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汽车信息娱乐系统市场 - 增长、趋势、COVID-19 影响和预测 (2023-2028)
市场调查报告书
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1189951

汽车信息娱乐系统市场 - 增长、趋势、COVID-19 影响和预测 (2023-2028)

Automotive Infotainment Systems Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

价格

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简介目录

目前，汽车信息娱乐系统市场价值 245.4 亿美元，预计将达到 366 亿美元，预测期内復合年增长率为 6.76%。

由于汽车信息娱乐系统市场主要受到汽车销量和产量增长的推动，因此 COVID-19 大流行对市场的影响是不可避免的。 2020年汽车产销低迷，生产设备不断锁停。 不过，2020年上半年，全球汽车产销开始回暖，2021年继续保持增长势头。 与 2020 年相比，2021 年全球汽车销量出现了可观的增长。 然而，市场并没有恢復到 2019 年的水平，这主要是由于全球半导体短缺。 大流行后，参与者正在共同努力开发新的创新产品以克服大流行的影响。 例如：

主要亮点

  • 2022 年 9 月，瑞萨电子株式会社（以下简称瑞萨电子）宣布将扩大与越南新兴汽车製造商 VinFast 的合作，以开发电动汽车技术。 两家公司正在信息娱乐系统方面展开合作，瑞萨为 VinFast 的电动 SUV“VF8”和“VF9”提供车载 SoC“R-Car”和模拟产品。

汽车製造商竞相在预测期内推出的车辆中部署先进的信息娱乐系统。 例如，三菱汽车、日产汽车和雷诺集团在其下一代信息娱乐系统中采用了谷歌公司的 Android OS（操作系统）。 由于消费者行为的变化以及对手机和系统之间无缝连接的需求，预计对车载信息娱乐 (IVI) 的需求也将快速增长。

豪华汽车销量的上升和客户对仪表板信息娱乐系统的偏好是市场的主要驱动力。 然而，由于驾驶员分心导致的事故数量增加也可能阻碍市场增长。 世界主要汽车製造商与活跃在音频装置、显示装置、导航系统和集成系统等领域的技术原始设备製造商广泛合作。 例如

主要亮点

  • 2022 年 10 月，丰田和 Google Cloud 扩大了合作伙伴关係，包括丰田和雷克萨斯的下一代音频多媒体系统，以及 Google Cloud 基于人工智能的语音服务。 客户是本次与最新一代 Toyota Audio Multimedia 和 Lexus Interface 信息娱乐系统合作的第一个成果，适用于 Toyota Corolla、Tundra、Sequoia、Lexus NX、RX 和全电动 RZ 等 2023 年款车型。可以看到

此外，在商用车中引入导航和车辆控制单元可以缩短应急响应时间并消除事故风险。 此外，一些汽车製造商正在以更低的价格提供信息娱乐系统，从而提高了他们产品的可负担性。 此外，智能手机的日益普及和与互联网的高度连接正在对全球市场增长产生重大影响。

在预测期内，预计亚太市场将快速增长，其次是北美和欧洲。 亚太市场的扩张归因于汽车信息娱乐系统在中国、日本和印度等国家的高采用率，这些国家製造了世界上最多的汽车。 这正在推动整个汽车信息娱乐系统供应链的创新。 例如：

主要亮点

  • 2022 年 8 月，Rohm 宣布开髮用于信息娱乐系统和 ADAS（高级驾驶辅助系统）车载摄像头的 DC/DC 转换器 IC“BD9S402MUF-C”。

主要市场趋势

信息娱乐系统的复杂性发展

车载信息娱乐系统越来越多地配备智能手机功能。 北美和欧洲超过 90% 的成年人通过手机上网，高于其他任何地区。 随着移动电话的使用增加，出于同样的目的，也出现了在汽车上安装智能手机的运动。

汽车製造商也在他们的硬件中选择模块化设计。 这有助于降低购买信息娱乐系统的成本。 技术正在不断发展，以低成本将智能手机功能整合到车载信息娱乐系统中。 製造商正在努力实现处理能力和系统竞争力。 数字服务为汽车製造商生成大量数据，以提高联网汽车的性能。

  • 2021 年 8 月，现代汽车选择全球软件技术公司 QT 作为现代、起亚和 Genesis 的人机界面 (HMI) 技术合作伙伴。 该技术将使现代汽车能够开发跨车辆信息娱乐系统的联网汽车操作系统。
  • 2021 年 9 月，LG 电子在德国慕尼黑的 IAA Mobilityheld 上宣布推出车载信息娱乐系统。 车载信息娱乐系统基于 Google Android 汽车和 Android 10，针对连接性和便利性进行了优化。 车载信息娱乐系统的软件是与雷诺合作开发的，并安装在 2022 年 2 月推出的雷诺梅甘娜 E-TECH Electric 上。

车载信息娱乐系统正在经历一场重大的技术变革。 随着智能手机的普及，ADAS 和自动驾驶技术（自动驾驶汽车）的采用正在取得进展。 汽车系统汽车等技术，尤其是乘客技术，已经变得太熟悉了。 随着工程师开发车载信息娱乐系统的创新版本，这些功能将成为汽车电子系统的重要贡献者。

人工智能和云服务的引入有望推动车载信息娱乐系统的技术进步。 大多数公司的信息娱乐系统都依赖于现有的谷歌和苹果生态系统。 一些玩家更喜欢在内部开发他们的信息娱乐系统操作系统。

中国引领亚太市场

中国在亚太地区汽车行业中占有最大份额，因为它在过去十年中的汽车销量最高。 由于汽车製造商更加关注新能源汽车 (NEV)，预计在预测期内汽车销量将继续保持正增长。

从简单的音频系统向支持导航、Apple CarPlay、Android Auto 和远程信息处理等多种功能的触摸屏信息娱乐系统的转变正在推动该国对信息娱乐系统的需求。.

中国是世界上最大的汽车市场之一，2020年中国乘用车销量超过2017万辆，2021年中国汽车整体销量将达到约2148万辆。 然而，中国汽车製造商正在率先开发智能驾驶舱，智能驾驶舱正迅速成为现代驾驶体验不可或缺的一部分。 智能座舱将智能技术与车辆指令的语音识别、娱乐和导航系统等各种驾驶功能相结合。 例如

  • 2022 年 9 月，NVIDIA 公司（以下简称 NVIDIA）宣布开发一款可集成自动驾驶/ADAS（高级驾驶辅助系统）和车载信息娱乐系统的车载中央计算机“Drivesoar”。我这里。

此外，在2021年7月的世界人工智能大会上，智能座舱相关专利申请量超过8.23万件，其中中国汽车市场位居榜首，其次是日本3.19万件，美国1.93万件。 智能座舱正在成为现代驾驶体验的关键技术，而具有多种驾驶功能的语音识别和导航系统是智能汽车座舱集成的关键技术之一。

其他福利。

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第1章介绍

  • 调查先决条件
  • 调查范围

第2章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场驱动力
  • 市场製约因素
  • 产业吸引力 - 波特五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分（市场规模：十亿美元）

  • 按车型
    • 内置信息娱乐系统
    • 后座信息娱乐系统
  • 车辆类型
    • 乘用车
    • 商用车
  • 区域信息
    • 北美
      • 美国
      • 加拿大
      • 其他北美地区
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 意大利
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 韩国
      • 其他亚太地区
    • 世界其他地区
      • 巴西
      • 南非
      • 其他国家

第6章竞争格局

  • 供应商市场份额
  • 公司简介
    • Denso Corporation
    • Robert Bosch GmbH
    • Continental AG
    • Harman International Industries Inc.
    • Magnetic Marelli SpA
    • Kenwood Corporation
    • Alpine Electronics Inc.
    • Mitsubishi Electric Corporation
    • Visteon Corporation
    • Pioneer Corporation
    • Aptiv PLC

第7章 市场机会与今后动向

简介目录
Product Code: 46304

Currently, The Automotive Infotainment Systems market is valued at USD 24.54 billion, and it is expected to reach USD 36.60 billion, registering a CAGR of 6.76% during the forecast period.

The impact of the COVID-19 pandemic on the automotive infotainment systems market was inevitable as the market is primarily driven by increasing vehicle sales and production. As there were continuous lockdowns and shutting down of manufacturing units, production and sales of vehicles experienced a slump in 2020. However, in the first half of 2020, global vehicle production and sales started to pick up the pace and continued their growth momentum in 2021. Global vehicle sales witnessed considerable growth in 2021 when compared to 2020. However, the market did not rebound to the levels of the year 2019, primarily due to the global semiconductor shortage. Post-pandemic, players are collaborating and developing new and innovative products to overcome the impact of the pandemic. For instance,

Key Highlights

  • In September 2022, Renesas Electronics Corporation (Renesas) announced an expansion of its collaboration with VinFast, a Vietnamese emerging vehicle manufacturer, for the technological development of electric vehicles. Both companies have worked together on infotainment systems, and Renesas provides R-Car, its onboard SoC, and analog products for the VinFast electric SUVs VF8 and VF9.

Automakers are strongly competing to deploy advanced infotainment systems for their upcoming vehicle models during the forecast period. For instance, Mitsubishi Motors Corporation, Nissan Motor Co. Ltd, and Groupe Renault have adopted Google Inc.'s Android OS (operating system) for their next-generation infotainment systems. In addition, demand for IVI (In-Vehicle Infotainment) is expected to witness a steep rise with changing consumer behavior and demand for seamless connectivity of phones with the system.

An increase in luxury vehicle sales and customer preference for in-dash infotainment systems are some of the biggest drivers of the market. However, the rise in the number of accidents due to driver distraction may also hinder the market's growth. The world's leading automobile manufacturers are extensively working with technological OEMs, which work in domains such as audio units, display units, navigation systems, and comprehensive systems. For instance,

Key Highlights

  • In October 2022, Toyota and Google Cloud expanded their partnership to include Toyota and Lexus's next-generation audio multimedia systems as well as Google Cloud's AI-based speech services. Customers can see the first fruits of the collaboration in the latest generation Toyota Audio Multimedia and Lexus Interface infotainment systems, which will be available in 2023 models such as the Toyota Corolla, Tundra, and Sequoia, as well as the Lexus NX, RX, and all-electric RZ.

Furthermore, implementing navigation and vehicle control units in commercial vehicles helps reduce the response time during emergencies, thereby eliminating the risk of accidents. Besides this, several automobile manufacturers are also offering low-cost infotainment systems, thereby increasing product affordability. Additionally, the rising adoption of smartphones, along with high internet connectivity, has a significant impact on the market growth on a global level.

The Asia-Pacific market is expected to grow rapidly during the forecast period, followed by North America and Europe. The Asia-Pacific market's expansion can be attributed to the high adoption rate of automotive infotainment systems in countries such as China, Japan, and India, which manufacture the most vehicles globally. This, in turn, is driving technological innovations across the supply chain of the automotive infotainment system. For instance,

Key Highlights

  • In August 2022, Rohm Co., Ltd (Rohm) announced the development of the BD9S402MUF-C DC/DC converter IC for infotainment systems and advanced driver assistance system onboard cameras.

Key Market Trends

Growing Advancements in Infotainment Systems

Smartphone functions are increasingly being integrated into in-vehicle infotainment systems. Over 90% of adults in North America and Europe have access to the internet via their mobile phones, which is one of the highest rates among other regions. As the use of mobile phones has increased, so has the use of smartphones in cars for the same purposes.

Automobile manufacturers are also opting for modular hardware design. This allows them to lower the cost of purchasing infotainment systems. They are developing technologies that allow smartphone functions to be integrated into in-vehicle infotainment systems at a low cost. Manufacturers are working to combine processing power and system competitiveness. For car manufacturers to improve the performance of connected vehicles, digital services generate massive amounts of data.

  • In August 2021, Hyundai Motors selected QT, a global software technology company, as its human-machine interface (HMI) technology partner for Hyundai, Kia, and Genesis. This technology would allow Hyundai Motors to develop a connected car operating system across its vehicle infotainment systems.
  • In September 2021, LG Electronic unveiled their in-vehicle infotainment system in IAA Mobilityheld in Munich, Germany. The in-vehicle infotainment system was based on Google Android automotive and Android 10 to optimize connectivity and convenience. The in-vehicle infotainment system's software was developed with Renault's partnership, and it is equipped with the Renault Megane E-TECH electric, launched in February 2022.

The automotive infotainment system is undergoing massive technological transformations. With growing smartphone usage, there is an increase in the adoption of ADAS and Autonomous driving technology (self-driving cars). Technologies like Automotive systems vehicles, especially for passenger seating, have become excessively familiar. As engineers develop innovative versions of in-vehicle infotainment systems, these features will become essential contributors to the vehicle's electronic system.

The introduction of AI and cloud services is expected to drive technological advancements in automotive infotainment systems. Most companies rely on the existing Google and Apple ecosystems for their infotainment systems. Although some players prefer to develop their infotainment system OS in-house,

China is Driving the Asia-Pacific Market

China occupied a significant share of the Asia-Pacific automotive industry among Asia-Pacific countries due to its highest vehicle sales over the past decade. The country is anticipated to continue to see positive vehicle sales during the forecast period, owing to the growing focus on new energy vehicles (NEV) among automakers.

The shift from simple audio systems to touchscreen infotainment systems that support multiple features, such as navigation, Apple CarPlay, Android Auto, and telematics, is driving the demand for infotainment systems in the country.

China is one of the world's largest automotive markets, with over 20.17 million passenger cars sold in the country in 2020, and overall car sales in China reached around 21.48 million vehicles in 2021. However, Chinese automakers are pioneering the development of the intelligent cockpit, which is quickly becoming an essential component of the modern driving experience. Intelligent cockpits combine smart technologies with various driving functions, such as voice recognition for vehicle commands and entertainment and navigation systems. For instance,

  • In September 2022, NVIDIA Corporation (NVIDIA) announced the development of Drive Soar, a centralized in-vehicle computer capable of integrating autonomous driving/advanced driver assistance systems (ADAS) and in-vehicle infotainment systems.

Further, In July 2021, World artificial intelligence conference, China's automobile market was leading in the development of smart cockpits with more than 82,300 patents application related to intelligent cockpits, followed by Japan and the United States at 31,900 and 19,300, respectively. Intelligent cockpits are becoming a critical technology in the modern driving experience; voice recognition and multiple drive functions navigation systems are some of the prime technologies integrated into intelligent vehicle cockpits.

Competitive Landscape

Major players such as Robert Bosch, Alpine Electronics, Panasonic Corporation, HARMAN International, and Mitsubishi Electric Corporation dominate the automotive infotainment systems market. These companies have strong distribution networks at a global level and offer an extensive product range. These companies adopt strategies such as new product developments, collaborations, and contracts and agreements to sustain their market positions.

  • In September 2022, Mercedes-Benz AG and Qualcomm Technologies, Inc. announced a collaboration to use Snapdragon Digital Chassis solutions to bring the most advanced digital capabilities to future Mercedes-Benz vehicles. Mercedes-Benz is using Qualcomm Cockpit Platforms to power intuitive and intelligent infotainment systems. These next-generation systems will include highly intuitive AI experiences for in-car virtual assistance.
  • In June 2022, Mercedes-Benz Group AG announced a collaboration with ZYNC, a California-based technology company. Under this partnership, the latter company will provide a premium in-car digital entertainment platform for the OEM.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (Market Size in USD Billion)

  • 5.1 By Installation Type
    • 5.1.1 In-dash Infotainment
    • 5.1.2 Rear-seat Infotainment
  • 5.2 By Vehicle Type
    • 5.2.1 Passenger Cars
    • 5.2.2 Commercial Vehicles
  • 5.3 By Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Italy
      • 5.3.2.5 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 South Korea
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 Rest of the World
      • 5.3.4.1 Brazil
      • 5.3.4.2 South Africa
      • 5.3.4.3 Other Countries

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles*
    • 6.2.1 Denso Corporation
    • 6.2.2 Robert Bosch GmbH
    • 6.2.3 Continental AG
    • 6.2.4 Harman International Industries Inc.
    • 6.2.5 Magnetic Marelli SpA
    • 6.2.6 Kenwood Corporation
    • 6.2.7 Alpine Electronics Inc.
    • 6.2.8 Mitsubishi Electric Corporation
    • 6.2.9 Visteon Corporation
    • 6.2.10 Pioneer Corporation
    • 6.2.11 Aptiv PLC

7 MARKET OPPORTUNITIES AND FUTURE TRENDS