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碳酸软饮料市场 - 增长、趋势和预测 (2023-2028)
市场调查报告书
商品编码
1190219

碳酸软饮料市场 - 增长、趋势和预测 (2023-2028)

Carbonated Beverages Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 173 Pages | 商品交期: 2-3个工作天内

价格

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简介目录

全球碳酸软饮料市场预计在未来五年内的复合年增长率为 6.5%。

碳酸饮料市场是世界上最成熟的行业之一。 在过去几年中，该行业在产品创新和交付方面发生了重大变化。 为了迎接不断增长的市场的挑战，公司正在推出新口味，同时考虑到消费者的健康和保健问题。 政府对清洁标籤和所用成分的审查力度加大，预计将在预测期内成为市场限制因素。 随着消费者的健康意识越来越强，公司现在更加关注使用甜叶菊甜味剂等天然成分的产品创新。

此外，大公司与其他公司进行併购以进行产品创新。 例如，2021 年 1 月，全球领先的气泡水品牌 SodaStream 与 Bubly 合作推出了一款新产品 Bubly Drops。 该产品有 6 种口味可供选择。 碳酸软饮料市场因其产品的高度宣传性质、便携、移动食品的趋势以及忙碌的生活方式而具有长期前景。 近年来，人们的健康意识越来越强，对营养价值高、口感好的饮料的要求也越来越高。 此外，出于对环境的考虑，各大公司都在关注可生物降解的包装材料。 例如，2022 年 7 月，可口可乐品牌 Dasani 将在北美提供 100% 再生塑料的产品。

主要市场趋势

对低热量碳酸饮料的需求不断扩大

碳酸饮料一直深受消费者欢迎。 对清洁标籤、无麸质、低热量和低碳水化合物产品的需求不断增长，导致食品行业低热量碳酸饮料市场的增长。 整体功能性饮料市场的增长和消费者健康意识的提高推动了低热量饮料的增长。 沃尔玛和便利店等市场上低热量或零热量饮料的便捷供应也进一步推动了市场增长。

领先的公司在零卡路里饮料方面不断创新，并创造出多种口味来吸引更多的消费者。 例如，百事可乐于 2022 年 10 月宣布，将重新推出其“百事可乐汽水店”，推出一款新的限量口味：“零糖奶油汽水可乐”。 随着消费者寻求低热量的选择，对含糖量较低的产品的需求也在增加。 一些国家实施了增加税收等财政政策，以减少含糖饮料的消费。 如果将征收的税收用于改善卫生系统、鼓励更健康的饮食和增加身体活动，公众对此类增税的支持可能会增加。

北美主导市场

北美在全球碳酸饮料市场占据主导地位，其次是欧洲。 该行业对加工食品和饮料的需求不断增长，预计将对该地区的市场产生积极影响。 北美市场受到饮食习惯改变、该地区年轻人口不断增长以及碳酸饮料需求增加等因素的推动。 为了迎接新的挑战，公司正在创新和开发产品时考虑到该地区消费者的健康和保健问题。 市场领导者可口可乐对其产品采取可持续的方法来维护品牌信誉。 例如，2022年10月，可口可乐品牌雪碧推出了一款新的无糖雪碧Winter Spice Cranberry。 这些因素正在推动北美地区碳酸软饮料市场的增长。

竞争格局

碳酸饮料市场是一个竞争激烈的市场，各种国内外公司纷纷进入该市场。 全球市场巨头越来越依赖产品创新作为他们最常采用的战略。 碳酸饮料行业的特点是品牌忠诚度高。 整个行业都见证了频繁的兼併和收购。 全球碳酸软饮料市场的主要参与者包括可口可乐公司、百事可乐公司和朝日集团控股公司。 这个行业中有许多规模和产品相似的强大参与者。 许多这样的领导者正在创造新的产品线并积极参与广告战。 由于竞争对手的数量均衡，与竞争对手的竞争非常激烈。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第一章介绍

  • 研究假设和市场定义
  • 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场驱动因素
  • 市场製约因素
  • 波特的五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 类型
    • 标准
    • 饮食
    • 水果味碳酸盐
    • 其他类型
  • 分销渠道
    • 大卖场/超市
    • 专卖店
    • 便利店
    • 在线商店
    • 其他分销渠道
  • 按地区
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
      • 其他北美地区
    • 欧洲
      • 英国
      • 德国
      • 西班牙
      • 法国
      • 意大利
      • 俄罗斯
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 澳大利亚
      • 其他亚太地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中东和非洲
      • 阿拉伯联合酋长国
      • 南非
      • 其他中东和非洲地区

第六章竞争格局

  • 最常采用的策略
  • 市场份额分析
  • 公司简介
    • The Coca-Cola Company
    • PepsiCo Inc.
    • Refresco Group
    • Suntory Holdings Limited
    • National Beverage Corp.
    • Asahi Group Holdings
    • Tru Blu Beverages
    • F&N Foods Pte Ltd
    • Bickford's Australia
    • Parle Agro

第7章 市场机会今后动向

简介目录
Product Code: 46333

The global carbonated beverages market is projected to register a CAGR of 6.5% over the next five years.

The carbonated beverages market is one of the matured industries across the globe. In the last few years, the industry has undergone major changes regarding product innovations and offerings. To face the growing market challenges, companies are launching new flavors while keeping consumers' health and wellness concerns in mind. Increased government scrutiny of clean labels and ingredients used is expected to act as a market restraint over the forecast period. Owing to consumer health awareness, companies are currently more focused on product innovations using natural ingredients, like stevia sweeteners.

The major players are also forming mergers and acquisitions with other companies for product innovations. For instance, in January 2021, the world's leading sparkling water brand, SodaStream, partnered with Bubly to launch a new product, Bubly Drops. The product is available in six different flavors. The carbonated beverage market is expected over the long term due to high advertisements of products, inclination toward easy-to-carry on-the-go food, and busy lifestyles. People these days have become very health conscious and want their beverages to be nutritious and tasty. Also, the major players have been focusing on biodegradable packaging materials due to their concern about the environment. For instance, in July 2022, Coca-Cola's brand Dasani is likely to serve its products in 100% recycled plastic in North America.

Key Market Trends

Growing Demand for Low/Zero Calorie Carbonated Drinks

Carbonated beverages have always been popular among consumers. The growing demand for clean-label, gluten-free, low-calorie, and low-carb products led to the growth of the low-calorie carbonated beverages market in the food industry. The growth in the overall functional beverage market and increasing health consciousness among consumers have fuelled the growth of low-calorie drinks. Easy availability of low or zero-calorie drinks in the market, such as in Walmart and convenience stores, has further boosted the market's growth.

Major players are constantly innovating and creating different flavors for zero-calorie drinks to attract more consumers. For instance, in October 2022, Pepsico announced the relaunch of the Pepsi-Cola Soda Shop with a new limited edition flavor, i.e., Zero-Sugar Cream Soda Cola. Consumer demand for products that are lower in sugar content is increasing as consumers seek low-calorie options. Some countries are using fiscal policies to reduce the consumption of sugary drinks, like adding higher taxes. Public support for such tax increases could be increased if the tax collection is earmarked for efforts to improve health systems, encourage healthier diets, and increase physical activity.

North America Dominates the Market

North America dominates the carbonated beverage market globally, followed by Europe, which also holds a significant share in the global carbonated beverages market. The growing demand for processed foods and beverages in the industry is expected to positively impact the regional market. The North American market is driven by factors that include a change in food habits, the increasing youth population in the region, coupled with the growing demand for carbonated beverages. Also, to face new challenges, companies are innovating and developing products while keeping in mind the health and wellness apprehensions of consumers in the region. The market leader, Coca-Cola, upholds a product sustainability approach for continued brand dependability. For instance, in October 2022, the Coca-Cola brand Sprite launched a new zero-sugar Sprite Winter Spiced Cranberry. These factors are driving the growth of the carbonated beverage market in the North American region.

Competitive Landscape

The carbonated beverages market is highly competitive, with various international and domestic players. The giants of the global market are progressively relying on product innovation as the most adopted strategy. Recognized brand loyalty is a big aspect of the carbonated beverages industry. Frequent mergers and acquisitions are witnessed across the industry. Some of the key players in the carbonated beverages market globally include the Coca-Cola Company, PepsiCo Inc., and Asahi Group Holdings, among others. The industry has numerous prominent players similar in size and product offerings. Many such leaders are creating new product lines and actively participating in advertising wars. As numerous competitors are equally balanced, competitor rivalry is intense.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Standard
    • 5.1.2 Diet
    • 5.1.3 Fruit Flavored Carbonates
    • 5.1.4 Other Types
  • 5.2 Distribution Channel
    • 5.2.1 Hypermarkets/Supermarkets
    • 5.2.2 Specialty Stores
    • 5.2.3 Convenience Stores
    • 5.2.4 Online Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 Spain
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 United Arab Emirates
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 The Coca-Cola Company
    • 6.3.2 PepsiCo Inc.
    • 6.3.3 Refresco Group
    • 6.3.4 Suntory Holdings Limited
    • 6.3.5 National Beverage Corp.
    • 6.3.6 Asahi Group Holdings
    • 6.3.7 Tru Blu Beverages
    • 6.3.8 F&N Foods Pte Ltd
    • 6.3.9 Bickford's Australia
    • 6.3.10 Parle Agro

7 MARKET OPPORTUNITIES AND FUTURE TRENDS