of consumers. For instance, in December 2020, Ritual Coffee, a California-based coffee company launched single-origin instant coffee in eco-friendly sachets. This product is available in Whole Food Stores in Northern California, the company's Bay Area Cafes, and online retail channels nationwide.
Furthermore, the reliance of Millennials on coffee beverages for energy is driving the market further. The high-quality flavor of single origin coffee makes it suitable for Millenials who prefer strong brewed coffee on regular basis. In addition, the inclination of consumers toward clean label and organic coffee products is driving the demand for single origin coffee in the global market.
The demand for sustainable and ethical production of different agricultural products is rising across the world. People have become more environment conscious and prefer sustainable agricultural practices more than conventional methods. The demand for sustainable and organic coffee is growing in line with this trend in the market. Consequently, consumers are interested in knowing the origin of coffee beans, and the traceability of their production process. To ensure the customers and build their trust in the company, various players in the market are launching single origin coffee, having fair trade and organic certifications, and gathering customers' interest further. The fair trade certification certifies the social, environmental, as well as economic aspects of production, thereby, monitoring the purchase and selling of the product, along with its packaging and labeling. For instance, in May 2022, Roastelier by Nescafe launched a new single origin coffee namely, Ethiopia Sidamo. This product launched by the company is fair trade as well as organically certified, ensuring the confidence of the customers in the sourcing of the product.
South America is the fastest growing region, with respect to both production and consumption of coffee in the world. The demand for Brazilian coffee is prominent all over the world, and single origin Brazilian coffee is most sought after. A large portion of the world's coffee is produced in Brazil and Colombia. According to the International Coffee Association, South America produced 88.205 million 60-kg bags of coffee in 2020, out of which 69 million 60-kg bags were produced in Brazil alone. Moreover, coffee production in South America increased by 14.0% in 2020 as compared to 2019. Along with the increase in production, the exports of coffee from South America also increased, owing to the expanding demand for Robusta and Arabica coffee beans. As per the statistics of the International Coffee Association, in February 2021, the export of coffee from South America increased by 15.5% to 23.26 million bags. This was in accordance with the increase in coffee shipments from Brazil, owing to a rise in export by 24.3% to 16.77 million bags. Thus, the growing demand for single origin coffee from the South American region is driving the growth of the single origin coffee market globally.
The global single origin coffee market is fragmented and highly competitive, with many global and regional players offering a range of products in the market. Key players like Keurig Dr. Pepper Inc., The Kraft Heinz Company, Premier Foods Group Services Limited, Starbucks Corporation, and Luigi Lavazza S.p.A, among others, are offering new products with attractive packaging, thereby, gathering the attention of customers. Moreover, these companies are focused on mentioning the origin of the products and building trust among the end users. The key players in the market invest in collaborating with other players in the market, to formulate new products, suiting customers' changing demands. For instance, Starbucks offers premium and single origin Sumatra coffee K-cup pods, which are suitable for brewing in Keurig brewers. This enhances the presence of both the key players in the global single origin coffee market.