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市场调查报告书
商品编码
1137188

防伪包装市场 - COVID-19 的增长、趋势、影响和预测（2022-2027 年）

Anti-Counterfeit Packaging Market - Growth, Trends, and Forecasts (2022 - 2027)
出版日期: | 出版商: Mordor Intelligence | 英文 105 Pages | 商品交期: 2-3个工作天内

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简介目录

防伪包装市场预计在预测期内（2022-2027 年）的复合年增长率为 7.81%。

对生命关键产品的真实性保护不断变化的监管环境、改进防盗措施的技术进步、持续威胁的多样化以及对品牌保护的需求，已成为推动防伪包装市场增长的一个因素。

主要亮点

  • 预计在预测期内，美国出台的《反假冒贸易协定》等法规以及欧盟委员会针对标籤和序列化的措施将对发达经济体的市场产生积极影响。
  • 2022 年 5 月，据印度教报纸报导，惠普印度公司将在 2020 年 7 月至 2021 年 9 月期间根据该国的反假冒和欺诈 (ACF) 计划购买 40 卡路里印度卢比，即 490,000 卡路里。已查获 8,000,000 件假冒产品，印度和全球消费者健康受到严重威胁的指标。新兴经济体，也被称为主要的药品进口国，是受该交易影响最大的地区。
  • 中国、印度、韩国、巴西和土耳其等国家/地区已推出旨在提高製药行业供应链安全性的程序。使用基于二氧化硅的标籤是因为它们被美国食品和药物管理局 (FDA) 普遍认为是安全的 (GRAS) 并且被认为适合人类消费。
  • 但是，製造防伪包装需要高昂的设置和创新成本，使得新进入者和潜在客户不愿接受防伪解决方案，从而减缓了市场增长。此外，在没有适当的客户意识的情况下，一些现有技术（如条形码和二维码）很容易被复製，从而阻碍了市场增长。
  • 冠状病毒大流行对包装公司的供应链产生了重大影响，导致塑料和标籤纸等原材料出现短缺。由于担心接触包装产品会传播新冠病毒，我们还看到 2020 年第一季度对 FMCG 产品的需求略有下降。然而，包装公司和认证技术提供商正在寻求防伪包装的好处，以确保包装材料的安全和质量，同时应对 COVID-19 的影响并关注员工的健康和福祉。我们专注于开发有效传达的解决方案

主要市场趋势

药品和医疗保健推动市场需求

  • 药品假冒是全球非法复製商品贸易中最赚钱的领域之一。假药危害甚至杀死全世界数百万人。它还对主要製药公司的品牌造成了严重损害。
  • 最近，有几起关于向不同国家/地区的人们接种假 COVID 疫苗的报告。例如，世界卫生组织 (WHO) 发现假冒 Cobi-Shield（由印度血清研究所生产）引起了全球利益相关者的广泛关注。此外，在美国和世界其他地区发现了来自辉瑞公司的假冒疫苗瓶。作为回应，地方政府颁布了禁止使用假药的法律，引起了消费者和政府的关注。
  • 此外，网上药店的普及导致假药大量生产，假药市场不断扩大。据世界卫生组织估计，在互联网上销售的药品中约有 50% 是假药。
  • 此外，许多假冒商品质量低劣，会损害许多行业。例如，美国海关和边境保护局在 2021 财年缉获了价值 3.6792 亿美元的货物。

监管支持北美市场的主要份额

  • 北美是防伪包装市场中最重要的市场之一。消费者对食品和饮料、保健品、化妆品和电子产品的需求不断增长，预计将为这一市场的增长做出重大贡献。
  • 消费者对透明度的要求越来越高，因此这些产品的可追溯性大大提高。根据经济合作与发展组织的数据，根据执法机构查获的商品价值，美国每年的假冒商品价值超过 1 万亿美元。复杂的防伪法规的存在促进了市场份额的增加。
  • 因此，製造商正在将创新技术融入具有特定功能的设备中，以便有效识别和跟踪产品，以满足不断增长的需求。据阿斯利康称，到 2025 年，北美的销售额预计将达到 7060 亿美元，该地区面临更多假冒商品的风险。然而，作为一个成熟的市场，防伪包装市场的需求将会增加。
  • 北美防伪包装市场受到品牌提升和政府支持的推动。除了这些因素，研发投入低、设备成本高可能会阻碍北美防伪市场的增长。

竞争格局

防伪包装市场竞争不激烈。从市场份额的角度来看，一些大公司目前主导着市场。然而，创新和可持续的包装帮助许多公司开闢了新市场、获得了新合同并增加了他们的市场占有率。

  • 2021 年 7 月 - Authenticix 收购了在线品牌和内容权利保护提供商 Strategic IP Information Pte Ltd (SIPI)。此次收购扩大了 Authenticix 的数字安全技术组合，包括在线防伪和内容版权解决方案，为品牌保护客户提供服务。
  • 2021 年 6 月 - Optel 推出 OPTEL IdentifAI，这是市场上最强大的产品身份验证解决方案。这使您能够在对您的製造和包装线造成最小干扰的情况下认证您的产品。消费者可以使用他们的移动设备扫描产品并验证他们所购买的是他们所得到的。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第1章介绍

  • 调查结果和市场定义
  • 调查假设
  • 调查范围

第2章研究方法

第 3 章执行摘要

第 4 章市场动态

  • 市场概览
  • 市场驱动力
    • 电子商务的蓬勃发展
    • 製造商越来越重视品牌保护
  • 市场製约因素
    • 初始成本高
  • 行业吸引力 - 波特五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係
  • 技术快照

第 5 章市场细分

  • 按技术
    • 追踪和追踪
    • 防篡改
    • 隐藏
    • 隐藏
    • 取证标记
  • 按最终用户
    • 食物和饮料
    • 医疗保健/製药
    • 工业/汽车
    • 家用电器
    • 其他最终用户
  • 地区信息
    • 北美
      • 美国
      • 加拿大
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 意大利
      • 西班牙
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 印度
      • 日本
      • 澳大利亚
      • 其他亚太地区
    • 拉丁美洲
      • 巴西
      • 阿根廷
      • 其他拉丁美洲地区
    • 中东和非洲
      • 南非
      • 阿拉伯联合酋长国
      • 其他中东和非洲

第 6 章竞争格局

  • 公司简介
    • Avery Dennison Corporation
    • CCL Industries Inc.
    • 3M Company
    • E.I. Du Pont De Nemours and Company
    • Zebra Technologies Corporation
    • Sicpa Holding SA
    • AlpVision SA
    • Applied Dna Sciences Inc.
    • Uflex Limited
    • Authentix Inc.
    • Ampacet Corporation
    • PharmaSecure Inc.

第7章 投资分析

第8章 市场机会与将来动向

简介目录
Product Code: 49217

The anti-counterfeit packaging market is projected to register a CAGR of 7.81% during the forecast period (2022-2027). The evolving regulatory landscape for the protection of authenticity of life-critical products, technological advancements in improving anti-theft measures, increasing diversity in the ongoing threats, and the need for brand protection have been instrumental in fueling the growth of the anti-counterfeit packaging market.

Key Highlights

  • The introduction of regulations, such as the Anti-counterfeiting Trade Agreement by the United States and the labeling and serialization measures by the EU Commission, is expected to positively impact the market in the developed economies over the forecast period.
  • In May 2022, according to the Hindu, HP India seized INR 40 crore worth 4,98,000 counterfeit products between July 2020 and September 2021 under its Anti-Counterfeiting and Fraud (ACF) Programme in the country, which is an indicator of a severe threat to the consumer's health in India and worldwide. The developing economies, also known to be the major importers of drugs, are the most affected regions due to this trade.
  • Countries such as China, India, South Korea, Brazil, and Turkey, have introduced procedures designed to tighten the pharmaceutical industry's supply chain security. Silicon dioxide-based tags are being used as it is affirmed by the US Food and Drug Administration as generally recognized as safe (GRAS) and considered fit for human consumption.
  • However, High setup and innovation costs are required to manufacture anti-counterfeit packaging, discouraging new entrants and potential clients from accepting anti-counterfeit solutions and slowing market growth. Furthermore, some existing technologies, such as barcodes and QR codes, are easy to replicate without proper customer awareness, limiting market growth.
  • The coronavirus pandemic spread significantly impacted the supply chain of packaging companies, resulting in a shortage of raw materials such as plastics and labeling papers. In addition, a slight decrease in demand for FMCG products was observed in the first quarter of 2020 as people feared Covid contraction by touching the packaging products. However, packaging companies and authentication technology providers concentrated on developing solutions to effectively communicate the benefits of anti-counterfeit packaging in addressing the impact of Covid-19 and ensuring the safety and quality of their packaging materials while keeping an eye on employee health and well-being.

Key Market Trends

Pharmaceuticals and Healthcare to Drive the Market Demand

  • Counterfeit pharmaceutical is one of the most lucrative sectors of the global trade in illegally copied goods. Fake drugs harm and even kill millions of people across the world. It inflicts serious damage on the brand names of big pharmaceutical manufacturers.
  • Several incidents of fake COVID vaccines being administered to the populations of various countries have recently been reported. For example, the World Health Organization (WHO) discovered counterfeit versions of Covishield (manufactured by the Serum Institute of India), which caused widespread concern among stakeholders worldwide. Also, Pfizer's counterfeit vaccine vials were discovered in various parts of the United States and around the world. This has caused concern among consumers and the government, to overcome to this governments across regions are exercising laws to probability the use of counterfeiting medicines.
  • The growing public use of online pharmacies, along with a new mass producer of counterfeit medicines, has widened the market for falsified drugs. According to the WHO, around 50% of the drugs for sale in the internet are estimated to be fake.
  • Additionally, many counterfeit products are low-quality and can cause injuries to numerlous industries. For instance, according to U.S. Customs and border protection has seized goods worth USD 367.92 million in FY 2021.

Regulations Have Assisted North America to Hold Major Share

  • North America is one of the most significant markets in the anti-counterfeit packaging market. Increasing consumer demand for food and beverages, healthcare products, cosmetics, and electronics is expected to contribute extensively in the growth of this market.
  • Consumers are increasingly demanding for transparency, which results in a significant rise in the traceability of these products. The region has the United States, whose counterfeit goods exceed USD 1 trillion annually based on the value of goods seized by law enforcement, as per the Organization for Economic Cooperation and Development. The presence of refined anti-counterfeit regulation has helped the market in increasing its market share.
  • Thus, in order to cater to the growing demand, manufacturers are integrating innovative technologies in equipment with specific functionalities for efficient identification and tracking of products. Additionally, according to AstraZeneca, North America is projected to have a sale of USD 706 billion by 2025, this exposes the region to more counterfeit products. But, since it is a matured market the demand for anti-counterfeit packaging market will increase.
  • The North American anti-counterfeit packaging market is being driven by an increased emphasis on brand fortification and government support. Aside from these drivers, less investment in R&D and high-cost set-ups may stifle the growth of the anti-counterfeit market in North America.

Competitive Landscape

The anti-counterfeit packaging market is moderately competitive. In terms of market share, few major players currently dominate the market. However, with innovative and sustainable packaging, many companies are increasing their market presence by securing new contracts by tapping new markets.

  • July 2021 - Authentix acquired Strategic IP Information Pte Ltd (SIPI), an online brand and content rights protection provider. The acquisition will expand Authentix's portfolio of digital security technologies to include online anti-counterfeiting and content rights solutions and increases the scope of offerings for brand protection clients.
  • June 2021 - OPTEL introduced OPTEL IdentifAI, the market's most powerful product authentication solution. This will help the company authenticate its products with minimal disruption to its manufacturing and packaging lines. Consumers can scan products using a mobile device to ensure what they bought is what they got.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables and Market Definition
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Booming E-commerce Industry
    • 4.2.2 Increasing Focus of Manufacturers on Brand Protection
  • 4.3 Market Restraints
    • 4.3.1 High-initial Costs
  • 4.4 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry
  • 4.5 Technology Snapshot

5 MARKET SEGMENTATION

  • 5.1 By Technology
    • 5.1.1 Trace and Track
    • 5.1.2 Tamper-evident
    • 5.1.3 Covert
    • 5.1.4 Overt
    • 5.1.5 Forensic Markers
  • 5.2 By End User
    • 5.2.1 Food and Beverage
    • 5.2.2 Healthcare and Pharmaceuticals
    • 5.2.3 Industrial and Automotive
    • 5.2.4 Consumer Electronics
    • 5.2.5 Other End Users
  • 5.3 By Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 France
      • 5.3.2.4 Italy
      • 5.3.2.5 Spain
      • 5.3.2.6 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 India
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 Latin America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of Latin America
    • 5.3.5 Middle-East & Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 Rest of Middle-East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Avery Dennison Corporation
    • 6.1.2 CCL Industries Inc.
    • 6.1.3 3M Company
    • 6.1.4 E.I. Du Pont De Nemours and Company
    • 6.1.5 Zebra Technologies Corporation
    • 6.1.6 Sicpa Holding SA
    • 6.1.7 AlpVision SA
    • 6.1.8 Applied Dna Sciences Inc.
    • 6.1.9 Uflex Limited
    • 6.1.10 Authentix Inc.
    • 6.1.11 Ampacet Corporation
    • 6.1.12 PharmaSecure Inc.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS