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市场调查报告书
商品编码
1197357

开菲尔市场 - COVID-19 的增长、趋势、影响和预测 (2023-2028)

Kefir Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 110 Pages | 商品交期: 2-3个工作天内

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简介目录

Kefir 市场预计在预测期内（2022 年至 2027 年）以 6.4% 的复合年增长率增长。

疫情让人们更加註重健康。 因此，由于其许多健康益处，对开菲尔的需求正在蓬勃发展。 利用这个空间，玩家正在景观中推出创新产品。 例如，2021 年 2 月，Lifeway Foods 推出了一种新的功能性开菲尔产品，以支持免疫力并改善消费者的整体健康。 3.5oz Functional Shot Multipacks”和“Organic Grassfed Kefir”。

随着健康意识的提高和购买力的增强，亚太和南美洲等新兴国家也在购买开菲尔等促进健康的食品。

此外，乳糖不耐症患者的消费量正在增加，因为开菲尔对乳糖不耐症患者有效。

开菲尔市场趋势

对益生菌饮料的需求不断扩大

开菲尔在註重健康的人群中很受欢迎，但也有很多素食者。 市场上也出现了非乳製品，以吸引素食者。 所有年龄段的人都可以每天食用开菲尔。 该地区日益严重的健康问题以及益生菌解决健康问题的有效性预计将成为整个益生菌市场增长的主要驱动力。 可支配收入的增加、益生菌产品组合的扩大和产品的可及性预计也将有利于酸奶和开菲尔的行业需求。 此外，根据 CLAL 数据，2020 年德国将消费约 2,429,600 吨酸奶、酸奶、开菲尔和混合乳製品。

欧洲实现最快的收入增长

益生菌食品和饮料的流行正在推动开菲尔在欧洲的市场增长。 开菲尔在东欧国家很受欢迎，用于平衡消化系统。 例如，根据丹麦统计局的数据，2020 年丹麦进口的酪乳、酸牛奶和其他发酵或酸化牛奶或奶油的金额接近 1.37 亿丹麦克朗。 根据消费者的选择，开菲尔在这些地区的早餐、午餐和晚餐时食用。 俄罗斯是世界上最大的开菲尔生产国，其次是波兰。

开菲尔市场竞争对手分析

克非尔市场竞争激烈，全球和区域参与者众多。 Lifeway Foods, Inc.、Hain Celestial、雀巢和达能等公司都在推动开菲尔市场。 参与者专注于创新产品、新产品发布、质量加工以及获取和保留消费者基础。 行业参与者正在大力投资研发活动，以开发能够满足消费者不同需求的益生菌产品。 此外，主要的市场进入者正在采取战略，例如将自己的品牌引入尚未开发的经济体，以获得市场优势。

其他福利。

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第一章介绍

  • 研究假设和市场定义
  • 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场驱动因素
  • 市场製约因素
  • 波特的五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 按表格
    • 有机
    • 传统的
  • 按类别
    • 风味开菲尔
    • 原味开菲尔
  • 按产品类型
    • 牛奶开菲尔
      • 乳製品
      • 非乳製品
    • 水开菲尔
  • 按分销渠道
    • 超市/大卖场
    • 便利店
    • 专卖店
    • 其他分销渠道
  • 按地区
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
      • 其他北美地区
    • 欧洲
      • 德国
      • 英国
      • 意大利
      • 西班牙
      • 法国
      • 俄罗斯
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 澳大利亚
      • 其他亚太地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中东
      • 南非
      • 阿拉伯联合酋长国
      • 其他中东地区

第六章竞争格局

  • 最活跃的公司
  • 最常采用的策略
  • 市场份额分析
  • 公司简介
    • Lifeway Foods, Inc.
    • The Hain Celestial Group, Inc.
    • Nestle S.A
    • Danone S.A
    • Green Valley Creamery
    • Maple Hill Creamery, LLC.
    • Emmi AG（Redwood Hill Farm & Creamery）
    • Biotiful Dairy
    • Evolve Kefir
    • The Icelandic Milk and Skyr Corporation

第七章市场机会与未来趋势

第 8 章 COVID-19 对市场的影响

简介目录
Product Code: 48286

The kefir market is projected to grow at a CAGR of 6.4% during the forecast period (2022-2027).

Due to the outbreak, people have become more health conscious. Thereby, the demand for kefir has been strong due to its many health benefits. Utilizing the space, players are launching innovative products in the landscape. For Instance, in February 2021, Lifeway Foods launched new functional kefir products to support immunity and help consumers improve overall health: 3.5oz Functional Shot Multipacks and Organic Grassfed Kefir.

Rising health consciousness and increasing purchasing power have also boosted the purchase of health-benefiting foods, including kefir, in emerging economies like Asia-Pacific and South America.

Also, the benefits of kefir for lactose-intolerant people have increased consumption among individuals suffering from lactose intolerance.

Kefir Market Trends

Increasing Demand For Probiotics Drinks

Kefir has gained popularity in health-conscious communities, but many are vegans. The market is responding with Non-dairy products to appeal to vegans. Kefir can be consumed daily by people of all age groups. Rising health concerns across the region and the efficacy of probiotics in addressing health concerns are expected to be a major driving factors for the overall probiotics market growth. Increasing disposable income, broadening probiotics portfolio, and accessibility to the products are also expected to benefit the industry demand for yogurt and kefir. Further, according to the data from CLAL, around 2,429.6 thousand tons of soured milk, yogurt, kefir, and mixed milk product were consumed in Germany in 2020.

Europe Witnessed Fastest Revenue Growth

The popularity of probiotic foods and beverages fuels the market growth of kefir in Europe. Kefir is quite popular in eastern European countries, where it is used to help balance digestive systems. For Instance, according to Statistics Denmark, in 2020, the import value of buttermilk, kefir, and other fermented or acidified milk or cream into Denmark amounted to almost DKK 137 million. Kefir is consumed as breakfast, lunch, or dinner in these regions, depending on consumers' choices. Russia is the largest producer of kefir globally, followed by Poland.

Kefir Market Competitor Analysis

The kefir market is highly competitive, with a strong presence of global and regional players. Lifeway Foods, Inc., Hain Celestial, Nestle, and Danone are some companies leading the kefir market. The players focus on innovative products, new product launches, quality processing, acquisition, and retention of the consumer base. Industry players are investing heavily in R&D activities to develop probiotic products that can cater to consumers' distinct needs. Major industry participants are also adopting strategies such as introducing their brands in untapped economies to gain market dominance.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Form
    • 5.1.1 Organic
    • 5.1.2 Conventional
  • 5.2 By Category
    • 5.2.1 Flavored kefir
    • 5.2.2 Non-flavored kefir
  • 5.3 By Product Type
    • 5.3.1 Milk Kefir
      • 5.3.1.1 Dairy based
      • 5.3.1.2 Non-dairy based
    • 5.3.2 Water Kefir
  • 5.4 By Distribution Channel
    • 5.4.1 Supermarkets/Hypermarkets
    • 5.4.2 Convenience Stores
    • 5.4.3 Specialist Stores
    • 5.4.4 Other Distribution Channels
  • 5.5 Geography
    • 5.5.1 North America
      • 5.5.1.1 United States
      • 5.5.1.2 Canada
      • 5.5.1.3 Mexico
      • 5.5.1.4 Rest of North America
    • 5.5.2 Europe
      • 5.5.2.1 Germany
      • 5.5.2.2 United Kingdom
      • 5.5.2.3 Italy
      • 5.5.2.4 Spain
      • 5.5.2.5 France
      • 5.5.2.6 Russia
      • 5.5.2.7 Rest of Europe
    • 5.5.3 Asia Pacific
      • 5.5.3.1 China
      • 5.5.3.2 Japan
      • 5.5.3.3 India
      • 5.5.3.4 Australia
      • 5.5.3.5 Rest of Asia-Pacific
    • 5.5.4 South America
      • 5.5.4.1 Brazil
      • 5.5.4.2 Argentina
      • 5.5.4.3 Rest of South America
    • 5.5.5 Middle-East
      • 5.5.5.1 South Africa
      • 5.5.5.2 United Arab Emirates
      • 5.5.5.3 Rest of Middle-East

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Lifeway Foods, Inc.
    • 6.4.2 The Hain Celestial Group, Inc.
    • 6.4.3 Nestle S.A
    • 6.4.4 Danone S.A
    • 6.4.5 Green Valley Creamery
    • 6.4.6 Maple Hill Creamery, LLC.
    • 6.4.7 Emmi AG (Redwood Hill Farm & Creamery)
    • 6.4.8 Biotiful Dairy
    • 6.4.9 Evolve Kefir
    • 6.4.10 The Icelandic Milk and Skyr Corporation

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET